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Country Profile: Ice Cream Sector in Brazil

Country Profile: Ice Cream Sector in Brazil

Summary

Brazilian Ice Cream sector accounted for a volume share of 3% of the global market and 53.83% of the regional (Latin America) market in 2016. The sector was valued at R$21,220.3 Million (US$6,086.8 Million) in 2016 and is forecast to grow at a CAGR of 7.8% during 2016-2021. Improving economy coupled with increasing young population are the key growth drivers in the Brazilian Ice Cream sector Per capita consumption of Ice Creams stood at 2.9kg, which is low when compared to the global and Latin America levels of 4kg and 3kg, respectively, in 2016.

Take-Home and Bulk Ice Cream was the largest with value sales of R$9,090.9 Million (US$2,607.6 Million) in 2016. The market is expected to grow at a CAGR of 7.9%, while the Artisanal Ice Cream market is expected to record the fastest CAGR of 8.3% during 2016-2021.

On-trade transactions account for a leading share in the distribution of Ice Creams in Brazil. In 2016, On-trade transactions held a 70.8% value share, followed by Hypermarkets & Supermarkets with a 15.3% share. Food & Drinks Specialists and Convenience Stores accounted for shares of 7% and 6.3%, respectively, in the same year. Flexible Packaging is the most commonly used package material in the Brazilian Ice Cream sector with a share of 71.8% in 2016. It was followed by Rigid Plastics and Paper & Board with shares of 17.9% and 10.3% respectively.

Artisanal Producers accounted for 4.2% value share in the Brazilian Ice Cream sector. The top five brands in the sector accounted for a 15.1% value share, while private labels held 2.7% value share, in 2016. ‘Food Intolerance’ is an important Health & Wellness product attribute, while ‘Health Management’ is the most sought after consumer benefit in the Brazilian Ice Cream sector.

The report Country Profile: Ice Cream Sector in Brazil provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: Companhia Brasileira De Distribuição, Diletto, General Mills, Inc., La Basque, Nestle, Paviloche, Sorvetes Creme Mel SA, Sottozero, Unilever, Abracadabra Ice Cream, Eco Fresh, Geloni Ice Cream, Maroma.

Scope
  • The Ice Cream sector in Brazil is forecast to grow at 7.8% CAGR in value terms during 2016-2021
  • Per capita consumption in the Take-Home and Bulk Ice Cream market is noticeably higher compared to other markets in Brazil
  • On-trade transactions account for the leading share in the distribution of Ice Cream products in Brazil
  • Artisanal Producers lead the Brazilian Ice Cream sector in value term
  • Flexible Packaging is the most commonly used package material in the Brazilian Ice Cream sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope
2. Executive summary
3. Brazil in the global and regional context
3.1. Brazil’s share in the Global and Latin American Ice Cream sector
3.2. Brazil compared to other leading countries in Latin America
4. Market size analysis - Ice Cream sector
4.1. Value and volume analysis - Ice Cream sector in Brazil
4.2. Per capita consumption - Brazil compared to Latin America and globally
4.3. Value and volume analysis by markets in the Ice Cream sector
4.4. Growth analysis by markets
5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Artisanal Ice Cream
5.3. Market analysis: Impulse Ice Cream-Single Serve
5.4. Market analysis: Take-Home and Bulk Ice Cream
6. Distribution analysis
6.1. Distribution channel share analysis: Ice Cream sector
6.2. Distribution channel share analysis: Artisanal Ice Cream
6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve
6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream
7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Impulse Ice Cream-Single Serve
7.3.2. Take-Home and Bulk Ice Cream
7.4. Private label share analysis
8. Health & Wellness analysis
8.1. Market size analysis by Health & Wellness claims
8.2. Market share analysis - Health & Wellness product attributes
8.3. Market size analysis - Health & Wellness consumer benefits
9. Packaging analysis
9.1. Packaging share and growth analysis by package material
9.2. Packaging share analysis by package material
9.3. Packaging share and growth analysis by pack type
9.4. Packaging share analysis by pack type
9.5. Packaging share and growth analysis by closure type
9.6. Packaging share analysis by closure type
9.7. Packaging share and growth analysis by primary outer type
9.8. Packaging share analysis by primary outer type
10. Macroeconomic analysis
10.1. GDP per capita
10.2. Population and population growth
10.3. Consumer Price Index
10.4. Population breakdown by age
11. Consumergraphics
11.1. Consumption by Gender
11.2. Consumption by Age
11.3. Consumption by Education
11.4. Consumption by Degree of Urbanization
12. Methodology
13. Definitions
14. Appendix
15. About GlobalData
16. Disclaimer
17. Contact Us
List of Tables
Table 1: Growth analysis by markets, 2016-2021
Table 2: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021
Table 3: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021
Table 4: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021
Table 5: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021
Table 6: Brand Value and Volume - Ice Cream sector, 2016
Table 7: Brand Value and Volume - Impulse Ice Cream - Single Serve market, 2016
Table 8: Brand Value and Volume - Take-Home and Bulk Ice Cream market, 2016
Table 9: Brand Value and Volume - Dairy-Based category
Table 10: Brand Value and Volume - Water-Based category
Table 11: Brand Value and Volume - Dairy-Based category
Table 12: Brand Value and Volume - Water-Based category
Table 13: Use of primary outer type by markets (in pack units), 2016
Table 14: Consumption of Ice Cream by Gender and markets (Kg Million,2016)
Table 15: Consumption of Ice Cream by age and markets (Kg Million, 2016)
Table 16: Consumption of Ice Cream by education and markets (Kg Million, 2016)
Table 17: Consumption of Ice Cream by urbanization and markets (Kg Million, 2016)
Table 18: Market Definitions
Table 19: Category Definitions
Table 20: Channel Definitions
Table 21: Health & Wellness: Product Attributes-Food Minus
Table 22: Health & Wellness: Product Attributes - Free From
Table 23: Health & Wellness: Product Attributes - Functional & Fortified
Table 24: Health & Wellness: Product Attributes - Naturally Healthy
Table 25: Health & Wellness: Product Attributes - Food Intolerance
Table 26: Health & Wellness: Consumer Benefits - Health Management
Table 27: Health & Wellness: Analysis by Consumer Benefits
Table 28: Health & Wellness: Consumer Benefits - Performance
Table 29: Market Value for Artisanal Ice Cream - by category (R$ Million) 2011-2021
Table 30: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021
Table 31: Market Volume for Artisanal Ice Cream - by category (Kg Million) 2011-2021
Table 32: Market Value for Impulse Ice Cream - Single Serve - by category (R$ Million) 2011-2021
Table 33: Market Value for Impulse Ice Cream - Single Serve - by category (US$ Million) 2011-2021
Table 34: Market Volume for Impulse Ice Cream - Single Serve - by category (Kg Million) 2011-2021
Table 35: Market Value for Take-Home and Bulk Ice Cream - by category (R$ Million) 2011-2021
Table 36: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021
Table 37: Market Volume for Take-Home and Bulk Ice Cream - by category (Kg Million) 2011-2021
Table 38: Sector Value for Artisanal Ice Cream - by market (R$ Million) 2011-2021
Table 39: Sector Value for Ice Cream - by market (US$ Million) 2011-2021
Table 40: Sector Volume for Ice Cream - by market (Kg Million) 2011-2021
Table 41: Ice Cream Sales Distribution in Brazil- by Markets (R$ Million), 2016
Table 42: Key Health & Wellness product attributes driving sales in Brazil (R$ Million)
Table 43: Key Health & Wellness consumer benefits driving sales in Brazil (R$ Million)
Table 44: Package Material (in Million pack units)
Table 45: Pack Type (in Million pack units)
Table 46: Closure Type (in Million pack units)
Table 47: Primary Outer Type (in Million pack units)
Table 48: Exchange Rates: (US$-R$), 2011-2021
Table 49: GDP Per Capita (R$)
Table 50: Population
Table 51: Consumer Price Index
Table 52: Age Profile (Millions of Persons)
List of Figures
Figure 1: Volume share of Brazil in the global and Latin American Ice Cream sector, 2011-2021
Figure 2: Brazil compared to the other top four countries in Latin America - market size, growth, and competitive landscape
Figure 3: Market size analysis by value and volume, Ice Cream sector, 2011-2021
Figure 4: Per capita consumption in Brazil compared to global and Latin American average, 2011-2021
Figure 5: Value and volume growth analysis by markets, 2016-2021
Figure 6: Per capita consumption (by markets) in Brazil compared to global and Latin American average, 2016
Figure 7: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021
Figure 8: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021
Figure 9: Value and volume growth analysis, Take-Home and Bulk Ice Cream market, 2011-2021
Figure 10: Distribution channel share, Ice Cream sector, 2011-2016
Figure 11: Distribution channel share, Artisanal Ice Cream market, 2011-2016
Figure 12: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016
Figure 13: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016
Figure 14: Leading brands in the Brazilian Ice Cream sector, value and volume share, 2016
Figure 15: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016
Figure 16: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016
Figure 17: Private label penetration by markets (value terms), 2016
Figure 18: Growth analysis, private label and brands, (2011-2016)
Figure 19: Value of Health & Wellness claims by market, US$ million, 2016-2021
Figure 20: Value analysis by Health & Wellness product attributes, 2016
Figure 21: Volume analysis by Health & Wellness product attributes, 2016
Figure 22: Value analysis by Health & Wellness consumer benefits, 2016
Figure 23: Volume analysis by Health & Wellness consumer benefits, 2016
Figure 24: Packaging share and growth analysis by package material, 2011-2021
Figure 25: Use of package material by markets (in pack units), 2016
Figure 26: Packaging share and growth analysis by pack type, 2011-2021
Figure 27: Use of pack type by markets (in pack units), 2016
Figure 28: Packaging share and growth analysis by closure type, 2011-2021
Figure 29: Use of closure type by markets (in pack units), 2016
Figure 30: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 31: Relative comparison of countries based on PEST analysis
Figure 32: Brazil’s GDP per capita, 2011-2016
Figure 33: Population growth in Brazil, 2011-2016
Figure 34: Consumer Price Index, Brazil, 2010-2016
Figure 35: Age Profile, Brazil, 2016
Figure 36: Consumption of Ice Cream by Gender, Brazil, 2016
Figure 37: Consumption of Ice Cream by age, Brazil, 2016
Figure 38: Consumption of Ice Cream by education, Brazil, 2016
Figure 39: Consumption of Ice Cream by urbanization, Brazil, 2016
Figure 40: About GlobalData

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