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Country Profile: Savory Snacks in Turkey

Country Profile: Savory Snacks in Turkey

Summary

The savory snacks sector in Turkey is led by the processed snacks category in both value and volume terms. Nuts and seeds is expected to register the fastest growth in value terms during 2017-2022. Hypermarkets & supermarkets accounted for the leading share in the distribution of savory snacks in the country. Flexible packaging is the most commonly used pack material, followed by paper & board and rigid plastics. Tadim Gida, PepsiCo, and Peyman Gida are the leading market players in the sector.

GlobalData’s Country Profile report on the savory snacks sector in Turkey provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2012-2022
  • Category coverage: Value and growth analysis for ethnic/traditional snacks, meat snacks, nuts and seeds, popcorn, potato chips, pretzels and processed snacks with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
  • Leading players: Market share of brands in value terms in 2017
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries and warehouse clubs, hypermarkets & supermarkets, convenience stores, “dollar stores”, variety stores & general merchandise retailers, eRetailers and others
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Package material data for flexible packaging, paper & board, rigid metal, rigid plastics, and others; Pack data for: bag/sachet, can, stand up pouch, specialty container, tub, aerosol, tray, and jar.
Scope
  • The per capita consumption of savory snacks was higher in Turkey compared to global level in 2017
  • Potato chips and ‘nuts and seeds’ categories are expected to gain market share in value terms during 2017-2022
  • Hypermarkets & supermarkets is the leading distribution channel in the Turkish savory snacks sector
  • Tadim is the leading brand in the Turkish savory snacks sector, in both value and volume terms
  • Flexible packaging is the most commonly used pack material in the Turkish savory snacks sector.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.


Report scope
Executive summary
Turkey in the global and regional context
Turkey in the global and Eastern Europe savory snacks sector
Turkey compared to other leading countries in Eastern Europe
Per capita consumption and expenditure - Turkey compared to Eastern Europe and global levels
Sector analysis - savory snacks
Country snapshot - savory snacks sector in Turkey
Value and volume analysis - savory snacks sector in Turkey
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: ethnic/traditional snacks
Category analysis: meat snacks
Category analysis: nuts and seeds
Segment analysis (in value terms): nuts and seeds
Segment analysis (in volume terms): nuts and seeds
Category analysis: popcorn
Segment analysis (in value terms): popcorn
Segment analysis (in volume terms): popcorn
Category analysis: potato chips
Category analysis: pretzels
Category analysis: processed snacks
Segment analysis (in value terms): processed snacks
Segment analysis (in volume terms): processed snacks
Distribution analysis
Distribution channel share analysis: savory snacks
Distribution channel share analysis by category
Competitive landscape
Brand share analysis by sector
Brand share analysis by category
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Health & wellness
Health & wellness trend analysis
Health & wellness market analysis by product attribute
Health & wellness market analysis by consumer benefit
Category comparison - with health & wellness claims and without health & wellness claims
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology
Definitions
Appendix
List of Tables
Country snapshot - leading value and volume categories
Cross category comparison - by value (2012-2022)
Cross category comparison - by volume (2012-2022)
Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in kg), 2017
Nuts and seeds - value analysis by segment, 2012-2022
Nuts and seeds - volume analysis by segment, 2012-2022
Popcorn - value analysis by segment, 2012-2022
Popcorn - volume analysis by segment, 2012-2022
Processed snacks - value analysis by segment, 2012-2022
Processed snacks - volume analysis by segment, 2012-2022
Change in distribution share, 2012-2017
Category comparison- with health & wellness and without health& wellness claims, 2012-2017
Use of primary outer type by category (in pack units), 2017
Performance overview (score: 1-100)
Category value and volume data, by segment
Per capita consumption (in kg), 2012-2022
Per capita expenditure, 2012-2022
Savory snacks sales distribution in Turkey - by category, 2017
Brand share (in value and volume terms) in the savory snacks sector, 2017
Brand share (in value and volume terms) in the savory snacks sector by category, 2017
Key health & wellness product attributes driving sales in Turkey, 2012-2022
Key health & wellness consumer benefits driving sales in Turkey, 2012-2022
Pack material (in million pack units), 2012-2022
Pack materials by category (in million pack units), 2017
Pack type (in million pack units), 2012-2022
Pack types by category (in million pack units), 2017
Closure type (in million pack units), 2012-2022
Closure types by category (in million pack units), 2017
Primary outer type (in million pack units), 2012-2022
Primary outer types by category (in million pack units), 2017
Real GDP and annual growth (%), 2014-2022
Nominal GDP and annual growth (%), 2014-2022
Consumer price inflation (%), 2014-2022
Employed people and unemployment rate (%), 2014-2022
Household consumption expenditure and annual growth (%), 2014-2022
Population and annual growth (%), 2014-2022
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2012-2022
List of Figures
Value and volume share of Turkey in the global and Eastern Europe savory snacks sector, 2017-2022
Turkey compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Turkey, Eastern Europe, and global, 2012-2022
PCE comparison - Turkey, Eastern Europe, and global, 2012-2022
Market size and growth analysis by value and volume, savory snacks sector, 2012-2022
Cross category comparison - by value growth rate (2012-2022)
Change in category share (in value terms), 2017-2022
Cross category comparison - by volume growth rate (2012-2022)
Change in category share (in volume terms), 2017-2022
Market size and growth analysis by value and volume, ethnic/traditional snacks category, 2012-2022
Market size and growth analysis by value and volume, meat snacks category , 2012-2022
Market size and growth analysis by value and volume, nuts and seeds category, 2012-2022
Market size and growth analysis by value and volume, popcorn category, 2012-2022
Market size and growth analysis by value and volume, potato chips category , 2012-2022
Market size and growth analysis by value and volume, pretzels category, 2012-2022
Market size and growth analysis by value and volume, processed snacks category, 2012-2022
Share of key distribution channels, 2017 - savory snacks
Key distribution channel share by category, 2017
Leading brands (in value and volume terms) in the savory snacks sector, 2017
Leading brands (in value and volume terms) by category in the savory snacks sector, 2017
Private label penetration by category (in value terms), 2017
Growth analysis, private label and brands, 2012-2017
Category-wise consolidation/fragmentation (in value terms) - savory snacks, 2017
Value of health & wellness claims by category, 2017-2022
Contribution of health & wellness by product attributes, 2017-2022
Contribution of health & wellness by consumer benefits, 2017-2022
Key pack materials in the Turkish savory snacks sector, percentage share of pack units, 2017
Annual growth rate by key pack material, 2012-2022
Use of pack material by category (in pack units), 2017
Key pack types in the Turkish savory snacks sector, percentage share of pack units, 2017
Annual growth rate by key pack type, 2012-2022
Use of pack type by category (in pack units), 2017
Key closure types in the Turkish savory snacks sector, percentage share of pack units, 2017
Annual growth rate by key closure type, 2012-2022
Use of closure type by category (in pack units), 2017
Key primary outer typed in the Turkish savory snacks sector, percentage share of pack units, 2017
Annual growth rate by key primary outer type, 2012-2022
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Household consumption expenditure growth (%)
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q3 2017
Five highest risk nations in GCRI Q3 2017
Country risk analysis - Turkey compared to Eastern Europe and the world

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