Country Profile: Dairy & Soy Food Sector in Malaysia

Country Profile: Dairy & Soy Food Sector in Malaysia

Summary

Malaysia’s GDP per capita grew from RM31,372 in 2011 to RM39,111.7 in 2016, growing at a CAGR of 4.5%. High forecast GDP growth rate, high employment level, rising household incomes and growing consumer demand for high protein and calcium diets are the key growth drivers for the Dairy & Soy Food sector.

Malaysian Dairy & Soy Food sector was valued at RM11,945.1 Million (US$2,883 Million) in 2016 and is forecast to grow at a CAGR of 5% during 2016-2021. Per capita consumption of Dairy & Soy Food products stood at 32kg when compared to the Asia-Pacific levels 29.7kg, in 2016.

Milk is the largest with value sales and is expected to grow at a CAGR of 4% during the forecast period (2016-2021), while the Drinkable Yogurt market is expected to record the fastest CAGR of 8+% during the same period.

Hypermarkets & Supermarkets account for a leading share in the distribution of Dairy & Soy Food products in Malaysia. In 2016, Hypermarkets & Supermarkets held 48.6% value share, followed by On-trade transactions with 33+% share. Convenience Stores and Food & Drinks Specialists accounted for shares of 8+% each, in the same year.

Health & Wellness attributes such as ‘Naturally Healthy’ and ‘Food Intolerance’ and consumer benefits such as ‘Weight & Shape Management’ and ‘General Wellbeing’ are the most sought after Health & Wellness claims in the Malaysian Dairy & Soy Food sector.

Nestle is the leading brand in the Malaysian Dairy & Soy Food sector. The top five brands in the sector accounted for 41.8% value share.

The report Country Profile: Dairy & Soy Food Sector in Malaysia provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis -

• Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
• Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
• Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
• Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
• Packaging data: consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Companies mentioned in this report: Nestle S.A., Royal FrieslandCampina N.V., Malaysia Milk Sdn Bhd, F & N Foods Pte Ltd, Fonterra Co-operative Group , Malaysia Dairy Industries, Lam Soon Hong Kong Group Limited, Fonterra Co-operative Group.

Scope

• The Dairy & Soy Food sector in Malaysia is forecast to grow at 5% CAGR in value terms during 2016-2021
• Per capita consumption of ‘Soymilk & Soy Drinks’ is high in Malaysia when compared to global and regional levels
• Hypermarkets & Supermarkets account for the leading share in the distribution of Dairy & Soy Food products in Malaysia
• Nestle is the leading brand in the Malaysian Dairy & Soy Food sector
• Paper & Board is the most commonly used packaging material in the Malaysian Dairy & Soy Food sector

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Manufacturers can identify the opportunities to position products with H&W attributes/benefits
• Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.