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Country Profile: Oils and Fats in Turkey

Country Profile: Oils and Fats in Turkey

Summary

The Turkish oils and fats sector is led by the oils category in both value and volume terms. The category is also expected to grow at a higher value and volume growth rate than the solid fats category during 2017-2022. Hypermarkets & supermarkets is the leading channel for distribution of oils and fats in the country. Rigid plastics is the most commonly used pack material in the sector, and is also forecast to register the fastest growth during 2017-2022. Savola Group, Anadolu Group, and 'Marsa Yag Tic' are the leading companies in the Turkish oils and fats sector.

GlobalData’s Country Profile report on the oils and fats sector in Turkey provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2012-2022
  • Category coverage: Value and growth analysis for oils, and solid fats with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
  • Leading players: Market share of brands and private labels in value terms in 2017
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries and warehouse clubs, hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers, and others
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid plastics, rigid metal and others; pack type data for: can, stand up pouch, foil, wrapper, blister pack, carton-folding, tub.
Scope
  • The Turkish oils and fats sector is expected to grow at a CAGR of 3% by value during 2017-2022
  • Oils is the larger category in both value and volume terms in the Turkish oils and fats sector
  • Hypermarkets & supermarkets is the largest distribution channel
  • Ustam is the leading brand in both value and volume terms in the Turkish oils and fats sector
  • Rigid plastics is the most commonly used pack material in the Turkish oils and fats sector.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.


Report scope
Executive summary
Turkey in the global and regional context
Turkey in the global and Eastern Europe oils and fats sector
Turkey compared to other leading countries in Eastern Europe
Per capita consumption and expenditure - Turkey compared to Eastern Europe and global levels
Sector analysis - oils and fats
Country snapshot - oils and fats sector in Turkey
Value and volume analysis - oils and fats sector in Turkey
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: oils
Segment analysis (in value terms): oils
Segment analysis (in volume terms): oils
Category analysis: solid fats
Segment analysis (in value terms): solid fats
Segment analysis (in volume terms): solid fats
Distribution analysis
Distribution channel share analysis: oils and fats
Distribution channel share analysis by category
Competitive landscape
Brand share analysis by sector
Brand share analysis by category
Packaging analysis
Pack material
Pack type
Closure type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology
Definitions
Appendix
List of Tables
Country snapshot - leading value categories and fastest-growing segments
Cross category comparison - by value (2012-2022)
Cross category comparison - by volume (2012-2022)
Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in kg), 2017
Oils - value analysis by segment, 2012-2022
Oils - volume analysis by segment, 2012-2022
Solid fats - value analysis by segment, 2012-2022
Solid fats - volume analysis by segment, 2012-2022
Change in distribution share, 2012-2017
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in kg), 2012-2022
Per capita expenditure, 2012-2022
Oils and fats sales distribution in Turkey - by category, 2017
Brand share (in value and volume terms) in the oils and fats sector, 2017
Brand share (in value and volume terms) in the oils and fats sector by category, 2017
Pack material (in million pack units), 2012-2022
Pack materials by category (in million pack units), 2017
Pack type (in million pack units), 2012-2022
Pack types by category (in million pack units), 2017
Closure type (in million pack units), 2012-2022
Closure types by category (in million pack units), 2017
Primary outer type (in million pack units), 2012-2022
Primary outer types by category (in million pack units), 2017
Real GDP and annual growth (%), 2014-2022
Nominal GDP and annual growth (%), 2014-2022
Consumer price inflation (%), 2014-2022
Employed people and unemployment rate (%), 2014-2022
Household consumption expenditure and annual growth (%), 2014-2022
Population and annual growth (%), 2014-2022
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2012-2022
List of Figures
Value and volume share of Turkey in the global and Eastern Europe oils and fats sector, 2017-2022
Turkey compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Turkey, Eastern Europe, and global, 2012-2022
PCE comparison - Turkey, Eastern Europe, and global, 2012-2022
Market size and growth analysis by value and volume, oils and fats sector, 2012-2022
Cross category comparison - by value growth rate (2012-2022)
Change in category share (in value terms), 2017-2022
Cross category comparison - by volume growth rate (2012-2022)
Change in category share (in volume terms), 2017-2022
Market size and growth analysis by value and volume, oils category, 2012-2022
Market size and growth analysis by value and volume, solid fats category, 2012-2022
Share of key distribution channels, 2017 - oils and fats
Key distribution channel share by category, 2017
Leading brands (in value and volume terms) in the oils and fats sector, 2017
Leading brands (in value and volume terms) by category in the oils and fats sector, 2017
Key pack materials in the Turkish oils and fats sector, percentage share of pack units, 2017
Annual growth rate by key pack material, 2012-2022
Use of pack material by category (in pack units), 2017
Key pack types in the Turkish oils and fats sector, percentage share of pack units, 2017
Annual growth rate by key pack type, 2012-2022
Use of pack type by category (in pack units), 2017
Key closure types in the Turkish oils and fats sector, percentage share of pack units, 2017
Annual growth rate by key closure type, 2012-2022
Use of closure type by category (in pack units), 2017
Demographic analysis
Real GDP and annual growth (%)
Nominal GDP and annual growth (%)
Consumer price inflation (%)
Household consumption expenditure growth (%)
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q3 2016
Five highest risk nations in GCRI Q3 2016
Country risk analysis - Turkey compared to Eastern Europe and the world

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