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Country Profile: Ice Cream Sector in Mexico

Country Profile: Ice Cream Sector in Mexico

Summary

Mexican Ice Cream sector accounted for a volume share of 0.63% of the global market and 10.2% of the regional (Latin America) market in 2016. The sector is forecast to grow at a CAGR of 4.5+% during 2016-2021. The growing employment levels in Mexico led by large middle income population are driving the Ice Cream sector in the country. Additionally, the proliferation of fancy brands and rising demand from huge base of younger consumers is also contributing to the sector growth. Per capita consumption of Ice Cream products stood at 1.05kg, which is low when compared to the global and Latin America levels of 3.96kg and 2.49kg, respectively, in 2016.

The consumption of Ice Cream is high among the female population in Mexico. Moreover, consumption is particularly high amongst those consumers who received Primary education. In terms of consumption by age group, Kids & babies accounted for a leading share of 37.8% in 2016. Take-Home and Bulk Ice Cream was the largest by value sales in 2016. The market is expected to grow at a CAGR of 4.5+% during the forecast period (2016-2021), while the Impulse Ice Cream - Single Serve market is expected to record the fastest CAGR of 5+%.

On-trade transactions account for a leading share in the distribution of Ice Cream products in Mexico. In 2016, On-trade transactions held a value share of 36%, followed by Hypermarkets & Supermarkets. Convenience Stores and Food & Drinks Specialists accounted for shares of 20.7% and 18.9%, respectively. Flexible Packaging is the most commonly used package material in the Mexican Ice Cream sector. In 2016, it accounted for a volume share of 71.6%, followed by Paper & Board and Rigid Plastics.

Holanda is the leading brand in the Mexican Ice Cream sector. It held a value share of 35+% in 2016, while the top five brands in the sector accounted for a combined share of 65.9%. Private labels and artisanal producers held 3.2% and 2.2% value shares, respectively.

The report Country Profile: Ice Cream Sector in Mexico, provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: Unilever, General Mills, Nutrisa Sa, La Bolita, Dunkin` Donuts, YuKai

Scope
  • The Ice Cream sector in Mexico is forecast to grow at 4.8% CAGR in value terms during 2016-2021
  • The Impulse Ice Cream - Single Serve market is forecast to register the fastest growth during 2016-2021
  • On-trade transactions account for the leading share in the distribution of Ice Cream products in Mexico
  • Holanda lead the Mexican Ice Cream sector in value terms
  • Flexible Packaging is the most commonly used package material in the Mexican Ice Cream sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 2
3. Mexico in the global and regional context 3
3.1. Mexico’s share in the Global and Latin American Ice Cream sector 3
3.2. Mexico compared to other leading countries in Latin America 4
4. Market size analysis - Ice Cream sector 5
4.1. Value and volume analysis - Ice Cream sector in Mexico 5
4.2. Per capita consumption - Mexico compared to Latin America and globally 6
4.3. Extent to which consumers are trading up/down-Off-trade 7
4.4. Extent to which consumers are trading up/down-On-trade 8
4.5. Value and volume analysis by markets in the Ice Cream sector 9
4.6. Growth analysis by markets 10
5. Market and category analysis 11
5.1. Per capita consumption analysis by markets 11
5.2. Market analysis: Artisanal Ice Cream 12
5.3. Market analysis: Impulse Ice Cream-Single Serve 13
5.4. Market analysis: Take-Home and Bulk Ice Cream 15
6. Distribution analysis 17
6.1. Distribution channel share analysis: Ice Cream sector 17
6.2. Distribution channel share analysis: Artisanal Ice Cream 18
6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 19
6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 20
7. Competitive landscape 21
7.1. Brand share analysis by sector 21
7.2. Brand share analysis by markets 23
7.3. Brand share analysis by category 27
7.3.1. Impulse Ice Cream-Single Serve 27
7.3.2. Take-Home and Bulk Ice Cream 29
7.4. Private label share analysis 31
8. Packaging analysis 33
8.1. Packaging share and growth analysis by package material 33
8.2. Packaging share analysis by package material 34
8.3. Packaging share and growth analysis by pack type 35
8.4. Packaging share analysis by pack type 36
8.5. Packaging share and growth analysis by closure type 37
8.6. Packaging share analysis by closure type 38
8.7. Packaging share and growth analysis by primary outer type 39
8.8. Packaging share analysis by primary outer type 40
9. Macroeconomic analysis 41
9.1. GDP per Capita 44
9.2. Population and population growth 45
9.3. Consumer Price Index 46
9.4. Population breakdown by age 47
10. Consumergraphics 48
10.1. Consumption by Gender 48
10.2. Consumption by Age 49
10.3. Consumption by Education 50
10.4. Consumption by Degree of Urbanization 51
11. Methodology 52
12. Definitions 53
13. Appendix 56
14. About GlobalData 67
15. Disclaimer 68
16. Contact Us 69
List of Tables
Table 1: Volume share of Mexico in the global and Latin America Ice Cream sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 10
Table 3: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 14
Table 4: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 14
Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 16
Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 16
Table 7: Brand Value and Volume - Ice Cream sector, 2016 22
Table 8: Brand Value and Volume - Impulse Ice Cream - Single Serve market, 2016 23
Table 9: Brand Value and Volume - Take-Home and Bulk Ice Cream market, 2016 26
Table 10: Brand Value and Volume - Dairy-Based category 27
Table 11: Brand Value and Volume - Water-Based category 28
Table 12: Brand Value and Volume - Dairy-Based category 29
Table 13: Brand Value and Volume - Water-Based category 30
Table 14: Consumption of Ice Cream by gender and markets (Million Kg, 2016) 48
Table 15: Consumption of Ice Cream by age and markets (Million Kg, 2016) 49
Table 16: Consumption of Ice Cream by education and markets (Million Kg, 2016) 50
Table 17: Consumption of Ice Cream by degree of urbanization and markets (Million Kg, 2016) 51
Table 18: Market Definitions 53
Table 19: Category Definitions 54
Table 20: Channel Definitions 55
Table 21: Market Value for Artisanal Ice Cream - by category (Mex$ Million) 2011-2021 56
Table 22: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021 56
Table 23: Market Volume for Artisanal Ice Cream - by category (Million Kg) 2011-2021 56
Table 24: Market Value for Impulse Ice Cream - Single Serve - by category (Mex$ Million) 2011-2021 57
Table 25: Market Volume for Impulse Ice Cream - Single Serve - by category (Million Kg) 2011-2021 57
Table 26: Market Value for Take-Home and Bulk Ice Cream - by category (Mex$ Million) 2011-2021 58
Table 27: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021 58
Table 28: Market Volume for Take-Home and Bulk Ice Cream - by category (Million Kg) 2011-2021 59
Table 29: Sector Value for Artisanal Ice Cream - by market (Mex$ Million) 2011-2021 59
Table 30: Sector Value for Ice Cream - by market (US$ Million) 2011-2021 59
Table 31: Sector Volume for Ice Cream - by market (Million Kg) 2011-2021 61
Table 32: Components of change- by Market (Off-trade) 61
Table 33: Components of change- by Market (On-trade) 61
Table 34: Ice Cream Sales Distribution in Mexico- by Markets (Mex$ Million), 2016 62
Table 35: Packaging Material (in Million pack units) 63
Table 36: Container Type (in Million pack units) 63
Table 37: Closure Type (in Million pack units) 63
Table 38: Primary Outer Type (in Million pack units) 64
Table 39: Exchange Rates: (US$-Mex$), 2011-2021 65
Table 40: GDP Per Capita (Mex$) 65
Table 41: Population 65
Table 42: Consumer Price Index 66
Table 43: Age Profile (Millions of Persons) 66
List of Figures
Figure 1: Mexico compared to the other top four countries in Latin America - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 5
Figure 3: Per capita consumption in Mexico compared to global and Latin American average, 2011-2021 6
Figure 4: Degree of trading up/down in the Mexican Ice Cream sector-Off-trade, 2015-2016 7
Figure 5: Degree of trading up/down in the Mexican Ice Cream sector-On-trade, 2015-2016 8
Figure 6: Value and volume growth analysis by markets, 2016-2021 9
Figure 7: Per capita consumption (by markets) in Mexico compared to global and Latin America average, 2016 11
Figure 8: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 12
Figure 9: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021 13
Figure 10: Value and volume growth analysis, Take-Home and Bulk Ice Cream market, 2011-2021 15
Figure 11: Distribution channel share, Ice Cream sector, 2011-2016 17
Figure 12: Distribution channel share, Artisanal Ice Cream market, 2011-2016 18
Figure 13: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 19
Figure 14: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 20
Figure 15: Leading brands in the Mexican Ice Cream sector, value and volume share, 2016 21
Figure 16: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 23
Figure 17: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 25
Figure 18: Private label penetration by markets (value terms), 2016 31
Figure 19: Growth analysis, private label and brands, (2011-2016) 32
Figure 20: Packaging share and growth analysis by package material, 2011-2021 33
Figure 21: Use of package material by markets (in pack units), 2016 34
Figure 22: Packaging share and growth analysis by pack type, 2011-2021 35
Figure 23: Use of pack type by markets (in pack units), 2016 36
Figure 24: Packaging share and growth analysis by closure type, 2011-2021 37
Figure 25: Use of closure type by markets (in pack units), 2016 38
Figure 26: Packaging share and growth analysis by primary outer type, 2011-2021 39
Figure 27: Use of primary outer type by markets (in pack units), 2016 40
Figure 28: Relative comparison of countries based on PEST analysis 41
Figure 29: Mexico’s GDP per capita, 2011-2016 44
Figure 30: Population growth in Mexico, 2011-2016 45
Figure 31: Consumer Price Index, Mexico, 2010-2016 46
Figure 32: Age Profile, Mexico, 2016 47
Figure 33: Consumption of Ice Cream by gender, Mexico, 2016 48
Figure 34: Consumption of Ice Cream by age, Mexico, 2016 49
Figure 35: Consumption of Ice Cream by degree of urbanization, Mexico, 2016 51
Figure 36: About GlobalData 67

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