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Country Profile: Ice Cream Sector in Austria

Country Profile: Ice Cream Sector in Austria

Summary

The Ice Cream sector in Austria is led by the ‘Take-Home and Bulk Ice Cream’ market in both value and volume terms. Furthermore, it is also expected to register the fastest growth in value terms during 2016-2021. Hypermarkets & Supermarkets accounts for a leading share in the distribution of Ice Cream products in the country. Flexible Packaging is the most commonly used package material in Austria. Cornetto and Cremissimo are the leading brands in the Austrian Ice Cream sector.

GlobalData’s Country Profile report on the Ice Cream sector in Austria provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Scope
  • The Ice Cream sector in Austria is forecast to grow at a CAGR of 4.5% in value terms during 2016-2021
  • The Take-Home and Bulk Ice Cream market is forecast to register the fastest growth during 2016-2021
  • Hypermarkets & Supermarkets is the largest distribution channel in the Austrian Ice Cream sector
  • Cornetto is the leading brand by value, while Cremissimo led in volume terms in the Austrian Ice Cream sector
  • Flexible Packaging is the most commonly used package material in the Austrian Ice Cream sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 2
3. Austria in the global and regional context 3
3.1. Austria’s share in the Global and Western European Ice Cream sector 3
3.2. Austria compared to other leading countries in Western Europe 4
4. Market size analysis - Ice Cream sector 5
4.1. Value and volume analysis - Ice Cream sector in Austria 5
4.2. Per capita consumption - Austria compared to Western Europe and globally 6
4.3. Value and volume analysis by markets in the Ice Cream sector 7
4.4. Growth analysis by markets 8
5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Artisanal Ice Cream 10
5.3. Market analysis: Impulse Ice Cream-Single Serve 11
5.4. Market analysis: Take-Home and Bulk Ice Cream 13
6. Distribution analysis 15
6.1. Distribution channel share analysis: Ice Cream sector 15
6.2. Distribution channel share analysis: Artisanal Ice Cream 16
6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 17
6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 18
7. Competitive landscape 19
7.1. Brand share analysis by sector 19
7.2. Brand share analysis by markets 21
7.3. Brand share analysis by category 23
7.3.1. Impulse Ice Cream-Single Serve 23
7.3.2. Take-Home and Bulk Ice Cream 24
7.4. Private label share analysis 25
8. Packaging analysis 27
8.1. Packaging share and growth analysis by package material 27
8.2. Packaging share analysis by package material 28
8.3. Packaging share and growth analysis by pack type 29
8.4. Packaging share analysis by pack type 30
8.5. Packaging share and growth analysis by closure type 31
8.6. Packaging share analysis by closure type 32
8.7. Packaging share and growth analysis by primary outer type 33
8.8. Packaging share analysis by primary outer type 34
9. Macroeconomic analysis 35
9.1. GDP per Capita 38
9.2. Population and population growth 39
9.3. Consumer Price Index 40
9.4. Population breakdown by age 41
10. Consumer graphics 42
10.1. Consumption by Gender 42
10.2. Consumption by Age 43
10.3. Consumption by Education 44
10.4. Consumption by Degree of Urbanization 45
11. Methodology 46
12. Definitions 47
13. Appendix 50
14. About GlobalData 59
15. Disclaimer 60
16. Contact Us 61
List of Tables
Table 1: Volume share of Austria in the global and Western Europe Ice Cream sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 8
Table 3: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 12
Table 4: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 12
Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 14
Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 14
Table 7: Brand Value and Volume - Ice Cream sector (Off-trade), 2016 20
Table 8: Brand Value and Volume - Impulse Ice Cream - Single Serve market (Off-trade), 2016 21
Table 9: Brand Value and Volume - Take-Home and Bulk Ice Cream market (Off-trade), 2016 22
Table 10: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 23
Table 11: Brand Value and Volume - Water-Based category (Off-trade), 2016 23
Table 12: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 24
Table 13: Brand Value and Volume - Water-Based category (Off-trade), 2016 24
Table 14: Use of primary outer type by markets (in pack units), 2016 34
Table 15: Consumption of Ice Cream by gender and markets (Million Kg, 2016) 42
Table 16: Consumption of Ice Cream by age and markets (Million Kg, 2016) 43
Table 17: Consumption of Ice Cream by education and markets (Million Kg, 2016) 44
Table 18: Consumption of Ice Cream by degree of urbanization and markets (Million Kg, 2016) 45
Table 19: Market Definitions 47
Table 20: Category Definitions 48
Table 21: Channel Definitions 49
Table 22: Market Value for Artisanal Ice Cream - by category (€ Million) 2011-2021 50
Table 23: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021 50
Table 24: Market Volume for Artisanal Ice Cream - by category (Million Kg) 2011-2021 50
Table 25: Market Value for Impulse Ice Cream - Single Serve - by category (€ Million) 2011-2021 51
Table 26: Market Value for Impulse Ice Cream - Single Serve - by category (US$ Million) 2011-2021 51
Table 27: Market Volume for Impulse Ice Cream - Single Serve - by category (Million Kg) 2011-2021 51
Table 28: Market Value for Take-Home and Bulk Ice Cream - by category (€ Million) 2011-2021 52
Table 29: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021 52
Table 30: Market Volume for Take-Home and Bulk Ice Cream - by category (Million Kg) 2011-2021 52
Table 31: Sector Value for Artisanal Ice Cream - by market (€ Million) 2011-2021 53
Table 32: Sector Value for Ice Cream - by market (US$ Million) 2011-2021 53
Table 33: Sector Volume for Ice Cream - by market (Million Kg) 2011-2021 54
Table 34: Ice Cream Sales Distribution in Austria- by Markets (€ Million), 2016 54
Table 35: Package Material (in Million pack units) 55
Table 36: Pack Type (in Million pack units) 55
Table 37: Closure Type (in Million pack units) 55
Table 38: Primary Outer Type (in Million pack units) 56
Table 39: Exchange Rates: (US$-€), 2011-2021 57
Table 40: GDP Per Capita (€) 57
Table 41: Population 57
Table 42: Consumer Price Index 58
Table 43: Age Profile (Millions of Persons) 58
List of Figures
Figure 1: Austria compared to the other top four countries in Western Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 5
Figure 3: Per capita consumption in Austria compared to global and Western European average, 2011-2021 6
Figure 4: Value and volume growth analysis by markets, 2016-2021 7
Figure 5: Per capita consumption (by markets) in Austria compared to global and Western Europeanaverage, 2016 9
Figure 6: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 10
Figure 7: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021 11
Figure 8: Value and volume growth analysis, Take-Home and Bulk Ice Creammarket, 2011-2021 13
Figure 9: Distribution channel share, Ice Cream sector, 2011-2016 15
Figure 10: Distribution channel share, Artisanal Ice Cream market, 2011-2016 16
Figure 11: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 17
Figure 12: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 18
Figure 13: Leading brands in the AustrianIce Cream sector, value and volume share, 2016 19
Figure 14: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 21
Figure 15: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 22
Figure 16: Private label penetration by markets (value terms), 2016 25
Figure 17: Growth analysis, private label and brands, (2011-2016) 26
Figure 18: Packaging share and growth analysis by package material, 2011-2021 27
Figure 19: Use of package material by markets (in pack units), 2016 28
Figure 20: Packaging share and growth analysis by pack type, 2011-2021 29
Figure 21: Use of pack type by markets (in pack units), 2016 30
Figure 22: Packaging share and growth analysis by closure type, 2011-2021 31
Figure 23: Use of closure type by markets (in pack units), 2016 32
Figure 24: Packaging share and growth analysis by primary outer type, 2011-2021 33
Figure 25: Relative comparison of countries based on PEST analysis 35
Figure 26: Austria’s GDP per capita, 2011-2016 38
Figure 27: Population growth in Austria, 2011-2016 39
Figure 28: Consumer Price Index, Austria, 2010-2016 40
Figure 29: Age Profile, Austria, 2016 41
Figure 30: Consumption of Ice Cream by gender, Austria,2016 42
Figure 31: Consumption of Ice Cream by age, Austria, 2016 43
Figure 32: Consumption of Ice Cream by education, Austria, 2016 44
Figure 33: Consumption of Ice Cream by degree of urbanization, Austria, 2016 45
Figure 34: About GlobalData 59

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