Thai Hot Drinks Sector accounted for a volume share of nearly 0.3% of the global market and almost 0.8% of the regional (Asia-Pacific) market in 2016. The sector was valued at over US$450 Million in 2016 and is forecast to grow at a CAGR of nearly 6% during 2016-2021. Increasing purchasing power, rapid urbanization coupled with an emerging café culture are the key growth drivers of the Thai Hot Drinks sector. Per capita consumption of Hot Drinks products stood at almost 0.5kg, which is lower when compared to the global and Asia-Pacific levels of 2.17kg and 1.21kg, respectively, in 2016.
Hot Coffee was the largest with value sales of over US$350 Million in 2016. The market is expected to grow at a CAGR of almost 6% during the forecast period (2016-2021), while Hot Tea and Other Hot Drinks are expected to record CAGRs of about 5% and 7% respectively.
Convenience Stores accounts for a leading share in the distribution of Hot Drinks in Thailand. They accounted for a value share of over 40% in 2016, followed by Hypermarkets & Supermarkets with a about 23% share. On-trade transactions accounted for about 18% value share in the same year. Flexible Packaging is the most commonly used package material in the Thai Hot Drinks Sector. In 2016, it accounted for a share of over 75%, followed by Glass and Rigid Plastics with shares of about 18% and nearly 3%, respectively, in the same year.
Nescafé is the leading brand in the Thai Hot Drinks Sector with a value share of over 43% in 2016. The private labels accounted for around 1.5% share by value in the same year. The consumption of Hot Drinks is high among the male population in Thailand. It is also high among the consumers who are Pre-Primary educated. In terms of consumption by age group, Older Consumers accounted for nearly 25% share in 2016.
The report Country Profile: Hot Drinks Sector in Thailand, provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot drinks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.
Companies mentioned in this report: Nestle, Super Group Ltd, New Concept ProductCo.,Ltd., Ajinomoto Group, Suzuki Gourmet Coffee, Associated British Foods Plc, Buddy Dean, Jacobs Douwe Egberts, Black Canyon (Thailand)Co,Ltd, Unilever
The Hot Drinks sector in Thailand is forecast to grow at 5.8% CAGR in value terms during 2016-2021.
Hot Coffee is the largest market in both value and volume terms in the Thai Hot Drinks sector.
The Other Hot Drinks market is forecast to register the fastest growth during 2016-2021.
Convenience Stores is the leading distribution channel for Hot Drinks in Thailand, followed by Hypermarkets & Supermarkets.
Nescafé is the leading value and volume brand in the Thai Hot Drinks sector.
Flexible Packaging is the most commonly used package material in the Thai Hot Drinks sector.
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Hot Drinks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.