Italian Savory Snacks sector accounted for a volume share of 1.1% of the global market and 7.8% of the regional (Western Europe) market in 2016. The sector was valued at €1,101.3 Million (US$1,217.5 Million) in 2016 and is expected to grow at a CAGR of 3.1% during 2016-2021. A healthy increase in women employment rate coupled with preference of consumers for convenient snacking options is expected to drive up the volume sales in Italian Savory Snacks sector. Per capita consumption stood at 2kg when compared to the global and Western Europe levels of 2.2kg and 3.8kg, respectively, in 2016.
Potato Chips was the largest with value sales of €342.4 Million (US$378.5 Million) in 2016. Furthermore, it is expected to register the fastest value growth at a CAGR of 3.84% during 2016-2021 compared to Ethnic/Traditional Snacks (3.81%), Meat Snacks (3.06%), Nuts & Seeds (2.02%), Popcorn (2.51%), Pretzels (3.47%), and Processed Snacks (3.26%).
Hypermarkets & Supermarkets was the leading distribution channel in the Italian Savory Snacks sector, accounting for a total value share of 56.2% in 2016. It was followed by Convenience Stores and Food & Drinks Specialists with 26.7% and 10.3% value shares, respectively, in the same year. Flexible Packaging was the most commonly used packaging material in the Italian Savory Snacks sector with a volume share of 97.81% in 2016, followed by Rigid Plastic and Paper & Board with 1.22% and 0.93% shares respectively.
Health & Wellness attributes such as ‘Food Intolerance’ and ‘Free From’ and consumer benefits such as ‘Health Management’ are the most sought after Health & Wellness claims in the Italian Savory Snacks sector. Consumption of Savory Snacks is high among the female population. Moreover, consumption is particularly high among those Italian consumers who received Upper Secondary education. In terms of consumption by age group, Older Consumers and Kids & Babies together accounted for a 45.8% share in 2016.
The top five brands in the Italian Savory Snacks sector accounted for 27.2% value share in 2016 while private label products represented 12.6% share of the value sales in the same year.
The report Country Profile: Savory Snacks Sector in Italy provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Market Data: Overall market value and volume data with growth analysis for 2011-2021
Market Coverage: Value and growth analysis for Ethnic/Traditional Snacks, Nuts and Seeds, Popcorn, Potato Chips, and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading Players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution Data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
Packaging Data: Consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.
Companies mentioned in this report: Unichips Italia Spa, Amica Chips S.P.A, Pata - Castiglione Delle Stiviere (Mn), Noberasco S.P.A, The Kellogg Company, Cameo, Preziosi Food, NutClub, Mondelez International, Inc, Murano S.P.A, Popz holding Llc, Bahlsen Gmbh & Co. Kg, The Lorenz Bahlsen Snack-World Gmbh & Co Kg
The Savory Snacks sector in Italy is forecast to grow at a CAGR of 3.1% in value terms during 2016-2021
Potato Chips Snacks is the largest market in both value and volume terms in the Italian Savory Snacks sector
Hypermarkets & Supermarkets is the largest distribution channel, followed by Convenience Stores
San Carlo is the leading brand in value terms in Italian Savory Snacks sector
Flexible Packaging is the most commonly used package material in the Italian Savory Snacks sector
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.