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Country Profile: Savory Snacks Sector in Singapore

Country Profile: Savory Snacks Sector in Singapore

Country Profile: Savory Snacks Sector in Singapore

Summary

The Savory Snacks sector in Singapore is driven by growing trend of snackification, particularly among the time scarce working population and ease of usage and convenience of consumption on-the-go in the country. Of all the markets, Potato Chips was the largest in value terms in 2016. However, the Ethnic/Traditional Snacks market is forecast to register the fastest growth, in value terms, during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Savory Snacks in the country. Flexible Packaging is the most commonly used package material in the sector. Seng Hua Hng Foodstuff Pte Ltd, PepsiCo, and The Kellogg Company are the leading market players in the Singaporean Savory Snacks sector.

GlobalData’s Country Profile report on the Savory Snacks sector in Singapore provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2011-2021
  • Market coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.
Scope
  • The Singaporean Savory Snacks sector is forecast to register value growth of 29.1% during 2016-2021
  • Singapore ranks second on the extent of fragmentation when compared to the leading four countries in the region
  • The top five brands accounting for 37.1% share in 2016.
  • The per capita consumption of Savory Snacks is higher in Singapore compared to the regional level
  • Consumers in Singapore are trading up for premium Savory Snacks products
  • Demand for Nuts and Seeds with ‘Free From’ claims is increasing in Singapore
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope
2. Executive summary
3. Singapore in the global and regional context
3.1. Singapore’s share in the Global and Asia-Pacific Savory Snacks sector
3.2. Singapore compared to other leading countries in Asia-Pacific
4. Market size analysis - Savory Snacks sector
4.1. Value and volume analysis - Savory Snacks sector in Singapore
4.2. Per capita consumption - Singapore compared to Asia-Pacific and globally
4.3. Extent to which consumers are trading up/down
4.4. Value and volume analysis of markets in the Savory Snacks sector
4.5. Growth analysis by markets
5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Ethnic/Traditional Snacks
5.3. Market analysis: Meat Snacks
5.4. Market analysis: Nuts and Seeds
5.5. Market analysis: Popcorn
5.6. Market analysis: Potato Chips
5.7. Market analysis: Pretzels
5.8. Market analysis: Processed Snacks
6. Distribution analysis
6.1. Distribution channel share analysis: Savory Snacks
6.2. Distribution channel share analysis: Ethnic/Traditional Snacks
6.3. Distribution channel share analysis: Meat Snacks
6.4. Distribution channel share analysis: Nuts and Seeds
6.5. Distribution channel share analysis: Popcorn
6.6. Distribution channel share analysis: Potato Chips
6.7. Distribution channel share analysis: Pretzels
6.8. Distribution channel share analysis: Processed Snacks
7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Nuts and Seeds
7.3.2. Popcorn
7.3.3. Processed Snacks
7.4. Private label share analysis
8. Health & Wellness analysis
8.1. Market size analysis by Health & Wellness claims
8.2. Market share analysis - Health & Wellness product attributes
8.3. Market size analysis - Health & Wellness consumer benefits
8.4. Leading companies in Singaporean Health & Wellness market
9. Packaging analysis
9.1. Packaging share and growth analysis by package material
9.2. Packaging share analysis by package material
9.3. Packaging share and growth analysis by pack type
9.4. Packaging share analysis by pack type
9.5. Packaging share and growth analysis by closure type
9.6. Packaging share analysis by closure type
9.7. Packaging share and growth analysis by primary outer type
9.8. Packaging share analysis by primary outer type
10. Macroeconomic analysis
10.1. GDP per Capita
10.2. Population and population growth
10.3. Consumer Price Index
10.4. Population breakdown by age
11. Methodology
12. Definitions
13. Appendix
14. About GlobalData
15. Disclaimer
16. Contact Us
List of Tables
Table 1: Volume share of Singapore in the global and Asia-Pacific Savory Snacks sector, 2011-2021
Table 2: Growth analysis by markets, 2016-2021
Table 3: Per capita consumption (by markets) in Singapore, Asia-Pacific and Global average, 2016
Table 4: Value analysis of Nuts and Seeds market by categories, 2011-2021
Table 5: Volume analysis of Nuts and Seeds market by categories, 2011-2021
Table 6: Value analysis of Popcorn market by categories, 2011-2021
Table 7: Volume analysis of Popcorn market by categories, 2011-2021
Table 8: Value analysis of Processed Snacks market by categories, 2011-2021
Table 9: Volume analysis of Processed Snacks market by categories, 2011-2021
Table 10: Brand Value and Volume - Savory Snacks sector, 2016
Table 11: Brand Value and Volume - Meat Snacks market, 2016
Table 12: Brand Value and Volume - Nuts and Seeds market, 2016
Table 13: Brand Value and Volume - Popcorn market, 2016
Table 14: Brand Value and Volume - Potato Chips market, 2016
Table 15: Brand Value and Volume - Pretzels market, 2016
Table 16: Brand Value and Volume - Processed Snacks market, 2016
Table 17: Brand Value and Volume - Peanuts category
Table 18: Brand Value and Volume - Other Nuts and Seeds category
Table 19: Brand Value and Volume - Microwaveable Popcorn category
Table 20: Brand Value and Volume - Ready-to-Eat Popcorn category, 2016
Table 21: Brand Value and Volume - Unpopped Corn category, 2016
Table 22: Brand Value and Volume - Extruded Snacks category, 2016
Table 23: Brand Value and Volume - Tortilla Chips category, 2016
Table 24: Market Definitions
Table 25: Category Definitions
Table 26: Channel Definitions
Table 27: Health & Wellness: Product Attributes-Food Minus
Table 28: Health & Wellness: Product Attributes - Free From
Table 29: Health & Wellness: Product Attributes - Functional & Fortified
Table 30: Health & Wellness: Product Attributes - Naturally Healthy
Table 31: Health & Wellness: Product Attributes - Food Intolerance
Table 32: Health & Wellness: Consumer Benefits - Health Management
Table 33: Health & Wellness: Analysis by Consumer Benefits
Table 34: Health & Wellness: Consumer Benefits - Performance
Table 35: Market Value for Ethnic/Traditional Snacks - (S$ Million), 2011-2021
Table 36: Market Value for Ethnic/Traditional Snacks - (US$ Million), 2011-2021
Table 37: Market Volume for Ethnic/Traditional Snacks - (Million Kg), 2011-2021
Table 38: Market Value for Meat Snacks - (S$ Million), 2011-2021
Table 39: Market Value for Meat Snacks - (US$ Million) 2011-2021
Table 40: Market Volume for Meat Snacks - (Thousand Kg), 2011-2021
Table 41: Market Value for Nuts and Seeds - by category (S$ Million), 2011-2021
Table 42: Market Value for Nuts and Seeds - by category (US$ Million), 2011-2021
Table 43: Market Volume for Nuts and Seeds - (Million Kg), 2011-2021
Table 44: Market Value for Popcorn - by category (S$ Million), 2011-2021
Table 45: Market Value for Popcorn - by category (US$ Million), 2011-2021
Table 46: Market Volume for Popcorn - by category (Thousand Kg),2011-2021
Table 47: Market Value for Potato Chips - (S$ Million), 2011-2021
Table 48: Market Value for Potato Chips - (US$ Million), 2011-2021
Table 49: Market Volume for Potato Chips - (Million Kg), 2011-2021
Table 50: Market Value for Pretzels - (S$ Million), 2011-2021
Table 51: Market Value for Pretzels - (US$ Million), 2011-2021
Table 52: Market Volume for Pretzels - (Thousand Kg), 2011-2021
Table 53: Market Value for Processed Snacks - by category (S$ Million), 2011-2021
Table 54: Market Value for Processed Snacks - by category (US$ Million), 2011-2021
Table 55: Market Volume for Processed Snacks - by category (Million Kg), 2011-2021
Table 56: Components of change - by Market, 2015-2016
Table 57: Savory Snacks Sales Distribution in Singapore - by Markets (S$ Million), 2016
Table 58: Key Health & Wellness product attributes driving sales in Singapore (S$ Million)
Table 59: Key Health & Wellness consumer benefits driving sales in Singapore (S$ Million)
Table 60: Package Material (in Million pack units)
Table 61: Pack Type (in Million pack units)
Table 62: Closure Type (in Million pack units)
Table 63: Primary Outer Type (in Million pack units)
Table 64: Exchange Rates: (US$-S$), 2011-2021
Table 65: GDP Per Capita (S$), 2011-2016
Table 66: Population, 2011-2016
Table 67: Consumer Price Index, 2011-2016
Table 68: Age Profile (Millions of Persons), 2016
List of Figures
Figure 1: Singapore compared to the other top four countries in Asia-Pacific - market size, growth, and competitive landscape
Figure 2: Market size analysis by value and volume, Savory Snacks sector, 2011-2021
Figure 3: Per capita consumption in Singapore compared to global and Asia-Pacific average, 2011-2021
Figure 4: Degree of trading up/down in the Singaporean Savory Snacks sector, 2015-2016
Figure 5: Value and volume growth analysis by markets, 2016-2021
Figure 6: Value and volume growth analysis, Ethnic/Traditional Snacks market, 2011-2021
Figure 7: Value and volume growth analysis, Meat Snacks market, 2011-2021
Figure 8: Value and volume growth analysis, Nuts and Seeds market, 2011-2021
Figure 9: Value and volume growth analysis, Popcorn market, 2011-2021
Figure 10: Value and volume growth analysis, Potato Chips market, 2011-2021
Figure 11: Value and volume growth analysis, Pretzels market, 2011-2021
Figure 12: Value and volume growth analysis, Processed Snacks market, 2011-2021
Figure 13: Distribution channel share, Savory Snacks, 2011-2016
Figure 14: Distribution channel share, Ethnic/Traditional Snacks market, 2011-2016
Figure 15: Distribution channel share, Meat Snacks market, 2011-2016
Figure 16: Distribution channel share, Nuts and Seeds market, 2011-2016
Figure 17: Distribution channel share, Popcorn market, 2011-2016
Figure 18: Distribution channel share, Potato Chips market, 2011-2016
Figure 19: Distribution channel share, Pretzels market, 2011-2016
Figure 20: Distribution channel share, Processed Snacks market, 2011-2016
Figure 21: Leading brands in the Singaporean Savory Snacks sector, value and volume share, 2016
Figure 22: Leading brands in the Meat Snacks market, value and volume share, 2016
Figure 23: Leading brands in the Nuts and Seeds market, value and volume share, 2016
Figure 24: Leading brands in the Popcorn market, value and volume share, 2016
Figure 25: Leading brands in the Potato Chips market, value and volume share, 2016
Figure 26: Leading brands in the Pretzels market, value and volume share, 2016
Figure 27: Leading brands in the Processed Snacks market, value and volume share, 2016
Figure 28: Private label penetration by markets (value terms), 2016
Figure 29: Growth analysis, private label and brands, (2011-2016)
Figure 30: Value of Health & Wellness claims by market, US$ million, 2016-2021
Figure 31: Value analysis by Health & Wellness product attributes, 2016
Figure 32: Volume analysis by Health & Wellness product attributes, 2016
Figure 33: Value analysis by Health & Wellness consumer benefits, 2016
Figure 34: Volume analysis by Health & Wellness consumer benefits, 2016
Figure 35: Leading companies in the Health & Wellness market by value, 2016 - Nuts and Seeds
Figure 36: Leading companies in the Health & Wellness market by value, 2016 - Potato Chips
Figure 37: Packaging share and growth analysis by package material, 2011-2021
Figure 38: Use of package material by markets (in pack units), 2016
Figure 39: Packaging share and growth analysis by pack type, 2011-2021
Figure 40: Use of pack type by markets (in pack units), 2016
Figure 41: Packaging share and growth analysis by closure type, 2011-2021
Figure 42: Use of closure type by markets (in pack units), 2016
Figure 43: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 44: Use of primary outer type by markets (in pack units), 2016
Figure 45: Relative comparison of countries based on PEST analysis
Figure 46: Singapore’s GDP per capita, 2011-2016
Figure 47: Population growth in Singapore, 2011-2016
Figure 48: Consumer Price Index, Singapore, 2010-2016
Figure 49: Age Profile, Singapore, 2016
Figure 50: About GlobalData

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