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Country Profile: Wine Sector in the Philippines

Country Profile: Wine Sector in the Philippines

Summary

Wine sector accounted for a volume share of 0.05% of the global market and 0.38% of the regional (Asia-Pacific) market, in 2016. The sector was valued at ₱11,112.1 million (US$234million) in 2016 and is expected to grow at a CAGR of 5.3% during 2016-2021.Rise in middle-income consumers on the back of favorable economic conditions in the country is driving growth of the Wine sector. Moreover, growth in tourist arrivals and increasing availability of low-priced Wine brands will further boost growth of the sector. Per capita consumption stood at 0.18literscompared to the global and Asia-Pacific levels of6.25liters and 1.26liters, respectively, in 2016.

Still Wine was the largest with value sales of ₱9,893.4 million (US$208.3 million) in 2016. However, the Sparkling Wine market is expected to grow at the fastest CAGR of 8.3% during 2016-2021,compared to Fortified Wine and Sparkling Wine, which are expected to grow at a CAGR of5.0% each during the same period.

Hypermarkets & Supermarkets was the leading distribution channel in the Philippines Wine sector, accounting for a total volume share of 35.6% in 2016. It was followed by On-trade transactions with a 33.3% volume share, while Convenience Stores accounted for a 15.9% share in the same year.

Glass is the most commonly used package material in the Philippines Wine sector. In 2016, it accounted for a share of 96.5%, followed by Paper & Board and Rigid Plastics, with shares of 2% and1.5%respectively, The consumption of Wine was higher among the male population in 2016 compared to females. In terms of consumption by age group, Older Young Adults accounted for the largest share of 23.9%, followed by Early Young Adults and Pre-Mid-Lifers with 22.9% and 21.7% shares respectively.

Carlo Rossi’is the leading brand with a volume share of 19.2% in 2016. The top five brands in the Philippines Wine sector accounted for a 60.8% volume share in the same year.

The report Country Profile:

Wine Sector in the Philippines, provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.
Companies mentioned in this report:

E & J Gallo Winery, Bel Mondo Italia Corp, Distileria Limtuaco, Franzia Wines, Montes Vineyards, Quixote Winery, Accolade Wines, Gossips, Louis Chatel, The Paul Masson Mountain Winery, Sol De Espana, Viña San Pedro Tarapacá S.A., Treasury Wine Estates Vintners Limited, Arbor Mist Winery,Bacardi Limited, CAVIRO Soc Coop Agricola, Chamdor, Mompo Wines.

Scope
  • The per capita consumption of Wine is higher in the Philippines compared to the global level
  • The Sparkling Wine market is forecast to register the fastest growth during 2016-2021
  • Hypermarkets & Supermarkets is the largest distribution channel in the Philippines Wine sector
  • ‘Carlo Rossi’ accounts for the leading share in the Philippines Wine sector
  • Glass is the most commonly used package material in the Philippines Wine sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 2
3. The Philippines in the global and regional context 3
3.1. The Philippines share in the Global and Asia-Pacific Wine sector 3
3.2. The Philippines compared to other leading countries in Asia-Pacific 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in the Philippines 5
4.2. Per capita consumption - the Philippines compared to Asia-Pacific and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Wine sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Fortified Wine 11
5.3. Market analysis: Sparkling Wine 14
5.4. Market analysis: Still Wine 17
6. Distribution analysis 20
6.1. Distribution channel share analysis: Wine 20
6.2. Distribution channel share analysis: Fortified Wine 21
6.3. Distribution channel share analysis: Sparkling Wine 22
6.4. Distribution channel share analysis: Still Wine 23
7. Competitive landscape 24
7.1. Brand share analysis by sector 24
7.2. Brand share analysis by markets 26
7.3. Brand share analysis by category 30
7.3.1. Fortified Wine 30
7.3.2. Sparkling Wine 31
7.3.3. Still Wine 32
8. Packaging analysis 34
8.1. Packaging share and growth analysis by package material 34
8.2. Packaging share analysis by package material 35
8.3. Packaging share and growth analysis by pack type 36
8.4. Packaging share analysis by pack type 37
8.5. Packaging share and growth analysis by closure type 38
8.6. Packaging share analysis by closure type 39
8.7. Packaging share and growth analysis by primary outer type 40
8.8. Packaging share analysis by primary outer type 41
9. Macroeconomic analysis 42
9.1. GDP per Capita 45
9.2. Population and population growth 46
9.3. Consumer Price Index 47
9.4. Population breakdown by age 48
10. Consumergraphics 49
10.1. Consumption by Gender 49
10.2. Consumption by Age 50
10.3. Consumption by Education 51
10.4. Consumption by Degree of Urbanization 52
11. Methodology 53
12. Definitions 54
13. Appendix 57
14. About GlobalData 67
15. Disclaimer 68
16. Contact Us 69
List of Tables
Table 1: Volume share of the Philippines in the global and Asia-Pacific Wine sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis of Fortified Wine market by categories, 2011-2021 12
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 13
Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021 15
Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021 16
Table 7: Value analysis of Still Wine market by categories, 2011-2021 18
Table 8: Volume analysis of Still Wine market by categories, 2011-2021 19
Table 9: Brand Volume - Wine sector, 2016 25
Table 10: Brand Volume - Fortified Wine market, 2016 26
Table 11: Brand Volume - Sparkling Wine market, 2016 27
Table 12: Brand Volume - Still Wine market, 2016 28
Table 13: Brand Volume - Vermouth category, 2016 30
Table 14: Brand Volume - Other Fortified Wine category, 2016 30
Table 15: Brand Volume - Champagne category, 2016 31
Table 16: Brand Volume - Other Sparkling Wine category, 2016 31
Table 17: Brand Volume - Red Wine category, 2016 32
Table 18: Brand Volume - Rose Wine category, 2016 33
Table 19: Brand Volume - White Wine category, 2016 33
Table 20: Consumption of Wine by gender and markets (Million Liters, 2016) 49
Table 21: Consumption of Wine by age and markets (Million Liters, 2016) 50
Table 22: Consumption of Wine by education and markets (Million Liters, 2016) 51
Table 23: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 52
Table 24: Market Definitions 54
Table 25: Category Definitions 55
Table 26: Channel Definitions 56
Table 27: Market Value for Fortified Wine - by category (₱ Million) 2011-2021 57
Table 28: Market Value for Fortified Wine - by category (US$ Million) 2011-2021 57
Table 29: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021 58
Table 30: Market Value for Sparkling Wine - by category (₱ Million) 2011-2021 58
Table 31: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 59
Table 32: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 59
Table 33: Market Value for Still Wine - by category (₱ Million) 2011-2021 60
Table 34: Market Value for Still Wine - by category (US$ Million) 2011-2021 60
Table 35: Market Volume for Still Wine - by category (Million Liters) 2011-2021 61
Table 36: Components of change - by Market, 2015-2016 62
Table 37: Wine Sales Distribution in the Philippines - by Markets (Million Liters), 2016 62
Table 38: Package Material (in Million pack units) 63
Table 39: Pack Type (in Million pack units) 63
Table 40: Closure Type (in Million pack units) 64
Table 41: Primary Outer Type (in Million pack units) 64
Table 42: Exchange Rates: (US$-₱), 2011-2021 65
Table 43: GDP Per Capita (₱) 65
Table 44: Population 65
Table 45: Consumer Price Index 65
Table 46: Age Profile (Millions of Persons), 2016 66
List of Figures
Figure 1: The Philippines compared to other top four countries in Asia-Pacific - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 3: Per capita consumption in the Philippines compared to global and Asia-Pacific average, 2011-2021 6
Figure 4: Degree of trading up/down in the Philippines Wine sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption* (by markets) in the Philippines compared to global and Asia-Pacific average, 2016 10
Figure 7: Value and volume growth analysis, Fortified Wine market, 2011-2021 11
Figure 8: Value and volume growth analysis, Sparkling Wine market, 2011-2021 14
Figure 9: Value and volume growth analysis, Still Wine market, 2011-2021 17
Figure 10: Distribution channel share (Volume), Wine, 2011-2016 20
Figure 11: Distribution channel share (Volume), Fortified Wine market, 2011-2016 21
Figure 12: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 22
Figure 13: Distribution channel share (Volume), Still Wine market, 2011-2016 23
Figure 14: Leading brands in the Philippines Wine sector, volume share, 2016 24
Figure 15: Leading brands in the Fortified Wine market, volume share, 2016 26
Figure 16: Leading brands in the Sparkling Wine market, volume share, 2016 27
Figure 17: Leading brands in the Still Wine market, volume share, 2016 28
Figure 18: Packaging share and growth analysis by package material, 2011-2021 34
Figure 19: Use of package material by markets (in pack units), 2016 35
Figure 20: Packaging share and growth analysis by pack type, 2011-2021 36
Figure 21: Use of pack type by markets (in pack units), 2016 37
Figure 22: Packaging share and growth analysis by closure type, 2011-2021 38
Figure 23: Use of closure type by markets (in pack units), 2016 39
Figure 24: Packaging share and growth analysis by primary outer type, 2011-2021 40
Figure 25: Use of primary outer type by markets (in pack units), 2016 41
Figure 26: Relative comparison of countries based on PEST analysis 42
Figure 27: The Philippines GDP per capita, 2011-2016 45
Figure 28: Population growth in the Philippines, 2011-2016 46
Figure 29: Consumer Price Index, the Philippines, 2010-2016 47
Figure 30: Age Profile, the Philippines, 2016 48
Figure 31: Consumption of Wine by Gender, the Philippines, 2016 49
Figure 32: Consumption of Wine by age, the Philippines, 2016 50
Figure 33: Consumption of Wine by education, the Philippines, 2016 51
Figure 34: Consumption of Wine by degree of urbanization, the Philippines, 2016 52
Figure 35: About GlobalData 67

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