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Country Profile: Ice Cream Sector in Turkey

Country Profile: Ice Cream Sector in Turkey

Summary

Turkish Ice Cream sector accounted for a volume share of 1.5% of the global market and 13.77% of the regional (Eastern Europe) market in 2016. The sector was valued at TL6,623.5 Million (US$2,193.6 Million) in 2016 and is forecast to grow at a CAGR of 5.5% during 2016-2021. Increasing disposable income, growing middle class and changing lifestyles are driving the growth of the Ice Cream sector in the country. Per capita consumption of Ice Cream products stood at 3.83kg, which is high when compared to the global and Eastern Europe levels of 3.96kg and 6.09kg, respectively, in 2016.

Take-Home and Bulk Ice Cream was the largest with value sales of TL2,943.4 Million (US$974.8 Million) in 2016. The market is expected to grow at a CAGR of 5.3% during the forecast period (2016-2021), while the Impulse Ice Cream - Single Serve market is expected to record the fastest CAGR of 5.9%.

On-trade transactions accounted for the leading share of 48.3% in the distribution of Ice Cream products in Turkey, in 2016. It was followed by Convenience Stores with a 21.8% share, while Food & Drinks Specialists and Hypermarkets & Supermarkets accounted for shares of 16.2% and 12.8%, respectively, in the same year. Flexible Packaging was the most commonly used package material in the Turkish Ice Cream sector with a share of 74.9% in 2016. It was followed by Paper & Board and Rigid Plastics with shares of 15% and 10.1% respectively.

Cornetto led the sector in both value and volume terms with shares of 24.9% and 23.8% respectively, in 2016. It was followed by Carte D`Or and Magnum with value shares of 14.2% and 11.6%, respectively. Food Minus (Reduced Calorie) is an important Health & Wellness product attribute, while Weight & Shape Management (Weight Management) is the most sought after consumer benefit in the Turkish Ice Cream sector.

The report Country Profile: Ice Cream Sector in Turkey provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade.
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: Artisanal Producers, General Mills, Inc., as Gida, Nestle, Unilever, Yildiz Holding AS, Fermet Food Products Industry And Trade Co., Ltd.

Scope
  • The per capita consumption of Ice Cream is lower in Turkey compared to the global and regional levels
  • Per capita consumption in the Take-Home and Bulk Ice Cream market is noticeably higher compared to other markets in Turkey
  • On-trade transactions account for the leading share in the distribution of Ice Cream products in Turkey
  • Unilever leads the Turkish Ice Cream sector
  • Flexible Packaging is the most commonly used package material in the Turkish Ice Cream sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope
2. Executive summary
3. Turkey in the global and regional context
3.1. Turkey’s share in the Global and Eastern EuropeanIce Cream sector
3.2. Turkey compared to other leadingcountries in Eastern Europe
4. Market size analysis - Ice Cream sector
4.1. Value and volume analysis - Ice Cream sector in Turkey
4.2. Per capita consumption -Turkey compared to Eastern Europe and globally
4.3. Extent to which consumers are trading up/down-Off-trade
4.4. Extent to which consumers are trading up/down-On-trade
4.5. Value and volume analysisby markets in the Ice Cream sector
4.6. Growth analysis by markets
5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Artisanal Ice Cream
5.3. Market analysis: Impulse Ice Cream-Single Serve
5.4. Market analysis: Take-Home and Bulk Ice Cream
6. Distribution analysis
6.1. Distribution channel share analysis: Ice Cream sector
6.2. Distribution channel share analysis: Artisanal Ice Cream
6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve
6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream
7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Impulse Ice Cream-Single Serve
7.3.2. Take-Home and Bulk Ice Cream
8. Health & Wellness analysis
8.1. Market size analysis by Health & Wellness claims
8.2. Market share analysis - Health & Wellness product attributes
8.3. Market size analysis - Health & Wellness consumer benefits
9. Packaging analysis
9.1. Packaging share and growth analysis by package material
9.2. Packaging share analysis by package material
9.3. Packaging share and growth analysis by pack type
9.4. Packaging share analysis by pack type
9.5. Packaging share and growth analysis by closure type
9.6. Packaging share analysis by closure type
9.7. Packaging share and growth analysis by primary outer type
9.8. Packaging share analysis by primary outer type
10. Macroeconomic analysis
10.1. GDP per Capita
10.2. Population and population growth
10.3. Consumer Price Index
10.4. Population breakdown by age
11. Consumergraphics
11.1. Consumption by Gender
11.2. Consumption by Age
11.3. Consumption by Education
11.4. Consumption by Degree of Urbanization
12. Methodology
13. Definitions
14. Appendix
15. About GlobalData
16. Disclaimer
17. Contact Us
List of Tables
Table 1: Volume share of Turkey in the global and Eastern Europe Ice Cream sector, 2011-2021
Table 2: Growth analysis by markets, 2016-2021
Table 3: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021
Table 4: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021
Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021
Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021
Table 7: Brand Value and Volume - Ice Cream sector, 2016
Table 8: Brand Value and Volume - Impulse Ice Cream - Single Serve market, 2016
Table 9: Brand Value and Volume - Take-Home and Bulk Ice Cream market, 2016
Table 10: Brand Value and Volume - Dairy-Based category
Table 11: Brand Value and Volume - Water-Based category
Table 12: Brand Value and Volume - Dairy-Based category
Table 13: Brand Value and Volume - Water-Based category
Table 14: Consumption of Ice Cream by Gender and markets (Kg Million,2016)
Table 15: Consumption of Ice Cream by age and markets (Kg Million, 2016)
Table 16: Consumption of Ice Cream by education and markets (Kg Million, 2016)
Table 17: Consumption of Ice Cream by urbanization and markets (Kg Million, 2016)
Table 18: Market Definitions
Table 19: Category Definitions
Table 20: Channel Definitions
Table 21: Health & Wellness: Product Attributes-Food Minus
Table 22: Health & Wellness: Product Attributes - Free From
Table 23: Health & Wellness: Product Attributes - Functional & Fortified
Table 24: Health & Wellness: Product Attributes - Naturally Healthy
Table 25: Health & Wellness: Product Attributes - Food Intolerance
Table 26: Health & Wellness: Consumer Benefits - Health Management
Table 27: Health & Wellness: Analysis by Consumer Benefits
Table 28: Health & Wellness: Consumer Benefits - Performance
Table 29: Market Value for Artisanal Ice Cream - by category (TL Million) 2011-2021
Table 30: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021
Table 31: Market Volume for Artisanal Ice Cream - by category (Kg Million) 2011-2021
Table 32: Market Value for Impulse Ice Cream - Single Serve - by category (TL Million) 2011-2021
Table 33: Market Value for Impulse Ice Cream - Single Serve - by category (US$ Million) 2011-2021
Table 34: Market Volume for Impulse Ice Cream - Single Serve - by category (Kg Million) 2011-2021
Table 35: Market Value for Take-Home and Bulk Ice Cream - by category (TL Million) 2011-2021
Table 36: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021
Table 37: Market Volume for Take-Home and Bulk Ice Cream - by category (Kg Million) 2011-2021
Table 38: Sector Value for Artisanal Ice Cream - by market (TL Million) 2011-2021
Table 39: Sector Value for Ice Cream - by market (US$ Million) 2011-2021
Table 40: Sector Volume for Ice Cream - by market (Kg Million) 2011-2021
Table 41: Components of change- by Market (Off-trade)
Table 42: Components of change- by Market (On-trade)
Table 43: Ice Cream Sales Distribution in Turkey- by Markets (TL Million), 2016
Table 44: Key Health & Wellness product attributes driving sales in Turkey (TL Million)
Table 45: Key Health & Wellness consumer benefits driving sales in Turkey (TL Million)
Table 46: Packaging Material (in Million pack units)
Table 47: Container Type (in Million pack units)
Table 48: Closure Type (in Million pack units)
Table 49: Primary Outer Type (in Million pack units)
Table 50: Exchange Rates: (US$-TL), 2011-2021
Table 51: GDP Per Capita (TL)
Table 52: Population
Table 53: Consumer Price Index
Table 54: Age Profile (Millions of Persons)
List of Figures
Figure 1: Turkey compared to the other top four countries in Eastern Europe - market size, growth, and competitive landscape
Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021
Figure 3: Per capita consumption in Turkey compared to global and Eastern European average, 2011-2021
Figure 4: Degree of trading up/down in the Turkish Ice Cream sector-Off-trade, 2015-2016
Figure 5: Degree of trading up/down in the Turkish Ice Cream sector-On-trade, 2015-2016
Figure 6: Value and volume growth analysis by markets, 2016-2021
Figure 7: Per capita consumption (by markets) in Turkey compared to global and Eastern European average, 2016
Figure 8: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021
Figure 9: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021
Figure 10: Value and volume growth analysis, Take-Home and Bulk Ice Cream market, 2011-2021
Figure 11: Distribution channel share, Ice Cream sector, 2011-2016
Figure 12: Distribution channel share, Artisanal Ice Cream market, 2011-2016
Figure 13: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016
Figure 14: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016
Figure 15: Leading brands in the Turkish Ice Cream sector, value and volume share, 2016
Figure 16: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016
Figure 17: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016
Figure 18: Value of Health & Wellness claims by market, US$ million, 2016-2021
Figure 19: Value of Health & Wellness product attributes, 2016-2021
Figure 20: Volume of Health & Wellness product attributes, 2016-2021
Figure 21: Value of Health & Wellness consumer benefits, 2016-2021
Figure 22: Volume of Health & Wellness consumer benefits, 2016-2021
Figure 23: Packaging share and growth analysis by package material, 2011-2021
Figure 24: Use of package material by markets (in pack units), 2016
Figure 25: Packaging share and growth analysis by pack type, 2011-2021
Figure 26: Use of pack type by markets (in pack units), 2016
Figure 27: Packaging share and growth analysis by closure type, 2011-2021
Figure 28: Use of closure type by markets (in pack units), 2016
Figure 29: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 30: Use of primary outer type by markets (in pack units), 2016
Figure 31: Relative comparison of countries based on PEST analysis
Figure 32: Turkey’s GDP per capita, 2011-2016
Figure 33: Population growth in Turkey, 2011-2016
Figure 34: Consumer Price Index, Turkey, 2010-2016
Figure 35: Age Profile, Turkey, 2016
Figure 36: Consumption of Ice Cream by Gender, Turkey, 2016
Figure 37: Consumption of Ice Cream by age, Turkey, 2016
Figure 38: Consumption of Ice Cream by education, Turkey, 2016
Figure 39: Consumption of Ice Cream by urbanization, Turkey, 2016
Figure 40: About GlobalData

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