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Country Profile: Wine Sector in Israel

Country Profile: Wine Sector in Israel

Summary

Wine sector accounted for a volume share of 0.11% of the global market and 6.22% of the regional (Middle East & Africa) market, in 2016. The sector was valued at ILS3,991.4 million (US$1,038.3 million) in 2016 and is expected to see a declining trend by registering a negative CAGR of 1% during 2016-2021.Consumers preference for other alcohol products like Spirits over Wine, coupled with higher alcohol taxes and government laws limiting marketing of alcohol products is resulting in decline in the Israeli Wine sector. Per capita consumption stood at 4.6literscompared to the global and Middle East & Africa levels of6.2liters and 4liters, respectively, in 2016.

Still Wine was the largest with value sales of ILS3,610.6 million (US$939.3 million) in 2016. The Sparkling Wine market is expected to grow the fastest at a CAGR of 8.5% during 2016-2021, compared to Fortified Wine, at a CAGR of 0.8%. However, Still Wine is projected to witness a fall in value sales, at a negative CAGR of 2.2% during the same period.

On-trade transactions accounted for the leading distribution channel in the Israeli Wine sector, accounting for a total volume share of 40.3% in 2016. It was followed by Food & Drinks Specialists with a volume share of 27.9%, while Hypermarkets & Supermarkets accounted for a share of 24.1% in the same year.

Glass is the most commonly used package material in the Israeli Wine sector. In 2016, it accounted for a share of 99.9%,The consumption of Wine was higher among the male population in 2016 compared to males. In terms of consumption by age group, Older Consumers and Early Young Adults accounted for the largest share of 51.9%, followed by Pre-Mid-Lifers with a15.3% share.

The top five brands in the Israeli Wine sector accounted for a volume share of 57.7% in 2016. Selected is the leading brand in the Israeli Wine sector, followed by Barkan and Reserve.

The report Country Profile:

Wine Sector in Israel, provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can..
Companies mentioned in this report:

Cristalino,Davide Campari-Milano S.p.A.,Laurent Perrier,NV Fratelli Cella,Sparkletini,Barkan Wine Cellars,Binyamina,Carmel Winery,Ein Karem,Golan Wines,Tabor Winery,Taperberg

Scope
  • The Israeli Wine sector accounted for a volume share of 6.22% of the regional (Middle East & Africa) market, in 2016.
  • Of the three markets, Still Wine was the largest in value terms, while the Sparkling Wine market is expected to grow at the fastest CAGR, during 2016-2021.
  • On-trade transactions accounted for the leading distribution channel in the Israeli Wine sector.
  • The top five brands in the Israeli Wine sector accounted for a volume share of 57.7% in 2016.
  • Glass is the most commonly used package material in the Israeli Wine sector.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 2
3. Israel in the global and regional context 3
3.1. Israel’s share in the Global and Middle East & African Wine sector 3
3.2. Israel compared to other leading countries in Middle East & Africa 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in Israel 5
4.2. Per capita consumption - Israel compared to Middle East & Africa and globally 6
4.3. Value and volume analysis of markets in the Wine sector 7
4.4. Growth analysis by markets 8
5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Fortified Wine 10
5.3. Market analysis: Sparkling Wine 12
5.4. Market analysis: Still Wine 14
6. Distribution analysis 16
6.1. Distribution channel share analysis: Wine 16
6.2. Distribution channel share analysis: Fortified Wine 17
6.3. Distribution channel share analysis: Sparkling Wine 18
6.4. Distribution channel share analysis: Still Wine 19
7. Competitive landscape 20
7.1. Brand share analysis by sector 20
7.2. Brand share analysis by markets 22
7.3. Brand share analysis by category 24
7.3.1. Sparkling Wine 24
7.3.2. Still Wine 25
8. Packaging analysis 26
8.1. Packaging share and growth analysis by package material 26
8.2. Packaging share analysis by package material 27
8.3. Packaging share and growth analysis by pack type 28
8.4. Packaging share analysis by pack type 29
8.5. Packaging share and growth analysis by closure type 30
8.6. Packaging share analysis by closure type 31
9. Macroeconomic analysis 32
9.1. GDP per Capita 35
9.2. Population and population growth 36
9.3. Consumer Price Index 37
9.4. Population breakdown by age 38
10. Consumergraphics 39
10.1. Consumption by Gender 39
10.2. Consumption by Age 40
10.3. Consumption by Education 41
10.4. Consumption by Degree of Urbanization 42
11. Methodology 43
12. Definitions 44
13. Appendix 47
14. About GlobalData 57
15. Disclaimer 58
16. Contact Us 59
List of Tables
Table 1: Volume share of Israel in the global and Middle East & Africa Wine sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 8
Table 3: Value analysis of Fortified Wine market by categories, 2011-2021 11
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 11
Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021 13
Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021 13
Table 7: Value analysis of Still Wine market by categories, 2011-2021 15
Table 8: Volume analysis of Still Wine market by categories, 2011-2021 15
Table 9: Brand Volume - Wine sector, 2016 21
Table 10: Brand Volume - Sparkling Wine market, 2016 22
Table 11: Brand Volume - Still Wine market, 2016 23
Table 12: Brand Volume - Cava category, 2016 24
Table 13: Brand Volume - Champagne category, 2016 24
Table 14: Brand Volume - Other Sparkling Wine category, 2016 24
Table 15: Brand Volume - Red Wine category, 2016 25
Table 16: Brand Volume - White Wine category, 2016 25
Table 17: Consumption of Wine by gender and markets (Million Liters, 2016) 39
Table 18: Consumption of Wine by age and markets (Million Liters, 2016) 40
Table 19: Consumption of Wine by education and markets (Million Liters, 2016) 41
Table 20: Market Definitions 44
Table 21: Category Definitions 45
Table 22: Channel Definitions 46
Table 23: Market Value for Fortified Wine - by category (ILS Million) 2011-2021 47
Table 24: Market Value for Fortified Wine - by category (US$ Million) 2011-2021 47
Table 25: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021 48
Table 26: Market Value for Sparkling Wine - by category (ILS Million) 2011-2021 48
Table 27: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 49
Table 28: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 49
Table 29: Market Value for Still Wine - by category (ILS Million) 2011-2021 50
Table 30: Market Value for Still Wine - by category (US$ Million) 2011-2021 50
Table 31: Market Volume for Still Wine - by category (Million Liters) 2011-2021 51
Table 32: Wine Sales Distribution in Israel - by Markets (Million Liters), 2016 52
Table 33: Package Material (in Million pack units) 53
Table 34: Pack Type (in Million pack units) 53
Table 35: Closure Type (in Million pack units) 54
Table 36: Exchange Rates: (US$-ILS), 2011-2021 55
Table 37: GDP Per Capita (ILS), 2011-2016 55
Table 38: Population, 2011-2016 55
Table 39: Consumer Price Index, 2011-2016 56
Table 40: Age Profile (in Millions), 2016 56
List of Figures
Figure 1: Israel compared to other top three countries in Middle East & Africa - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 3: Per capita consumption* in Israel compared to global and Middle East & African average, 2011-2021 6
Figure 4: Value and volume growth analysis by markets, 2016-2021 7
Figure 5: Per capita consumption* (by markets) in Israel compared to global and Middle East & African average, 2016 9
Figure 6: Value and volume growth analysis, Fortified Wine market, 2011-2021 10
Figure 7: Value and volume growth analysis, Sparkling Wine market, 2011-2021 12
Figure 8: Value and volume growth analysis, Still Wine market, 2011-2021 14
Figure 9: Distribution channel share (Volume), Wine, 2011-2016 16
Figure 10: Distribution channel share (Volume), Fortified Wine market, 2011-2016 17
Figure 11: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 18
Figure 12: Distribution channel share (Volume), Still Wine market, 2011-2016 19
Figure 13: Leading brands in the Israeli Wine sector, volume share, 2016 20
Figure 14: Leading brands in the Sparkling Wine market, volume share, 2016 22
Figure 15: Leading brands in the Still Wine market, volume share, 2016 23
Figure 16: Packaging share and growth analysis by package material, 2011-2021 26
Figure 17: Use of package material by markets (in pack units), 2016 27
Figure 18: Packaging share and growth analysis by pack type, 2011-2021 28
Figure 19: Use of pack type by markets (in pack units), 2016 29
Figure 20: Packaging share and growth analysis by closure type, 2011-2021 30
Figure 21: Use of closure type by markets (in pack units), 2016 31
Figure 22: Relative comparison of countries based on PEST analysis 32
Figure 23: Israel’s GDP per capita, 2011-2016 35
Figure 24: Population growth in Israel, 2011-2016 36
Figure 25: Consumer Price Index, Israel, 2010-2016 37
Figure 26: Age Profile, Israel, 2016 38
Figure 27: Consumption of Wine by Gender, Israel, 2016 39
Figure 28: Consumption of Wine by age, Israel, 2016 40
Figure 29: Consumption of Wine by education, Israel, 2016 41
Figure 30: Consumption of Wine by degree of urbanization, Israel, 2016 42
Figure 31: About GlobalData 57

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