Favourable economic conditions, large base of young working population and increasing urbanization rate are driving the growth of Confectionery sector in Turkey. Of the three markets, Chocolate is the largest in both value and volume terms in 2016 and is also forecast to register fastest growth during 2016-2021. Hypermarkets & Supermarkets was the leading distribution channel for the Confectionery products. Flexible Packaging is the most commonly used package material in the Turkish Confectionery sector. Yildiz Holding AS, Mondelez International, Inc Perfetti Van Melle SpA are some of the leading market players in the country.
GlobalData’s Country Profile report on the Confectionery sector in the Turkey provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2011-2021.
Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
The Turkish Confectionery sector accounted for a volume share of 11.5% of the regional (Eastern Europe) market, in 2016.
The sector is expected to grow at a CAGR of 14.3% during 2016-2021.
Of the three markets, Chocolate was the largest market in value terms, and is expected to record the fastest CAGR.
The top five brands in the Swedish Confectionery sector accounted for 23.4% value share
Hypermarkets & Supermarkets was the leading distribution channel
Flexible Packaging is the most commonly used package material in the Turkish Confectionery sector
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.