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Country Profile: Make-Up Sector in Singapore

1. Report Scope 1
2. Executive Summary 2
3. Singapore in the Global and Regional Context 3
3.1. Singapore’s share in the Global and Asia-Pacific Make-Up sectors 3
3.2. Singapore compared to other leading countries in Asia-Pacific 4
4. Market Size Analysis - Make-Up Sector 5
4.1. Value and volume analysis - Make-Up sector in Singapore 5
4.2. Per capita consumption - Singapore compared to Asia-Pacific and globally 6
4.3. Value and volume analysis of markets in the Make-Up sector 7
4.4. Growth analysis by markets 8
5. Market and Category Analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Eye Make-Up 10
5.3. Market analysis: Face Make-Up 12
5.4. Market analysis: Lip Make-Up 14
5.5. Market analysis: Nail Make-Up 16
6. Distribution Analysis 17
6.1. Distribution channel share analysis: Make-Up 17
6.2. Distribution channel share analysis: Eye Make-Up 18
6.3. Distribution channel share analysis: Face Make-Up 19
6.4. Distribution channel share analysis: Lip Make-Up 20
6.5. Distribution channel share analysis: Nail Make-Up 21
7. Competitive Landscape 22
7.1. Brand share analysis by sector 22
7.2. Brand share analysis by markets 24
8. Packaging Analysis 31
8.1. Packaging share and growth analysis by package material 31
8.2. Packaging share analysis by package material 32
8.3. Packaging share and growth analysis by pack type 33
8.4. Packaging share analysis by pack type 34
8.5. Packaging share and growth analysis by closure type 35
8.6. Packaging share analysis by closure type 36
8.7. Packaging share and growth analysis by primary outer type 37
8.8. Packaging share analysis by primary outer type 38
9. Macroeconomic Analysis 39
9.1. GDP per Capita 42
9.2. Population and population growth 43
9.3. Consumer Price Index 44
9.4. Population breakdown by age 45
10. Methodology 46
11. Definitions 47
12. Appendix 50
13. About GlobalData 60
14. Disclaimer 61
15. Contact Us 62
List of Tables
Table 1: Volume share of Singapore in the global and Asia-Pacific Make-Up sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 8
Table 3: Value analysis of the Eye Make-Up market categories, 2011-2021 11
Table 4: Volume analysis of the Eye Make-Up market by categories, 2011-2021 11
Table 5: Value analysis of the Face Make-Up market by categories, 2011-2021 13
Table 6: Volume analysis of the Face Make-Up market by categories, 2011-2021 13
Table 7: Value analysis of the Lip Make-Up market by categories, 2011-2021 15
Table 8: Volume analysis of the Lip Make-Up market by categories, 2011-2021 15
Table 9: Brand Value - Make-Up sector, 2016 23
Table 10: Brand Value - the Eye Make-Up market, 2016 25
Table 11: Brand Value - the Face Make-Up market, 2016 27
Table 12: Brand Value - the Lip Make-Up market, 2016 29
Table 13: Brand Value - the Nail Make-Up market, 2016 30
Table 14: Market Definitions 47
Table 15: Category Definitions 48
Table 16: Channel Definitions 49
Table 17: Market Value for Eye Make-Up - by category (S$ Million), 2011-2021 50
Table 18: Market Value for Eye Make-Up - by category (US$ Million), 2011-2021 50
Table 19: Market Volume for Eye Make-Up - by category (Million Units), 2011-2021 51
Table 20: Market Value for Face Make-Up - by category (S$ Million), 2011-2021 51
Table 21: Market Value for Face Make-Up - by category (US$ Million), 2011-2021 52
Table 22: Market Volume for Face Make-Up - by category (Million Units), 2011-2021 52
Table 23: Market Value for Lip Make-Up - by category (S$ Million), 2011-2021 53
Table 24: Market Value for Lip Make-Up - by category (US$ Million), 2011-2021 53
Table 25: Market Volume for Lip Make-Up - by category (Million Units), 2011-2021 54
Table 26: Market Value for Nail Make-Up (S$ Million), 2011-2021 54
Table 27: Market Value for Nail Make-Up (US$ Million), 2011-2021 55
Table 28: Market Volume for Nail Make-Up (Million Units), 2011-2021 55
Table 29: Make-Up Sales Distribution in Singapore - by Markets (S$ Million), 2016 55
Table 30: Package Material (in Million pack units) 56
Table 31: Pack Type (in Million pack units) 56
Table 32: Closure Type (in Million pack units) 57
Table 33: Primary Outer Type (in Million pack units) 57
Table 34: Exchange Rates: (US$-S$), 2011-2021 58
Table 35: GDP Per Capita (S$), 2011-2016 58
Table 36: Population, 2011-2016 58
Table 37: Consumer Price Index, 2011-2016 58
Table 38: Age Profile (Millions of Persons), 2016 59
List of Figures
Figure 1: Singapore compared to the top four countries in Asia-Pacific - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Make-Up sector, 2011-2021 5
Figure 3: Per capita consumption in Singapore compared to global and Asia-Pacific average, 2011-2021 6
Figure 4: Value and volume growth analysis by markets, 2016-2021 7
Figure 5: Per capita consumption (by markets) in Singapore compared to the global and Asia-Pacific average, 2016 9
Figure 6: Value and volume growth analysis, Eye Make-Up market, 2011-2021 10
Figure 7: Value and volume growth analysis, Face Make-Up market, 2011-2021 12
Figure 8: Value and volume growth analysis, Lip Make-Up market, 2011-2021 14
Figure 9: Value and volume growth analysis, Nail Make-Up market, 2011-2021 16
Figure 10: Distribution channel share, Make-Up, 2011-2016 17
Figure 11: Distribution channel share, Eye Make-Up market, 2011-2016 18
Figure 12: Distribution channel share, Face Make-Up market, 2011-2016 19
Figure 13: Distribution channel share, Lip Make-Up market, 2011-2016 20
Figure 14: Distribution channel share, Nail Make-Up market, 2011-2016 21
Figure 15: Leading brands in the Singaporean Make-Up sector, value share, 2016 22
Figure 16: Leading brands in the Eye Make-Up market, value share, 2016 24
Figure 17: Leading brands in the Face Make-Up market, value share, 2016 26
Figure 18: Leading brands in the Lip Make-Up market, value share, 2016 28
Figure 19: Leading brands in the Nail Make-Up market, value share, 2016 30
Figure 20: Packaging share and growth analysis by package material, 2011-2021 31
Figure 21: Use of package material by markets (in pack units), 2016 32
Figure 22: Packaging share and growth analysis by pack type, 2011-2021 33
Figure 23: Use of pack type by markets (in pack units), 2016 34
Figure 24: Packaging share and growth analysis by closure type, 2011-2021 35
Figure 25: Use of closure type by markets (in pack units), 2016 36
Figure 26: Packaging share and growth analysis by primary outer type, 2011-2021 37
Figure 27: Use of primary outer type by markets (in pack units), 2016 38
Figure 28: Relative comparison of countries based on PEST analysis 39
Figure 29: Singapore’s GDP per capita, 2011-2016 42
Figure 30: Population growth in Singapore, 2011-2016 43
Figure 31: Consumer Price Index, Singapore, 2010-2016 44
Figure 32: Age Profile, Singapore, 2016 45
Figure 33: About GlobalData 60

Country Profile: Make-Up Sector in Singapore

Summary

Singaporean Make-Up sector accounted for a volume share of 0.26% of the global market and 1.39% of the regional (Asia-Pacific) market, in 2016. The sector is expected to grow at a CAGR of 5.1% during 2016-2021.Growing number of women in workforce,premiumization and increasing exposure to social media and other beauty news platforms are driving the sector growth. Per capita consumption stood at 2.57 units compared to the global and Asia-Pacific levels of 1.08 units and 0.31 units, respectively, in 2016.

Face Make-Up market was the largest by value sales in 2016. Eye Make-Up is expected to grow the fastest at a CAGR of 6.8% compared to Nail Make-Up (6%), Lip Make-Up, and Face Make-Up.

Department Stores were the leading distribution channel in the Singaporean Make-Up sector, accounting for a total value share of 31.4% in 2016. It was followed by Hypermarkets & Supermarkets and Health & Beauty Stores. Rigid Plastics continues to be the most commonly used package material in the Singaporean Make-Up sector. It accounted for a share of 83.7% in 2016, followed by Glass and Flexible Packaging.

Top five brands in the Singaporean Make-Up sector accounted for 29.6% value share in 2016. Shiseido was the leading brand in value terms with a share of 7.1%, in the same year.

The report Country Profile: Make-Up Sector in Singapore, provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
  • Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others.
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Companies mentioned in this report: Coty, Inc., Revlon, Inc., The Estee , Lauder Companies Inc., Models Own, L`Oreal S.A., Mac Cosmetics Ltd, Clarins Group, Amway Corporation, Chanel S.A., LG Corp, Elizabeth Arden, Inc., CosnovaGmbh, Shiseido Company, Limited, Alliance Cosmetics Group, LVMH Moet Hennessy - Louis Vuitton, Procter & Gamble, Sleek Makeup., Julie Hewett, Amorepacific Corporation, Becca Inc, Kao, Cutex Brands

Scope
  • The Singaporean Make-Up sector is forecast to register value growth of 29.2% during 2016-2021
  • Singapore ranks first on the extent of fragmentation when compared to the leading four countries in the region
  • The top five brands accounting for a 29.6% share in 2016.
  • The Make-Up sector in Singapore is forecast to grow at 5.1% CAGR, in value terms, during 2016-2021
  • The per capita consumption of Make-Up products is higher in Singapore compared to the global and regional levels
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


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