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Country Profile: Ice Cream Sector in Indonesia

Country Profile: Ice Cream Sector in Indonesia

Summary

Indonesian Ice Cream sector accounted for a volume share of 0.6% of the global market and 2.2% of the regional (Asia-Pacific) market in 2016. The sector is forecast to grow at an approximate CAGR of 11% during 2016-2021. Growth in the sector can be attributed to consumers increasingly preferring ice cream as a source for indulgence, rising consumer demand for Ice Cream with unique taste and flavors, and growing impulse Ice Cream outlets in the country. Per capita consumption of Ice Cream products stood at 0.47kg, which is low when compared to the global and Asia-Pacific levels of 3.96kg and 1.66kg, respectively, in 2016

The consumption of Ice Cream is high among the female population in Indonesia. Moreover, consumption is particularly high amongst those consumers who received Primary education. In terms of consumption by age group, Kids & Babies and Early young adults together accounted for a 49.1% share in 2016Impulse Ice Cream - Single Serve was the largest by value sales in 2016. The market is expected to grow at a CAGR of 11%, while the Take-Home and Bulk Ice Cream is expected to record the fastest CAGR of 11.7%.

Convenience Stores account for a leading value share of 42.6% in the distribution of Ice Cream products, in Indonesia. In 2016, On-trade transactions held a 34.3% value share, followed by Food & Drinks Specialists, in the same year Flexible Packaging was the most commonly used packaging material in the Indonesian Ice Cream sector. In 2016, it accounted for a volume share of 60%+, followed by Rigid Plastics and Paper & Board.

Campina is the leading brand in the Indonesian Ice Cream sector. The top five brands in the sector accounted for a 60.5% value share, while private labels held 1% value share, respectively, in 2016.

The report Country Profile: Ice Cream Sector in Indonesia, provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: Campina, Magnum, Diamond, Cornetto, Artisanal Producers, Kiko, Paddle Pop, Feast, Buavita Smoothie ,Tam Tam

Scope
  • Indonesia accounted for 2.1% value share in the Asia-Pacific Ice Cream sector
  • The Ice Cream sector in Indonesia is forecast to grow at 11% CAGR in value terms during 2016-2021
  • The Take-Home and Bulk Ice Cream market is forecast to register the fastest growth during 2016-2021.
  • Convenience Stores account for a leading value share in the distribution of ice cream sector in Indonesia
  • Campina is the leading brand in the Indonesian Ice Cream sector.
  • Flexible Packaging is the most commonly used package material in the Indonesian Ice Cream sector.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 3
3. Indonesia in the global and regional context 5
3.1. Indonesia’s share in the Global and Asia-Pacific Ice Cream sector 5
3.2. Indonesia compared to other leading countries in Asia-Pacific 6
4. Market size analysis - Ice Cream sector 7
4.1. Value and volume analysis - Ice Cream sector in Indonesia 7
4.2. Per capita consumption - Indonesia compared to Asia-Pacific and globally 8
4.3. Value and volume analysis by markets in the Ice Cream sector 9
4.4. Growth analysis by markets 10
5. Market and category analysis 11
5.1. Per capita consumption analysis by markets 11
5.2. Market analysis: Artisanal Ice Cream 12
5.3. Market analysis: Impulse Ice Cream-Single Serve 13
5.4. Market analysis: Take-Home and Bulk Ice Cream 15
6. Distribution analysis 17
6.1. Distribution channel share analysis: Ice Cream sector 17
6.2. Distribution channel share analysis: Artisanal Ice Cream 18
6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 19
6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 20
7. Competitive landscape 21
7.1. Brand share analysis by sector 21
7.2. Brand share analysis by markets 23
7.3. Brand share analysis by category 25
7.3.1. Impulse Ice Cream-Single Serve 25
7.3.2. Take-Home and Bulk Ice Cream 26
7.4. Private label share analysis 27
8. Packaging analysis 29
8.1. Packaging share and growth analysis by package material 29
8.2. Packaging share analysis by package material 30
8.3. Packaging share and growth analysis by pack type 31
8.4. Packaging share analysis by pack type 32
8.5. Packaging share and growth analysis by closure type 33
8.6. Packaging share analysis by closure type 34
9. Macroeconomic analysis 35
9.1. GDP per Capita 38
9.2. Population and population growth 39
9.3. Consumer Price Index 40
9.4. Population breakdown by age 41
10. Consumergraphics 42
10.1. Consumption by Gender 42
10.2. Consumption by Age 43
10.3. Consumption by Education 44
10.4. Consumption by Degree of Urbanization 45
11. Methodology 46
12. Definitions 47
13. Appendix 50
14. About GlobalData 61
15. Disclaimer 62
16. Contact Us 63
List of Tables
Table 1: Volume share of Indonesia in the global and Asia-Pacific Ice Cream sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 10
Table 3: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 14
Table 4: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 14
Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 16
Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 16
Table 7: Brand Value and Volume - Ice Cream sector (Off-trade), 2016 22
Table 8: Brand Value and Volume - Impulse Ice Cream - Single Serve market(Off-trade), 2016 23
Table 9: Brand Value and Volume - Take-Home and Bulk Ice Cream market(Off-trade), 2016 24
Table 10: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 25
Table 11: Brand Value and Volume - Water-Based category (Off-trade), 2016 25
Table 12: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 26
Table 13: Brand Value and Volume - Water-Based category (Off-trade), 2016 26
Table 14: Consumption of Ice Cream by gender and markets (Million Kg, 2016) 42
Table 15: Consumption of Ice Cream by age and markets (Million Kg, 2016) 43
Table 16: Consumption of Ice Cream by education and markets (Million Kg, 2016) 44
Table 17: Consumption of Ice Cream by degree of urbanization and markets (Million Kg, 2016) 45
Table 18: Market Definitions 47
Table 19: Category Definitions 48
Table 20: Channel Definitions 49
Table 21: Market Value for Artisanal Ice Cream - by category (Rp Million) 2011-2021 50
Table 22: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021 50
Table 23: Market Volume for Artisanal Ice Cream - by category (Million Kg) 2011-2021 51
Table 24: Market Value for Impulse Ice Cream - Single Serve - by category (Rp Million) 2011-2021 51
Table 25: Market Value for Impulse Ice Cream - Single Serve - by category (US$ Million) 2011-2021 52
Table 26: Market Volume for Impulse Ice Cream - Single Serve - by category (Million Kg) 2011-2021 52
Table 27: Market Value for Take-Home and Bulk Ice Cream - by category (Rp Million) 2011-2021 52
Table 28: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021 53
Table 29: Market Volume for Take-Home and Bulk Ice Cream - by category (Million Kg) 2011-2021 53
Table 30: Sector Value for Artisanal Ice Cream - by market (Rp Million) 2011-2021 54
Table 31: Sector Value for Ice Cream - by market (US$ Million) 2011-2021 55
Table 32: Sector Volume for Ice Cream - by market (Million Kg) 2011-2021 55
Table 33: Ice Cream Sales Distribution in Indonesia- by Markets (Rp Million), 2016 56
Table 34: Package Material (in Million pack units) 57
Table 35: Container Type (in Million pack units) 57
Table 36: Closure Type (in Million pack units) 58
Table 37: Exchange Rates: (US$-Rp), 2011-2021 59
Table 38: GDP Per Capita (Rp) 59
Table 39: Population 59
Table 40: Consumer Price Index 60
Table 41: Age Profile (Millions of Persons) 60
List of Figures
Figure 1: Indonesia compared to the other top four countries in Asia-Pacific - market size, growth, and competitive landscape 6
Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 7
Figure 3: Per capita consumption in Indonesia compared to global and Asia-Pacific average, 2011-2021 8
Figure 4: Value and volume growth analysis by markets, 2016-2021 9
Figure 5: Per capita consumption (by markets) in Indonesia compared to global and Asia-Pacific average, 2016 11
Figure 6: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 12
Figure 7: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021 13
Figure 8: Value and volume growth analysis, Take-Home and Bulk Ice Cream market, 2011-2021 15
Figure 9: Distribution channel share, Ice Cream sector, 2011-2016 17
Figure 10: Distribution channel share, Artisanal Ice Cream market, 2011-2016 18
Figure 11: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 19
Figure 12: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 20
Figure 13: Leading brands in the Indonesian Ice Cream sector, value and volume share, 2016 21
Figure 14: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 23
Figure 15: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 24
Figure 16: Private label penetration by markets (value terms), 2016 27
Figure 17: Growth analysis, private label and brands, (2011-2016) 28
Figure 18: Packaging share and growth analysis by package material, 2011-2021 29
Figure 19: Use of package material by markets (in pack units), 2016 30
Figure 20: Packaging share and growth analysis by pack type, 2011-2021 31
Figure 21: Use of pack type by markets (in pack units), 2016 32
Figure 22: Packaging share and growth analysis by closure type, 2011-2021 33
Figure 23: Use of closure type by markets (in pack units), 2016 34
Figure 24: Relative comparison of countries based on PEST analysis 35
Figure 25: Indonesia’s GDP per capita, 2011-2016 38
Figure 26: Population growth in Indonesia, 2011-2016 39
Figure 27: Consumer Price Index, Indonesia, 2010-2016 40
Figure 28: Age Profile, Indonesia, 2016 41
Figure 29: Consumption of Ice Cream by gender, Indonesia, 2016 42
Figure 30: Consumption of Ice Cream by age, Indonesia, 2016 43
Figure 31: Consumption of Ice Cream by education, Indonesia, 2016 44
Figure 32: Consumption of Ice Cream by degree of urbanization, Indonesia, 2016 45
Figure 33: About GlobalData 61

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