Russian Spirits sector accounted for a volume share of 6.1% of the global market and 50.6% of the regional (Eastern Europe) market, in 2016, while registering negative growth during 2011-2016. Reduced purchasing power of consumers due to economic crisis in the country, and the Russian government’s anti-alcohol state policy can be attributed to the decline in the Spirits sector. However, the sector is expected to grow at a CAGR of 0.3% during 2016-2021. Per capita consumption stood at 13 liters compared to the global and Eastern Europe levels of 6.4 liters and 10.4 liters, respectively, in 2016.
Vodka was the largest with value sales of RUB1,249,270.8 Million (US$18,753.1 Million) in 2016. The Rum market is expected to grow the fastest at a CAGR of 11.2% compared to Brandy (3.9%), Liqueurs, Gin & Genever, Specialty Spirits, Tequila & Mezcal, Vodka (-2.2%), and Whiskey.
On-trade transactions accounted for the largest volume share of 38.5% in the distribution of Spirits. It was followed by Hypermarkets & Supermarkets and Food & Drinks Specialists with shares of 29.9% and 23.5%, respectively, in the same year. Glass is the most commonly used package material in the Russian Spirits sector. In 2016, it accounted for a volume share of 99.96%, followed by Rigid Plastics with a share of 0.04% respectively.
Consumption of Spirits is higher among the male population in 2016 compared to females. Consumption of Spirits was also high among Russian consumers who received Tertiary education. In terms of consumption by age group, Older Consumers and Older Young Adults together accounted for a 58.6% share in 2016.
The top five brands in the Russian Spirits sector accounted for 16.7% volume share in 2016. Private labels accounted for 1.9% share by volume in the same year.
The report Country Profile: Spirits Sector in Russia provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.
Companies mentioned in this report: AS Liviko , Bacardi Limited , Brown-Forman Corporation , Davide Campari-Milano S.p.A. , Demerara Distillers Limited , Diageo plc , LVMH , Marussia Beverages BV, Mozart Distillerie GmbH, Pernod Ricard SA , Russian Standard Corp , SPI Group , STROH Austria GMBH , The Edrington group limited
The Spirits sector in Russia is forecast to grow at 0.3% CAGR in value terms during 2016-2021
Per capita consumption of Vodka is high in Russia compared to global and regional levels
On-trade transactions accounted for the leading share in the distribution of Spirits in Russia
Belenkaya accounts for the leading share in the Russian Spirits sector
Glass is the most commonly used package material in the Russian Spirits sector.
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.