Thailand’s Spirits sector accounted for a volume share of 2.4% of the global market and 3.8% of the regional (Asia-Pacific) market, in 2016. The sector is expected to grow at a CAGR of 2.7% during 2016-2021. Growing tourism, high employment rate and a large base of middle aged population is expected to drive spirits sector in Thailand. Per capita consumption stood at 10.5 liters compared to the global and Asia-Pacific levels of 6.4 liters and 6.2 liters, respectively, in 2016.
Whiskey was the largest with value sales of ฿508,980.9 Million (US$14,426 Million) in 2016. Vodka is expected to grow the fastest at a CAGR of 5.3% compared to Brandy, Gin & Genever (2%), Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal (3.8%) and Whiskey (2.9%).
Food & Drinks Specialist accounted for the largest volume share of 69.5% in the distribution of Spirits. It was followed by On-trade transactions and Hypermarkets & Supermarkets with shares of 23.1% and 4%, respectively, in the same year. Glass is the most commonly used package material in Thailand’s Spirits sector. It accounted for a volume share of nearly 100% in 2016.
Consumption of Spirits was higher among the male population in 2016 compared to females. Consumption of Spirits was also high among Thailand’s consumers who received Tertiary education. In terms of consumption by age group, Older Consumers and Older young adults together accounted for a 44.8% share in 2016.
The top five brands in Thailand’s Spirits sector accounted for 6.9% volume share in 2016. 100 Pipers accounted for 1.8% share and Crown 99 accounted for 1.5% share by volume in the same year.
The report Country Profile: Spirits Sector in Thailand provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading players: Market share of brands from 2011-2016
Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle.
Companies mentioned in this report: Pernod Ricard SA, International Beverage Holdings Limited, Thai Beverage Company, Diageo PLC, UK, SangSom, Pernod Ricard SA, Suwannaphoome Distillary Co., Ltd, SUNTORY HOLDINGS LIMITED.
Thailand Spirits sector accounted for a volume share of 3.8% of the regional (Asia-Pacific) market, in 2016.
Of the eight markets, Whiskey was the largest market , while Vodka is expected to grow the fastest during 2016-2021.
Food & Drinks Specialists accounted for the largest volume share in the distribution of Spirits.
The top five brands in Thailand Spirits sector accounted for 6.9% volume share in 2016
100 Pipers is the leading brand in volume terms.
Glass is the most commonly used package material in Thailand Spirits sector.
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.