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Country Profile: Spirits Sector in Venezuela

Country Profile: Spirits Sector in Venezuela

Summary

Venezuelan Spirits sector accounted for a volume share of 0.27% of the global market and 3.58% of the regional (Latin America) market, in 2016. The sector is expected to grow at a CAGR of 2.4% during 2016-2021.. The per capita consumption stood at 3.1 liters compared to the global and Latin America levels of 6.4 liters and 6.7 liters, respectively, in 2016.

Consumption of Spirits was higher among the male population compared to females, in 2016. It also high among Venezuelan consumers who received Tertiary education. In terms of consumption by age group, Early Young Adults and Older Young Adults together accounted for a 54.2% volume share in 2016. Rum was the largest by value sales in 2016. Furthermore, Rum market is expected to have the fastest CAGR compared to Brandy, Liqueurs (1.8%), Gin & Genever, Specialty Spirits (2.1%), Tequila & Mezcal, Vodka and Whiskey.

Hypermarkets & Supermarkets accounted for the leading volume share of 33.5% in the distribution of Spirits. Glass was the only package material used in the Venezuela Spirits sector, while Bottle was the only pack type used in the sector, in 2016.

Diplomático is the leading volume brand in the Venezuelan Spirits sector. The top five brands in the Venezuelan Spirits sector accounted for 46.7% volume share in the same year.

The report Country Profile: Spirits Sector in Venezuela, provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
  • Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.
Companies mentioned in this report: Amarula , Baileys, Black & White Inc , CaciqueUSA , Constantinos, S.A. , Gordon's , Jose Cuervo , Pampero , Sauza Tequila , Smirnoff Original , Stolichnaya , Tanqueray Gordon and Company Limited , Wyborowa SA

Scope
  • The Spirits sector in Venezuela is forecast to grow at 2.4% CAGR in value terms during 2016-2021
  • Per capita consumption of Rum is high in Venezuela compared to global and regional levels
  • Diplomático accounts for the leading share in the Venezuelan Spirits sector
  • Magnum is the leading brand, in both value and volume terms, in the Bulgarian Ice Cream sector.
  • Glass is the only package material used in the Venezuelan Spirits sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 2
3. Venezuela in the global and regional context 3
3.1. Venezuela’s share in the Global and Latin American Spirits sector 3
3.2. Venezuela compared to other leading countries in Latin America 4
4. Market size analysis - Spirits sector 5
4.1. Value and volume analysis - Spirits sector in Venezuela 5
4.2. Per capita consumption - Venezuela compared to Latin America and globally 6
4.3. Value and volume analysis of markets in the Spirits sector 7
4.4. Growth analysis by markets 8
5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Brandy 10
5.3. Market analysis: Gin & Genever 12
5.4. Market analysis: Liqueurs 13
5.5. Market analysis: Rum 15
5.6. Market analysis: Specialty Spirits 17
5.7. Market analysis: Tequila & Mezcal 19
5.8. Market analysis: Vodka 20
5.9. Market analysis: Whiskey 22
6. Distribution analysis 24
6.1. Distribution channel share analysis: Spirits 24
6.2. Distribution channel share analysis: Brandy 25
6.3. Distribution channel share analysis: Gin & Genever 26
6.4. Distribution channel share analysis: Liqueurs 27
6.5. Distribution channel share analysis: Rum 28
6.6. Distribution channel share analysis: Specialty Spirits 29
6.7. Distribution channel share analysis: Tequila & Mezcal 30
6.8. Distribution channel share analysis: Vodka 31
6.9. Distribution channel share analysis: Whiskey 32
7. Competitive landscape 33
7.1. Brand share analysis by sector 33
7.2. Brand share analysis by markets 36
7.3. Brand share analysis by category 45
7.3.1. Brandy 45
7.3.2. Liqueurs 46
7.3.3. Rum 47
7.3.4. Specialty Spirits 48
7.3.5. Vodka 49
7.3.6. Whiskey 50
8. Packaging analysis 51
8.1. Packaging share and growth analysis by package material 51
8.2. Packaging share analysis by package material 52
8.3. Packaging share and growth analysis by pack type 53
8.4. Packaging share analysis by pack type 54
8.5. Packaging share and growth analysis by closure type 55
8.6. Packaging share analysis by closure type 56
8.7. Packaging share and growth analysis by primary outer type 57
8.8. Packaging share analysis by primary outer type 58
9. Macroeconomic analysis 59
9.1. GDP per Capita 62
9.2. Population and population growth 63
9.3. Consumer Price Index 64
9.4. Population breakdown by age 65
10. Consumergraphics 66
10.1. Consumption by Gender 66
10.2. Consumption by Age 67
10.3. Consumption by Education 68
10.4. Consumption by Degree of Urbanization 69
11. Methodology 70
12. Definitions 71
13. Appendix 74
14. About GlobalData 87
15. Disclaimer 88
16. Contact Us 89
List of Tables
Table 1: Volume share of Venezuela in the global and Latin America Spirits sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 8
Table 3: Per capita consumption (by markets) in Venezuela , Latin America and Global average, 2016 9
Table 4: Value analysis of Brandy market by categories, 2011-2021 11
Table 5: Value analysis of Brandy market by categories, 2011-2021 11
Table 6: Value analysis of Liqueurs market by categories, 2011-2021 14
Table 7: Volume analysis of Liqueurs market by categories, 2011-2021 14
Table 8: Value analysis of Rum market by categories, 2011-2021 16
Table 9: Volume analysis of Rum market by categories, 2011-2021 16
Table 10: Value analysis of Specialty Spirits market by categories, 2011-2021 18
Table 11: Volume analysis of Specialty Spirits market by categories, 2011-2021 18
Table 12: Value analysis of Vodka market by categories, 2011-2021 21
Table 13: Volume analysis of Vodka market by categories, 2011-2021 21
Table 14: Value analysis of Whiskey market by categories, 2011-2021 23
Table 15: Volume analysis of Whiskey market by categories, 2011-2021 23
Table 16: Brand Volume - Spirits sector, 2016 34
Table 17: Brand Volume - Brandy market, 2016 36
Table 18: Brand Volume - Gin & Genever market, 2016 37
Table 19: Brand Volume - Liqueurs market, 2016 38
Table 20: Brand Volume - Rum market, 2016 39
Table 21: Brand Volume - Specialty Spirits market, 2016 40
Table 22: Brand Volume - Tequila & Mezcal market, 2016 41
Table 23: Brand Volume - Vodka market, 2016 42
Table 24: Brand Volume - Whiskey market, 2016 43
Table 25: Brand Volume - Other Grape Brandy category, 2016 45
Table 26: Brand Volume - Cream Liqueurs category, 2016 46
Table 27: Brand Volume - Other Liqueurs category, 2016 46
Table 28: Brand Volume - Dark Rum category, 2016 47
Table 29: Brand Volume - Light Rum category, 2016 47
Table 30: Brand Volume - Other Specialty Spirits category, 2016 48
Table 31: Brand Volume - Unflavoured Vodka category, 2016 49
Table 32: Brand Volume - Scotch Whisky category, 2016 50
Table 33: Consumption of Spirits by gender and markets (Million Liters, 2016) 66
Table 34: Consumption of Spirits by age and markets (Million Liters, 2016) 67
Table 35: Consumption of Spirits by education and markets (Thousand Liters, 2016) 68
Table 36: Consumption of Spirits degree of urbanization and markets (Million Liters, 2016) 69
Table 37: Market Definitions 71
Table 38: Category Definitions 72
Table 39: Channel Definitions 73
Table 40: Market Value for Brandy - by category (Bs Million) 2011-2021 74
Table 41: Market Value for Brandy - by category (US$ Million) 2011-2021 74
Table 42: Market Volume for Brandy - by category (Million Liters) 2011-2021 75
Table 43: Market Value for Liqueurs - by category (Bs Million) 2011-2021 75
Table 44: Market Value for Liqueurs - by category (US$ Million) 2011-2021 76
Table 45: Market Volume for Liqueurs - by category (Million Liters) 2011-2021 76
Table 46: Market Value for Rum - by category (Bs Million) 2011-2021 77
Table 47: Market Value for Rum - by category (US$ Million) 2011-2021 77
Table 48: Market Volume for Rum - by category (Million Liters) 2011-2021 78
Table 49: Market Value for Specialty Spirits - by category (Bs Million) 2011-2021 78
Table 50: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021 79
Table 51: Market Volume for Specialty Spirits - by category (Million Liters) 2011-2021 79
Table 52: Market Value for Vodka - by category (Bs Million) 2011-2021 80
Table 53: Market Value for Vodka - by category (US$ Million) 2011-2021 80
Table 54: Market Volume for Vodka - by category (Million Liters) 2011-2021 81
Table 55: Market Value for Whiskey - by category (Bs Million) 2011-2021 81
Table 56: Market Value for Whiskey - by category (US$ Million) 2011-2021 82
Table 57: Market Volume for Whiskey - by category (Million Liters) 2011-2021 82
Table 58: Spirits Sales Distribution in Venezuela - by Markets (Bs Million), 2016 83
Table 59: Package Material (in Million pack units) 84
Table 60: Pack Type (in Million pack units) 84
Table 61: Closure Type (in Million pack units) 84
Table 62: Primary Outer Type (in Million pack units) 85
Table 63: Exchange Rates: (US$-Bs), 2011-2021 85
Table 64: GDP Per Capita (Bs), 2011-2016 85
Table 65: Population, 2011-2016 86
Table 66: Consumer Price Index, 2011-2016 86
Table 67: Age Profile (in Millions) , 2016 86
List of Figures
Figure 1: Venezuela compared to other top four countries in Latin America - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5
Figure 3: Per capita consumption in Venezuela compared to global and Latin American average, 2011-2021 6
Figure 4: Value and volume growth analysis by markets, 2016-2021 7
Figure 5: Value and volume growth analysis, Brandy market, 2011-2021 10
Figure 6: Value and volume growth analysis, Gin & Genever market, 2011-2021 12
Figure 7: Value and volume growth analysis, Liqueurs market, 2011-2021 13
Figure 8: Value and volume growth analysis, Rum market, 2011-2021 15
Figure 9: Value and volume growth analysis, Specialty Spirits market, 2011-2021 17
Figure 10: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 19
Figure 11: Value and volume growth analysis, Vodka market, 2011-2021 20
Figure 12: Value and volume growth analysis, Whiskeymarket, 2011-2021 22
Figure 13: Distribution channel share (Volume), Spirits, 2011-2016 24
Figure 14: Distribution channel share (Volume), Brandy market, 2011-2016 25
Figure 15: Distribution channel share (Volume), Gin & Genever market, 2011-2016 26
Figure 16: Distribution channel share (Volume), Liqueurs market, 2011-2016 27
Figure 17: Distribution channel share (Volume), Rum market, 2011-2016 28
Figure 18: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 29
Figure 19: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 30
Figure 20: Distribution channel share (Volume), Vodka market, 2011-2016 31
Figure 21: Distribution channel share (Volume), Whiskey market, 2011-2016 32
Figure 22: Leading brands in the VenezuelanSpirits sector, volume share, 2016 33
Figure 23: Leading brands in the Brandy market, volume share, 2016 36
Figure 24: Leading brands in the Gin & Genever market, volume share, 2016 37
Figure 25: Leading brands in the Liqueurs market, volume share, 2016 38
Figure 26: Leading brands in the Rum market, volume share, 2016 39
Figure 27: Leading brands in the Specialty Spirits market, volume share, 2016 40
Figure 28: Leading brands in the Tequila & Mezcal market, volume share, 2016 41
Figure 29: Leading brands in the Vodka market, volume share, 2016 42
Figure 30: Leading brands in the Whiskey market, volume share, 2016 43
Figure 31: Packaging share and growth analysis by package material, 2011-2021 51
Figure 32: Use of package material by markets (in pack units), 2016 52
Figure 33: Packaging share and growth analysis by pack type, 2011-2021 53
Figure 34: Use of pack type by markets (in pack units), 2016 54
Figure 35: Packaging share and growth analysis by closure type, 2011-2021 55
Figure 36: Use of closure type by markets (in pack units), 2016 56
Figure 37: Packaging share and growth analysis by primary outer type, 2011-2021 57
Figure 38: Use of primary outer type by markets (in pack units), 2016 58
Figure 39: Relative comparison of countries based on PEST analysis 59
Figure 40: Venezuela’s GDP per capita, 2011-2016 62
Figure 41: Population growth in Venezuela, 2011-2016 63
Figure 42: Consumer Price Index, Venezuela, 2010-2016 64
Figure 43: Age Profile, Venezuela, 2016 65
Figure 44: Consumption of Spirits by gender, Venezuela ,2016 66
Figure 45: Consumption of Spirits by age, Venezuela , 2016 67
Figure 46: Consumption of Spirits by education, Venezuela , 2016 68
Figure 47: Consumption of Spirits degree of urbanization, Venezuela , 2016 69
Figure 48: About GlobalData 87

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