Country Profile: Dairy & Soy Food Sector in Norway

Country Profile: Dairy & Soy Food Sector in Norway

Summary

Norwegian Dairy & Soy Food sector accounted for a volume share of 0.29% of the global market and 1.49% of the regional (Western Europe) market in 2016. The sector was valued at NOK 35,201.1 Million (US$4,189.8 Million) in 2016 and is forecast to grow at a CAGR of 2.5% during 2016-2021. Increasing disposable income and growing consumer demand for high protein diets are the key growth drivers for the sector. Per capita consumption of Dairy & Soy Food products stood at 142.2kg when compared to the global and Western Europe levels of 50kg and 122.3kg, respectively, in 2016.

Cheese is the largest with value sales of NOK 14,178.3 Million (US$1,687.6 Million) in 2016. Furthermore, it is expected to grow at a CAGR of 1.8% during the forecast period (2016-2021), while the ‘Soymilk & Soy Drinks’ market is expected to record the fastest CAGR of 5.4% during the same period.

Hypermarkets & Supermarkets for a leading share in the distribution of Dairy & Soy Food products in Norway. In 2016, Hypermarkets & Supermarkets held 41.7% value share, followed by On-trade transactions with 27.9% share. Food & Drinks Specialists and Convenience Stores accounted for shares of 14.4% and 12%, respectively, in the same year. Rigid Plastics is the most commonly used packaging material in the Norwegian Dairy & Soy Food sector. In 2016, it accounted for a volume share of 54%, followed by Paper & Board and Flexible Packaging with shares of 30.7% and 15.1% respectively.

Health & Wellness attributes such as ‘Food Minus (Reduced Fat)’ and consumer benefits such as ‘Weight & Shape Management’ are the most sought after Health & Wellness claims in the Norwegian Dairy & Soy Food sector. Norway’s GDP per capita grew from NOK 559,977.1 in 2011 to NOK585,460.0 in 2016, registering a CAGR of 0.9% during 2011-2016. Norway offers growth potential for manufacturers of consumer goods companies on account of high employment rate and well developed technological infrastructure.

Tine is the leading brand in the Norwegian Dairy & Soy Food sector. The top five brands in the sector accounted for 23.5% value share, while private labels held 3.3% share by value in 2016.

The report Country Profile: Dairy & Soy Food Sector in Norway provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis -

• Market Data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
• Category Coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
• Leading Players: Market share of brands and private labels, including private label growth analysis from 2011-2016
• Distribution Data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
• Packaging Data: Consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Companies mentioned in this report: Tine Sa, Q-Meieriene AS, Synnøve Finden AS, General Mills, Inc., Kavli Holding AS, The Kraft Heinz Company, Groupe Lactalis, Arla Foods, Synnøve Finden AS, Q-Meieriene AS, Mills Da.

Scope

• The Dairy & Soy Food sector in Norway is forecast to grow at 2.5% CAGR in value terms during 2016-2021
• Per capita consumption in the Milk market is noticeably higher compared to other markets in Norway
• Hypermarkets & Supermarkets is the largest distribution channel in the Dairy & Soy Food sector in Norway
• Tine is the leading brand in the Norwegian Dairy & Soy Food sector
• Rigid Plastics is the most commonly used packaging material in the Norwegian Dairy & Soy Food sector.

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Manufacturers can identify the opportunities to position products with H&W attributes/benefits
• Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.