Russian Savory Snacks sector accounted for a volume share of 4.4% of the global market and 50.7% of the regional (Eastern Europe) market in 2016. The sector was valued at RUB 176,755.9 Million (US$2,653.3 Million) in 2016 and is expected to grow at a CAGR of 6.8% during 2016-2021. Growing demand for quick-to-eat and portable snacking options is the key growth driver in the Russian Savory Snacks sector. Per capita consumption stood at 3.5kg when compared to the global and Eastern Europe levels of 2.2kg and 2.8kg, respectively, in 2016.
Processed Snacks was the largest with value sales of RUB 70,375.3 Million (US$1,056.4 Million) in 2016. Potato Chips market is expected to register fastest value growth at a CAGR of 7.4% during 2016-2021 compared to Ethnic/Traditional Snacks (6.8%), Meat Snacks (6.8%), Nuts and Seeds (6.7%), Processed Snacks (6.6%), Popcorn (6.4%), and Pretzels (5.9%).
Hypermarkets & Supermarkets was the leading distribution channel in the Russian Savory Snacks sector, accounting for a total value share of 55% in 2016. It was followed by Convenience Stores and Food & Drinks Specialists with 33.9% and 5.5% value shares, respectively, in the same year. Flexible Packaging was the most commonly used package material in the Russian Savory Snacks sector with a volume share of 93.1% in 2016, followed by Paper & Board and Rigid Plastics with 3.9% and 3% shares respectively.
Health & Wellness attributes such as ‘Free From’ and consumer benefits such as ‘Weight & Shape Management’ are the most sought after Health & Wellness claims in the Russian Savory Snacks sector. Consumption of Savory Snacks is high among the female population. Moreover, consumption is particularly high among those Russian consumers who received Tertiary education. In terms of consumption by age group, Kids & Babies and Older Consumers together accounted for a 44% share in 2016.
The top five brands in the Russian Savory Snacks sector accounted for 26.1% value share in 2016, while private labels represented 6% share of the value sales in the same year.
The report Country Profile: Savory Snacks Sector in Russia provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Market Data: Overall market value and volume data with growth analysis for 2011-2021.
Market Coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading Players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
Distribution Data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
Packaging Data: consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.
Companies mentioned in this report: Intersnack Group GmbH & Co. KG, PepsiCo, The Kellogg Company, Bridgetown Foods Zao, Kdv Grupp, Seeberger Gmbh, Fincom, Moscow Nut Company, Caramba Fresh Mexican Food, he Lorenz Bahlsen Snack-World Gmbh & Co Kg
The Russian Savory Snacks sector is forecast to register value growth of 47.2% during 2016-2021.
Processed Snacks is the largest market in both value and volume terms in the Russian Savory Snacks sector.
Hypermarkets & Supermarkets is the leading distribution channel in the Russian Savory Snacks sector.
Estrella and Cheetos are the leading value and volume brand, respectively, in the Russian Savory Snacks sector.
Flexible Packaging is the most commonly used package material in the Russian Savory Snacks sector.
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.