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Country Profile: Ice Cream Sector in New Zealand

Country Profile: Ice Cream Sector in New Zealand

Summary

New Zealand’s Ice Cream sector accounted for a volume share of 0.73% of the global market and 2.7% of the regional (Asia-Pacific) market in 2016. The sector is forecast to grow at a CAGR of 3.2% during 2016-2021. Growing disposable income of consumers and the trends of indulgence and premiumization continue to drive the Ice Cream sector in New Zealand. The Ice Cream industry also benefits from the locally produced high quality dairy products used as ingredients in ice creams. Per capita consumption of Ice Cream products stood at 32kg, which is higher when compared to the global and Asia-Pacific levels of 4kg and 1.7kg, respectively, in 2016.

The consumption of Ice Cream is high among the female population in New Zealand. Moreover, consumption is particularly high amongst those consumers who received Tertiary education. In terms of consumption by age group, Kids & Babies and Older Consumers account for the leading share. Take-Home and Bulk Ice Cream was the largest by value sales in 2016. The market is also expected to grow at the fastest CAGR of 3.3% during the forecast period (2016-2021).

On-trade transactions account for a leading share in the distribution of Ice Cream products in New Zealand. In 2016, On-trade transactions held an 81.6% value share, followed by Hypermarkets & Supermarkets. Flexible Packaging is the most commonly used package material in New Zealand’s Ice Cream sector. In 2016, it accounted for a share of 48.5%, followed by Rigid Plastics and Paper & Board.

Tip Top is the leading brand in New Zealand’s Ice Cream sector. The top five brands in the sector accounted for 38.7% value share in the same year.

The report Country Profile: Ice Cream Sector in New Zealand, provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: Fonterra, Unilever, Rush Munro`s, Fonterra, Emerald Foods, Kiwi Ice Cream Co Ltd, Mondelez International, Inc, Emma Jane, Progressive Enterprises, The Ice Bar Co

Scope
  • The Ice Cream sector in New Zealand is forecast to grow at 3.2% CAGR in value terms during 2016-2021
  • The 'Take-Home and Bulk Ice Cream' market is forecast to register the fastest growth during 2016-2021
  • On-trade transactions account for the leading share in the distribution of Ice Cream products in New Zealand
  • Tip Top lead the New Zealand's Ice Cream sector in both value and volume terms
  • Flexible Packaging is the most commonly used package material in the New Zealand's Ice Cream sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 8
2. Executive summary 10
3. New Zealand in the global and regional context 12
3.1. New Zealand’s share in the Global and Asia-Pacific Ice Cream sector 12
3.2. New Zealand compared to other leading countries in Asia-Pacific 13
4. Market size analysis - Ice Cream sector 14
4.1. Value and volume analysis - Ice Cream sector in New Zealand 14
4.2. Per capita consumption - New Zealand compared to Asia-Pacific and globally 15
4.3. Extent to which consumers are trading up/down-Off-trade 16
4.4. Extent to which consumers are trading up/down-On-trade 17
4.5. Value and volume analysis by markets in the Ice Cream sector 18
4.6. Growth analysis by markets 19
5. Market and category analysis 20
5.1. Per capita consumption analysis by markets 20
5.2. Market analysis: Artisanal Ice Cream 21
5.3. Market analysis: Impulse Ice Cream-Single Serve 22
5.4. Market analysis: Take-Home and Bulk Ice Cream 24
6. Distribution analysis 26
6.1. Distribution channel share analysis: Ice Cream sector 26
6.2. Distribution channel share analysis: Artisanal Ice Cream 27
6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 28
6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 29
7. Competitive landscape 30
7.1. Brand share analysis by sector 30
7.2. Brand share analysis by markets 32
7.3. Brand share analysis by category 36
7.3.1. Impulse Ice Cream-Single Serve 36
7.3.2. Take-Home and Bulk Ice Cream 37
8. Health & Wellness analysis 39
8.1. Market size analysis by Health & Wellness claims 39
8.2. Market share analysis - Health & Wellness product attributes 40
8.3. Market size analysis - Health & Wellness consumer benefits 42
8.4. Leading companies in New Zealand’s Health & Wellness market 44
9. Packaging analysis 46
9.1. Packaging share and growth analysis by package material 46
9.2. Packaging share analysis by package material 47
9.3. Packaging share and growth analysis by pack type 48
9.4. Packaging share analysis by pack type 49
9.5. Packaging share and growth analysis by closure type 50
9.6. Packaging share analysis by closure type 51
9.7. Packaging share and growth analysis by primary outer type 52
9.8. Packaging share analysis by primary outer type 53
10. Macroeconomic analysis 54
10.1. GDP per Capita 57
10.2. Population and population growth 58
10.3. Consumer Price Index 59
10.4. Population breakdown by age 60
11. Consumer graphics 61
11.1. Consumption by Gender 61
11.2. Consumption by Age 62
11.3. Consumption by Education 63
11.4. Consumption by Degree of Urbanization 64
12. Methodology 65
13. Definitions 66
14. Appendix 77
15. About GlobalData 89
16. Disclaimer 90
17. Contact Us 91
List of Tables
Table 1: Volume share of New Zealand in the global and Asia-Pacific Ice Cream sector, 2011-2021 12
Table 2: Growth analysis by markets, 2016-2021 19
Table 3: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 23
Table 4: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 23
Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 25
Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 25
Table 7: Brand Value and Volume - Ice Cream sector, 2016 31
Table 8: Brand Value and Volume - Impulse Ice Cream - Single Serve market, 2016 33
Table 9: Brand Value and Volume - Take-Home and Bulk Ice Cream market, 2016 35
Table 10: Brand Value and Volume - Dairy-Based category 36
Table 11: Brand Value and Volume - Water-Based category 36
Table 12: Brand Value and Volume - Dairy-Based category 37
Table 13: Brand Value and Volume - Water-Based category 38
Table 14: Consumption of Ice Cream by gender and markets (Million Kg, 2016) 61
Table 15: Consumption of Ice Cream by age and markets (Million Kg, 2016) 62
Table 16: Consumption of Ice Cream by education and markets (Million Kg, 2016) 63
Table 17: Consumption of Ice Cream by degree of urbanization and markets (Million Kg, 2016) 64
Table 18: Market Definitions 66
Table 19: Category Definitions 67
Table 20: Channel Definitions 68
Table 21: Health & Wellness: Product Attributes-Food Minus 69
Table 22: Health & Wellness: Product Attributes - Free From 70
Table 23: Health & Wellness: Product Attributes - Functional & Fortified 71
Table 24: Health & Wellness: Product Attributes - Naturally Healthy 72
Table 25: Health & Wellness: Product Attributes - Food Intolerance 73
Table 26: Health & Wellness: Consumer Benefits - Health Management 74
Table 27: Health & Wellness: Analysis by Consumer Benefits 75
Table 28: Health & Wellness: Consumer Benefits - Performance 76
Table 29: Market Value for Artisanal Ice Cream - by category (NZ$ Million) 2011-2021 77
Table 30: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021 77
Table 31: Market Volume for Artisanal Ice Cream - by category (Million Kg) 2011-2021 77
Table 32: Market Value for Impulse Ice Cream - Single Serve - by category (NZ$ Million) 2011-2021 78
Table 33: Market Value for Impulse Ice Cream - Single Serve - by category (US$ Million) 2011-2021 78
Table 34: Market Volume for Impulse Ice Cream - Single Serve - by category (Million Kg) 2011-2021 79
Table 35: Market Value for Take-Home and Bulk Ice Cream - by category (NZ$ Million) 2011-2021 79
Table 36: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021 80
Table 37: Market Volume for Take-Home and Bulk Ice Cream - by category (Million Kg) 2011-2021 80
Table 38: Sector Value for Artisanal Ice Cream - by market (NZ$ Million) 2011-2021 81
Table 39: Sector Value for Ice Cream - by market (US$ Million) 2011-2021 81
Table 40: Sector Volume for Ice Cream - by market (Million Kg) 2011-2021 82
Table 41: Components of change- by Market (Off-trade), 2015-2016 82
Table 42: Components of change- by Market (On-trade), 2015-2016 83
Table 43: Ice Cream Sales Distribution in New Zealand- by Markets (NZ$ Million), 2016 83
Table 44: Key Health & Wellness product attributes driving sales in New Zealand (NZ$ Million) 84
Table 45: Key Health & Wellness consumer benefits driving sales in New Zealand (NZ$ Million) 84
Table 46: Packaging Material (in Million pack units) 85
Table 47: Container Type (in Million pack units) 85
Table 48: Closure Type (in Million pack units) 86
Table 49: Primary Outer Type (in Million pack units) 86
Table 50: Exchange Rates: (US$-NZ$), 2011-2021 87
Table 51: GDP Per Capita (NZ$) 87
Table 52: Population 87
Table 53: Consumer Price Index 88
Table 54: Age Profile (Millions of Persons) 88
List of Figures
Figure 1: New Zealand compared to the other top four countries in Asia-Pacific - market size, growth, and competitive landscape 13
Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 14
Figure 3: Per capita consumption in New Zealand compared to global and Asia-Pacificaverage, 2011-2021 15
Figure 4: Degree of trading up/down in New Zealand’sIce Cream sector-Off-trade, 2015-2016 16
Figure 5: Degree of trading up/down in New Zealand’sIce Cream sector-On-trade, 2015-2016 17
Figure 6: Value and volume growth analysis by markets, 2016-2021 18
Figure 7: Per capita consumption (by markets) in New Zealand compared to global and Asia-Pacificaverage, 2016 20
Figure 8: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 21
Figure 9: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021 22
Figure 10: Value and volume growth analysis, Take-Home and Bulk Ice Creammarket, 2011-2021 24
Figure 11: Distribution channel share, Ice Cream sector, 2011-2016 26
Figure 12: Distribution channel share, Artisanal Ice Cream market, 2011-2016 27
Figure 13: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 28
Figure 14: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 29
Figure 15: Leading brands in New Zealand’sIce Cream sector, value and volume share, 2016 30
Figure 16: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 32
Figure 17: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 34
Figure 18: Value of Health & Wellness claims by market, US$ million, 2016-2021 39
Figure 19: Value analysis by Health & Wellness product attributes, 2016 40
Figure 20: Volume analysis by Health & Wellness product attributes, 2016 41
Figure 21: Value analysis by Health & Wellness consumer benefits, 2016 42
Figure 22: Volume analysis by Health & Wellness consumer benefits, 2016 43
Figure 23: Leading companies in the Health & Wellness market by value, 2016 - Impulse Ice Cream - Single Serve 44
Figure 24: Leading companies in the Health & Wellness market by value, 2016 - Take-Home and Bulk Ice Cream 45
Figure 25: Packaging share and growth analysis by package material, 2011-2021 46
Figure 26: Use of package material by markets (in pack units), 2016 47
Figure 27: Packaging share and growth analysis by pack type, 2011-2021 48
Figure 28: Use of pack type by markets (in pack units), 2016 49
Figure 29: Packaging share and growth analysis by closure type, 2011-2021 50
Figure 30: Use of closure type by markets (in pack units), 2016 51
Figure 31: Packaging share and growth analysis by primary outer type, 2011-2021 52
Figure 32: Use of primary outer type by markets (in pack units), 2016 53
Figure 33: Relative comparison of countries based on PEST analysis 54
Figure 34: New Zealand’s GDP per capita, 2011-2016 57
Figure 35: Population growth in New Zealand, 2011-2016 58
Figure 36: Consumer Price Index, New Zealand, 2010-2016 59
Figure 37: Age Profile, New Zealand, 2016 60
Figure 38: Consumption of Ice Cream by gender, New Zealand,2016 61
Figure 39: Consumption of Ice Cream by age, New Zealand, 2016 62
Figure 40: Consumption of Ice Cream by education, New Zealand, 2016 63
Figure 41: Consumption of Ice Cream by degree of urbanization, New Zealand, 2016 64
Figure 42: About GlobalData 89

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