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Country Profile: Wine Sector in Argentina

Country Profile: Wine Sector in Argentina

Summary

Argentina accounted for a volume share of 4.1% of the global Wine sector and 53.1% in the regional (Latin America) sector, in 2016. The volume consumption of wine in Argentina declined during 2011-2016. It is expected to further decline at a CAGR of 1.6% during 2016-2021. The decline can be attributed to high inflation rate, lower consumer spending and rise in unemployment rate in the country. Per capita consumption of wine stood at 31.5literscompared to the global and Latin America levels of6.2liters and 6.7liters, respectively, in 2016.

Still Wine was the largest with value sales of ARS23,717.4 Million (US$1,611 Million) in 2016. Fortified Wine is expected to register fastest growth at a CAGR of 8% during 2016-2021, compared to Sparkling Wine and Still Wine (2.9%) during the same period.

Food & Drinks Specialists was the leading distribution channel in the Argentine Wine sector, accounting for a volume share of 43.9% in 2016, followed by Hypermarkets & Supermarkets and On-trade transactions, with volume shares of 32.2% and 17.8%, respectively, in the same year. Glass was the most commonly used package material in the Argentine Wine sector with a share of 91.4% in 2016. It was followed by Paper & Board with a share of 8.6%.

Toro, with a volume share of 19.4%, was the leading brand in 2016. It was followed by Termidor and Uvita with shares of 7.1% and 5.9%, respectively. The consumption of Wine was higher among the male population in 2016 compared to females. In terms of consumption by age group, Older Consumers accounted for the largest share of 42.9%, followed by Pre-Mid-Lifers with a 19.9% share.

The report Country Profile: Wine Sector in Argentina provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others.
  • Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.
Companies mentioned in this report: Davide Campari-Milano S.p.A., Bodegas Y Viñedos Pascual Toso S.A., Diageo PLC, UK, Federico De Alvear, Freixenet (Dws) Ltd, LVMH Moet Hennessy - Louis Vuitton, Pernod Ricard SA, Trivento Winery, bodegas y vinedos robino y cia sa, Bodega Norton S.A., Bodega Suter, Bodegas Chandon S.A., Bodegas Y Viñedos Florio Y Cia, Finca La Celia, Molinos Rio De La Plata, Trapiche Argentina, Valentin Bianchi, Viñedos Y Bodegas Sainte Sylvie, S.A., bodegas y vinedos garbin sa, bodegas y vinedos lopez sacavas de santa maria sa, fecovita coop ltda, felix lavaque sa, grupo penaflor sa, rpb sa

Scope
  • The Wine sector in Argentina is forecast to grow at 3.4% CAGR in value terms during 2016-2021
  • Per capita consumption in Still wine market high in Argentina compared to the other markets
  • Food & Drinks Specialists is the largest distribution channel in Argentinian Wine sector
  • Toro accounts for the leading share in Argentinian Wine sector
  • Glass is the most commonly used package material in Argentinian Wine sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope
2. Executive summary
3. Argentina in the global and regional context
3.1. Argentina’s share in the Global and Latin AmericanWine sector
3.2. Argentina compared to other leadingcountries in Latin America
4. Market size analysis - Wine sector
4.1. Value and volume analysis - Wine sector in Argentina
4.2. Per capita consumption -Argentina compared to Latin America and globally
4.3. Value and volume analysisof markets in the Wine sector
4.4. Growth analysis by markets
5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Fortified Wine
5.3. Market analysis: Sparkling Wine
5.4. Market analysis: Still Wine
6. Distribution analysis
6.1. Distribution channel share analysis: Wine
6.2. Distribution channel share analysis: Fortified Wine
6.3. Distribution channel share analysis: Sparkling Wine
6.4. Distribution channel share analysis: Still Wine
7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Fortified Wine
7.3.2. Sparkling Wine
7.3.3. Still Wine
8. Packaging analysis
8.1. Packaging share and growth analysis by package material
8.2. Packaging share analysis by package material
8.3. Packaging share and growth analysis by pack type
8.4. Packaging share analysis by pack type
8.5. Packaging share and growth analysis by closure type
8.6. Packaging share analysis by closure type
8.7. Packaging share and growth analysis by primary outer type
8.8. Packaging share analysis by primary outer type
9. Macroeconomic analysis
9.1. GDP per Capita
9.2. Population and population growth
9.3. Consumer Price Index
9.4. Population breakdown by age
10. Consumergraphics
10.1. Consumption by Gender
10.2. Consumption by Age
10.3. Consumption by Education
10.4. Consumption by Degree of Urbanization
11. Methodology
12. Definitions
13. Appendix
14. About GlobalData
15. Disclaimer
16. Contact Us
List of Tables
Table 1: Growth analysis by markets, 2016-2021
Table 2: Value analysis by of Fortified Wine market categories, 2011-2021
Table 3: Volume analysis of Fortified Wine market by categories, 2011-2021
Table 4: Value analysis of Sparkling Wine market by categories, 2011-2021
Table 5: Volume analysis of Sparkling Wine market by categories, 2011-2021
Table 6: Value analysis of Still Wine market by categories, 2011-2021
Table 7: Volume analysis of Still Wine market by categories, 2011-2021
Table 8: Brand Volume - Wine sector, 2016
Table 9: Brand Volume - Fortified Wine market, 2016
Table 10: Brand Volume - Sparkling Wine market, 2016
Table 11: Brand Volume - Still Wine market, 2016
Table 12: Brand Volume - Vermouth category, 2016
Table 13: Brand Volume - Champagne category, 2016
Table 14: Brand Volume - Other Sparkling Wine category, 2016
Table 15: Brand Volume - Red Wine category, 2016
Table 16: Brand Volume - Rose Wine category, 2016
Table 17: Brand Volume - White Wine category, 2016
Table 18: Consumption of Wine by gender and markets (Million Liters, 2016)
Table 19: Consumption of Wine by age and markets (Million Liters, 2016)
Table 20: Consumption of Wine by education and markets (Million Liters, 2016)
Table 21: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016)
Table 22: Market Definitions
Table 23: Category Definitions
Table 24: Channel Definitions
Table 25: Market Value for Fortified Wine - by category (ARS Million) 2011-2021
Table 26: Market Value for Fortified Wine - by category (US$ Million) 2011-2021
Table 27: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021
Table 28: Market Value for Sparkling Wine - by category (ARS Million) 2011-2021
Table 29: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021
Table 30: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021
Table 31: Market Value for Still Wine - by category (ARS Million) 2011-2021
Table 32: Market Value for Still Wine - by category (US$ Million) 2011-2021
Table 33: Market Volume for Still Wine - by category (Million Liters) 2011-2021
Table 34: Wine Sales Distribution in Argentina - by Markets (ARS Million), 2016
Table 35: Package Material (in Million pack units)
Table 36: Pack Type (in Million pack units)
Table 37: Closure Type (in Million pack units)
Table 38: Primary Outer Type (in Million pack units)
Table 39: Exchange Rates: (US$-ARS), 2011-2021
Table 40: GDP Per Capita (ARS)
Table 41: Population
Table 42: Consumer Price Index
Table 43: Age Profile (Millions of Persons)
List of Figures
Figure 1: Volume share of Argentina in the global and Latin America Wine sector, 2011-2021
Figure 2: Argentina compared to other top four countries in Latin America - market size, growth, and competitive landscape
Figure 3: Market size analysis by value and volume, Wine sector, 2011-2021
Figure 4: Per capita consumption*in Argentina compared to global and Latin American average, 2011-2021
Figure 5: Value and volume growth analysis by markets, 2016-2021
Figure 6: Per capita consumption* (by markets) in Argentina compared to global and Latin Americanaverage, 2016
Figure 7: Value and volume growth analysis, Fortified Wine market, 2011-2021
Figure 8: Value and volume growth analysis, Sparkling Wine market, 2011-2021
Figure 9: Value and volume growth analysis, Still Wine market, 2011-2021
Figure 10: Distribution channel share (Volume), Wine, 2011-2016
Figure 11: Distribution channel share (Volume), Fortified Wine market, 2011-2016
Figure 12: Distribution channel share (Volume), Sparkling Wine market, 2011-2016
Figure 13: Distribution channel share (Volume), Still Wine market, 2011-2016
Figure 14: Leading brands in the ArgentineWine sector, volume share, 2016
Figure 15: Leading brands in the Fortified Wine market, volume share, 2016
Figure 16: Leading brands in the Sparkling Wine market, volume share, 2016
Figure 17: Leading brands in the Still Wine market, volume share, 2016
Figure 18: Packaging share and growth analysis by package material, 2011-2021
Figure 19: Use of package material by markets (in pack units), 2016
Figure 20: Packaging share and growth analysis by pack type, 2011-2021
Figure 21: Use of pack type by markets (in pack units), 2016
Figure 22: Packaging share and growth analysis by closure type, 2011-2021
Figure 23: Use of closure type by markets (in pack units), 2016
Figure 24: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 25: Use of primary outer type by markets (in pack units), 2016
Figure 26: Relative comparison of countries based on PEST analysis
Figure 27: Argentina’s GDP per capita, 2011-2016
Figure 28: Population growth in Argentina, 2011-2016
Figure 29: Consumer Price Index, Argentina, 2010-2016
Figure 30: Age Profile, Argentina, 2016
Figure 31: Consumption of Wine by gender, Argentina, 2016
Figure 32: Consumption of Wine by age, Argentina, 2016
Figure 33: Consumption of Wine by education, Argentina, 2016
Figure 34: Consumption of Wine by degree of urbanization, Argentina, 2016
Figure 35: About GlobalData

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