Country Profile: Savory Snacks Sector in Australia

1. Report Scope

2. Executive summary

3. Australia in the global and regional context

3.1. Australia’s share in the Global and Asia-Pacific Savory Snacks sector

3.2. Australia compared to other leading countries in Western Europe

4. Market size analysis - Savory Snacks sector

4.1. Value and volume analysis - Savory Snacks sector in Australia

4.2. Per capita consumption - Australia compared to Western Europe and globally

4.3. Extent to which consumers are trading up/down

4.4. Value and volume analysis of markets in the Savory Snacks sector

4.5. Growth analysis by markets

5. Market and category analysis

5.1. Per capita consumption analysis by markets

5.2. Market analysis: Ethnic/Traditional Snacks

5.3. Market analysis: Meat Snacks

5.4. Market analysis: Nuts and Seeds

5.5. Market analysis: Popcorn

5.6. Market analysis: Potato Chips

5.7. Market analysis: Pretzels

5.8. Market analysis: Processed Snacks

6. Distribution analysis

6.1. Distribution channel share analysis: Savory Snacks

6.2. Distribution channel share analysis: Ethnic/Traditional Snacks

6.3. Distribution channel share analysis: Meat Snacks

6.4. Distribution channel share analysis: Nuts and Seeds

6.5. Distribution channel share analysis: Popcorn

6.6. Distribution channel share analysis: Potato Chips

6.7. Distribution channel share analysis: Pretzels

6.8. Distribution channel share analysis: Processed Snacks

7. Competitive landscape

7.1. Brand share analysis by sector

7.2. Brand share analysis by markets

7.3. Brand share analysis by category

7.3.1. Nuts and Seeds

7.3.2. Popcorn

7.3.3. Processed Snacks

8. Health & Wellness analysis

8.1. Market size analysis by Health & Wellness claims

8.2. Market share analysis - Health & Wellness product attributes

8.3. Market size analysis - Health & Wellness consumer benefits

8.4. Leading companies in Australian Health & Wellness market

9. Packaging analysis

9.1. Packaging share and growth analysis by package material

9.2. Packaging share analysis by package material

9.3. Packaging share and growth analysis by pack type

9.4. Packaging share analysis by pack type

9.5. Packaging share and growth analysis by closure type

9.6. Packaging share analysis by closure type

9.7. Packaging share and growth analysis by primary outer type

9.8. Packaging share analysis by primary outer type

10. Macroeconomic analysis

10.1. GDP per Capita

10.2. Population and population growth

10.3. Consumer Price Index

10.4. Population breakdown by age

11. Consumergraphics

11.1. Consumption by Gender

11.2. Consumption by Age

11.3. Consumption by Education

11.4. Consumption by Urbanization

12. Methodology

13. Definitions

14. Appendix

15. About GlobalData

16. Disclaimer

17. Contact Us

List of Tables

Table 1: Volume share of Australia in the global and Asia-Pacific Savory Snacks sector, 2011-2021

Table 2: Growth analysis by markets, 2016-2021

Table 3: Value analysis by of Nuts and Seeds market categories, 2011-2021

Table 4: Volume analysis of Nuts and Seeds market by categories, 2011-2021

Table 5: Value analysis of Popcorn market by categories, 2011-2021

Table 6: Volume analysis of Popcorn market by categories, 2011-2021

Table 7: Value analysis of Processed Snacks market by categories, 2011-2021

Table 8: Volume analysis of Processed Snacks market by categories, 2011-2021

Table 9: Brand Value and Volume - Savory Snacks sector, 2016

Table 10: Brand Value and Volume - Ethnic/Traditional Snacks market, 2016

Table 11: Brand Value and Volume - Meat Snacks market, 2016

Table 12: Brand Value and Volume - Nuts and Seeds market, 2016

Table 13: Brand Value and Volume - Popcorn market, 2016

Table 14: Brand Value and Volume - Potato Chips market, 2016

Table 15: Brand Value and Volume - Pretzels market, 2016

Table 16: Brand Value and Volume - Processed Snacks market, 2016

Table 17: Brand Value and Volume - Peanuts category

Table 18: Brand Value and Volume - Other Nuts and Seeds category

Table 19: Brand Value and Volume - Microwaveable Popcorn category

Table 20: Brand Value and Volume - Ready-to-Eat Popcorn category, 2016

Table 21: Brand Value and Volume - Extruded Snacks category, 2016

Table 22: Brand Value and Volume - Pork Scratchings category, 2016

Table 23: Brand Value and Volume - Tortilla Chips category, 2016

Table 24: Consumption of Savory Snacks by Gender and markets (Kg Million, 2016)

Table 25: Consumption of Savory Snacks by age and markets (Kg Million, 2016)

Table 26: Consumption of Savory Snacks by education and markets (Kg Million, 2016)

Table 27: Consumption of Savory Snacks by urbanization and markets (Kg Million, 2016)

Table 28: Market Definitions

Table 29: Category Definitions

Table 30: Channel Definitions

Table 31: Health & Wellness: Product Attributes-Food Minus

Table 32: Health & Wellness: Product Attributes - Free From

Table 33: Health & Wellness: Product Attributes - Functional & Fortified

Table 34: Health & Wellness: Product Attributes - Naturally Healthy

Table 35: Health & Wellness: Product Attributes - Food Intolerance

Table 36: Health & Wellness: Consumer Benefits - Health Management

Table 37: Health & Wellness: Analysis by Consumer Benefits

Table 38: Health & Wellness: Consumer Benefits - Performance

Table 39: Market Value for Ethnic/Traditional Snacks - by category (A$ Million) 2011-2021

Table 40: Market Value for Ethnic/Traditional Snacks - by category (US$ Million) 2011-2021

Table 41: Market Volume for Ethnic/Traditional Snacks - by category (Kg Million) 2011-2021

Table 42: Market Value for Meat Snacks - by category (A$ Million) 2011-2021

Table 43: Market Value for Meat Snacks - by category (US$ Million) 2011-2021

Table 44: Market Volume for Meat Snacks - by category (Kg Million) 2011-2021

Table 45: Market Value for Nuts and Seeds - by category (A$ Million) 2011-2021

Table 46: Market Value for Nuts and Seeds - by category (US$ Million) 2011-2021

Table 47: Market Volume for Nuts and Seeds - by category (Kg Million) 2011-2021

Table 48: Market Value for Popcorn - by category (A$ Million) 2011-2021

Table 49: Market Value for Popcorn - by category (US$ Million) 2011-2021

Table 50: Market Volume for Popcorn - by category (Kg Million) 2011-2021

Table 51: Market Value for Potato Chips - by category (A$ Million) 2011-2021

Table 52: Market Value for Potato Chips - by category (US$ Million) 2011-2021

Table 53: Market Volume for Potato Chips - by category (Kg Million) 2011-2021

Table 54: Market Value for Pretzels - by category (A$ Million) 2011-2021

Table 55: Market Value for Pretzels - by category (US$ Million) 2011-2021

Table 56: Market Volume for Pretzels - by category (Kg Million) 2011-2021

Table 57: Market Value for Processed Snacks - by category (A$ Million) 2011-2021

Table 58: Market Value for Processed Snacks - by category (US$ Million) 2011-2021

Table 59: Market Volume for Processed Snacks - by category (Kg Million) 2011-2021

Table 60: Components of change - by Market

Table 61: Savory Snacks Sales Distribution in Australia - by Markets (A$ Million), 2016

Table 62: Key Health & Wellness product attributes driving sales in Australia (A$ Million)

Table 63: Key Health & Wellness consumer benefits driving sales in Australia (A$ Million)

Table 64: Package Material (in Million pack units)

Table 65: Pack Type (in Million pack units)

Table 66: Closure Type (in Million pack units)

Table 67: Primary Outer Type (in Million pack units)

Table 68: Exchange Rates: (US$-A$), 2011-2021

Table 69: GDP Per Capita (A$)

Table 70: Population

Table 71: Consumer Price Index

Table 72: Age Profile (Millions of Persons)

List of Figures

Figure 1: Australia compared to the other top four countries in Asia-Pacific- market size, growth, and competitive landscape

Figure 2: Market size analysis by value and volume, Savory Snacks sector, 2011-2021

Figure 3: Per capita consumption in Australia compared to global and Asia-Pacific average, 2011-2021

Figure 4: Degree of trading up/down in the Australian Savory Snacks sector, 2015-2016

Figure 5: Value and volume growth analysis by markets, 2016-2021

Figure 6: Per capita consumption (by markets) in Australia compared to global and Asia-Pacific average, 2016

Figure 7: Value and volume growth analysis, Ethnic/Traditional Snacks market, 2011-2021

Figure 8: Value and volume growth analysis, Meat Snacks market, 2011-2021

Figure 9: Value and volume growth analysis, Nuts and Seeds market, 2011-2021

Figure 10: Value and volume growth analysis, Popcorn market, 2011-2021

Figure 11: Value and volume growth analysis, Potato Chips market, 2011-2021

Figure 12: Value and volume growth analysis, Pretzels market, 2011-2021

Figure 13: Value and volume growth analysis, Processed Snacks market, 2011-2021

Figure 14: Distribution channel share, Savory Snacks, 2011-2016

Figure 15: Distribution channel share, Ethnic/Traditional Snacks market, 2011-2016

Figure 16: Distribution channel share, Meat Snacks market, 2011-2016

Figure 17: Distribution channel share, Nuts and Seeds market, 2011-2016

Figure 18: Distribution channel share, Popcorn market, 2011-2016

Figure 19: Distribution channel share, Potato Chips market, 2011-2016

Figure 20: Distribution channel share, Pretzels market, 2011-2016

Figure 21: Distribution channel share, Processed Snacks market, 2011-2016

Figure 22: Leading brands in the Australian Savory Snacks sector, value and volume share, 2016

Figure 23: Leading brands in the Ethnic/Traditional Snacks market, value and volume share, 2016

Figure 24: Leading brands in the Meat Snacks market, value and volume share, 2016

Figure 25: Leading brands in the Nuts and Seeds market, value and volume share, 2016

Figure 26: Leading brands in the Popcorn market, value and volume share, 2016

Figure 27: Leading brands in the Potato Chips market, value and volume share, 2016

Figure 28: Leading brands in the Pretzels market, value and volume share, 2016

Figure 29: Leading brands in the Processed Snacks market, value and volume share, 2016

Figure 30: Value of Health & Wellness claims by market, US$ million, 2016-2021

Figure 31: Value analysis by Health & Wellness product attributes, 2016

Figure 32: Volume analysis by Health &Wellness product attributes, 2016

Figure 33: Value analysis by Health & Wellness consumer benefits, 2016

Figure 34: Volume analysis by Health & Wellness consumer benefits, 2016

Figure 35: Leading companies in the Health & Wellness market by value, 2016 - Ethnic & Traditional Snacks

Figure 36: Leading companies in the Health & Wellness market by value, 2016 - Nuts & Seeds

Figure 37: Leading companies in the Health & Wellness market by value, 2016 - Potato Chips

Figure 38: Packaging share and growth analysis by package material, 2011-2021

Figure 39: Use of package material by markets (in pack units), 2016

Figure 40: Packaging share and growth analysis by pack type, 2011-2021

Figure 41: Use of pack type by markets (in pack units), 2016

Figure 42: Packaging share and growth analysis by closure type, 2011-2021

Figure 43: Use of closure type by markets (in pack units), 2016

Figure 44: Packaging share and growth analysis by primary outer type, 2011-2021

Figure 45: Use of primary outer type by markets (in pack units), 2016

Figure 46: Relative comparison of countries based on PEST analysis

Figure 47: Australia’s GDP per capita, 2011-2016

Figure 48: Population growth in Australia , 2011-2016

Figure 49: Consumer Price Index, Australia , 2010-2016

Figure 50: Age Profile, Australia , 2016

Figure 51: Consumption of Savory Snacks by Gender, Australia 2016

Figure 52: Consumption of Savory Snacks by age, Australia, 2016

Figure 53: Consumption of Savory Snacksby education, Australia, 2016

Figure 54: Consumption of Savory Snacks by urbanization, Australia, 2016

Figure 55: About GlobalData

Country Profile: Savory Snacks Sector in Australia

Summary

Australian Savory Snacks sector accounted for a volume share of 0.6% of the global market and 1.6% of the regional (Asia-Pacific) market in 2016. The sector was valued at A$1,148 Million (US$854 Million) in 2016 and is expected to grow at a CAGR of 2.4% during 2016-2021. A growing population, high urbanization rate, and improving economy will remain the primary macroeconomic factors driving the sector in Australia. Consumers’ busy schedules will further contribute to the ‘snackification’ trend as they snack more often than usual to get a quick energy boost. Per capita consumption stood at 2.9kg when compared to the global and Asia-Pacific levels of 2.2kg and 1.3kg, respectively, in 2016.

Potato Chips was the largest with value sales of A$607.7 Million (US$452.1 Million) in 2016. Furthermore, it is expected to register growth at a CAGR of 3% during 2016-2021. Pretzels is forecast to register the fastest growth at a CAGR of 3.8% compared to Ethnic/Traditional Snacks (3.6%), Meat Snacks (3.1%), Nuts and Seeds (0.9%), Popcorn (1.3%)and Processed Snacks (1.8%).

Hypermarkets & Supermarkets was the leading distribution channel in the Australian Savory Snacks sector, accounting for a total value share of 53.7% in 2016. It was followed by Convenience Stores and Food & Drinks Specialists with 32.8% and 5.2% value shares, respectively, in the same year. Flexible Packaging was the most commonly used package material in the Australian Savory Snacks sector with a volume share of 94.2% in 2016, followed by Paper & Board with 5.2% share.

Health & Wellness attributes such as ‘Food Minus’ and ‘Food Intolerance’ and consumer benefits such as ‘Weight & Shape Management’ and ‘Health Management’ are the most sought after Health & Wellness claims in the Australian Savory Snacks sector. Consumption of Savory Snacks is high among the male population. Moreover, consumption is particularly high among those Australian consumers who received Tertiary education. In terms of consumption by age group, Older Consumers and Kids & Babies together accounted for a 47.8% share in 2016.

The top five brands in the Australian Savory Snacks sector accounted for 40.9% value share and 35.5% volume share in 2016.

The report Country Profile: Savory Snacks Sector in Australia provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

• Market Data: Overall market value and volume data with growth analysis for 2011-2021
• Market Coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
• Leading Players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
• Distribution Data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
• Packaging Data: consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.

Companies mentioned in this report: PepsiCo, Snack Brands Australia, The Kellogg Company, Green`s General Foods Pty Ltd, Sunrice Australia, Nestle, New World Foods, The Grourmet Nut Company, Bright Food (Group) Co., Ltd.), Haldirams, Superpop Pty Ltd.

Scope

• The Savory Snacks sector in Australia is forecast to grow at a CAGR of 2.4% in value terms during 2016-2021
• Potato Chips Snacks is the largest market in both value and volume terms in the Australian Savory Snacks sector
• Hypermarkets & Supermarkets is the largest distribution channel, followed by Convenience Stores
• Smith`s - Crinkle Cut is the leading brand in value terms in Australia's Savory Snacks sector
• Flexible Packaging is the most commonly used package material in the Australian Savory Snacks sector

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Manufacturers can identify the opportunities to position products with H&W attributes/benefits
• Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.