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Country Profile: Ice Cream Sector in Hungary

Country Profile: Ice Cream Sector in Hungary

Summary

Hungarian Ice Cream sector accounted for a volume share of 0.3% of the global market and 2.7% of the regional (Eastern Europe) market in 2016. The sector is forecast to grow at a CAGR of 12.5% during 2016-2021. The rising disposable income led by strong economic growth in the country is enabling consumers to spend more on indulgence products which in turn is aiding the growth of the sector. Per capita consumption of Ice Cream products stood at 6.07kg, when compared to the global and Eastern Europe levels of 3.96kg and 6.09kg, respectively, in 2016.

The consumption of Ice Cream is high among the female population in Hungary. Moreover, consumption is particularly high amongst those consumers who upper secondary education. In terms of consumption by age group, Older Consumers and accounted for a 29.8% share in 2016. Take-Home and Bulk Ice Cream was the largest by value sales in 2016. It is expected to grow at a CAGR of 12+% during the forecast period (2016-2021), while the Artisanal Ice Cream market is expected to record the fastest CAGR of 13+% during the same period.

Food & Drinks Specialists accounts for a leading value share of 40.2% in the distribution of Ice Cream products in Hungary. In 2016, On-trade transactions held a value share of 34.6%, followed by Hypermarkets & Supermarkets. Flexible Packaging is the most commonly used package material in the Hungarian Ice Cream sector. In 2016, it accounted for a share of 60+ %, followed by Paper & Board and Rigid Plastics.

Carte D`Or is the leading brand in the Hungarian Ice Cream sector. The top five brands in the sector accounted for a value share of 36.9%, while private labels and artisanal producers held 7.5% and 7.1% value shares, respectively.

The report Country Profile: Ice Cream Sector in Hungary, provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: Artisanal Producers, Eispro Kft., Family Frost, Ledo, Nestle, SeaMaster Products Kft., Unilever, BidVest Group, General Mills, Inc., P.P.L. KORAL

Scope
  • The country is expected to register highest value and volume growth at a rate of 68.1% and 61.8%, respectively during 2016-2021.
  • Hungary ranks third on the extent of fragmentation
  • The top five brands accounting for a share of 36.9% in 2016
  • The Ice Cream sector in Hungary is forecast to grow at 12.5% CAGR in value terms during 2016-2021
  • The per capita consumption of Ice Cream is higher in Hungary compared to the global level
  • Carte D`Or lead the Hungarian Ice Cream sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 3
3. Hungary in the global and regional context 4
3.1. Hungary’s share in the Global and Eastern European Ice Cream sector 4
3.2. Hungary compared to other leading countries in Eastern Europe 5
4. Market size analysis - Ice Cream sector 6
4.1. Value and volume analysis - Ice Cream sector in Hungary 6
4.2. Per capita consumption - Hungary compared to Eastern Europe and globally 7
4.3. Extent to which consumers are trading up/down-Off-trade 8
4.4. Extent to which consumers are trading up/down-On-trade 9
4.5. Value and volume analysis by markets in the Ice Cream sector 10
4.6. Growth analysis by markets 11
5. Market and category analysis 12
5.1. Per capita consumption analysis by markets 12
5.2. Market analysis: Artisanal Ice Cream 13
5.3. Market analysis: Impulse Ice Cream-Single Serve 14
5.4. Market analysis: Take-Home and Bulk Ice Cream 16
6. Distribution analysis 18
6.1. Distribution channel share analysis: Ice Cream sector 18
6.2. Distribution channel share analysis: Artisanal Ice Cream 19
6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 20
6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 21
7. Competitive landscape 22
7.1. Brand share analysis by sector 22
7.2. Brand share analysis by markets 24
7.3. Brand share analysis by category 28
7.3.1. Impulse Ice Cream-Single Serve 28
7.3.2. Take-Home and Bulk Ice Cream 30
7.4. Private label share analysis 32
8. Health & Wellness analysis 34
8.1. Market size analysis by Health & Wellness claims 34
8.2. Market share analysis - Health & Wellness product attributes 35
8.3. Market size analysis - Health & Wellness consumer benefits 37
9. Packaging analysis 39
9.1. Packaging share and growth analysis by package material 39
9.2. Packaging share analysis by package material 40
9.3. Packaging share and growth analysis by pack type 41
9.4. Packaging share analysis by pack type 42
9.5. Packaging share and growth analysis by closure type 43
9.6. Packaging share analysis by closure type 44
9.7. Packaging share and growth analysis by primary outer type 45
9.8. Packaging share analysis by primary outer type 46
10. Macroeconomic analysis 47
10.1. GDP per Capita 50
10.2. Population and population growth 51
10.3. Consumer Price Index 52
10.4. Population breakdown by age 53
11. Consumergraphics 54
11.1. Consumption by Gender 54
11.2. Consumption by Age 55
11.3. Consumption by Education 56
11.4. Consumption by Degree of Urbanization 57
12. Methodology 58
13. Definitions 59
14. Appendix 71
15. About GlobalData 82
16. Disclaimer 83
17. Contact Us 84
List of Tables
Table 1: Volume share of Hungary in the global and Eastern Europe Ice Cream sector, 2011-2021 4
Table 2: Growth analysis by markets, 2016-2021 11
Table 3: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 15
Table 4: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 15
Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 17
Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 17
Table 7: Brand Value and Volume - Ice Cream sector (Off-trade), 2016 23
Table 8: Brand Value and Volume - Impulse Ice Cream - Single Serve market (Off-trade), 2016 24
Table 9: Brand Value and Volume - Take-Home and Bulk Ice Cream market (Off-trade), 2016 27
Table 10: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 28
Table 11: Brand Value and Volume - Water-Based category (Off-trade), 2016 29
Table 12: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 30
Table 13: Brand Value and Volume - Water-Based category (Off-trade), 2016 31
Table 14: Consumption of Ice Cream by gender and markets (Kg Million, 2016) 54
Table 15: Consumption of Ice Cream by age and markets (Kg Million, 2016) 55
Table 16: Consumption of Ice Cream by education and markets (Kg Million, 2016) 56
Table 17: Consumption of Ice Cream by degree of urbanization and markets (Kg Million, 2016) 57
Table 18: Market Definitions 59
Table 19: Category Definitions 61
Table 20: Channel Definitions 62
Table 21: Health & Wellness: Product Attributes-Food Minus 63
Table 22: Health & Wellness: Product Attributes - Free From 64
Table 23: Health & Wellness: Product Attributes - Functional & Fortified 65
Table 24: Health & Wellness: Product Attributes - Naturally Healthy 66
Table 25: Health & Wellness: Product Attributes - Food Intolerance 67
Table 26: Health & Wellness: Consumer Benefits - Health Management 68
Table 27: Health & Wellness: Analysis by Consumer Benefits 69
Table 28: Health & Wellness: Consumer Benefits - Performance 70
Table 29: Market Value for Artisanal Ice Cream - by category (Ft Million) 2011-2021 71
Table 30: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021 71
Table 31: Market Volume for Artisanal Ice Cream - by category (Million Kg) 2011-2021 71
Table 32: Market Value for Impulse Ice Cream - Single Serve - by category (Ft Million) 2011-2021 72
Table 33: Market Value for Impulse Ice Cream - Single Serve - by category (US$ Million) 2011-2021 72
Table 34: Market Volume for Impulse Ice Cream - Single Serve - by category (Million Kg) 2011-2021 73
Table 35: Market Value for Take-Home and Bulk Ice Cream - by category (Ft Million) 2011-2021 73
Table 36: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021 73
Table 37: Market Volume for Take-Home and Bulk Ice Cream - by category (Million Kg) 2011-2021 74
Table 38: Sector Value for Ice Cream - by market (Ft Million) 2011-2021 74
Table 39: Sector Value for Ice Cream - by market (US$ Million) 2011-2021 75
Table 40: Sector Volume for Ice Cream - by market (Million Kg) 2011-2021 75
Table 41: Components of change- by Market (Off-trade), 2015-2016 76
Table 42: Components of change- by Market (On-trade), 2015-2016 76
Table 43: Ice Cream Sales Distribution in Hungary- by Markets (Ft Million), 2016 77
Table 44: Key Health & Wellness product attributes driving sales in Hungary (Ft Million) 77
Table 45: Key Health & Wellness consumer benefits driving sales in Hungary (Ft Million) 77
Table 46: Package Material (in Million pack units) 78
Table 47: Pack Type (in Million pack units) 78
Table 48: Closure Type (in Million pack units) 79
Table 49: Primary Outer Type (in Million pack units) 79
Table 50: Exchange Rates: (US$-Ft), 2011-2021 80
Table 51: GDP Per Capita (Ft) 80
Table 52: Population 80
Table 53: Consumer Price Index 80
Table 54: Age Profile (Millions of Persons) 81
List of Figures
Figure 1: Hungary compared to the other top four countries in Eastern Europe - market size, growth, and competitive landscape 5
Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 6
Figure 3: Per capita consumption in Hungary compared to global and Eastern European average, 2011-2021 7
Figure 4: Degree of trading up/down in the HungarianIce Cream sector-Off-trade, 2015-2016 8
Figure 5: Degree of trading up/down in the HungarianIce Cream sector-On-trade, 2015-2016 9
Figure 6: Value and volume growth analysis by markets, 2016-2021 10
Figure 7: Per capita consumption (by markets) in Hungary compared to global and Eastern Europeanaverage, 2016 12
Figure 8: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 13
Figure 9: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021 14
Figure 10: Value and volume growth analysis, Take-Home and Bulk Ice Creammarket, 2011-2021 16
Figure 11: Distribution channel share, Ice Cream sector, 2011-2016 18
Figure 12: Distribution channel share, Artisanal Ice Cream market, 2011-2016 19
Figure 13: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 20
Figure 14: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 21
Figure 15: Leading brands in the HungarianIce Cream sector, value and volume share, 2016 22
Figure 16: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 24
Figure 17: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 26
Figure 18: Private label penetration by markets (value terms), 2016 32
Figure 19: Growth analysis, private label and brands, (2011-2016) 33
Figure 20: Value of Health & Wellness claims by market, US$ million, 2016-2021 34
Figure 21: Value analysis by Health & Wellness product attributes, 2016 35
Figure 22: Volume analysis by Health & Wellness product attributes, 2016 36
Figure 23: Value analysis by Health & Wellness consumer benefits, 2016 37
Figure 24: Volume analysis by Health & Wellness consumer benefits, 2016 38
Figure 25: Packaging share and growth analysis by package material, 2011-2021 39
Figure 26: Use of package material by markets (in pack units), 2016 40
Figure 27: Packaging share and growth analysis by pack type, 2011-2021 41
Figure 28: Use of pack type by markets (in pack units), 2016 42
Figure 29: Packaging share and growth analysis by closure type, 2011-2021 43
Figure 30: Use of closure type by markets (in pack units), 2016 44
Figure 31: Packaging share and growth analysis by primary outer type, 2011-2021 45
Figure 32: Use of primary outer type by markets (in pack units), 2016 46
Figure 33: Relative comparison of countries based on PEST analysis 47
Figure 34: Hungary’s GDP per capita, 2011-2016 50
Figure 35: Population growth in Hungary, 2011-2016 51
Figure 36: Consumer Price Index, Hungary, 2010-2016 52
Figure 37: Age Profile, Hungary, 2016 53
Figure 38: Consumption of Ice Cream by gender, Hungary,2016 54
Figure 39: Consumption of Ice Cream by age, Hungary, 2016 55
Figure 40: Consumption of Ice Cream by education, Hungary, 2016 56
Figure 41: Consumption of Ice Cream by degree of urbanization, Hungary, 2016 57
Figure 42: About GlobalData 82

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