Egyptian Dairy & Soy Food sector accounted for a volume share of 1.1% of the global market and 31.8% of the regional (Middle East & Africa) market in 2016. The sector is forecast to grow at a CAGR of 10.1% during 2016-2021. Growing population, with large base of younger demographics, and shifting focus towards packaged milk from unpackaged loose milk are the key growth drivers in the Egyptian Dairy & Soy Food sector. Per capita consumption of Dairy & Soy Food products stood at 31.3kg when compared to the global and Middle East & Africa levels of 50kg and 45.6kg, respectively, in 2016.
Milk is the largest with value sales of E£21,476.9 Million (US$2,115.1 Million) in 2016, while the ‘Soymilk & Soy Drinks’ market is expected to record the fastest CAGR of 14.8% during the 2016-2021 period.
On-trade transactions account for a leading share in the distribution of Dairy & Soy Food products in Egypt. In2016. On-trade transactions held 44.4% value share, followed by Convenience Stores with 28.9% share. Hypermarkets & Supermarkets and Food & Drinks Specialists accounted for shares of 12.7% and 11.9%, respectively, in the same year.
Rigid Plastics is the most commonly used packaging material in the Egyptian Dairy & Soy Food sector. In 2016, it accounted for a volume share of 64.2%, followed by Paper & Board, and Flexible Packaging with shares of 22.6% and 13% respectively.
Health & Wellness attributes such as ‘Naturally Healthy’ and ‘Food Minus (Reduced Fat)’ and consumer benefits such as ‘General Wellbeing’ and ‘Weight & Shape Management’ are the most sought after Health & Wellness claims in the Egyptian Dairy & Soy Food sector. Consumption of Dairy & Soy Food is high among the female population, particularly among those who have attended Primary school. In terms of consumption by age group, Kids & Babies and Early Young Adults together accounted for 54.5% share in 2016.
Juhayna is the leading brand in the Egyptian Dairy & Soy Food sector in value terms. The top five brands in the sector accounted for 43.8% value share, while private labels held 2.4% share by value in 2016.
The report Country Profile: Dairy & Soy Food Sector in Egypt provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
Packaging data: Consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: Domty - Arabian Food Industries Co., Beyti IDJ, Dairy Food, The Arab Dairy Products Co., Seclam Food Processing, Arla Foods, Groupe Lactalis, Katilo COMPANY For Dairy Products, Halayeb, Groupe Lactalis, Juhayna Food Industries, Groupe Danone S.A., Qalaa Holdings, Groupe Lactalis, Juhayna Food Industries
The Dairy & Soy Food sector in Egypt is forecast to grow at 10.1% CAGR in value terms during 2016-2021
Milk is the largest market in both value and volume terms in the Egyptian Dairy & Soy Food sector
On-trade transactions account for the leading share in the distribution of Dairy & Soy Food products in Egypt
Juhayna is the leading value brand in the Egyptian Dairy & Soy Food sector
Milk market leads the Egyptian Dairy & Soy Food sector in Health & Wellness claims.
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.