Country Profile: Hot Drinks Sector in the Philippines
Filipino Hot Drinks Sector accounted for a volume share of almost 2% of the global market and over 5% of the regional (Asia-Pacific) market in 2016. The sector was valued at around US$1.4 Billion in 2016 and is forecast to grow at a CAGR of about 2% during 2016-2021. The Hot Drinks sector in the Philippines is driven by increasing disposable incomes and growing demand for versatile and instant coffee mixes, due to hectic lifestyles of the consumers, in the country. Per capita consumption of Hot Drinks stood at around 2kg, which is lower when compared to the global level of 2.17kg but higher than the Asia-Pacific level of 1.21kg, in 2016.
Hot Coffee was the largest category with value sales of nearly US$900 Million in 2016. The market is expected to grow at a CAGR of about 2% during the forecast period (2016-2021), while Hot Tea and Other Hot Drinks are expected to record CAGRs of about 2.5% each.
Convenience Stores is the leading channel for the distribution of Hot Drinks in the Philippines. It accounted for over 45% share in 2016, followed by Hypermarkets & Supermarkets with over 30% share. On-trade transactions held nearly 5% value share in the same year. Flexible Packaging is the most commonly used package material in the Filipino Hot Drinks Sector. In 2016, it accounted for a share of over 85%, followed by Glass, and Paper & Board with shares of about 7% and around 4% respectively.
Nescafé is the leading brand in the Filipino Hot Drinks Sector. It held a value share of over 30% in 2016, while the top five brands in the sector accounted for a combined share of over 80% in the same year. The consumption of Hot Drinks is high among the male population in the Philippines. Moreover, consumption is particularly high among those consumers who received Tertiary education. In terms of consumption by age group, Older Young Adults and Early Young Adults together accounted for nearly 35% share of consumption in 2016.
The report Country Profile: Hot Drinks Sector in the Philippines, provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot drinks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.
Companies mentioned in this report: Nestle, PT Mayora Indah, Universal Robina, Associated British Foods Plc, San Miguel, Jacobs Douwe Egberts, Gold Leaf Tea, Goldshine Pharmaceuticals, ConAgra Foods, Inc., PepsiCo, The Hershey Company
The per capita consumption of Hot Drinks is higher in the Philippines compared to the regional level
Hot Coffee is the largest market in both value and volume terms in the Filipino Hot Drinks sector
Convenience Stores account for the leading share in the distribution of Hot Drinks in the Philippines
Nescafé is the leading brand in the Filipino Hot Drinks sector in value terms, while Milo leads in the volume terms
Flexible Packaging is the most commonly used package material in the Filipino Hot Drinks sector
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Hot Drinks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.