Saudi Arabian Ice Cream sector accounted for a volume share of 0.52% of the global market and 29.9% of the regional (Middle East & Africa) market in 2016. The sector and is forecast to grow at a CAGR of 7+% during 2016-2021. Increasing disposable income coupled with rising consumer spending and growing demand for high quality products are the key growth drivers in Saudi Arabian Ice Cream sector. Further, growing consumer awareness for Ice Cream with health and wellness attributes is also contributing to the growth of the sector. Per capita consumption of Ice Cream products stood at 3.31kg, which is low when compared to the global level of 3.96kg and higher than regional level of 1.8kg, in 2016.
The consumption of Ice Cream is high among the female population in Saudi Arabia. Moreover, consumption is particularly high amongst those consumers who received Primary education. In terms of consumption by age group, Early Young Adults and Older Young Adults together accounted for 36.6% share in 2016. Impulse Ice Cream - Single Serve was the largest market by value sales in 2016. Moreover, the market is expected to grow the fastest during the forecast period (2016-2021).
On-trade transactions account for a leading share in the distribution of Ice Cream products in Saudi Arabia. In 2016, On-trade transactions held a value share of 41.6%, followed by Hypermarkets & Supermarkets. Flexible Packaging is the most commonly used package material in the Saudi Arabian Ice Cream sector. In 2016, it accounted for a share of 72+%, followed by Paper & Board and Rigid Plastics.
Igloo is the leading brand in the Saudi Arabian Ice Cream sector. The top five brands in the sector accounted for a value share of 44.2% in 2016.
The report Country Profile: Ice Cream Sector in Saudi Arabia, provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
Companies mentioned in this report: Mafad Trading Company, Mars, Incorporated, IFFCO, Arabian Food & Dairy Factories Co. , Pure Ice Cream Co. LLC. , Saudia Dairy & Foodstuff Company, The Kuwait Danish Dairy Company(KDD), Dunkin` Donuts
The Ice Cream sector in Saudi Arabia accounted for 29.9% volume share in the Middle East & African region
The Ice Cream sector in Saudi Arabia is forecast to grow at CAGR of 7.6% in value terms during 2016-2021
On-trade transactions account for the leading share in the distribution of Ice Cream products in Saudi Arabia
Igloo led the Saudi Arabian Ice Cream sector in both value and volume terms
Flexible Packaging is the most commonly used package material in the Saudi Arabian Ice Cream sector
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.