Country Profile: Dairy & Soy Food Sector in New Zealand
New Zealand’s Dairy & Soy Food sector accounted for a volume share of 0.22% of the global market and 0.6% of the regional (Asia-Pacific) market in 2016. The sector was valued at NZ$2,912 Million (US$2,028.6 Million) in 2016 and is forecast to grow at a CAGR of 2.3% during 2016-2021. Increasing disposable income and a large base of young population is driving the growth in the sector. Per capita consumption of Dairy & Soy Food products stood at 124.5kg when compared to the global and Asia-Pacific levels of 50kg and 29.7kg, respectively, in 2016.
Milk is the largest with value sales of NZ$1,023.5 Million (US$713 Million) in 2016. Furthermore, it is expected to grow at a CAGR of 1.7% during the forecast period (2016-2021), while the Butter and Spreadable Fats market is expected to record the fastest CAGR of 3.7% during the same period.
Hypermarkets & Supermarkets account for a leading share in the distribution of Dairy & Soy Food products in New Zealand. In 2016, Hypermarkets & Supermarkets held 44.4% value share, followed by On-trade transactions with 36.2% share. Convenience Stores and Food & Drinks Specialists accounted for shares of 10.5% and 7.6%, respectively, in the same year. Rigid Plastics is the most commonly used packaging material in the New Zealand’s Dairy & Soy Food sector. In 2016, it accounted for a volume share of 75.8%, followed by Paper & Board and Flexible Packaging with shares of 11.4% and 10.2% respectively.
Health & Wellness attributes such as ‘Food Intolerance’ and ‘Naturally Healthy’ and consumer benefits such as ‘General Wellbeing’ and ‘Weight & Shape Management’ are the most sought after Health & Wellness claims in the New Zealand’s Dairy & Soy Food sector. GDP per capita in New Zealand grew from NZ$48,913.5 in 2011 to NZ$56,184.3 in 2016, growing at a CAGR of 2.8%. High forecast GDP growth and low consumer prices make New Zealand an attractive investment destination for consumer goods companies.
Anchor is the leading brand in the New Zealand’s Dairy & Soy Food sector. The top five brands in the sector accounted for 50.9% value share, while private labels held 18.3% share by value in 2016.
The report Country Profile: Dairy & Soy Food Sector in New Zealand provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following analysis -
Market Data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
Category Coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading Players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution Data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
Packaging Data: consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
The Dairy & Soy Food sector in New Zealand is forecast to grow at 2.3% CAGR in value terms during 2016-2021
Per capita consumption in the Milk market is noticeably higher compared to other markets in Canada
Hypermarkets & Supermarkets is the largest distribution channel in New Zealand's Dairy & Soy Food sector
Anchor is the leading brand in the Canadian Dairy & Soy Food sector
Rigid Plastics is the most commonly used packaging material in the Dairy & Soy Food sector in the country.
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.