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Country Profile: Ice Cream Sector in Portugal

Country Profile: Ice Cream Sector in Portugal

Summary

Portuguese Ice Cream sector accounted for a volume share of 0.31% of the global market and 2% of the regional (Western Europe) market in 2016. The sector is forecast to grow at a CAGR of 4.3% during 2016-2021. Reviving economy, increasing consumer spending, and the introduction of healthier variants of Ice Cream are driving the Portuguese Ice Cream sector. Per capita consumption of Ice Cream products stood at 6.17kg, which is high when compared to the global level (3.96kg), but lower than that of Western Europe sector (7.88kg) in 2016.

The consumption of Ice Cream is high among the female population in Portugal. Moreover, consumption is particularly high amongst those consumers who received Primary education. In terms of consumption by age group, Older Consumers accounted for a leading share of 32% in 2016. Take-Home and Bulk Ice Cream’ was the largest by value sales in 2016. The Artisanal Ice Cream and ‘Impulse Ice Cream - Single Serve’ markets are expected to register growth at a CAGR of 4+%.

Hypermarkets & Supermarkets accounted for the leading share of 41.2% in the distribution of Ice Cream products in Portugal, in 2016. It was followed by On-trade transactions Convenience Stores and Food & Drinks Specialists. Flexible Packaging was the most commonly used package material in the Portuguese Ice Cream sector with a share of 70.8% in 2016. It was followed by Paper & Board and Rigid Plastics.

Magnum led the sector in value terms with a share of 12.5% in 2016. It was followed by Cornetto and Artisanal Producers.

The report Country Profile: Ice Cream Sector in Portugal, provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: Artisanal Producers, General , ills, Inc., Grupo Kalise Menorquina, S.A., Mars, Incorporated, Unilever, Dunkin` Donuts

Scope
  • The Ice Cream sector in Portugal is forecast to grow at 4.3% CAGR in value terms during 2016-2021
  • The 'Take-Home and Bulk Ice Cream' market is forecast to register the fastest growth during 2016-2021
  • Hypermarkets & Supermarkets account for the leading share in the distribution of Ice Cream products in Portugal
  • Magnum lead the Portuguese Ice Cream sector in both value and volume terms
  • Flexible Packaging is the most commonly used package material in the Portuguese Ice Cream sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 3
3. Portugal in the global and regional context 2
3.1. Portugal’s share in the Global and Western European Ice Cream sector 2
3.2. Portugal compared to other leading countries in Western Europe 3
4. Market size analysis - Ice Cream sector 4
4.1. Value and volume analysis - Ice Cream sector in Portugal 4
4.2. Per capita consumption - Portugal compared to Western Europe and globally 5
4.3. Extent to which consumers are trading up/down-Off-trade 6
4.4. Extent to which consumers are trading up/down-On-trade 7
4.5. Value and volume analysis by markets in the Ice Cream sector 8
4.6. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Artisanal Ice Cream 11
5.3. Market analysis: Impulse Ice Cream-Single Serve 12
5.4. Market analysis: Take-Home and Bulk Ice Cream 14
6. Distribution analysis 16
6.1. Distribution channel share analysis: Ice Cream sector 16
6.2. Distribution channel share analysis: Artisanal Ice Cream 17
6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 18
6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 19
7. Competitive landscape 20
7.1. Brand share analysis by sector 20
7.2. Brand share analysis by markets 22
7.3. Brand share analysis by category 26
7.3.1. Impulse Ice Cream-Single Serve 26
7.3.2. Take-Home and Bulk Ice Cream 27
7.4. Private label share analysis 28
8. Health & Wellness analysis 30
8.1. Market size analysis by Health & Wellness claims 30
8.2. Market share analysis - Health & Wellness product attributes 31
8.3. Market size analysis - Health & Wellness consumer benefits 33
9. Packaging analysis 35
9.1. Packaging share and growth analysis by package material 35
9.2. Packaging share analysis by package material 36
9.3. Packaging share and growth analysis by pack type 37
9.4. Packaging share analysis by pack type 38
9.5. Packaging share and growth analysis by closure type 39
9.6. Packaging share analysis by closure type 40
9.7. Packaging share and growth analysis by primary outer type 41
9.8. Packaging share analysis by primary outer type 42
10. Macroeconomic analysis 43
10.1. GDP per Capita 46
10.2. Population and population growth 47
10.3. Consumer Price Index 48
10.4. Population breakdown by age 49
11. Consumer graphics 50
11.1. Consumption by Gender 50
11.2. Consumption by Age 51
11.3. Consumption by Education 52
11.4. Consumption by Degree of Urbanization 53
12. Methodology 54
13. Definitions 55
14. Appendix 66
15. About GlobalData 77
16. Disclaimer 78
17. Contact Us 79
List of Tables
Table 1: Volume share of Portugal in the global and Western Europe Ice Cream sector, 2011-2021 2
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 13
Table 4: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 13
Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 15
Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 15
Table 7: Brand Value and Volume - Ice Cream sector (Off-trade), 2016 21
Table 8: Brand Value and Volume - Impulse Ice Cream - Single Serve market (Off-trade), 2016 23
Table 9: Brand Value and Volume - Take-Home and Bulk Ice Cream market (Off-trade), 2016 25
Table 10: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 26
Table 11: Brand Value and Volume - Water-Based category (Off-trade), 2016 26
Table 12: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 27
Table 13: Brand Value and Volume - Water-Based category (Off-trade), 2016 27
Table 14: Consumption of Ice Cream by gender and markets (Million Kg, 2016) 50
Table 15: Consumption of Ice Cream by age and markets (Million Kg, 2016) 51
Table 16: Consumption of Ice Cream by education and markets (Million Kg, 2016) 52
Table 17: Consumption of Ice Cream by degree of urbanization and markets (Million Kg, 2016) 53
Table 18: Market Definitions 56
Table 19: Category Definitions 56
Table 20: Channel Definitions 57
Table 21: Health & Wellness: Product Attributes-Food Minus 58
Table 22: Health & Wellness: Product Attributes - Free From 59
Table 23: Health & Wellness: Product Attributes - Functional & Fortified 60
Table 24: Health & Wellness: Product Attributes - Naturally Healthy 61
Table 25: Health & Wellness: Product Attributes - Food Intolerance 62
Table 26: Health & Wellness: Consumer Benefits - Health Management 63
Table 27: Health & Wellness: Analysis by Consumer Benefits 64
Table 28: Health & Wellness: Consumer Benefits - Performance 65
Table 29: Market Value for Artisanal Ice Cream - by category (€ Million) 2011-2021 66
Table 30: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021 66
Table 31: Market Volume for Artisanal Ice Cream - by category (Million Kg) 2011-2021 66
Table 32: Market Value for Impulse Ice Cream - Single Serve - by category (€ Million) 2011-2021 67
Table 33: Market Value for Impulse Ice Cream - Single Serve - by category (US$ Million) 2011-2021 67
Table 34: Market Volume for Impulse Ice Cream - Single Serve - by category (Million Kg) 2011-2021 68
Table 35: Market Value for Take-Home and Bulk Ice Cream - by category (€ Million) 2011-2021 68
Table 36: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021 69
Table 37: Market Volume for Take-Home and Bulk Ice Cream - by category (Million Kg) 2011-2021 69
Table 38: Sector Value for Ice Cream - by market (€ Million) 2011-2021 70
Table 39: Sector Value for Ice Cream - by market (US$ Million) 2011-2021 71
Table 40: Sector Volume for Ice Cream - by market (Million Kg) 2011-2021 72
Table 41: Components of change- by Market (Off-trade), 2015-2016 72
Table 42: Components of change- by Market (On-trade), 2015-2016 73
Table 43: Ice Cream Sales Distribution in Portugal- by Markets (€ Million), 2016 73
Table 44: Key Health & Wellness product attributes driving sales in Portugal (€ Million) 73
Table 45: Key Health & Wellness consumer benefits driving sales in Portugal (€ Million) 74
Table 46: Package Material (in Million pack units) 74
Table 47: Pack Type (in Million pack units) 74
Table 48: Closure Type (in Million pack units) 75
Table 49: Primary Outer Type (in Million pack units) 75
Table 50: Exchange Rates: (US$-€), 2011-2021 75
Table 51: GDP Per Capita (€), 2011-2016 76
Table 52: Population, 2011-2016 76
Table 53: Consumer Price Index, 2011-2016 76
Table 54: Age Profile (in Millions), 2016 76
List of Figures
Figure 1: Portugal compared to the other top four countries in Western Europe - market size, growth, and competitive landscape 3
Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 4
Figure 3: Per capita consumption in Portugal compared to global and Western European average, 2011-2021 5
Figure 4: Degree of trading up/down in the PortugueseIce Cream sector-Off-trade, 2015-2016 6
Figure 5: Degree of trading up/down in the PortugueseIce Cream sector-On-trade, 2015-2016 7
Figure 6: Value and volume growth analysis by markets, 2016-2021 8
Figure 7: Per capita consumption (by markets) in Portugal compared to global and Western Europeanaverage, 2016 10
Figure 8: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 11
Figure 9: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021 12
Figure 10: Value and volume growth analysis, Take-Home and Bulk Ice Creammarket, 2011-2021 14
Figure 11: Distribution channel share, Ice Cream sector, 2011-2016 16
Figure 12: Distribution channel share, Artisanal Ice Cream market, 2011-2016 17
Figure 13: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 18
Figure 14: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 19
Figure 15: Leading brands in the PortugueseIce Cream sector, value and volume share, 2016 20
Figure 16: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 22
Figure 17: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 24
Figure 18: Private label penetration by markets (value terms), 2016 28
Figure 19: Growth analysis, private label and brands, (2011-2016) 29
Figure 20: Value of Health & Wellness claims by market, US$ million, 2016-2021 30
Figure 21: Value analysis by Health & Wellness product attributes, 2016 31
Figure 22: Volume analysis by Health & Wellness product attributes, 2016 32
Figure 23: Value analysis by Health & Wellness consumer benefits, 2016 33
Figure 24: Volume analysis by Health & Wellness consumer benefits, 2016 34
Figure 25: Packaging share and growth analysis by package material, 2011-2021 35
Figure 26: Use of package material by markets (in pack units), 2016 36
Figure 27: Packaging share and growth analysis by pack type, 2011-2021 37
Figure 28: Use of pack type by markets (in pack units), 2016 38
Figure 29: Packaging share and growth analysis by closure type, 2011-2021 39
Figure 30: Use of closure type by markets (in pack units), 2016 40
Figure 31: Packaging share and growth analysis by primary outer type, 2011-2021 41
Figure 32: Use of primary outer type by markets (in pack units), 2016 42
Figure 33: Relative comparison of countries based on PEST analysis 43
Figure 34: Portugal’s GDP per capita, 2011-2016 46
Figure 35: Population growth in Portugal, 2011-2016 47
Figure 36: Consumer Price Index, Portugal, 2010-2016 48
Figure 37: Age Profile, Portugal, 2016 49
Figure 38: Consumption of Ice Cream by gender, Portugal,2016 50
Figure 39: Consumption of Ice Cream by age, Portugal, 2016 51
Figure 40: Consumption of Ice Cream by education, Portugal, 2016 52
Figure 41: Consumption of Ice Cream by degree of urbanization, Portugal, 2016 53
Figure 42: About GlobalData 77

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