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Country Profile: Make-Up Sector in China

Country Profile: Make-Up Sector in China

Summary

Chinese Make-Up sector accounted for a volume share of 3.3% of the global market and 17.8% of the regional (Asia-Pacific) market, in 2016. The sector is expected to grow at a CAGR of 7.2% during 2016-2021. Increasing disposable income of consumers and a large base of young population who are influenced by westernization is driving the sector. Per capita consumption stood at 0.13 units compared to the global and Asia-Pacific levels of 1.08 units and 0.31 units, respectively, in 2016.

Face Make-Up was the largest with value sales of C¥11,039.3 Million (US$1,676.6 Million) in 2016 in 2016. However, Eye Make-Up Nail Make-Up is expected to grow the fastest at a CAGR of 8.34% compared to Face Make-Up (8.31%), Lip Make-Up, and Nail Make-Up.

Department Stores was the leading distribution channel in the Chinese Make-Up sector, accounting for a total value share of 43.1% in 2016. It was followed by eRetailers and Hypermarkets & Supermarkets with shares of 20.3% and 15.3%, respectively, in the same year. In 2016, Rigid Plastics was the most commonly used package material in the Chinese Make-Up sector. It accounted for a share of 76.1%, followed by Glass and Flexible Packaging with shares of 15.3% and 8.6% respectively.

Top five brands in the Chinese Make-Up sector accounted for 42.8% value share in 2016. Private labels accounted for 3.5% share by value in the same year. Consumption of Make-Up products is high among the female population. It is also high among consumers who have received Tertiary education. In terms of consumption by age group, Older Young Adults and Pre-Mid-Lifers together accounted for a 47.7% share in 2016.

The report Country Profile: Make-Up Sector in China provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
  • Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others.
  • Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Companies mentioned in this report: Procter & Gamble, Mary Kay, Inc., The Estee Lauder Companies Inc., L`Oreal S.A., Carslan, Kose Corporation, Shanghai Xiafei Cosmetics Co., Ltd, Clarins Group, Oriflame Cosmetics S.A., Chanel S.A., Amorepacific Corporation, Elizabeth Arden, Inc., Beiersdorf Ag, Avon Products, Inc., Shiseido Company, Limited, Danzi Group, Guangdong Marubi Biotechnology Co Ltd, Jala (Group) Co Ltd, Proya Cosmetics Co Ltd, Shanghai Feiyang Cosmetics Co Ltd, C.F.E.B. Sisley S.A.S., LVMH Moet Hennessy - Louis Vuitton, Nu Skin Enterprises Inc, Kao, Amway Corporation, Huanya Group Co Ltd, Revlon, Inc.

Scope
  • The Make-Up sector in China accounted for 17.8% volume share in the Asia-Pacific region in 2016
  • Lip Make-Up is the largest market in volume terms in the Chinese Make-Up sector
  • Department Stores is the largest distribution channel followed by eRetailers
  • Maybelline accounts for the leading share in the Chinese Make-Up sector
  • Older Young Adults and Pre-Mid-Lifers together accounted for 47.7% share of consumption
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope
2. Executive Summary
3. China in the Global and Regional Context
3.1. China’s share in the Global and Asia-Pacific Make-Up sectors
3.2. China compared to other leading countries in Asia-Pacific
4. Market Size Analysis - Make-Up Sector
4.1. Value and volume analysis - Make-Up sector in China
4.2. Per capita consumption - China compared to Asia-Pacific and globally
4.3. Value and volume analysis of markets in the Make-Up sector
4.4. Growth analysis by markets
5. Market and Category Analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Eye Make-Up
5.3. Market analysis: Face Make-Up
5.4. Market analysis: Lip Make-Up
5.5. Market analysis: Nail Make-Up
6. Distribution Analysis
6.1. Distribution channel share analysis: Make-Up
6.2. Distribution channel share analysis: Eye Make-Up
6.3. Distribution channel share analysis: Face Make-Up
6.4. Distribution channel share analysis: Lip Make-Up
6.5. Distribution channel share analysis: Nail Make-Up
7. Competitive Landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Private label share analysis
8. Packaging Analysis
8.1. Packaging share and growth analysis by package material
8.2. Packaging share analysis by package material
8.3. Packaging share and growth analysis by pack type
8.4. Packaging share analysis by pack type
8.5. Packaging share and growth analysis by closure type
8.6. Packaging share analysis by closure type
8.7. Packaging share and growth analysis by primary outer type
8.8. Packaging share analysis by primary outer type
9. Macroeconomic Analysis
9.1. GDP per Capita
9.2. Population and population growth
9.3. Consumer Price Index
9.4. Population breakdown by age
10. Consumergraphics
10.1. Consumption by Gender
10.2. Consumption by Age
10.3. Consumption by Education
10.4. Consumption by Urbanization
11. Methodology
12. Definitions
13. Appendix
14. About GlobalData
15. Disclaimer
16. Contact Us
List of Tables
Table 1: Growth analysis by markets, 2016-2021
Table 2: Value analysis by of Eye Make-Up market categories, 2011-2021
Table 3: Volume analysis of Eye Make-Up market by categories, 2011-2021
Table 4: Value analysis of Face Make-Up market by categories, 2011-2021
Table 5: Volume analysis of Face Make-Up market by categories, 2011-2021
Table 6: Value analysis of Lip Make-Up market by categories, 2011-2021
Table 7: Volume analysis of Lip Make-Up market by categories, 2011-2021
Table 8: Brand Value - Make-Up sector, 2016
Table 9: Brand Value - Eye Make-Up market, 2016
Table 10: Brand Value - Face Make-Up market, 2016
Table 11: Brand Value - Lip Make-Up market, 2016
Table 12: Brand Value - Nail Make-Up market, 2016
Table 13: Consumption of Make-Up by gender and markets (Million Units, 2016)
Table 14: Consumption of Make-Up by age and markets (Million Units, 2016)
Table 15: Consumption of Make-Up by education and markets (Million Units, 2016)
Table 16: Consumption of Make-Up by urbanization and markets (Million Units, 2016)
Table 17: Market Definitions
Table 18: Category Definitions
Table 19: Channel Definitions
Table 20: Market Value for Eye Make-Up - by category (C¥ Million) 2011-2021
Table 21: Market Value for Eye Make-Up - by category (US$ Million) 2011-2021
Table 22: Market Volume for Eye Make-Up - by category (Million Units) 2011-2021
Table 23: Market Value for Face Make-Up - by category (C¥ Million) 2011-2021
Table 24: Market Value for Face Make-Up - by category (US$ Million) 2011-2021
Table 25: Market Volume for Face Make-Up - by category (Million Units) 2011-2021
Table 26: Market Value for Lip Make-Up - by category (C¥ Million) 2011-2021
Table 27: Market Value for Lip Make-Up - by category (US$ Million) 2011-2021
Table 28: Market Volume for Lip Make-Up - by category (Million Units) 2011-2021
Table 29: Market Value for Nail Make-Up - by category (C¥ Million) 2011-2021
Table 30: Market Value for Nail Make-Up - by category (US$ Million) 2011-2021
Table 31: Market Volume for Nail Make-Up - by category (Million Units) 2011-2021
Table 32: Make-Up Sales Distribution in China - by Markets (C¥ Million), 2016
Table 33: Package Material (in Million pack units)
Table 34: Pack Type (in Million pack units)
Table 35: Closure Type (in Million pack units)
Table 36: Primary Outer Type (in Million pack units)
Table 37: Exchange Rates: (US$-C¥), 2011-2021
Table 38: GDP Per Capita (C¥)
Table 39: Population
Table 40: Consumer Price Index
Table 41: Age Profile (Millions of Persons)
List of Figures
Figure 1: Volume share of China in the global and Asia-Pacific Make-Up sector, 2011-2021
Figure 2: China compared to the top four countries in Asia-Pacific - market size, growth, and competitive landscape
Figure 3: Market size analysis by value and volume, Make-Up sector, 2011-2021
Figure 4: Per capita consumption in China compared to global and Asia-Pacific average, 2011-2021
Figure 5: Value and volume growth analysis by markets, 2016-2021
Figure 6: Per capita consumption (by markets) in China compared to the global and Asia-Pacific average, 2016
Figure 7: Value and volume growth analysis, Eye Make-Up market, 2011-2021
Figure 8: Value and volume growth analysis, Face Make-Up market, 2011-2021
Figure 9: Value and volume growth analysis, Lip Make-Up market, 2011-2021
Figure 10: Value and volume growth analysis, Nail Make-Up market, 2011-2021
Figure 11: Distribution channel share, Make-Up, 2011-2016
Figure 12: Distribution channel share, Eye Make-Up market, 2011-2016
Figure 13: Distribution channel share, Face Make-Up market, 2011-2016
Figure 14: Distribution channel share, Lip Make-Up market, 2011-2016
Figure 15: Distribution channel share, Nail Make-Up market, 2011-2016
Figure 16: Leading brands in the Chinese Make-Up sector, value share, 2016
Figure 17: Leading brands in the Eye Make-Up market, value share, 2016
Figure 18: Leading brands in the Face Make-Up market, value share, 2016
Figure 19: Leading brands in the Lip Make-Up market, value share, 2016
Figure 20: Leading brands in the Nail Make-Up market, value share, 2016
Figure 21: Private label penetration by markets (value terms), 2016
Figure 22: Growth analysis, private label and brands, 2011-2016
Figure 23: Packaging share and growth analysis by package material, 2011-2021
Figure 24: Use of package material by markets (in pack units), 2016
Figure 25: Packaging share and growth analysis by pack type, 2011-2021
Figure 26: Use of pack type by markets (in pack units), 2016
Figure 27: Packaging share and growth analysis by closure type, 2011-2021
Figure 28: Use of closure type by markets (in pack units), 2016
Figure 29: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 30: Use of primary outer type by markets (in pack units), 2016
Figure 31: Relative comparison of countries based on PEST analysis
Figure 32: China’s GDP per capita, 2011-2016
Figure 33: Population growth in China, 2011-2016
Figure 34: Consumer Price Index, China, 2010-2016
Figure 35: Age Profile, China, 2016
Figure 36: Consumption of Make-Up by gender, China, 2016
Figure 37: Consumption of Make-Up by age, China, 2016
Figure 38: Consumption of Make-Up by education, China, 2016
Figure 39: Consumption of Make-Up by urbanization, China, 2016
Figure 40: About GlobalData

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