Country Profile: Haircare in Turkey
Summary
The Turkish haircare sector is led by the shampoo category, both in value and volume terms, while the ‘hair colorants’ category is expected to register the fastest value growth during 2017-2022. Hypermarkets & supermarkets is the leading channel for distribution of haircare products in the country. Rigid plastics is the most commonly used pack material in the sector, while flexible packaging is forecast to register the fastest growth during 2017-2022. Procter & Gamble, Unilever, and L`Oreal S.A. are the leading players in the Turkish haircare sector.
GlobalData’s Country Profile report on the Haircare sector in Turkey provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2012-2022
- Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo, and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
- Leading players: Market share of brands and private labels in value terms in 2017
- Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, department stores, convenience stores, drug stores & pharmacies, health & beauty stores, cash & carries and warehouse clubs, ‘dollar stores’, variety store & general merchandise retailers, vending machines, parapharmacies/drugstores , e-retailers, chemists/pharmacies, and other general retailers
- Packaging data: consumption breakdown for pack materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, rigid metal, glass and others; pack type data for: Bottle, tube, aerosol, tub, bag/sachet, and jar.
Scope- The per capita consumption of haircare was lower in Turkey compared to the global and regional levels in 2017
- The turkish haircare sector is expected to grow at a CAGR of 2.1% by value during 2017-2022
- Per capita consumption of Shampoo is higher in Turkey when compared to the global and regional average
- Hypermarkets & supermarkets is the leading distribution channel in the Turkish haircare sector
- Elidor is the leading brand in the turkish haircare sector
- Rigid plastics is the most commonly used pack material in the country for this sector.
Reasons to buy- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
- Report scope
- Executive summary
- Turkey in the global and regional context
- Turkey in the global and Eastern European haircare sector
- Turkey compared to other leading countries in Eastern Europe
- Per capita consumption and expenditure - Turkey compared to Eastern Europe and global level
- Sector analysis - Haircare
- Country snapshot - haircare sector in Turkey
- Value and volume analysis - haircare sector in Turkey
- Cross category comparison - value and growth rate
- Contribution to change by value
- Cross category comparison - volume and growth rate
- Contribution to change by volume
- Per capita consumption analysis by category
- Category analysis: conditioner
- Segment analysis (in value terms): conditioner
- Segment analysis (in volume terms): conditioner
- Category analysis: hair colorants
- Segment analysis (in value terms): hair colorants
- Segment analysis (in volume terms): hair colorants
- Category analysis: hair loss treatments
- Category analysis: perms & relaxers
- Segment analysis (in value terms): perms & relaxers
- Segment analysis (in volume terms): perms & relaxers
- Category analysis: salon hair care
- Category analysis: shampoo
- Segment analysis (in value terms): shampoo
- Segment analysis (in volume terms): shampoo
- Category analysis: styling agents
- Segment analysis (in value terms): styling agents
- Segment analysis (in volume terms): styling agents
- Distribution analysis
- Distribution channel share analysis: haircare
- Distribution channel share analysis by category
- Competitive landscape
- Brand share analysis by sector
- Brand share analysis by category
- Private label share analysis by category
- Growth of private label compared to branded products
- Degree of consolidation/fragmentation by category
- Packaging analysis
- Pack material
- Pack type
- Closure type
- Primary outer type
- Consumergraphics
- Demographic analysis
- Macroeconomic analysis
- Economic summary, labor market trends, and demographic trends
- GlobalData country risk index (GCRI)
- Methodology
- Definitions
- Appendix
- List of Tables
- Country snapshot - leading value and volume categories
- Cross category comparison - by value (2012-2022)
- Cross category comparison - by volume (2012-2022)
- Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in units), 2017
- Conditioner- value analysis by segment, 2012-2022
- Conditioner - volume analysis by segment, 2012-2022
- Hair colorants - value analysis by segment, 2012-2022
- Hair colorants - volume analysis by segment, 2012-2022
- Perms & relaxers - value analysis by segment, 2012-2022
- Perms & relaxers - volume analysis by segment, 2012-2022
- Shampoo - value analysis by segment, 2012-2022
- Shampoo - volume analysis by segment, 2012-2022
- Styling agents - value analysis by segment, 2012-2022
- Styling agents - volume analysis by segment, 2012-2022
- Change in distribution share, 2012-2017
- Performance overview (score: 1-100)
- Category data, by segment
- Per capita consumption (in units), 2012-2022
- Per capita expenditure, 2012-2022
- Haircare sales distribution in Turkey - by category, 2017
- Brand share (in value terms) in the haircare sector, 2017
- Brand share (in value terms) in the haircare sector by category, 2017
- Pack material (in million pack units), 2012-2022
- Pack materials by category (in million pack units), 2017
- Pack type (in million pack units), 2012-2022
- Pack types by category (in million pack units), 2017
- Closure type (in million pack units), 2012-2022
- Closure types by category (in million pack units), 2017
- Primary outer type (in million pack units), 2012-2022
- Primary outer types by category (in million pack units), 2017
- Real GDP and annual growth (%), 2014-2022
- Nominal GDP and annual growth (%), 2014-2022
- Consumer price inflation (%), 2014-2022
- Employed people and unemployment rate (%), 2014-2022
- Nominal household final consumption expenditure and annual growth (%), 2014-2022
- Population and annual growth (%), 2014-2022
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Exchange rates, 2012-2022
- List of Figures
- Value and volume share of Turkey in the global and Eastern Europe haircare sector, 2017-2022
- Turkey compared to other top countries in terms of market share, growth, and competitive landscape
- PCC comparison - Turkey, Eastern Europe, and global, 2012-2022
- PCE comparison - Turkey, Eastern Europe, and global, 2012-2022
- Market size and growth analysis by value and volume, haircare sector, 2012-2022
- Cross category comparison - value and growth rate (2012-2022)
- Change in category share (in value terms), 2017-2022
- Cross category comparison - volume and growth rate (2012-2022)
- Change in category share (in volume terms), 2017-2022
- Market size and growth analysis by value and volume, conditioner, 2012-2022
- Market size and growth analysis by value and volume, hair colorants, 2012-2022
- Market size and growth analysis by value and volume, hair loss treatments, 2012-2022
- Market size and growth analysis by value and volume, perms & relaxers, 2012-2022
- Market size and growth analysis by value and volume, salon hair care, 2012-2022
- Market size and growth analysis by value and volume, shampoo, 2012-2022
- Market size and growth analysis by value and volume, styling agents, 2012-2022
- Share of key distribution channels (in value terms) - haircare, 2017
- Key distribution channel share by category (in value terms), 2017
- Leading brands (in value terms) in the haircare sector, 2017
- Leading brands (in value terms) by category in the haircare sector, 2017
- Private label penetration by category (in value terms), 2017
- Growth analysis, private label and brands, 2012-2017
- Category-wise consolidation/fragmentation (in value terms) - haircare, 2017
- Key pack materials in the Turkish haircare sector, percentage share of pack units, 2017
- Annual growth rate by key pack material, 2012-2022
- Use of pack material by category (in pack units), 2017
- Key pack types in the Turkish haircare sector, percentage share of pack units, 2017
- Annual growth rate by key pack type, 2012-2022
- Use of pack type by category (in pack units), 2017
- Key closure types in the Turkish haircare sector, percentage share of pack units, 2017
- Annual growth rate by key closure type, 2012-2022
- Use of closure type by category (in pack units), 2017
- Key primary outer types in the Turkish haircare sector, percentage share of pack units, 2017
- Annual growth rate by key primary outer type, 2012-2022
- Use of primary outer type by category (in pack units), 2017
- Demographic analysis
- Real GDP value and annual growth (%)
- Nominal GDP value and annual growth (%)
- Consumer price inflation (%)
- Nominal household final consumption expenditure growth (%)
- Population (millions) and annual growth (%)
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Employed people (millions) and unemployment rate (%)
- Five lowest risk nations in GCRI Q3 2017
- Five highest risk nations in GCRI Q3 2017
- Country risk analysis - Turkey compared to Asia-Pacific and the world