Country Profile: Dairy & Soy Food Sector in the UAE
Dairy & Soy Food sector accounted for a volume share of 0.25% of the global market and 7.1% of the regional (Middle East & Africa) market in 2016. The sector was valued at AED6,575.6 million (US$1,790.5 million) in 2016 and is forecast to grow at a CAGR of 6.8% during 2016-2021.Increasing disposable income, rising awareness among consumers on health, and growing western influence on the dietary habits are the key growth drivers for the sector. Per capita consumption of Dairy & Soy Food products stood at 68.9kg when compared to the global and Middle East & Africa levels of 50kg and 45.6kg, respectively, in 2016.
Milk is the largest with value sales of AED3,681.2 million (US$1,002.4 million) in 2016. Furthermore, it is expected to grow at a CAGR of 8.8% during the forecast period (2016-2021), while the ‘Drinkable Yogurt’ market is expected to record the fastest CAGR of 11.8% during the same period.
On-trade transactions account for a leading share in the distribution of Dairy & Soy Food products in the UAE. In 2016, On-trade transactions held 37.2% value share, followed by Hypermarkets & Supermarkets with 35.1% share. Food & Drinks Specialists and Convenience Stores accounted for shares of 12.8% and 10.7%, respectively, in the same year. Rigid Plastics is the most commonly used packaging material in the UAE Dairy & Soy Food sector. In 2016, it accounted for a share of 62.7%, followed by Rigid Metal and Paper & Board with shares of 18.6% and 14.3% respectively.
Health & Wellness attributes such as ‘Food Minus’ and ‘Free From’ and consumer benefits such as ‘General Wellbeing’ and ‘Weight & Shape Management’ are the most sought after Health & Wellness claims in the UAE Dairy & Soy Food sector. Consumption of Dairy & Soy Food is high among the male population, particularly among those who have attended Primary school. In terms of consumption by age group, Older Young Adults and Kids & Babies together accounted for a 43.7% share in 2016. Almarai is the leading brand in the UAE Dairy & Soy Food sector. The top five brands in the sector accounted for 30.2% value share, while private labels held10.5% share by value in 2016.
The report Country Profile:
Dairy & Soy Food Sector in the UAE provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following analysis -
Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
Packaging data: consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube
Companies mentioned in this report:
Almarai Company, Al Ain Dairy Farm, Al Rawabi Dairy Company L.L.C., Nestle S.A., Gulf and Safa Dairies Co. L.L.C., Fonterra Co-operative Group, Arla Foods, Groupe Lactalis, Marmum Dairy Farm, Royal FrieslandCampina N.V., Groupe Danone S.A., Nadec, National Foods Limited, Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF).
The Dairy & Soy Food sector in UAE is forecast to grow at 6.8% CAGR in value terms during 2016-2021.
The Drinkable Yogurt market is forecast to register the fastest growth during 2016-2021.
The per capita consumption of Dairy & Soy Food is higher in UAE compared to the global and regional level.
Hypermarkets & Supermarkets account for the leading share in the distribution of Dairy & Soy Food products in UAE.
Almarai is the leading brand in the UAE Dairy & Soy Food sector.
Rigid Pastics is the most commonly used package material in the UAE Dairy & Soy Food sector.
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.