Country Profile: Dairy & Soy Food Sector in Norway
Summary
Norwegian Dairy & Soy Food sector accounted for a volume share of 0.29% of the global market and 1.49% of the regional (Western Europe) market in 2016. The sector was valued at NOK 35,201.1 Million (US$4,189.8 Million) in 2016 and is forecast to grow at a CAGR of 2.5% during 2016-2021. Increasing disposable income and growing consumer demand for high protein diets are the key growth drivers for the sector. Per capita consumption of Dairy & Soy Food products stood at 142.2kg when compared to the global and Western Europe levels of 50kg and 122.3kg, respectively, in 2016.
Cheese is the largest with value sales of NOK 14,178.3 Million (US$1,687.6 Million) in 2016. Furthermore, it is expected to grow at a CAGR of 1.8% during the forecast period (2016-2021), while the ‘Soymilk & Soy Drinks’ market is expected to record the fastest CAGR of 5.4% during the same period.
Hypermarkets & Supermarkets for a leading share in the distribution of Dairy & Soy Food products in Norway. In 2016, Hypermarkets & Supermarkets held 41.7% value share, followed by On-trade transactions with 27.9% share. Food & Drinks Specialists and Convenience Stores accounted for shares of 14.4% and 12%, respectively, in the same year. Rigid Plastics is the most commonly used packaging material in the Norwegian Dairy & Soy Food sector. In 2016, it accounted for a volume share of 54%, followed by Paper & Board and Flexible Packaging with shares of 30.7% and 15.1% respectively.
Health & Wellness attributes such as ‘Food Minus (Reduced Fat)’ and consumer benefits such as ‘Weight & Shape Management’ are the most sought after Health & Wellness claims in the Norwegian Dairy & Soy Food sector. Norway’s GDP per capita grew from NOK 559,977.1 in 2011 to NOK585,460.0 in 2016, registering a CAGR of 0.9% during 2011-2016. Norway offers growth potential for manufacturers of consumer goods companies on account of high employment rate and well developed technological infrastructure.
Tine is the leading brand in the Norwegian Dairy & Soy Food sector. The top five brands in the sector accounted for 23.5% value share, while private labels held 3.3% share by value in 2016.
The report Country Profile: Dairy & Soy Food Sector in Norway provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following analysis -
- Market Data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category Coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading Players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution Data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging Data: Consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: Tine Sa, Q-Meieriene AS, Synnøve Finden AS, General Mills, Inc., Kavli Holding AS, The Kraft Heinz Company, Groupe Lactalis, Arla Foods, Synnøve Finden AS, Q-Meieriene AS, Mills Da.
Scope- The Dairy & Soy Food sector in Norway is forecast to grow at 2.5% CAGR in value terms during 2016-2021
- Per capita consumption in the Milk market is noticeably higher compared to other markets in Norway
- Hypermarkets & Supermarkets is the largest distribution channel in the Dairy & Soy Food sector in Norway
- Tine is the leading brand in the Norwegian Dairy & Soy Food sector
- Rigid Plastics is the most commonly used packaging material in the Norwegian Dairy & Soy Food sector.
Reasons to buy- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
- 1. Report Scope
- 2. Executive summary
- 3. Norway in the global and regional context
- 3.1. Norway’s share in the Global and Western European Dairy & Soy Food sector
- 3.2. Norway compared to other leading countries in Western Europe
- 4. Market size analysis - Dairy & Soy Food sector
- 4.1. Value and volume analysis - Dairy & Soy Food sector in Norway
- 4.2. Per capita consumption - Norway compared to Western Europe and globally
- 4.3. Value and volume analysis by markets in the Dairy & Soy Food sector
- 4.4. Growth analysis by markets
- 5. Market and category analysis
- 5.1. Per capita consumption analysis by markets
- 5.2. Market analysis: Butter & Spreadable Fats
- 5.3. Market analysis: Cheese
- 5.4. Market analysis: Cream
- 5.5. Market analysis: Dairy-Based and Soy-Based Desserts
- 5.6. Market analysis: Drinkable Yogurt
- 5.7. Market analysis: Milk
- 5.8. Market analysis: Soymilk & Soy Drinks
- 5.9. Market analysis: Yogurt
- 6. Distribution analysis
- 6.1. Distribution channel share analysis: Dairy & Soy Food sector
- 6.2. Distribution channel share analysis: Butter & Spreadable Fats
- 6.3. Distribution channel share analysis: Cheese
- 6.4. Distribution channel share analysis: Cream
- 6.5. Distribution channel share analysis: Dairy-Based & Soy-Based Desserts
- 6.6. Distribution channel share analysis: Drinkable Yogurt
- 6.7. Distribution channel share analysis: Milk
- 6.8. Distribution channel share analysis: Soymilk & Soy Drinks
- 6.9. Distribution channel share analysis: Yogurt
- 7. Competitive landscape
- 7.1. Brand share analysis by sector
- 7.2. Brand share analysis by markets
- 7.3. Brand share analysis by category
- 7.3.1. Butter & Spreadable Fats
- 7.3.2. Cheese
- 7.3.3. Milk
- 7.3.4. Yogurt
- 7.4. Private label share analysis
- 8. Health & Wellness analysis
- 8.1. Market size analysis by Health & Wellness claims
- 8.2. Market size analysis - Health & Wellness product attributes
- 8.3. Market size analysis - Health & Wellness consumer benefits
- 8.4. Leading companies in Norwegian Health & Wellness market
- 9. Packaging analysis
- 9.1. Packaging share and growth analysis by packaging material
- 9.2. Packaging share analysis by packaging material
- 9.3. Packaging share and growth analysis by container type
- 9.4. Packaging share analysis by container type
- 9.5. Packaging share and growth analysis by closure type
- 9.6. Packaging share analysis by closure type
- 9.7. Packaging share and growth analysis by outer type
- 9.8. Packaging share analysis by outer type
- 10. Macroeconomic analysis
- 10.1. GDP per Capita
- 10.2. Population and population growth
- 10.3. Consumer Price Index
- 10.4. Population breakdown by age
- 11. Consumergraphics
- 11.1. Consumption by Gender
- 11.2. Consumption by Age
- 11.3. Consumption by Education
- 11.4. Consumption by Degree of Urbanization
- 12. Methodology
- 13. Definitions
- 14. Appendix
- 15. About GlobalData
- 16. Disclaimer
- 17. Contact Us
- List of Tables
- Table 1: Volume share of Norway in the global and Western Europe Dairy & Soy Food sector, 2011-2021
- Table 2: Growth analysis by markets, 2016-2021
- Table 3: Value analysis of Butter & Spreadable Fats market by categories, 2011-2021
- Table 4: Volume analysis of Butter & Spreadable Fats market by categories, 2011-2021
- Table 5: Value analysis of Cheese market by categories, 2011-2021
- Table 6: Volume analysis of Cheese market by categories, 2011-2021
- Table 7: Value analysis by of Cream market categories, 2011-2021
- Table 8: Volume analysis of Cream market by categories, 2011-2021
- Table 9: Value analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021
- Table 10: Volume analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021
- Table 11: Value analysis of Milk market by categories, 2011-2021
- Table 12: Volume analysis of Milk market by categories, 2011-2021
- Table 13: Value analysis of Soymilk & Soy Drinks market by categories, 2011-2021
- Table 14: Volume analysis of Soymilk & Soy Drinks market by categories, 2011-2021
- Table 15: Brand Value and Volume - Dairy & Soy Food sector
- Table 16: Brand Value and Volume - Butter & Spreadable Fats market
- Table 17: Brand Value and Volume - Cheese market
- Table 18: Brand Value and Volume - Cream market
- Table 19: Brand Value and Volume - Dairy-Based & Soy-Based Desserts market
- Table 20: Brand Value and Volume - Drinkable Yogurt market
- Table 21: Brand Value and Volume - Milk market
- Table 22: Brand Value and Volume - Yogurt market
- Table 23: Brand Value and Volume - Butter category
- Table 24: Brand Value and Volume - Natural Cheese category
- Table 25: Brand Value and Volume - Processed Cheese category
- Table 26: Brand Value and Volume - Fermented Milk category
- Table 27: Brand Value and Volume - Flavored Milk category
- Table 28: Brand Value and Volume - White Milk category
- Table 29: Brand Value and Volume - Spoonable Yogurt category
- Table 30: Consumption of Dairy & Soy Food by Gender and markets (Kg Million, 2016)
- Table 31: Consumption of Dairy & Soy Food by age and markets (Kg Million, 2016)
- Table 32: Consumption of Dairy & Soy Food by education and markets (Kg Million, 2016)
- Table 33: Consumption of Dairy & Soy Food by urbanization and markets (Kg Million, 2016)
- Table 34: Market Definitions
- Table 35: Category Definitions
- Table 36: Category Definitions
- Table 37: Category Definitions
- Table 38: Channel Definitions
- Table 39: Health & Wellness: Product Attributes-Food Minus
- Table 40: Health & Wellness: Product Attributes - Free From
- Table 41: Health & Wellness: Product Attributes - Functional & Fortified
- Table 42: Health & Wellness: Product Attributes - Naturally Healthy
- Table 43: Health & Wellness: Product Attributes - Food Intolerance
- Table 44: Health & Wellness: Consumer Benefits - Health Management
- Table 45: Health & Wellness: Analysis by Consumer Benefits
- Table 46: Health & Wellness: Consumer Benefits - Performance
- Table 47: Market Value for Butter & Spreadable Fats - by category (Nkr Million) 2011-2021
- Table 48: Market Value for Butter & Spreadable Fats - by category (US$ Million) 2011-2021
- Table 49: Market Volume for Butter & Spreadable Fats - by category (Kg Million) 2011-2021
- Table 50: Market Value for Cheese - by category (Nkr Million) 2011-2021
- Table 51: Market Value for Cheese - by category (US$ Million) 2011-2021
- Table 52: Market Volume for Cheese - by category (Kg Million) 2011-2021
- Table 53: Market Value for Cream - by category (Nkr Million) 2011-2021
- Table 54: Market Value for Cream - by category (US$ Million) 2011-2021
- Table 55: Market Volume for Cream - by category (Kg Million) 2011-2021
- Table 56: Market Value for Dairy-Based & Soy-Based Desserts - by category (Nkr Million) 2011-2021
- Table 57: Market Value for Dairy-Based & Soy-Based Desserts - by category (US$ Million) 2011-2021
- Table 58: Market Volume for Dairy-Based & Soy-Based Desserts - by category (Kg Million) 2011-2021
- Table 59: Market Value for Drinkable Yogurt - by category (Nkr Million) 2011-2021
- Table 60: Market Value for Drinkable Yogurt - by category (US$ Million) 2011-2021
- Table 61: Market Volume for Drinkable Yogurt - by category (Kg Million) 2011-2021
- Table 62: Market Value for Milk - by category (Nkr Million) 2011-2021
- Table 63: Market Value for Soymilk & Soy Drinks - by category (US$ Million) 2011-2021
- Table 64: Market Value for Milk - by category (US$ Million) 2011-2021
- Table 65: Market Volume for Milk - by category (Kg Million) 2011-2021
- Table 66: Market Value for Soymilk & Soy Drinks - by category (Nkr Million) 2011-2021
- Table 67: Market Volume for Soymilk & Soy Drinks - by category (Kg Million) 2011-2021
- Table 68: Market Value for Yogurt - by category (Nkr Million) 2011-2021
- Table 69: Market Value for Yogurt - by category (US$ Million) 2011-2021
- Table 70: Market Volume for Yogurt - by category (Kg Million) 2011-2021
- Table 71: Market Value for Dairy & Soy Food- by market (Nkr Million) 2011-2021
- Table 72: Market Value for Dairy & Soy Food sector - by market (US$ Million) 2011-2021
- Table 73: Market Volume for Dairy & Soy Food- by market (Kg Million) 2011-2021
- Table 74: Components of change- by Market (Off-trade)
- Table 75: Components of change- by Market (On-trade)
- Table 76: Dairy & Soy Food Sales Distribution in Norway- by Markets (Nkr Million), 2016
- Table 77: Packaging Material (in Million pack units)
- Table 78: Container Type (in Million pack units)
- Table 79: Closure Type (in Million pack units)
- Table 80: Outer Type (in Million pack units)
- Table 81: Key Health & Wellness product attributes driving sales in Norway (Nkr Million)
- Table 82: Key Health & Wellness consumer benefits driving sales in Norway (Nkr Million)
- Table 83: Exchange Rates: (US$-Nkr), 2011-2021
- Table 84: GDP Per Capita (Nkr)
- Table 85: Population
- Table 86: Consumer Price Index
- Table 87: Age Profile (Millions of Persons)
- List of Figures
- Figure 1: Norway compared to the other top four countries in Western Europe - market size, growth, and competitive landscape
- Figure 2: Market size analysis by value and volume, Dairy & Soy Food sector, 2011-2021
- Figure 3: Per capita consumption in Norway compared to global and Western European average, 2011-2021
- Figure 4: Value and volume growth analysis by markets, 2016-2021
- Figure 5: Per capita consumption (by markets) in Norway compared to global and Western European average, 2016
- Figure 6: Value and volume growth analysis, Butter & Spreadable Fats market, 2011-2021
- Figure 7: Value and volume growth analysis, Cheese market, 2011-2021
- Figure 8: Value and volume growth analysis, Cream market, 2011-2021
- Figure 9: Value and volume growth analysis, Dairy-Based and Soy-Based Desserts market, 2011-2021
- Figure 10: Value and volume growth analysis, Drinkable Yogurt market, 2011-2021
- Figure 11: Value and volume growth analysis, Milk market, 2011-2021
- Figure 12: Value and volume growth analysis, Soymilk & Soy Drinks market, 2011-2021
- Figure 13: Value and volume growth analysis, Yogurt market, 2011-2021
- Figure 14: Distribution channel share, Dairy & Soy Food sector, 2011-2016
- Figure 15: Distribution channel share, Butter & Spreadable Fats market, 2011-2016
- Figure 16: Distribution channel share, Cheese market, 2011-2016
- Figure 17: Distribution channel share, Cream market, 2011-2016
- Figure 18: Distribution channel share, Dairy-Based & Soy-Based Desserts market, 2011-2016
- Figure 19: Distribution channel share, Drinkable Yogurt market, 2011-2016
- Figure 20: Distribution channel share, Milk market, 2011-2016
- Figure 21: Distribution channel share, Soymilk & Soy Drinks market, 2011-2016
- Figure 22: Distribution channel share, Yogurt market, 2011-2016
- Figure 23: Leading brands in the Norwegian Dairy & Soy Food sector, value and volume share, 2016
- Figure 24: Leading brands in the Butter & Spreadable Fats market, value and volume share, 2016
- Figure 25: Leading brands in the Cheese market, value and volume share, 2016
- Figure 26: Leading brands in the Cream market, value and volume share, 2016
- Figure 27: Leading brands in the Dairy-Based & Soy-Based Desserts market, value and volume share, 2016
- Figure 28: Leading brands in the Drinkable Yogurt market, value and volume share, 2016
- Figure 29: Leading brands in the Milk market, value and volume share, 2016
- Figure 30: Leading brands in the Yogurt market, value and volume share, 2016
- Figure 31: Private label penetration by markets (value terms), 2016
- Figure 32: Growth analysis, private label and brands, (2011-2016)
- Figure 33:Value of Health & Wellness claims by market, US$ million, 2016-2021
- Figure 34: Value analysis by Health & Wellness product attributes, 2016
- Figure 35: Volume analysis by Health & Wellness product attributes, 2016
- Figure 36: Value analysis by Health & Wellness consumer benefits, 2016
- Figure 37: Volume analysis by Health & Wellness consumer benefits, 2016
- Figure 38: Leading companies in the Health & Wellness market by value, 2016 - Cheese
- Figure 39:Leading companies in the Health & Wellness market by value, 2016 - Milk
- Figure 40: Leading companies in the Health & Wellness market by value, 2016 - Yogurt
- Figure 41: Packaging share and growth analysis by packaging material, 2011-2021
- Figure 42: Use of packaging material by markets (in pack units), 2016
- Figure 43: Packaging share and growth analysis by container type, 2011-2021
- Figure 44: Use of container type by markets (in pack units), 2016
- Figure 45: Packaging share and growth analysis by closure type, 2011-2021
- Figure 46: Use of closure type by markets (in pack units), 2016
- Figure 47: Packaging share and growth analysis by outer type, 2011-2021
- Figure 48: Use of outer type by markets (in pack units), 2016
- Figure 49.1: Relative comparison of countries based on PEST analysis
- Figure 50: Norway’s GDP per capita, 2011-2016
- Figure 51: Population growth in Norway, 2011-2016
- Figure 52: Consumer Price Index, Norway, 2010-2016
- Figure 53: Age Profile, Norway, 2016
- Figure 54: Consumption of Dairy & Soy Food by Gender, Norway, 2016
- Figure 55: Consumption of Dairy & Soy Food by age, Norway, 2016
- Figure 56: Consumption of Dairy & Soy Food by education, Norway, 2016
- Figure 57: Consumption of Dairy & Soy Food by degree of urbanization, Norway, 2016
- Figure 58: About GlobalData