Country Profile: Savory Snacks Sector in Australia

Country Profile: Savory Snacks Sector in Australia

Summary

Australian Savory Snacks sector accounted for a volume share of 0.6% of the global market and 1.6% of the regional (Asia-Pacific) market in 2016. The sector was valued at A$1,148 Million (US$854 Million) in 2016 and is expected to grow at a CAGR of 2.4% during 2016-2021. A growing population, high urbanization rate, and improving economy will remain the primary macroeconomic factors driving the sector in Australia. Consumers’ busy schedules will further contribute to the ‘snackification’ trend as they snack more often than usual to get a quick energy boost. Per capita consumption stood at 2.9kg when compared to the global and Asia-Pacific levels of 2.2kg and 1.3kg, respectively, in 2016.

Potato Chips was the largest with value sales of A$607.7 Million (US$452.1 Million) in 2016. Furthermore, it is expected to register growth at a CAGR of 3% during 2016-2021. Pretzels is forecast to register the fastest growth at a CAGR of 3.8% compared to Ethnic/Traditional Snacks (3.6%), Meat Snacks (3.1%), Nuts and Seeds (0.9%), Popcorn (1.3%)and Processed Snacks (1.8%).

Hypermarkets & Supermarkets was the leading distribution channel in the Australian Savory Snacks sector, accounting for a total value share of 53.7% in 2016. It was followed by Convenience Stores and Food & Drinks Specialists with 32.8% and 5.2% value shares, respectively, in the same year. Flexible Packaging was the most commonly used package material in the Australian Savory Snacks sector with a volume share of 94.2% in 2016, followed by Paper & Board with 5.2% share.

Health & Wellness attributes such as ‘Food Minus’ and ‘Food Intolerance’ and consumer benefits such as ‘Weight & Shape Management’ and ‘Health Management’ are the most sought after Health & Wellness claims in the Australian Savory Snacks sector. Consumption of Savory Snacks is high among the male population. Moreover, consumption is particularly high among those Australian consumers who received Tertiary education. In terms of consumption by age group, Older Consumers and Kids & Babies together accounted for a 47.8% share in 2016.

The top five brands in the Australian Savory Snacks sector accounted for 40.9% value share and 35.5% volume share in 2016.

The report Country Profile: Savory Snacks Sector in Australia provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

• Market Data: Overall market value and volume data with growth analysis for 2011-2021
• Market Coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
• Leading Players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
• Distribution Data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
• Packaging Data: consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.

Companies mentioned in this report: PepsiCo, Snack Brands Australia, The Kellogg Company, Green`s General Foods Pty Ltd, Sunrice Australia, Nestle, New World Foods, The Grourmet Nut Company, Bright Food (Group) Co., Ltd.), Haldirams, Superpop Pty Ltd.

Scope

• The Savory Snacks sector in Australia is forecast to grow at a CAGR of 2.4% in value terms during 2016-2021
• Potato Chips Snacks is the largest market in both value and volume terms in the Australian Savory Snacks sector
• Hypermarkets & Supermarkets is the largest distribution channel, followed by Convenience Stores
• Smith`s - Crinkle Cut is the leading brand in value terms in Australia's Savory Snacks sector
• Flexible Packaging is the most commonly used package material in the Australian Savory Snacks sector

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Manufacturers can identify the opportunities to position products with H&W attributes/benefits
• Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.