Singaporean Make-Up sector accounted for a volume share of 0.26% of the global market and 1.39% of the regional (Asia-Pacific) market, in 2016. The sector is expected to grow at a CAGR of 5.1% during 2016-2021.Growing number of women in workforce,premiumization and increasing exposure to social media and other beauty news platforms are driving the sector growth. Per capita consumption stood at 2.57 units compared to the global and Asia-Pacific levels of 1.08 units and 0.31 units, respectively, in 2016.
Face Make-Up market was the largest by value sales in 2016. Eye Make-Up is expected to grow the fastest at a CAGR of 6.8% compared to Nail Make-Up (6%), Lip Make-Up, and Face Make-Up.
Department Stores were the leading distribution channel in the Singaporean Make-Up sector, accounting for a total value share of 31.4% in 2016. It was followed by Hypermarkets & Supermarkets and Health & Beauty Stores. Rigid Plastics continues to be the most commonly used package material in the Singaporean Make-Up sector. It accounted for a share of 83.7% in 2016, followed by Glass and Flexible Packaging.
Top five brands in the Singaporean Make-Up sector accounted for 29.6% value share in 2016. Shiseido was the leading brand in value terms with a share of 7.1%, in the same year.
The report Country Profile: Make-Up Sector in Singapore, provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Market data: Overall market value and volume data with growth analysis for 2011-2021.
Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others.
Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Companies mentioned in this report: Coty, Inc., Revlon, Inc., The Estee , Lauder Companies Inc., Models Own, L`Oreal S.A., Mac Cosmetics Ltd, Clarins Group, Amway Corporation, Chanel S.A., LG Corp, Elizabeth Arden, Inc., CosnovaGmbh, Shiseido Company, Limited, Alliance Cosmetics Group, LVMH Moet Hennessy - Louis Vuitton, Procter & Gamble, Sleek Makeup., Julie Hewett, Amorepacific Corporation, Becca Inc, Kao, Cutex Brands
The Singaporean Make-Up sector is forecast to register value growth of 29.2% during 2016-2021
Singapore ranks first on the extent of fragmentation when compared to the leading four countries in the region
The top five brands accounting for a 29.6% share in 2016.
The Make-Up sector in Singapore is forecast to grow at 5.1% CAGR, in value terms, during 2016-2021
The per capita consumption of Make-Up products is higher in Singapore compared to the global and regional levels
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.