Thai Make-Up sector accounted for a volume share of 0.715% of the global market and 3.8% of the regional (Asia-Pacific) market, in 2016. The sector is expected to grow at a CAGR of 5.2% during 2016-2021. Growing economy and rising awareness of Thai women about their outward appearance is resulting in increasing Make-Up product purchases, hence boosting the growth of the sector in Thailand. Per capita consumption stood at 0.57 units compared to the global and Asia-Pacific levels of 1.08 units and 0.31 units, respectively, in 2016.
Face Make-Up was the largest with value sales of ฿9,066.1 Million (US$257 Million) in 2016. However, Eye Make-Up is expected to grow the fastest at a CAGR of 5.8% compared to Face Make-Up, Lip Make-Up (4.6%), and Nail Make-Up.
Hypermarkets & Supermarkets was the leading distribution channel in the Thai Make-Up sector, accounting for a total value share of 38.2% in 2016. It was followed by Health & Beauty Stores and Convenience Stores with shares of 30% and 11.1%, respectively, in the same year. In 2016, Rigid Plastics was the most commonly used package material in the Thai Make-Up sector. It accounted for a share of 83.7%, followed by Glass and Flexible Packaging with shares of 13.7% and 2.6% respectively.
Top five brands in the Thai Make-Up sector accounted for 47.1% value share in 2016. Mistine is the leading brand in the sector accounting for 13.8% share by value in the same year. Consumption of Make-Up products is high among the female population. It is also high among Thai people who attended Pre- Primary School. In terms of consumption by age group, Older Consumers and Kids & Babies together accounted for a 44.5% share in 2016.
The report Country Profile: Make-Up Sector in Thailand, provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Market data: Overall market value and volume data with growth analysis for 2011-2021.
Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Companies mentioned in this report: Icc International Public Company Limited,Procter & Gamble,Revlon, Inc.,The Estee Lauder Companies Inc.,Better Way (Thailand) Company Limited,L`Oreal S.A.,Kose Corporation,Osotspa Co Ltd,Nu Skin Enterprises Inc,Clarins Group,Oriflame Cosmetics S.A.,Amway Corporation,Chanel S.A.,Elizabeth Arden, Inc.,Cosnova Gmbh,Shiseido Company, Limited,Giffarine Skyline Unity Ltd,Op Natural Products Ltd,GMM Grammy PCL
The Thai Make-Up sector accounted for a volume share of 3.8% of the regional (Asia-Pacific) market, in 2016.
Of the four markets, Face Make-Up was the largest market, while, Eye Make-Up is expected to grow the fastest during 2016-2021.
The top five brands in the Thai Make-Up sector accounted for 47.1% value share in 2016.
Mistine is the leading brand in the sector.
Hypermarkets & Supermarkets was the leading distribution channel in the Thai Make-Up sector.
Rigid Plastics was the most commonly used package material
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.