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Country Profile: Ice Cream Sector in the UAE

1. Report Scope 8
2. Executive summary 10
3. The UAE in the global and regional context 11
3.1. The UAE share in the Global and Middle East & African Ice Cream sector 11
3.2. The UAE compared to other leading countries in Middle East & Africa 12
4. Market size analysis - Ice Cream sector 13
4.1. Value and volume analysis - Ice Cream sector in the UAE 13
4.2. Per capita consumption - the UAE compared to Middle East & Africa and globally 14
4.3. Extent to which consumers are trading up/down-Off-trade 15
4.4. Extent to which consumers are trading up/down-On-trade 16
4.5. Value and volume analysis by markets in the Ice Cream sector 17
4.6. Growth analysis by markets 18
5. Market and category analysis 19
5.1. Per capita consumption analysis by markets 19
5.2. Market analysis: Artisanal Ice Cream 20
5.3. Market analysis: Impulse Ice Cream-Single Serve 21
5.4. Market analysis: Take-Home and Bulk Ice Cream 23
6. Distribution analysis 25
6.1. Distribution channel share analysis: Ice Cream sector 25
6.2. Distribution channel share analysis: Artisanal Ice Cream 26
6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 27
6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 28
7. Competitive landscape 29
7.1. Brand share analysis by sector 29
7.2. Brand share analysis by markets 31
7.3. Brand share analysis by category 34
7.3.1. Impulse Ice Cream-Single Serve 34
7.3.2. Take-Home and Bulk Ice Cream 35
7.4. Private label share analysis 36
8. Health & Wellness analysis 38
8.1. Market size analysis by Health & Wellness claims 38
8.2. Market share analysis - Health & Wellness product attributes 39
8.3. Market size analysis - Health & Wellness consumer benefits 41
9. Packaging analysis 43
9.1. Packaging share and growth analysis by package material 43
9.2. Packaging share analysis by package material 44
9.3. Packaging share and growth analysis by pack type 45
9.4. Packaging share analysis by pack type 46
9.5. Packaging share and growth analysis by closure type 47
9.6. Packaging share analysis by closure type 48
9.7. Packaging share and growth analysis by primary outer type 49
9.8. Packaging share analysis by primary outer type 50
10. Macroeconomic analysis 51
10.1. GDP per Capita 54
10.2. Population and population growth 55
10.3. Consumer Price Index 56
10.4. Population breakdown by age 57
11. Consumergraphics 58
11.1. Consumption by Gender 58
11.2. Consumption by Age 59
11.3. Consumption by Education 60
11.4. Consumption by Degree of Urbanization 61
12. Methodology 62
13. Definitions 63
14. Appendix 74
15. About GlobalData 84
16. Disclaimer 85
17. Contact Us 86
List of Tables
Table 1: Volume share of the UAE in the global and Middle East & Africa Ice Cream sector, 2011-2021 11
Table 2: Growth analysis by markets, 2016-2021 18
Table 3: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 22
Table 4: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 22
Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 24
Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 24
Table 7: Brand Value and Volume - Ice Cream sector (Off-trade), 2016 30
Table 8: Brand Value and Volume - Impulse Ice Cream - Single Serve market (Off-trade), 2016 31
Table 9: Brand Value and Volume - Take-Home and Bulk Ice Cream market (Off-trade), 2016 33
Table 10: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 34
Table 11: Brand Value and Volume - Water-Based category (Off-trade), 2016 34
Table 12: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 35
Table 13: Brand Value and Volume - Water-Based category (Off-trade), 2016 35
Table 14: Use of primary outer type by markets (in pack units), 2016 50
Table 15: Consumption of Ice Cream by gender and markets (Million Kg, 2016) 58
Table 16: Consumption of Ice Cream by age and markets (Million Kg, 2016) 59
Table 17: Consumption of Ice Cream by education and markets (Million Kg, 2016) 60
Table 18: Consumption of Ice Cream by degree of urbanization and markets (Million Kg, 2016) 61
Table 19: Market Definitions 63
Table 20: Category Definitions 64
Table 21: Channel Definitions 65
Table 22: Health & Wellness: Product Attributes-Food Minus 66
Table 23: Health & Wellness: Product Attributes - Free From 67
Table 24: Health & Wellness: Product Attributes - Functional & Fortified 68
Table 25: Health & Wellness: Product Attributes - Naturally Healthy 69
Table 26: Health & Wellness: Product Attributes - Food Intolerance 70
Table 27: Health & Wellness: Consumer Benefits - Health Management 71
Table 28: Health & Wellness: Analysis by Consumer Benefits 72
Table 29: Health & Wellness: Consumer Benefits - Performance 73
Table 30: Market Value for Artisanal Ice Cream - by category (AED Million) 2011-2021 74
Table 31: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021 74
Table 32: Market Volume for Artisanal Ice Cream - by category (Million Kg) 2011-2021 74
Table 33: Market Value for Impulse Ice Cream - Single Serve - by category (AED Million) 2011-2021 75
Table 34: Market Value for Impulse Ice Cream - Single Serve - by category (US$ Million) 2011-2021 75
Table 35: Market Volume for Impulse Ice Cream - Single Serve - by category (Million Kg) 2011-2021 75
Table 36: Market Value for Take-Home and Bulk Ice Cream - by category (AED Million) 2011-2021 76
Table 37: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021 76
Table 38: Market Volume for Take-Home and Bulk Ice Cream - by category (Million Kg) 2011-2021 76
Table 39: Sector Value for Ice Cream - by market (AED Million) 2011-2021 77
Table 40: Sector Value for Ice Cream - by market (US$ Million) 2011-2021 77
Table 41: Sector Volume for Ice Cream - by market (Million Kg) 2011-2021 78
Table 42: Components of change- by Market (Off-trade) 78
Table 43: Components of change- by Market (On-trade) 79
Table 44: Ice Cream Sales Distribution in the UAE- by Markets (AED Million), 2016 79
Table 45: Key Health & Wellness product attributes driving sales in UAE (AED Million) 79
Table 46: Key Health & Wellness consumer benefits driving sales in UAE (AED Million) 80
Table 47: Package Material (in Million pack units) 80
Table 48: Pack Type (in Million pack units) 80
Table 49: Closure Type (in Million pack units) 81
Table 50: Primary Outer Type (in Million pack units) 81
Table 51: Exchange Rates: (US$-AED), 2011-2021 82
Table 52: GDP Per Capita (AED), 2011-2016 82
Table 53: Population, 2011-2016 82
Table 54: Consumer Price Index, 2011-2016 83
Table 55: Age Profile (in Millions), 2016 83
List of Figures
Figure 1: The UAE compared to the other top four countries in Middle East & Africa - market size, growth, and competitive landscape 12
Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 13
Figure 3: Per capita consumption in the UAE compared to global and Middle East & African average, 2011-2021 14
Figure 4: Degree of trading up/down in the UAEIce Cream sector-Off-trade, 2015-2016 15
Figure 5: Degree of trading up/down in the UAEIce Cream sector-On-trade, 2015-2016 16
Figure 6: Value and volume growth analysis by markets, 2016-2021 17
Figure 7: Per capita consumption (by markets) in the UAE compared to global and Middle East & Africanaverage, 2016 19
Figure 8: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 20
Figure 9: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021 21
Figure 10: Value and volume growth analysis, Take-Home and Bulk Ice Creammarket, 2011-2021 23
Figure 11: Distribution channel share, Ice Cream sector, 2011-2016 25
Figure 12: Distribution channel share, Artisanal Ice Cream market, 2011-2016 26
Figure 13: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 27
Figure 14: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 28
Figure 15: Leading brands in the UAEIce Cream sector, value and volume share, 2016 29
Figure 16: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 31
Figure 17: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 33
Figure 18: Private label penetration by markets (value terms), 2016 36
Figure 19: Growth analysis, private label and brands, (2011-2016) 37
Figure 20: Value of Health & Wellness claims by market, US$ million, 2016-2021 38
Figure 21: Value analysis by Health & Wellness product attributes, 2016 39
Figure 22: Volume analysis by Health & Wellness product attributes, 2016 40
Figure 23: Value analysis by Health & Wellness consumer benefits, 2016 41
Figure 24: Volume analysis by Health & Wellness consumer benefits, 2016 42
Figure 25: Packaging share and growth analysis by package material, 2011-2021 43
Figure 26: Use of package material by markets (in pack units), 2016 44
Figure 27: Packaging share and growth analysis by pack type, 2011-2021 45
Figure 28: Use of pack type by markets (in pack units), 2016 46
Figure 29: Packaging share and growth analysis by closure type, 2011-2021 47
Figure 30: Use of closure type by markets (in pack units), 2016 48
Figure 31: Packaging share and growth analysis by primary outer type, 2011-2021 49
Figure 32: Relative comparison of countries based on PEST analysis 51
Figure 33: The UAE GDP per capita, 2011-2016 54
Figure 34: Population growth in the UAE, 2011-2016 55
Figure 35: Consumer Price Index, the UAE, 2010-2016 56
Figure 36: Age Profile, the UAE, 2016 57
Figure 37: Consumption of Ice Cream by gender, the UAE,2016 58
Figure 38: Consumption of Ice Cream by age, the UAE, 2016 59
Figure 39: Consumption of Ice Cream by education, the UAE, 2016 60
Figure 40: Consumption of Ice Cream by degree of urbanization, the UAE, 2016 61
Figure 41: About GlobalData 84

Country Profile: Ice Cream Sector in the UAE

Summary

UAE Ice Cream sector accounted for a volume share of 0.05% of the global market and 3.07% of the regional (Middle East & Africa) market in 2016. The sector is forecast to grow at a CAGR of 4.7% during 2016-2021. A large young and affluent population combined with an improving consumer spending and a growing retail market is expected to drive the Ice Cream sector in the UAE. Per capita consumption of Ice Cream products stood at 1.18kg, which is low when compared to the global and Middle East & Africa levels of 3.96kg and 1.8kg, respectively, in 2016.

The consumption of Ice Cream is high among the male population in the UAE. It was also high among the consumers who were Primary educated. In terms of consumption by age group, Older Young Adults accounted for a leading share of 30.5%, in 2016. Artisanal Ice Cream was the largest by value sales of in 2016. Impulse Ice Cream - Single Serve is expected to record the fastest CAGR of 6.4%, during the same period.

On-trade transactions account for a leading share in the distribution of Ice Cream products in the UAE. In 2016, On-trade transactions held a 48% share in value terms. It was followed by Food & Drinks Specialists and Hypermarkets & Supermarkets. Flexible Packaging is the most commonly used packaging material in the UAE Ice Cream sector. In 2016, it accounted for a share of 60.6%, followed by Paper & Board and Rigid Plastics.

Igloo is the leading brand in the UAE Ice Cream sector. The top five brands in the sector accounted for a value share of 54.4%, while private labels held a share of 0.8%, in 2016.

The report Country Profile: Ice Cream Sector in the UAE, provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: IFFCO, Dunkin` Donuts, General Mills, Inc., Mars, Incorporated, United Kaipara, Unilever, Pure Ice Cream Co. LLC., Bulla Dairy Foods, Whey2go Holding Ltd

Scope
  • The UAE Ice Cream sector is forecast to register an overall value growth of 26% during 2016-2021.
  • Artisanal Ice Cream is the largest market in value terms in the UAE Ice Cream sector.
  • Impulse Ice Cream - Single Serve market is forecast to register the fastest growth during 2016-2021.
  • On-trade transactions account for the leading share in the distribution of Ice Cream, followed by Food & Drinks Specialists.
  • Igloo is the leading brand in the UAE Ice Cream sector.
  • Flexible Packaging is the most commonly used package material in the UAE Ice Cream sector.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


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