The US Savory Snacks sector accounted for a volume share of 27.2% of the global market and 83.3% of the regional (North America) market in 2016. The sector was valued at US$32,073 Million in 2016 and is expected to grow at a CAGR of 5.2% during 2016-2021. Growing trend of “snackification” in the US, particularly among busy urban dwellers, is the key growth driver in the US Savory Snacks sector. Per capita consumption stood at 9.6kg when compared to the global and North America levels of 2.2kg and 7.8kg, respectively, in 2016.
Processed Snacks was the largest with value sales of US$13,692 Million in 2016. Furthermore, it is expected to grow at a CAGR of 6.4% during the forecast period (2016-2021), while the Meat Snacks market is expected to record the fastest CAGR of 9.1% during the same period.
Hypermarkets & Supermarkets was the leading distribution channel in the US Savory Snacks sector, accounting for a total value share of 56.8% in 2016. It was followed by Convenience Stores and Food & Drinks Specialists with value shares of 32.7% and 4.2%, respectively, in the same year. Flexible Packaging was the most commonly used package material in the US Savory Snacks sector with a share of 95.7% in 2016. It was followed by Paper & Board and Rigid Plastics with shares of 3.4% and 0.9% respectively.
Health & Wellness attributes such as ‘Food Minus’ and ‘Free From’ and consumer benefits such as ‘Health Management’ and ‘Weight & Shape Management’ are the most sought after Health & Wellness claims in the US Savory Snacks sector. Consumption of Savory Snacks is high among the female population in the US. Moreover, consumption is particularly high among those consumers who received Tertiary education. In terms of consumption by age group, Kids & Babies and Older Consumers together accounted for a 49.6% share in 2016.
The top five brands in the US Savory Snacks sector accounted for 25.6% value share in 2016, while private labels represented 11.6% share of the value sales in the same year.
The report Country Profile: Savory Snacks Sector in the US provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Market Data: Overall market value and volume data with growth analysis for 2011-2021
Market Coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading Players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution Data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
Packaging Data: Consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.
Companies mentioned in this report: PepsiCo, The Kellogg Company, The Kraft Heinz Company, Wonderful Pistachios & Almonds LLC, Snyder`s-Lance, Inc., Blue Diamond Growers, Utz Quality Foods, Inc. , Conagra Foods, Inc., General Mills, Inc., Truco Enterprises, LP, Grupo Bimbo, S.A.B. de C.V.
The Savory Snacks sector in the US is forecast to grow at 5.2% CAGR in value terms during 2016-2021
Processed Snacks is the largest market in both value and volume terms in the US Savory Snacks sector
Hypermarkets & Supermarkets is the largest distribution channel, followed by Convenience Stores
Lay`s is the leading brand in value terms in the US Savory Snacks sector
Flexible Packaging is the most commonly used package material in the US Savory Snacks sector
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.