Turkish Ice Cream sector accounted for a volume share of 1.5% of the global market and 13.77% of the regional (Eastern Europe) market in 2016. The sector was valued at TL6,623.5 Million (US$2,193.6 Million) in 2016 and is forecast to grow at a CAGR of 5.5% during 2016-2021. Increasing disposable income, growing middle class and changing lifestyles are driving the growth of the Ice Cream sector in the country. Per capita consumption of Ice Cream products stood at 3.83kg, which is high when compared to the global and Eastern Europe levels of 3.96kg and 6.09kg, respectively, in 2016.
Take-Home and Bulk Ice Cream was the largest with value sales of TL2,943.4 Million (US$974.8 Million) in 2016. The market is expected to grow at a CAGR of 5.3% during the forecast period (2016-2021), while the Impulse Ice Cream - Single Serve market is expected to record the fastest CAGR of 5.9%.
On-trade transactions accounted for the leading share of 48.3% in the distribution of Ice Cream products in Turkey, in 2016. It was followed by Convenience Stores with a 21.8% share, while Food & Drinks Specialists and Hypermarkets & Supermarkets accounted for shares of 16.2% and 12.8%, respectively, in the same year. Flexible Packaging was the most commonly used package material in the Turkish Ice Cream sector with a share of 74.9% in 2016. It was followed by Paper & Board and Rigid Plastics with shares of 15% and 10.1% respectively.
Cornetto led the sector in both value and volume terms with shares of 24.9% and 23.8% respectively, in 2016. It was followed by Carte D`Or and Magnum with value shares of 14.2% and 11.6%, respectively. Food Minus (Reduced Calorie) is an important Health & Wellness product attribute, while Weight & Shape Management (Weight Management) is the most sought after consumer benefit in the Turkish Ice Cream sector.
The report Country Profile: Ice Cream Sector in Turkey provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
In particular, this report provides the following analysis -
Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade.
Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: Artisanal Producers, General Mills, Inc., as Gida, Nestle, Unilever, Yildiz Holding AS, Fermet Food Products Industry And Trade Co., Ltd.
The per capita consumption of Ice Cream is lower in Turkey compared to the global and regional levels
Per capita consumption in the Take-Home and Bulk Ice Cream market is noticeably higher compared to other markets in Turkey
On-trade transactions account for the leading share in the distribution of Ice Cream products in Turkey
Unilever leads the Turkish Ice Cream sector
Flexible Packaging is the most commonly used package material in the Turkish Ice Cream sector
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.