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Country Profile: Make-Up Sector in South Africa

Country Profile: Make-Up Sector in South Africa

Summary

South African Make-Up sector accounted for a volume share of 0.7% of the global market and 31.7% of the regional (Middle East & Africa) market, in 2016. The sector is expected to grow at a CAGR of 7.7% during 2016-2021. Growing economy and increasing number of women entering workforce are the major growth drivers in the South African Make-Up sector.Per capita consumption stood at 0.73 units compared to the global and Middle East & Africa levels of 1.08 units and 0.65 units, respectively, in 2016.

Eye Make-Up market was the largest by value sales in 2016. Further, it is expected to grow the fastest at a CAGR of 8.5% compared to Face Make-Up, Lip Make-Up, and Nail Make-Up (6.8%).

Hypermarkets & Supermarkets was the leading distribution channel in the South African Make-Up sector, accounting for a total value share of 27.2% in 2016. It was followed by Health & Beauty Stores and Department Stores. In 2016, Rigid Plastics was the most commonly used package material in the South African Make-Up sector. It accounted for a share of 69.7%, followed by Glass and Flexible Packaging.

Avon is the leading brand in the South African Make-Up sector. It held a value share of 13.1% in 2016, while the top five brands in the sector accounted for 40.7% value share in the same year.

The report Country Profile: Make-Up Sector in South Africa, provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Companies mentioned in this report: Coty, Inc.,Revlon, Inc., The Estee Lauder Companies Inc. ,L`Oreal S.A., Clarins Group, Ralo Cosmetics, Chanel S.A., Elizabeth Arden, Inc., CosnovaGmbh, Avon Products, Inc., AvroyShlain Cosmetics, Wipro Limited, Yves Rocher International, Kao

Scope
  • The Make-Up sector in South Africa accounted for 31.7% volume share in the Middle East & African region, in 2016
  • South Africa ranks second on the extent of fragmentation when compared to the leading four countries in the region
  • The top five brands accounting for a 40.7% share in 2016
  • The per capita consumption of Make-Up products is higher in South Africa compared to regional level
  • Eye Make-Up is the largest market, in value and volume terms, in the South African Make-Up sector
  • Avon is the leading brand in the South African Make-Up sector.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive Summary 2
3. South Africa in the Global and Regional Context 3
3.1. South Africa’s share in the Global and Middle East & African Make-Up sectors 3
3.2. South Africa compared to other leading countries in Middle East & Africa 4
4. Market Size Analysis - Make-Up Sector 5
4.1. Value and volume analysis - Make-Up sector in South Africa 5
4.2. Per capita consumption - South Africa compared to Middle East & Africa and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Make-Up sector 8
4.5. Growth analysis by markets 9
5. Market and Category Analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Eye Make-Up 11
5.3. Market analysis: Face Make-Up 13
5.4. Market analysis: Lip Make-Up 15
5.5. Market analysis: Nail Make-Up 17
6. Distribution Analysis 18
6.1. Distribution channel share analysis: Make-Up 18
6.2. Distribution channel share analysis: Eye Make-Up 19
6.3. Distribution channel share analysis: Face Make-Up 20
6.4. Distribution channel share analysis: Lip Make-Up 21
6.5. Distribution channel share analysis: Nail Make-Up 22
7. Competitive Landscape 23
7.1. Brand share analysis by sector 23
7.2. Brand share analysis by markets 25
8. Packaging Analysis 33
8.1. Packaging share and growth analysis by package material 33
8.2. Packaging share analysis by package material 34
8.3. Packaging share and growth analysis by pack type 35
8.4. Packaging share analysis by pack type 36
8.5. Packaging share and growth analysis by closure type 37
8.6. Packaging share analysis by closure type 38
8.7. Packaging share and growth analysis by primary outer type 39
8.8. Packaging share analysis by primary outer type 40
9. Macroeconomic Analysis 41
9.1. GDP per Capita 44
9.2. Population and population growth 45
9.3. Consumer Price Index 46
9.4. Population breakdown by age 47
10. Consumergraphics 48
10.1. Consumption by Gender 48
10.2. Consumption by Age 49
10.3. Consumption by Education 50
10.4. Consumption by Degree of Urbanization 51
11. Methodology 52
12. Definitions 53
13. Appendix 56
14. About GlobalData 67
15. Disclaimer 68
16. Contact Us 69
List of Tables
Table 1: Volume share of South Africa in the global and Middle East & Africa Make-Up sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis of the Eye Make-Up market categories, 2011-2021 12
Table 4: Volume analysis of the Eye Make-Up market by categories, 2011-2021 12
Table 5: Value analysis of the Face Make-Up market by categories, 2011-2021 14
Table 6: Volume analysis of the Face Make-Up market by categories, 2011-2021 14
Table 7: Value analysis of the Lip Make-Up market by categories, 2011-2021 16
Table 8: Volume analysis of the Lip Make-Up market by categories, 2011-2021 16
Table 9: Brand Value - Make-Up sector, 2016 24
Table 10: Brand Value - the Eye Make-Up market, 2016 26
Table 11: Brand Value - the Face Make-Up market, 2016 28
Table 12: Brand Value - the Lip Make-Up market, 2016 30
Table 13: Brand Value - the Nail Make-Up market, 2016 32
Table 14: Consumption of Make-Up by gender and markets (Million Units, 2016) 48
Table 15: Consumption of Make-Up by age and markets (Million Units, 2016) 49
Table 16: Consumption of Make-Up by education and markets (Million Units, 2016) 50
Table 17: Consumption of Make-Up by degree ofurbanization and markets (Million Units, 2016) 51
Table 18: Market Definitions 53
Table 19: Category Definitions 54
Table 20: Channel Definitions 55
Table 21: Market Value for Eye Make-Up - by category (R Million), 2011-2021 56
Table 22: Market Value for Eye Make-Up - by category (US$ Million), 2011-2021 56
Table 23: Market Volume for Eye Make-Up - by category (Million Units), 2011-2021 57
Table 24: Market Value for Face Make-Up - by category (R Million), 2011-2021 57
Table 25: Market Value for Face Make-Up - by category (US$ Million), 2011-2021 58
Table 26: Market Volume for Face Make-Up - by category (Million Units), 2011-2021 58
Table 27: Market Value for Lip Make-Up - by category (R Million), 2011-2021 59
Table 28: Market Value for Lip Make-Up - by category (US$ Million), 2011-2021 59
Table 29: Market Volume for Lip Make-Up - by category (Million Units), 2011-2021 60
Table 30: Market Value for Nail Make-Up (R Million), 2011-2021 60
Table 31: Market Value for Nail Make-Up (US$ Million), 2011-2021 61
Table 32: Market Volume for Nail Make-Up (Million Units), 2011-2021 61
Table 33: Components of change - by Market, 2015-2016 61
Table 34: Make-Up Sales Distribution in South Africa - by Markets (R Million), 2016 62
Table 35: Package Material (in Million pack units) 63
Table 36: Pack Type (in Million pack units) 63
Table 37: Closure Type (in Million pack units) 64
Table 38: Primary Outer Type (in Million pack units) 64
Table 39: Exchange Rates: (US$-R), 2011-2021 65
Table 40: GDP Per Capita (R), 2011-2016 65
Table 41: Population, 2011-2016 65
Table 42: Consumer Price Index, 2011-2016 65
Table 43: Age Profile (Millions of Persons), 2016 66
List of Figures
Figure 1: South Africa compared to the top four countries in Middle East & Africa - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Make-Up sector, 2011-2021 5
Figure 3: Per capita consumption in South Africa compared to global and Middle East & African average, 2011-2021 6
Figure 4: Degree of trading up/down in the South African Make-Up sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption (by markets) in South Africa compared to the global and Middle East & African average, 2016 10
Figure 7: Value and volume growth analysis, Eye Make-Up market, 2011-2021 11
Figure 8: Value and volume growth analysis, Face Make-Up market, 2011-2021 13
Figure 9: Value and volume growth analysis, Lip Make-Up market, 2011-2021 15
Figure 10: Value and volume growth analysis, Nail Make-Up market, 2011-2021 17
Figure 11: Distribution channel share, Make-Up, 2011-2016 18
Figure 12: Distribution channel share, Eye Make-Up market, 2011-2016 19
Figure 13: Distribution channel share, Face Make-Up market, 2011-2016 20
Figure 14: Distribution channel share, Lip Make-Up market, 2011-2016 21
Figure 15: Distribution channel share, Nail Make-Up market, 2011-2016 22
Figure 16: Leading brands in the South African Make-Up sector, value share, 2016 23
Figure 17: Leading brands in the Eye Make-Up market, value share, 2016 25
Figure 18: Leading brands in the Face Make-Up market, value share, 2016 27
Figure 19: Leading brands in the Lip Make-Up market, value share, 2016 29
Figure 20: Leading brands in the Nail Make-Up market, value share, 2016 31
Figure 21: Packaging share and growth analysis by package material, 2011-2021 33
Figure 22: Use of package material by markets (in pack units), 2016 34
Figure 23: Packaging share and growth analysis by pack type, 2011-2021 35
Figure 24: Use of pack type by markets (in pack units), 2016 36
Figure 25: Packaging share and growth analysis by closure type, 2011-2021 37
Figure 26: Use of closure type by markets (in pack units), 2016 38
Figure 27: Packaging share and growth analysis by primary outer type, 2011-2021 39
Figure 28: Use of primary outer type by markets (in pack units), 2016 40
Figure 29: Relative comparison of countries based on PEST analysis 41
Figure 30: South Africa’s GDP per capita, 2011-2016 44
Figure 31: Population growth in South Africa, 2011-2016 45
Figure 32: Consumer Price Index, South Africa, 2010-2016 46
Figure 33: Age Profile, South Africa, 2016 47
Figure 34: Consumption of Make-Up by gender, South Africa, 2016 48
Figure 35: Consumption of Make-Up by age, South Africa, 2016 49
Figure 36: Consumption of Make-Up by education, South Africa, 2016 50
Figure 37: Consumption of Make-Up by degree of urbanization, South Africa, 2016 51
Figure 38: About GlobalData 67

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