Country Profile: Dairy & Soy Food Sector in Malaysia
Summary
Malaysia’s GDP per capita grew from RM31,372 in 2011 to RM39,111.7 in 2016, growing at a CAGR of 4.5%. High forecast GDP growth rate, high employment level, rising household incomes and growing consumer demand for high protein and calcium diets are the key growth drivers for the Dairy & Soy Food sector.
Malaysian Dairy & Soy Food sector was valued at RM11,945.1 Million (US$2,883 Million) in 2016 and is forecast to grow at a CAGR of 5% during 2016-2021. Per capita consumption of Dairy & Soy Food products stood at 32kg when compared to the Asia-Pacific levels 29.7kg, in 2016.
Milk is the largest with value sales and is expected to grow at a CAGR of 4% during the forecast period (2016-2021), while the Drinkable Yogurt market is expected to record the fastest CAGR of 8+% during the same period.
Hypermarkets & Supermarkets account for a leading share in the distribution of Dairy & Soy Food products in Malaysia. In 2016, Hypermarkets & Supermarkets held 48.6% value share, followed by On-trade transactions with 33+% share. Convenience Stores and Food & Drinks Specialists accounted for shares of 8+% each, in the same year.
Health & Wellness attributes such as ‘Naturally Healthy’ and ‘Food Intolerance’ and consumer benefits such as ‘Weight & Shape Management’ and ‘General Wellbeing’ are the most sought after Health & Wellness claims in the Malaysian Dairy & Soy Food sector.
Nestle is the leading brand in the Malaysian Dairy & Soy Food sector. The top five brands in the sector accounted for 41.8% value share.
The report Country Profile: Dairy & Soy Food Sector in Malaysia provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following analysis -
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: Nestle S.A., Royal FrieslandCampina N.V., Malaysia Milk Sdn Bhd, F & N Foods Pte Ltd, Fonterra Co-operative Group , Malaysia Dairy Industries, Lam Soon Hong Kong Group Limited, Fonterra Co-operative Group.
Scope- The Dairy & Soy Food sector in Malaysia is forecast to grow at 5% CAGR in value terms during 2016-2021
- Per capita consumption of ‘Soymilk & Soy Drinks’ is high in Malaysia when compared to global and regional levels
- Hypermarkets & Supermarkets account for the leading share in the distribution of Dairy & Soy Food products in Malaysia
- Nestle is the leading brand in the Malaysian Dairy & Soy Food sector
- Paper & Board is the most commonly used packaging material in the Malaysian Dairy & Soy Food sector
Reasons to buy- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
- 1. Report Scope
- 2. Executive summary
- 3. Malaysia in the global and regional context
- 3.1. Malaysia’s share in the Global and Asia-Pacific Dairy & Soy Food sectors
- 3.2. Malaysia compared to other leading countries in Asia-Pacific
- 4. Market size analysis - Dairy & Soy Food sector
- 4.1. Value and volume analysis - Dairy & Soy Food sector in Malaysia
- 4.2. Per capita consumption - Malaysia compared to Asia-Pacific and globally
- 4.3. Extent to which consumers are trading up/down-Off-trade
- 4.4. Extent to which consumers are trading up/down-On-trade
- 4.5. Value and volume analysis by markets in the Dairy & Soy Food sector
- 4.6. Growth analysis by markets
- 5. Market and category analysis
- 5.1. Per capita consumption analysis by markets
- 5.2. Market analysis: Butter & Spreadable Fats
- 5.3. Market analysis: Cheese
- 5.4. Market analysis: Cream
- 5.5. Market analysis: Dairy-Based and Soy-Based Desserts
- 5.6. Market analysis: Drinkable Yogurt
- 5.7. Market analysis: Milk
- 5.8. Market analysis: Soymilk & Soy Drinks
- 5.9. Market analysis: Yogurt
- 6. Distribution analysis
- 6.1. Distribution channel share analysis: Dairy & Soy Food sector
- 6.2. Distribution channel share analysis: Butter & Spreadable Fats
- 6.3. Distribution channel share analysis: Cheese
- 6.4. Distribution channel share analysis: Cream
- 6.5. Distribution channel share analysis: Dairy-Based & Soy-Based Desserts
- 6.6. Distribution channel share analysis: Drinkable Yogurt
- 6.7. Distribution channel share analysis: Milk
- 6.8. Distribution channel share analysis: Soymilk & Soy Drinks
- 6.9. Distribution channel share analysis: Yogurt
- 7. Competitive landscape
- 7.1. Brand share analysis by sector
- 7.2. Brand share analysis by markets
- 7.3. Brand share analysis by category
- 7.3.1. Butter & Spreadable Fats
- 7.3.2. Cheese
- 7.3.3. Milk
- 7.3.4. Soymilk & Soy Drinks
- 7.3.5. Yogurt
- 8. Health & Wellness analysis
- 8.1. Market size analysis by Health & Wellness claims
- 8.2. Market share analysis - Health & Wellness product attributes
- 8.3. Market size analysis - Health & Wellness consumer benefits
- 8.4. Leading companies in Malaysian Health & Wellness market
- 9. Packaging share and growth analysis by packaging material
- 9.1. Packaging share analysis by packaging material
- 9.2. Packaging share and growth analysis by container type
- 9.3. Packaging share analysis by container type
- 9.4. Packaging share and growth analysis by closure type
- 9.5. Packaging share analysis by closure type
- 9.6. Packaging share and growth analysis by outer type
- 9.7. Packaging share analysis by outer type
- 10. Macroeconomic analysis
- 10.1. GDP per Capita
- 10.2. Population and population growth
- 10.3. Consumer Price Index
- 10.4. Population breakdown by age
- 11. Consumergraphics
- 11.1. Consumption by Gender
- 11.2. Consumption by Age
- 11.3. Consumption by Education
- 11.4. Consumption by Degree of Urbanization
- 12. Methodology
- 13. Definitions
- 14. Appendix
- 15. About GlobalData
- 16. Disclaimer
- 17. Contact Us
- List of Tables
- Table 1: Volume share of Malaysia in the global and Asia-Pacific Dairy & Soy Food sector, 2011-2021
- Table 2: Growth analysis by markets, 2016-2021
- Table 3: Value analysis of Butter & Spreadable Fats market by categories, 2011-2021
- Table 4: Volume analysis of Butter & Spreadable Fats market by categories, 2011-2021
- Table 5: Value analysis of Cheese market by categories, 2011-2021
- Table 6: Volume analysis of Cheese market by categories, 2011-2021
- Table 7: Value analysis by of Cream market categories, 2011-2021
- Table 8: Volume analysis of Cream market by categories, 2011-2021
- Table 9: Value analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021
- Table 10: Volume analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021
- Table 11: Value analysis of Milk market by categories, 2011-2021
- Table 12: Volume analysis of Milk market by categories, 2011-2021
- Table 13: Value analysis of Soymilk & Soy Drinks market by categories, 2011-2021
- Table 14: Volume analysis of Soymilk & Soy Drinks market by categories, 2011-2021
- Table 15: Brand Value and Volume - Dairy & Soy Food sector
- Table 16: Brand Value and Volume - Butter & Spreadable Fats market
- Table 17: Brand Value and Volume - Cheese market
- Table 18: Brand Value and Volume - Cream market
- Table 19: Brand Value and Volume - Dairy-Based & Soy-Based Desserts market
- Table 20: Brand Value and Volume - Drinkable Yogurt market
- Table 21: Brand Value and Volume - Milk market
- Table 22: Brand Value and Volume - Soymilk & Soy Drinks market
- Table 23: Brand Value and Volume - Yogurt market
- Table 24: Brand Value and Volume - Butter category
- Table 25: Brand Value and Volume - Margarine/Spreadable Fats category
- Table 26: Brand Value and Volume - Natural Cheese category
- Table 27: Brand Value and Volume - Processed Cheese category
- Table 28: Brand Value and Volume - Evaporated Milk category
- Table 29: Brand Value and Volume - Flavored Milk category
- Table 30: Brand Value and Volume - White Milk category
- Table 31: Brand Value and Volume - Soy Drinks category
- Table 32: Brand Value and Volume - Soymilk Liquid category
- Table 33: Brand Value and Volume - Spoonable Yogurt category
- Table 34: Consumption of Dairy & Soy Food by Gender and markets (Kg Million, 2016)
- Table 35: Consumption of Dairy & Soy Food by age and markets (Kg Million, 2016)
- Table 36: Consumption of Dairy & Soy Food by education and markets (Kg Million, 2016)
- Table 37: Consumption of Dairy & Soy Food by urbanization and markets (Kg Million, 2016)
- Table 38: Market Definitions
- Table 39: Category Definitions
- Table 40: Category Definitions
- Table 41: Category Definitions
- Table 42: Channel Definitions
- Table 43: Health & Wellness: Product Attributes-Food Minus
- Table 44: Health & Wellness: Product Attributes - Free From
- Table 45: Health & Wellness: Product Attributes - Functional & Fortified
- Table 46: Health & Wellness: Product Attributes - Naturally Healthy
- Table 47: Health & Wellness: Product Attributes - Food Intolerance
- Table 48: Health & Wellness: Consumer Benefits - Health Management
- Table 49: Health & Wellness: Analysis by Consumer Benefits
- Table 50: Health & Wellness: Consumer Benefits - Performance
- Table 51: Market Value for Butter & Spreadable Fats - by category (RM Million) 2011-2021
- Table 52: Market Value for Butter & Spreadable Fats - by category (US$ Million) 2011-2021
- Table 53: Market Value for Butter & Spreadable Fats - by category (Kg Million) 2011-2021
- Table 54: Market Value for Cheese - by category (RM Million) 2011-2021
- Table 55: Market Value for Cheese - by category (US$ Million) 2011-2021
- Table 56: Market Value for Cheese - by category (Kg Million) 2011-2021
- Table 57: Market Value for Cream - by category (RM Million) 2011-2021
- Table 58: Market Value for Cream - by category (US$ Million) 2011-2021
- Table 59: Market Value for Cream - by category (Kg Million) 2011-2021
- Table 60: Market Value for Dairy-Based & Soy-Based Desserts - by category (RM Million) 2011-2021
- Table 61: Market Value for Dairy-Based & Soy-Based Desserts - by category (US$ Million) 2011-2021
- Table 62: Market Value for Dairy-Based & Soy-Based Desserts - by category (Kg Million) 2011-2021
- Table 63: Market Value for Drinkable Yogurt - by category (RM Million) 2011-2021
- Table 64: Market Value for Drinkable Yogurt - by category (US$ Million) 2011-2021
- Table 65: Market Value for Drinkable Yogurt - by category (Kg Million) 2011-2021
- Table 66: Market Value for Milk - by category (RM Million) 2011-2021
- Table 67: Market Value for Milk - by category (US$ Million) 2011-2021
- Table 68: Market Value for Milk - by category (Kg Million) 2011-2021
- Table 69: Market Value for Soymilk & Soy Drinks - by category (RM Million) 2011-2021
- Table 70: Market Value for Soymilk & Soy Drinks - by category (US$ Million) 2011-2021
- Table 71: Market Value for Soymilk & Soy Drinks - by category (Kg Million) 2011-2021
- Table 72: Market Value for Yogurt - by category (RM Million) 2011-2021
- Table 73: Market Value for Yogurt - by category (US$ Million) 2011-2021
- Table 74: Market Value for Yogurt - by category (Kg Million) 2011-2021
- Table 75: Market Value for Dairy & Soy Food - by market (RM Million) 2011-2021
- Table 76: Market Value for Dairy & Soy Food - by market (US$ Million) 2011-2021
- Table 77: Market Volume for Dairy & Soy Food - by market (Kg Million) 2011-2021
- Table 78: Components of change- by Market (Off-trade)
- Table 79: Components of change- by Market (On-trade)
- Table 80: Dairy & Soy Food Sales Distribution in Malaysia- by Markets (RM Million), 2016
- Table 81: Key Health & Wellness product attributes driving sales in Malaysia (RM Million)
- Table 82: Key Health & Wellness consumer benefits driving sales in Malaysia (RM Million)
- Table 83: Packaging Material (in Million pack units)
- Table 84: Container Type (in Million pack units)
- Table 85: Closure Type (in Million pack units)
- Table 86: Outer Type (in Million pack units)
- Table 87: Exchange Rates: (US$-RM), 2011-2021
- Table 88: GDP Per Capita (RM)
- Table 89: Population
- Table 90: Consumer Price Index
- Table 91: Age Profile (Millions of Persons)
- List of Figures
- Figure 1: Malaysia compared to the other top four countries in Asia-Pacific - market size, growth, and competitive landscape
- Figure 2: Market size analysis by value and volume, Dairy & Soy Food sector, 2011-2021
- Figure 3: Per capita consumption in Malaysia compared to global and Asia-Pacific average, 2011-2021
- Figure 4: Degree of trading up/down in the Malaysian Dairy & Soy Food sector-Off-trade, 2015-2016
- Figure 5: Degree of trading up/down in the Malaysian Dairy & Soy Food sector-On-trade, 2015-2016
- Figure 6: Value and volume growth analysis by markets, 2016-2021
- Figure 7: Per capita consumption (by markets) in Malaysia compared to global and Asia-Pacific average, 2016
- Figure 8: Value and volume growth analysis, Butter & Spreadable Fats market, 2011-2021
- Figure 9: Value and volume growth analysis, Cheese market, 2011-2021
- Figure 10: Value and volume growth analysis, Cream market, 2011-2021
- Figure 11: Value and volume growth analysis, Dairy-Based and Soy-Based Desserts market, 2011-2021
- Figure 12: Value and volume growth analysis, Drinkable Yogurt market, 2011-2021
- Figure 13: Value and volume growth analysis, Milk market, 2011-2021
- Figure 14: Value and volume growth analysis, Soymilk & Soy Drinks market, 2011-2021
- Figure 15: Value and volume growth analysis, Yogurt market, 2011-2021
- Figure 16: Distribution channel share, Dairy & Soy Food sector, 2011-2016
- Figure 17: Distribution channel share, Butter & Spreadable Fats market, 2011-2016
- Figure 18: Distribution channel share, Cheese market, 2011-2016
- Figure 19: Distribution channel share, Cream market, 2011-2016
- Figure 20: Distribution channel share, Dairy-Based & Soy-Based Desserts market, 2011-2016
- Figure 21: Distribution channel share, Drinkable Yogurt market, 2011-2016
- Figure 22: Distribution channel share, Milk market, 2011-2016
- Figure 23: Distribution channel share, Soymilk & Soy Drinks market, 2011-2016
- Figure 24: Distribution channel share, Yogurt market, 2011-2016
- Figure 25: Leading brands in the Malaysian Dairy & Soy Food sector, value and volume share, 2016
- Figure 26: Leading brands in the Butter & Spreadable Fats market, value and volume share, 2016
- Figure 27: Leading brands in the Cheese market, value and volume share, 2016
- Figure 28: Leading brands in the Cream market, value and volume share, 2016
- Figure 29: Leading brands in the Dairy-Based & Soy-Based Desserts market, value and volume share, 2016
- Figure 30: Leading brands in the Drinkable Yogurt market, value and volume share, 2016
- Figure 31: Leading brands in the Milk market, value and volume share, 2016
- Figure 32: Leading brands in the Soymilk & Soy Drinks market, value and volume share, 2016
- Figure 33: Leading brands in the Yogurt market, value and volume share, 2016
- Figure 35: Value of Health & Wellness claims by market, US$ million, 2016-2021
- Figure 34: Value analysis by Health & Wellness product attributes, 2016
- Figure 35: Volume analysis by Health & Wellness product attributes, 2016
- Figure 35: Value analysis by Health & Wellness consumer benefits, 2016
- Figure 36: Volume analysis by Health & Wellness consumer benefits, 2016
- Figure 35: Leading companies in the Health & Wellness market by value, 2016 - Butter & Spreadable Fats
- Figure 35: Leading companies in the Health & Wellness market by value, 2016 - Butter & Spreadable Fats
- Figure 35: Leading companies in the Health & Wellness market by value, 2016 - Cheese
- Figure 35: Leading companies in the Health & Wellness market by value, 2016 - Drinkable Yogurt
- Figure 35: Leading companies in the Health & Wellness market by value, 2016 - Milk
- Figure 35: Leading companies in the Health & Wellness market by value, 2016 - Soymilk & Soy Drinks
- Figure 35: Leading companies in the Health & Wellness market by value, 2016 - Yogurt
- Figure 37: Packaging share and growth analysis by packaging material, 2011-2021
- Figure 38: Use of packaging material by markets (in pack units), 2016
- Figure 39: Packaging share and growth analysis by container type, 2011-2021
- Figure 40: Use of container type by markets (in pack units), 2016
- Figure 41: Packaging share and growth analysis by closure type, 2011-2021
- Figure 42: Use of closure type by markets (in pack units), 2016
- Figure 43: Packaging share and growth analysis by outer type, 2011-2021
- Figure 44: Use of outer type by markets (in pack units), 2016
- Figure 45: Relative comparison of countries based on PEST analysis
- Figure 46: Malaysia’s GDP per capita, 2011-2016
- Figure 47: Population growth in Malaysia, 2011-2016
- Figure 48: Consumer Price Index, Malaysia, 2010-2016
- Figure 49: Age Profile, Malaysia, 2016
- Figure 50: Consumption of Dairy & Soy Food by Gender, Malaysia, 2016
- Figure 51: Consumption of Dairy & Soy Food by age, Malaysia, 2016
- Figure 52: Consumption of Dairy & Soy Food by education, Malaysia, 2016
- Figure 53: Consumption of Dairy & Soy Food by degree of urbanization, Malaysia, 2016
- Figure 54: About GlobalData