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Country Profile: Make-Up Sector in Finland

Country Profile: Make-Up Sector in Finland

Summary

The Finnish Make-Up sector is led by the Eye Make-Up market, in both value and volume terms, while the Nail Make-Up market is expected to register the fastest value growth during 2016-2021. The sector is driven by the country's improving economy, and rising disposable income of consumers, who are trading up for premium products. Hypermarkets & Supermarkets is the leading channel for the distribution of Make-Up products in Finland. Rigid Plastics is the most commonly used package material in the sector. Lumene, Maybelline and L`Oreal Paris are the leading brands in the Finnish Make-Up sector.

GlobalData’s Country Profile report on the Make-Up sector in the Finland provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Scope
  • The Finnish Make-Up sector is expected to grow at a CAGR of 3.2% during 2016-2021.
  • Per capita consumption stood at 3.1 units, in 2016.
  • Of the four markets, Eye Make-Up was the largest in value terms.
  • Nail Make-Up is expected to grow the fastest at a CAGR of 3.5%, during 2016-2021.
  • Hypermarkets & Supermarkets was the leading distribution channel in the Finnish Make-Up sector.
  • Lumene was the leading brand in the sector.
  • Rigid Plastics was the most commonly used package material in the Finnish Make-Up sector.
  • Older Consumers and Mid-Lifers together accounted for a majority share in the consumption of Make-Up products in 2016.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive Summary 2
3. Finland in the Global and Regional Context 3
3.1. Finland’s share in the Global and Western European Make-Up sectors 3
3.2. Finland compared to other leading countries in Western Europe 4
4. Market Size Analysis - Make-Up Sector 5
4.1. Value and volume analysis - Make-Up sector in Finland 5
4.2. Per capita consumption - Finland compared to Western Europe and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Make-Up sector 8
4.5. Growth analysis by markets 9
5. Market and Category Analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Eye Make-Up 11
5.3. Market analysis: Face Make-Up 14
5.4. Market analysis: Lip Make-Up 16
5.5. Market analysis: Nail Make-Up 18
6. Distribution Analysis 19
6.1. Distribution channel share analysis: Make-Up 19
6.2. Distribution channel share analysis: Eye Make-Up 20
6.3. Distribution channel share analysis: Face Make-Up 21
6.4. Distribution channel share analysis: Lip Make-Up 22
6.5. Distribution channel share analysis: Nail Make-Up 23
7. Competitive Landscape 24
7.1. Brand share analysis by sector 24
7.2. Brand share analysis by markets 27
8. Packaging Analysis 35
8.1. Packaging share and growth analysis by package material 35
8.2. Packaging share analysis by package material 36
8.3. Packaging share and growth analysis by pack type 37
8.4. Packaging share analysis by pack type 38
8.5. Packaging share and growth analysis by closure type 39
8.6. Packaging share analysis by closure type 40
8.7. Packaging share and growth analysis by primary outer type 41
8.8. Packaging share analysis by primary outer type 42
9. Macroeconomic Analysis 43
9.1. GDP per Capita 46
9.2. Population and population growth 47
9.3. Consumer Price Index 48
9.4. Population breakdown by age 49
10. Consumergraphics 50
10.1. Consumption by Gender 50
10.2. Consumption by Age 51
10.3. Consumption by Education 52
10.4. Consumption by Urbanization 53
11. Methodology 54
12. Definitions 55
13. Appendix 58
14. About GlobalData 72
15. Disclaimer 73
16. Contact Us 74
List of Tables
Table 1: Volume share of Finland in the global and Western Europe Make-Up sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis of the Eye Make-Up market categories, 2011-2021 12
Table 4: Volume analysis of the Eye Make-Up market by categories, 2011-2021 13
Table 5: Value analysis of the Face Make-Up market by categories, 2011-2021 15
Table 6: Volume analysis of the Face Make-Up market by categories, 2011-2021 15
Table 7: Value analysis of the Lip Make-Up market by categories, 2011-2021 17
Table 8: Volume analysis of the Lip Make-Up market by categories, 2011-2021 17
Table 9: Brand Value - Make-Up sector, 2016 25
Table 10: Brand Value - the Eye Make-Up market, 2016 28
Table 11: Brand Value - the Face Make-Up market, 2016 30
Table 12: Brand Value - the Lip Make-Up market, 2016 32
Table 13: Brand Value - the Nail Make-Up market, 2016 34
Table 14: Consumption of Make-Up by gender and markets (Million Units, 2016) 50
Table 15: Consumption of Make-Up by age and markets (Million Units, 2016) 51
Table 16: Consumption of Make-Up by education and markets (Million Units, 2016) 52
Table 17: Consumption of Make-Up bydegree of urbanization and markets (Million Units, 2016) 53
Table 18: Market Definitions 55
Table 19: Category Definitions 56
Table 20: Channel Definitions 57
Table 21: Market Value for Eye Make-Up - by category (€ Million), 2011-2021 58
Table 22: Market Value for Eye Make-Up - by category (US$ Million), 2011-2021 59
Table 23: Market Volume for Eye Make-Up - by category (Million Units), 2011-2021 60
Table 24: Market Value for Face Make-Up - by category (€ Million), 2011-2021 61
Table 25: Market Value for Face Make-Up - by category (US$ Million), 2011-2021 61
Table 26: Market Volume for Face Make-Up - by category (Million Units), 2011-2021 62
Table 27: Market Value for Lip Make-Up - by category (€ Million), 2011-2021 62
Table 28: Market Value for Lip Make-Up - by category (US$ Million), 2011-2021 63
Table 29: Market Volume for Lip Make-Up - by category (Million Units), 2011-2021 64
Table 30: Market Value for Nail Make-Up - (€ Million), 2011-2021 64
Table 31: Market Value for Nail Make-Up - (US$ Million), 2011-2021 65
Table 32: Market Volume for Nail Make-Up - (Million Units), 2011-2021 65
Table 33: Components of change - by Market, 2015-2016 66
Table 34: Make-Up Sales Distribution in Finland - by Markets (€ Million), 2016 67
Table 35: Package Material (in Million pack units) 68
Table 36: Pack Type (in Million pack units) 68
Table 37: Closure Type (in Million pack units) 69
Table 38: Primary Outer Type (in Million pack units) 69
Table 39: Exchange Rates: (US$-€), 2011-2021 70
Table 40: GDP Per Capita (€) 70
Table 41: Population 70
Table 42: Consumer Price Index 71
Table 43: Age Profile (Millions of Persons) 71
List of Figures
Figure 1: Finland compared to the top four countries in Western Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Make-Up sector, 2011-2021 5
Figure 3: Per capita consumption in Finland compared to global and Western European average, 2011-2021 6
Figure 4: Degree of trading up/down in the Finnish Make-Up sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption (by markets) in Finland compared to the global and Western European average, 2016 10
Figure 7: Value and volume growth analysis, Eye Make-Up market, 2011-2021 11
Figure 8: Value and volume growth analysis, Face Make-Up market, 2011-2021 14
Figure 9: Value and volume growth analysis, Lip Make-Up market, 2011-2021 16
Figure 10: Value and volume growth analysis, Nail Make-Up market, 2011-2021 18
Figure 11: Distribution channel share, Make-Up, 2011-2016 19
Figure 12: Distribution channel share, Eye Make-Up market, 2011-2016 20
Figure 13: Distribution channel share, Face Make-Up market, 2011-2016 21
Figure 14: Distribution channel share, Lip Make-Up market, 2011-2016 22
Figure 15: Distribution channel share, Nail Make-Up market, 2011-2016 23
Figure 16: Leading brands in the Finnish Make-Up sector, value share, 2016 24
Figure 17: Leading brands in the Eye Make-Up market, value share, 2016 27
Figure 18: Leading brands in the Face Make-Up market, value share, 2016 29
Figure 19: Leading brands in the Lip Make-Up market, value share, 2016 31
Figure 20: Leading brands in the Nail Make-Up market, value share, 2016 33
Figure 21: Packaging share and growth analysis by package material, 2011-2021 35
Figure 22: Use of package material by markets (in pack units), 2016 36
Figure 23: Packaging share and growth analysis by pack type, 2011-2021 37
Figure 24: Use of pack type by markets (in pack units), 2016 38
Figure 25: Packaging share and growth analysis by closure type, 2011-2021 39
Figure 26: Use of closure type by markets (in pack units), 2016 40
Figure 27: Packaging share and growth analysis by primary outer type, 2011-2021 41
Figure 28: Use of primary outer type by markets (in pack units), 2016 42
Figure 29: Relative comparison of countries based on PEST analysis 43
Figure 30: Finland’s GDP per capita, 2011-2016 46
Figure 31: Population growth in Finland, 2011-2016 47
Figure 32: Consumer Price Index, Finland, 2010-2016 48
Figure 33: Age Profile, Finland, 2016 49
Figure 34: Consumption of Make-Up by Gender, Finland, 2016 50
Figure 35: Consumption of Make-Up by age, Finland, 2016 51
Figure 36: Consumption of Make-Up by education, Finland, 2016 52
Figure 37: Consumption of Make-Up by urbanization, Finland, 2016 53
Figure 38: About GlobalData 72

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