Swedish Make-Up sector accounted for a volume share of 0.78% of the global market and 4.5% of the regional (Western Europe) market, in 2016. The sector is expected to grow at a CAGR of 4.3% during 2016-2021. A large middle age population, which is a major consumer segment for Make-Up products, is driving the sector in Sweden. Further, an increasing number of women in workforce is translating to higher purchasing power, thus fuelling the sales for Make-Up products in the country. Per capita consumption in Sweden stood at 4.34 units compared to the global and Western Europe levels of 1.08 units and 2.31 units, respectively, in 2016.
Eye Make-Up was the largest with value sales of Skr2,007.5 Million (US$234.4 Million) in 2016. However, Nail Make-Up is expected to grow the fastest at a CAGR of 4.6% compared to Eye Make-Up, Face Make-Up (4.2%), and Lip Make-Up.
Hypermarkets & Supermarkets was the leading distribution channel in the Swedish Make-Up sector, accounting for a total value share of 37.4% in 2016. It was followed by Health & Beauty Stores with a share of 33.3%, in the same year. Rigid Plastics was the most commonly used package material in the Swedish Make-Up sector with a share of 62.4% in 2016. It was followed by Glass and Flexible Packaging with shares of 34.4% and 3.2% respectively.
Top five brands in the Swedish Make-Up sector accounted for 41.8% value share in 2016. Isadora accounted for the leading value share of 12% in the Swedish Make-Up sector. Consumption of Make-Up products is high among the female population. It is also high among Swedish consumers who have attended Upper Secondary school. In terms of consumption by age group, Older Consumers and Mid-Lifers together accounted for a 48.5% share in 2016.
The report Country Profile: Make-Up Sector in Sweden, provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Market data: Overall market value and volume data with growth analysis for 2011-2021.
Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Companies mentioned in this report: Isadora, Max Factor , Maybelline, Mary Kay, Make Up Store, Lancôme, Clinique, L`Oreal Paris, Dior, The Body Shop, Lumene, Kanebo, Clarins, Chanel, Revlon, Estée Lauder, Yves Rocher, Oriflame, Mavala, Yves Saint Laurent, Elizabeth Arden.
The per capita consumption of Make-Up is higher in Sweden compared to the global and regional level
Of the four markets, Eye Make-Up was the largest by value sales in 2016
Hypermarkets & Supermarkets was the leading distribution channel in the Swedish Make-Up sector
Isadora is the leading distribution channel for Make-Up products in Sweden
Rigid Plastics was the most commonly used package material in the Swedish Make-Up sector in 2016
Consumption of Make-Up products is high among Swedish consumers who have attended Upper Secondary school
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.