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Country Profile: Wine Sector in China

Country Profile: Wine Sector in China

Summary

Chinese Wine sector accounted for a volume share of 8.2% of the global market and 62.9% of the regional (Asia-Pacific) market, in 2016. The sector is expected to grow at a CAGR of 8.7% during 2016-2021. Growing popularity of wine among the large young population base and rising disposable income is contributing to the growth of the sector. Per capita consumption stood at 1.8 liters compared to the global and Asia-Pacific levels of 6.2 liters and 1.3 liters, respectively, in 2016.

Still Wine was the largest with value sales of C¥364,951.2Million (US$55,427.6Million) in 2016. The market is also expected to grow the fastest at a CAGR of 8.8% during 2016-2021, compared to Sparkling Wine.

On-trade transactions accounted for the volume share of 49.7% distribution of wine in 2016. It was followed by Hypermarkets & Supermarkets and Food & Drinks Specialists with a share of 23.4% and 23.1% share, respectively. Glass is the most commonly used package material in the Chinese Wine sector. In 2016, it accounted for a volume share of 90.1%, followed by Rigid Plastics and Rigid Metal, with shares of 8.88% and 0.02%, respectively.

The top five brands in the Chinese Wine sector accounted for a 47.4% volume share in 2016. Private labels accounted for 0.9% value share in the same year. The consumption of Wine was higher among the male population in 2016 compared to females. In terms of consumption by age group, Pre-Mid-Lifers accounted for the largest share of 24.7%, followed by Older Consumers with a 23.9% share.

The report Country Profile: Wine Sector in China provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others.
  • Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.
Companies mentioned in this report: Champagne Jacquart Sas, Dragon Sealwinery Co.., Ltd, Dynasty Fine Wines Group Limited, Europeenne de , Participations Industrielles (EPI), F.Lli Gancia & C. Spa, Freixenet (Dws) Ltd, Gh Martel & Co, Le Groupe, Great Wall Wine Co., Ltd, LVMH Moet Hennessy - Louis Vuitton, Laurent Perrier, Qingdaohuadong Wineryco.., Ltd., Remy Coitreau Group, Tonghuagrapewineco.., Ltd, Yantai Changyu Pioneer Wine Co Ltd, Yantai Weilong Grape Wine Co., Ltd., Carlo Rossi Vineyards, Castel Group, China Agri-Industries Holdings Limited(COFCO), China Tontine Wines Group Ltd, Citic Guoan Wine Co Ltd, Distell Group Limited, Félix Solís Avantis S.A, Yantai Pengzhu Winery Co Ltd, Yunnan Red Winery Goup Co Ltd, Yunnan Shangri-La Winery Co

Scope
  • The Wine sector in China accounted for 62.9% volume share in the Asia-Pacific region.
  • The per capita consumption of Wine is higher in China compared to the regional level
  • Per capita consumption of Still Wine is high in China compared to global and regional levels
  • On-trade is the largest distribution channel in the Chinese Wine sector
  • Pre-Mid-Lifers and Older Consumers together accounted for 48.6% share of consumption in 2016
  • Changyu accounts for the leading share in the Chinese Wine sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope
2. Executive summary
3. China in the global and regional context
3.1. China’s share in the Global and Asia-Pacific Wine sector
3.2. China compared to other leading countries in Asia-Pacific
4. Market size analysis - Wine sector
4.1. Value and volume analysis - Wine sector in China
4.2. Per capita consumption - China compared to Asia-Pacific and globally
4.3. Value and volume analysis of markets in the Wine sector
4.4. Growth analysis by markets
5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Sparkling Wine
5.3. Market analysis: Still Wine
6. Distribution analysis
6.1. Distribution channel share analysis: Wine
6.2. Distribution channel share analysis: Sparkling Wine
6.3. Distribution channel share analysis: Still Wine
7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Sparkling Wine
7.3.2. Still Wine
7.4. Private label share analysis
8. Packaging analysis
8.1. Packaging share and growth analysis by package material
8.2. Packaging share analysis by package material
8.3. Packaging share and growth analysis by pack type
8.4. Packaging share analysis by pack type
8.5. Packaging share and growth analysis by closure type
8.6. Packaging share analysis by closure type
8.7. Packaging share and growth analysis by primary outer type
8.8. Packaging share analysis by primary outer type
9. Macroeconomic analysis
9.1. GDP per Capita
9.2. Population and population growth
9.3. Consumer Price Index
9.4. Population breakdown by age
10. Consumergraphics
10.1. Consumption by Gender
10.2. Consumption by Age
10.3. Consumption by Education
10.4. Consumption by Degree of Urbanization
11. Methodology
12. Definitions
13. Appendix
14. About GlobalData
15. Disclaimer
16. Contact Us
List of Tables
Table 1: Growth analysis by markets, 2016-2021
Table 2: Value analysis of Sparkling Wine market by categories, 2011-2021
Table 3: Volume analysis of Sparkling Wine market by categories, 2011-2021
Table 4: Value analysis of Still Wine market by categories, 2011-2021
Table 5: Volume analysis of Still Wine market by categories, 2011-2021
Table 6: Brand Volume - Wine sector, 2016
Table 7: Brand Volume - Sparkling Wine market, 2016
Table 8: Brand Volume - Still Wine market, 2016
Table 9: Brand Volume - Cava category, 2016
Table 10: Brand Volume - Champagne category, 2016
Table 11: Brand Volume - Other Sparkling Wine category, 2016
Table 12: Brand Volume - Red Wine category, 2016
Table 13: Brand Volume - Rose Wine category, 2016
Table 14: Brand Volume - White Wine category, 2016
Table 15: Consumption of Wine by gender and markets (Million Liters, 2016)
Table 16: Consumption of Wine by age and markets (Million Liters, 2016)
Table 17: Consumption of Wine by education and markets (Million Liters, 2016)
Table 18: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016)
Table 19: Market Definitions
Table 20: Category Definitions
Table 21: Channel Definitions
Table 22: Market Value for Sparkling Wine - by category (C¥ Million) 2011-2021
Table 23: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021
Table 24: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021
Table 25: Market Value for Still Wine - by category (C¥ Million) 2011-2021
Table 26: Market Value for Still Wine - by category (US$ Million) 2011-2021
Table 27: Market Volume for Still Wine - by category (Million Liters) 2011-2021
Table 28: Wine Sales Distribution in China - by Markets (C¥ Million), 2016
Table 29: Package Material (in Million pack units)
Table 30: Pack Type (in Million pack units)
Table 31: Closure Type (in Million pack units)
Table 32: Primary Outer Type (in Million pack units)
Table 33: Exchange Rates: (US$-C¥), 2011-2021
Table 34: GDP Per Capita (C¥)
Table 35: Population
Table 36: Consumer Price Index
Table 37: Age Profile (Millions of Persons)
List of Figures
Figure 1: Volume share of China in the global and Asia-Pacific Wine sector, 2011-2021
Figure 2: China compared to other top four countries in Asia-Pacific - market size, growth, and competitive landscape
Figure 3: Market size analysis by value and volume, Wine sector, 2011-2021
Figure 4: Per capita consumption* in China compared to global and Asia-Pacific average, 2011-2021
Figure 5: Value and volume growth analysis by markets, 2016-2021
Figure 6: Per capita consumption* (by markets) in China compared to global and Asia-Pacific average, 2016
Figure 7: Value and volume growth analysis, Sparkling Wine market, 2011-2021
Figure 8: Value and volume growth analysis, Still Wine market, 2011-2021
Figure 9: Distribution channel share (Volume), Wine, 2011-2016
Figure 10: Distribution channel share (Volume), Sparkling Wine market, 2011-2016
Figure 11: Distribution channel share (Volume), Still Wine market, 2011-2016
Figure 12: Leading brands in the Chinese Wine sector, volume share, 2016
Figure 13: Leading brands in the Sparkling Wine market, volume share, 2016
Figure 14: Leading brands in the Still Wine market, volume share, 2016
Figure 15: Private label penetration by markets (value terms), 2016
Figure 16: Growth analysis, private label and brands, (2011-2016)
Figure 17: Packaging share and growth analysis by package material, 2011-2021
Figure 18: Use of package material by markets (in pack units), 2016
Figure 19: Packaging share and growth analysis by pack type, 2011-2021
Figure 20: Use of pack type by markets (in pack units), 2016
Figure 21: Packaging share and growth analysis by closure type, 2011-2021
Figure 22: Use of closure type by markets (in pack units), 2016
Figure 23: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 24: Use of primary outer type by markets (in pack units), 2016
Figure 25: Relative comparison of countries based on PEST analysis
Figure 26: China’s GDP per capita, 2011-2016
Figure 27: Population growth in China, 2011-2016
Figure 28: Consumer Price Index, China, 2010-2016
Figure 29: Age Profile, China, 2016
Figure 30: Consumption of Wine by gender, China, 2016
Figure 31: Consumption of Wine by age, China, 2016
Figure 32: Consumption of Wine by education, China, 2016
Figure 33: Consumption of Wine by degree of urbanization, China, 2016
Figure 34: About GlobalData

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