Country Profile: Prepared Meals sector in Malaysia
The Malaysian Prepared Meals sector accounted for a very small value share of 0.03% in the global Prepared Meals sector in 2016. Rising urbanization, increasing participation of women in the Malay workforce and rise in number of single person households are expected to be the driving factors. Ready Meals is the largest market in Malaysia and is expected to grow at a CAGR of 3.4% by 2021. Hypermarkets & Supermarkets is the leading distribution channel in the Prepared Meals sector with 65% value share in 2016. The Malaysian Prepared Meals sector is highly fragmented with the top five players accounting for only 13.6% of the market share in 2016. Hormel is the leading brand in value terms, while Maggi leads in volume terms. Rigid Plastics is the most commonly used packaging material in the Malaysia Prepared Meals sector
GlobalData’s Country Profile report on the Prepared Meals sector in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2016-2021
Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.
The Prepared Meals sector in Malaysia is forecast to grow at a CAGR of 3.4% during 2016-2021.
Of the three markets, Ready Meals is the largest in the Hong Kong Prepared Meals sector and is expected to grow at a CAGR of 3.4%.
The Malaysian Prepared Meals sector is highly fragmented.Hormel is the leading brand in value terms and Maggi is the leading brand in volume terms.
Hypermarkets & Supermarkets is the largest distribution channel accounting for a total value share of 65% in 2016, followed by Food & Drinks Specialists and Convenience Stores .
Rigid Plastics is the most commonly used packaging material, followed by Flexible Packaging and Rigid Metal.
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.