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Country Profile: Ice Cream Sector in Saudi Arabia

Country Profile: Ice Cream Sector in Saudi Arabia

Summary

Saudi Arabian Ice Cream sector accounted for a volume share of 0.52% of the global market and 29.9% of the regional (Middle East & Africa) market in 2016. The sector and is forecast to grow at a CAGR of 7+% during 2016-2021. Increasing disposable income coupled with rising consumer spending and growing demand for high quality products are the key growth drivers in Saudi Arabian Ice Cream sector. Further, growing consumer awareness for Ice Cream with health and wellness attributes is also contributing to the growth of the sector. Per capita consumption of Ice Cream products stood at 3.31kg, which is low when compared to the global level of 3.96kg and higher than regional level of 1.8kg, in 2016.

The consumption of Ice Cream is high among the female population in Saudi Arabia. Moreover, consumption is particularly high amongst those consumers who received Primary education. In terms of consumption by age group, Early Young Adults and Older Young Adults together accounted for 36.6% share in 2016. Impulse Ice Cream - Single Serve was the largest market by value sales in 2016. Moreover, the market is expected to grow the fastest during the forecast period (2016-2021).

On-trade transactions account for a leading share in the distribution of Ice Cream products in Saudi Arabia. In 2016, On-trade transactions held a value share of 41.6%, followed by Hypermarkets & Supermarkets. Flexible Packaging is the most commonly used package material in the Saudi Arabian Ice Cream sector. In 2016, it accounted for a share of 72+%, followed by Paper & Board and Rigid Plastics.

Igloo is the leading brand in the Saudi Arabian Ice Cream sector. The top five brands in the sector accounted for a value share of 44.2% in 2016.

The report Country Profile: Ice Cream Sector in Saudi Arabia, provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
Companies mentioned in this report: Mafad Trading Company, Mars, Incorporated, IFFCO, Arabian Food & Dairy Factories Co. , Pure Ice Cream Co. LLC. , Saudia Dairy & Foodstuff Company, The Kuwait Danish Dairy Company(KDD), Dunkin` Donuts

Scope
  • The Ice Cream sector in Saudi Arabia accounted for 29.9% volume share in the Middle East & African region
  • The Ice Cream sector in Saudi Arabia is forecast to grow at CAGR of 7.6% in value terms during 2016-2021
  • On-trade transactions account for the leading share in the distribution of Ice Cream products in Saudi Arabia
  • Igloo led the Saudi Arabian Ice Cream sector in both value and volume terms
  • Flexible Packaging is the most commonly used package material in the Saudi Arabian Ice Cream sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 3
3. Saudi Arabia in the global and regional context 5
3.1. Saudi Arabia’s share in the Global and Middle East & African Ice Cream sector 5
3.2. Saudi Arabia compared to other leading countries in Middle East & Africa 6
4. Market size analysis - Ice Cream sector 7
4.1. Value and volume analysis - Ice Cream sector in Saudi Arabia 7
4.2. Per capita consumption - Saudi Arabia compared to Middle East & Africa and globally 8
4.3. Value and volume analysis by markets in the Ice Cream sector 9
4.4. Growth analysis by markets 10
5. Market and category analysis 11
5.1. Per capita consumption analysis by markets 11
5.2. Market analysis: Artisanal Ice Cream 12
5.3. Market analysis: Impulse Ice Cream-Single Serve 13
5.4. Market analysis: Take-Home and Bulk Ice Cream 16
6. Distribution analysis 18
6.1. Distribution channel share analysis: Ice Cream sector 18
6.2. Distribution channel share analysis: Artisanal Ice Cream 19
6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 20
6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 21
7. Competitive landscape 22
7.1. Brand share analysis by sector 22
7.2. Brand share analysis by markets 24
7.3. Brand share analysis by category 26
7.3.1. Impulse Ice Cream-Single Serve 26
7.3.2. Take-Home and Bulk Ice Cream 27
8. Health & Wellness analysis 28
8.1. Market size analysis by Health & Wellness claims 28
8.2. Market share analysis - Health & Wellness product attributes 29
8.3. Market size analysis - Health & Wellness consumer benefits 31
9. Packaging analysis 33
9.1. Packaging share and growth analysis by package material 33
9.2. Packaging share analysis by package material 34
9.3. Packaging share and growth analysis by pack type 35
9.4. Packaging share analysis by pack type 36
9.5. Packaging share and growth analysis by closure type 37
9.6. Packaging share analysis by closure type 38
9.7. Packaging share and growth analysis by primary outer type 39
9.8. Packaging share analysis by primary outer type 40
10. Macroeconomic analysis 41
10.1. GDP per Capita 44
10.2. Population and population growth 45
10.3. Consumer Price Index 46
10.4. Population breakdown by age 47
11. Consumergraphics 48
11.1. Consumption by Gender 48
11.2. Consumption by Age 49
11.3. Consumption by Education 50
11.4. Consumption by Degree of Urbanization 51
12. Methodology 52
13. Definitions 54
14. Appendix 65
15. About GlobalData 75
16. Disclaimer 76
17. Contact Us 77
List of Tables
Table 1: Volume share of Saudi Arabia in the global and Middle East & Africa Ice Cream sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 10
Table 3: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 14
Table 4: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 15
Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 17
Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 17
Table 7: Brand Value and Volume - Ice Cream sector (Off-trade), 2016 23
Table 8: Brand Value and Volume - Impulse Ice Cream - Single Serve market (Off-trade), 2016 24
Table 9: Brand Value and Volume - Take-Home and Bulk Ice Cream market (Off-trade), 2016 25
Table 10: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 26
Table 11: Brand Value and Volume - Water-Based category (Off-trade), 2016 26
Table 12: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 27
Table 13: Brand Value and Volume - Water-Based category (Off-trade), 2016 27
Table 14: Use of primary outer type by markets (in pack units), 2016 40
Table 15: Consumption of Ice Cream by gender and markets (Million Kg, 2016) 48
Table 16: Consumption of Ice Cream by age and markets (MillionKg, 2016) 49
Table 17: Consumption of Ice Cream by education and markets (Million Kg, 2016) 50
Table 18: Consumption of Ice Cream by degree of urbanization and markets (Million Kg, 2016) 51
Table 19: Market Definitions 54
Table 20: Category Definitions 55
Table 21: Channel Definitions 56
Table 22: Health & Wellness: Product Attributes-Food Minus 57
Table 23: Health & Wellness: Product Attributes - Free From 58
Table 24: Health & Wellness: Product Attributes - Functional & Fortified 59
Table 25: Health & Wellness: Product Attributes - Naturally Healthy 60
Table 26: Health & Wellness: Product Attributes - Food Intolerance 61
Table 27: Health & Wellness: Consumer Benefits - Health Management 62
Table 28: Health & Wellness: Analysis by Consumer Benefits 63
Table 29: Health & Wellness: Consumer Benefits - Performance 64
Table 30: Market Value for Artisanal Ice Cream - by category (SR Million) 2011-2021 65
Table 31: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021 65
Table 32: Market Volume for Artisanal Ice Cream - by category (Million Kg) 2011-2021 65
Table 33: Market Value for Impulse Ice Cream - Single Serve - by category (SR Million) 2011-2021 66
Table 34: Market Value for Impulse Ice Cream - Single Serve - by category (US$ Million) 2011-2021 66
Table 35: Market Volume for Impulse Ice Cream - Single Serve - by category (Million Kg) 2011-2021 67
Table 36: Market Value for Take-Home and Bulk Ice Cream - by category (SR Million) 2011-2021 67
Table 37: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021 67
Table 38: Market Volume for Take-Home and Bulk Ice Cream - by category (Million Kg) 2011-2021 68
Table 39: Sector Value for l Ice Cream - by market (SR Million) 2011-2021 68
Table 40: Sector Value for Ice Cream - by market (US$ Million) 2011-2021 69
Table 41: Sector Volume for Ice Cream - by market (Million Kg) 2011-2021 69
Table 42: Key Health & Wellness product attributes driving sales in Saudi Arabia (SR Million) 70
Table 43: Key Health & Wellness consumer benefits driving sales in Saudi Arabia (SR Million) 70
Table 44: Ice Cream Sales Distribution in Saudi Arabia- by Markets (SR Million), 2016 71
Table 45: Package Material (in Million pack units) 71
Table 46: Pack Type (in Million pack units) 72
Table 47: Closure Type (in Million pack units) 72
Table 48: Primary Outer Type (in Million pack units) 72
Table 49: Exchange Rates: (US$-SR), 2011-2021 73
Table 50: GDP Per Capita (SR), 2011-2016 73
Table 51: Population, 2011-2016 73
Table 52: Consumer Price Index, 2011-2016 74
Table 53: Age Profile (Millions of Persons), 2016 74
List of Figures
Figure 1: Saudi Arabia compared to the other top four countries in Middle East & Africa - market size, growth, and competitive landscape 6
Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 7
Figure 3: Per capita consumption in Saudi Arabia compared to global and Middle East & Africanaverage, 2011-2021 8
Figure 4: Value and volume growth analysis by markets, 2016-2021 9
Figure 5: Per capita consumption (by markets) in Saudi Arabia compared to global and Middle East & African average, 2016 11
Figure 6: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 12
Figure 7: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021 13
Figure 8: Value and volume growth analysis, Take-Home and Bulk Ice Creammarket, 2011-2021 16
Figure 9: Distribution channel share, Ice Cream sector, 2011-2016 18
Figure 10: Distribution channel share, Artisanal Ice Cream market, 2011-2016 19
Figure 11: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 20
Figure 12: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 21
Figure 13: Leading brands in the Saudi ArabianIce Cream sector, value and volume share, 2016 22
Figure 14: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 24
Figure 15: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 25
Figure 16: Value of Health & Wellness claims by market, US$ million, 2016-2021 28
Figure 17: Value analysis by Health & Wellness product attributes, 2016 29
Figure 18: Volume analysis by Health & Wellness product attributes, 2016 30
Figure 19: Value analysis by Health & Wellness consumer benefits, 2016 31
Figure 20: Volume analysis by Health & Wellness consumer benefits, 2016 32
Figure 21: Packaging share and growth analysis by package material, 2011-2021 33
Figure 22: Use of package material by markets (in pack units), 2016 34
Figure 23: Packaging share and growth analysis by pack type, 2011-2021 35
Figure 24: Use of pack type by markets (in pack units), 2016 36
Figure 25: Packaging share and growth analysis by closure type, 2011-2021 37
Figure 26: Use of closure type by markets (in pack units), 2016 38
Figure 27: Packaging share and growth analysis by primary outer type, 2011-2021 39
Figure 28: Relative comparison of countries based on PEST analysis 41
Figure 29: Saudi Arabia’s GDP per capita, 2011-2016 44
Figure 30: Population growth in Saudi Arabia, 2011-2016 45
Figure 31: Consumer Price Index, Saudi Arabia, 2010-2016 46
Figure 32: Age Profile, Saudi Arabia, 2016 47
Figure 33: Consumption of Ice Cream by gender, Saudi Arabia,2016 48
Figure 34: Consumption of Ice Cream by age, Saudi Arabia, 2016 49
Figure 35: Consumption of Ice Cream by education, Saudi Arabia, 2016 50
Figure 36: Consumption of Ice Cream by degree of urbanization, Saudi Arabia, 2016 51
Figure 37: About GlobalData 75

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