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Country Profile: Fish & Seafood in Thailand

Country Profile: Fish & Seafood in Thailand

Summary

The fish & seafood sector in Thailand is led by the ‘fresh fish & seafood (counter)’ category in value terms, while the frozen fish & seafood category is forecast to register the fastest value growth during 2017-2022. Hypermarkets & supermarkets is the leading channel for distribution of fish & seafood products in the country. Flexible packaging is the most commonly used pack material in the sector, while rigid plastics is expected to register the fastest growth during 2017-2022. Prantalay, ‘Thai Union Group Public Company Limited’, and Siam Canadian are the leading market players in the Thai fish & seafood sector.

GlobalData’s Country Profile report on the fish & seafood sector in Thailand provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2012-2022
  • Category coverage: Value and growth analysis for oils, and solid fats with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
  • Leading players: Market share of brands and private labels in value terms in 2017
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries and warehouse clubs, hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers, vending machine, department stores, and others
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid plastics, rigid metal and others; pack type data for: Tray, can, stand up pouch, wrapper, blister pack, carton-folding, tub, and bag/sachet.
Scope
  • The per capita consumption of fish & seafood was higher in Thailand compared to global and regional levels in 2017
  • Fresh fish & seafood is the larger category in both value and volume terms in the Thai fish & seafood sector
  • Prantalay is the leading brand in value terms in the Thai fish & seafood sector
  • Flexible packaging is the most commonly used pack material in the Thai fish & seafood sector
  • Consumption of fish & seafood is higher among females then males.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.


Report scope
Executive summary
Thailand in the global and regional context
Thailand in the global and Asia-Pacific fish & seafood sector
Thailand compared to other leading countries in Asia-Pacific
Per capita consumption and expenditure - Thailand compared to Asia-Pacific and global levels
Sector analysis - fish & seafood
Country snapshot - fish & seafood sector in Thailand
Value and volume analysis - fish & seafood sector in Thailand
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: ambient fish & seafood
Category analysis: chilled raw packaged fish & seafood - processed
Category analysis: chilled raw packaged fish & seafood - whole cuts
Category analysis: dried fish & seafood
Category analysis: fresh fish & seafood (counter)
Category analysis: frozen fish & seafood
Segment analysis (in value terms): frozen fish & seafood
Segment analysis (in volume terms): frozen fish & seafood
Distribution analysis
Distribution channel share analysis: fish & seafood
Distribution channel share analysis by category
Competitive landscape
Brand share analysis by sector
Brand share analysis by category
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology
Definitions
Appendix
List of Tables
Country snapshot - leading value and volume categories
Cross category comparison - by value (2012-2022)
Cross category comparison - by volume (2012-2022)
Per capita consumption (by category), Thailand compared to Asia-Pacific and global levels (in kg), 2017
Frozen fish & seafood - value analysis by segment, 2012-2022
Frozen fish & seafood - volume analysis by segment, 2012-2022
Change in distribution share, 2012-2017
Performance overview (score: 1-100)
Category value and volume data, by segment
Per capita consumption (in kg), 2012-2022
Per capita expenditure, 2012-2022
Fish & seafood sales distribution in Thailand - by category, 2017
Brand share (in value and volume terms) in the fish & seafood sector, 2017
Brand share (in value and volume terms) in the fish & seafood sector by category, 2017
Pack material (in million pack units), 2012-2022
Pack materials by category (in million pack units), 2017
Pack type (in million pack units), 2012-2022
Pack types by category (in million pack units), 2017
Closure type (in million pack units), 2012-2022
Closure types by category (in million pack units), 2017
Primary outer type (in million pack units), 2012-2022
Primary outer types by category (in million pack units), 2017
Real GDP and annual growth (%), 2014-2022
Nominal GDP and annual growth (%), 2014-2022
Consumer price inflation (%), 2014-2022
Employed people and unemployment rate (%), 2014-2022
Household consumption expenditure and annual growth (%), 2014-2022
Population and annual growth (%), 2014-2022
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2012-2022
List of Figures
Value and volume share of Thailand in the global and Asia-Pacific fish & seafood sector, 2017-2022
Thailand compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Thailand, Asia-Pacific, and global, 2012-2022
PCE comparison - Thailand, Asia-Pacific, and global, 2012-2022
Market size and growth analysis by value and volume, fish & seafood sector, 2012-2022
Cross category comparison - by value growth rate (2012-2022)
Change in category share (in value terms), 2017-2022
Cross category comparison - by volume growth rate (2012-2022)
Change in category share (in volume terms), 2017-2022
Market size and growth analysis by value and volume, ‘ambient fish & seafood’ category, 2012-2022
Market size and growth analysis by value and volume, ‘chilled raw packaged fish & seafood - processed’ category , 2012-2022
Market size and growth analysis by value and volume, ‘chilled raw packaged fish & seafood - whole cuts’ category, 2012-2022
Market size and growth analysis by value and volume, ‘dried fish & seafood’ category, 2012-2022
Market size and growth analysis by value and volume, ‘fresh fish & seafood (counter)’ category , 2012-2022
Market size and growth analysis by value and volume, ‘frozen fish & seafood’ category, 2012-2022
Share of key distribution channels, 2017 - fish & seafood
Key distribution channel share by category, 2017
Leading brands (in value and volume terms) in the fish & seafood sector, 2017
Leading brands (in value and volume terms) by category in the fish & seafood sector, 2017
Private label penetration by category (in value terms), 2017*
Growth analysis, private label and brands, 2012-2017*
Category-wise consolidation/fragmentation (in value terms) - fish & seafood, 2017*
Key pack materials in the Thai fish & seafood sector, percentage share of pack units, 2017
Annual growth rate by key pack material, 2012-2022
Use of pack material by category (in pack units), 2017
Key pack types in the Thai fish & seafood sector, percentage share of pack units, 2017
Annual growth rate by key pack type, 2012-2022
Use of pack type by category (in pack units), 2017
Key closure types in the Thai fish & seafood sector, percentage share of pack units, 2017
Annual growth rate by key closure type, 2012-2022
Use of closure type by category (in pack units), 2017
Key primary outer types in the Thai fish & seafood sector, percentage share of pack units, 2017
Annual growth rate by key primary outer type, 2012-2022
Use of primary outer type by category (in pack units), 2017
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Household consumption expenditure growth (%)
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q3 2016
Five highest risk nations in GCRI Q3 2016
Country risk analysis - Thailand compared to developed Asia-Pacific and the world

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