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Country Profile: Confectionery Sector in Turkey

Country Profile: Confectionery Sector in Turkey

Summary

Favourable economic conditions, large base of young working population and increasing urbanization rate are driving the growth of Confectionery sector in Turkey. Of the three markets, Chocolate is the largest in both value and volume terms in 2016 and is also forecast to register fastest growth during 2016-2021. Hypermarkets & Supermarkets was the leading distribution channel for the Confectionery products. Flexible Packaging is the most commonly used package material in the Turkish Confectionery sector. Yildiz Holding AS, Mondelez International, Inc Perfetti Van Melle SpA are some of the leading market players in the country.

GlobalData’s Country Profile report on the Confectionery sector in the Turkey provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Scope
  • The Turkish Confectionery sector accounted for a volume share of 11.5% of the regional (Eastern Europe) market, in 2016.
  • The sector is expected to grow at a CAGR of 14.3% during 2016-2021.
  • Of the three markets, Chocolate was the largest market in value terms, and is expected to record the fastest CAGR.
  • The top five brands in the Swedish Confectionery sector accounted for 23.4% value share
  • Hypermarkets & Supermarkets was the leading distribution channel
  • Flexible Packaging is the most commonly used package material in the Turkish Confectionery sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope
2. Executive summary
3. Turkey in the global and regional context
3.1. Turkey’s share in the Global and Eastern EuropeanConfectionery sector
3.2. Turkey compared to other leadingcountries in Eastern Europe
4. Market size analysis - Confectionery sector
4.1. Value and volume analysis - Confectionery sector in Turkey
4.2. Per capita consumption -Turkey compared to Eastern Europe and globally
4.3. Extent to which consumers are trading up/down
4.4. Value and volume analysisof markets in the Confectionery sector
4.5. Growth analysis by markets
5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Chocolate
5.3. Market analysis: Gum
5.4. Market analysis: Sugar Confectionery
6. Distribution analysis
6.1. Distribution channel share analysis: Confectionery
6.2. Distribution channel share analysis: Chocolate
6.3. Distribution channel share analysis: Gum
6.4. Distribution channel share analysis: Sugar Confectionery
7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Chocolate
7.3.2. Gum
8. Health & Wellness analysis
8.1. Market size analysis by Health & Wellness claims
8.2. Market size analysis - Health & Wellness product attributes
8.3. Market size analysis - Health & Wellness consumer benefits
8.4. Leading companies in Turkey’s Health & Wellness market
9. Packaging analysis
9.1. Packaging share and growth analysis by package material
9.2. Packaging share analysis by package material
9.3. Packaging share and growth analysis by pack type
9.4. Packaging share analysis by pack type
9.5. Packaging share and growth analysis by closure type
9.6. Packaging share analysis by closure type
9.7. Packaging share and growth analysis by primary outer type
9.8. Packaging share analysis by primary outer type
10. Macroeconomic analysis
10.1. GDP per Capita
10.2. Population and population growth
10.3. Consumer Price Index
10.4. Population breakdown by age
11. Consumergraphics
11.1. Consumption by Gender
11.2. Consumption by Age
11.3. Consumption by Education
11.4. Consumption by Degree of Urbanization
12. Methodology
13. Definitions
14. Appendix
15. About GlobalData
16. Disclaimer
17. Contact Us
List of Tables
Table 1: Volume share of Turkey in the global and Eastern Europe Confectionery sector, 2011-2021
Table 2: Growth analysis by markets, 2016-2021
Table 3: Value analysis by of Chocolate market categories, 2011-2021
Table 4: Volume analysis of Chocolate market by categories, 2011-2021
Table 5: Value analysis of Gum market by categories, 2011-2021
Table 6: Volume analysis of Gum market by categories, 2011-2021
Table 7: Value analysis of Sugar Confectionery market by categories, 2011-2021
Table 8: Volume analysis of Sugar Confectionery market by categories, 2011-2021
Table 9: Brand Value and Volume - Confectionery sector, 2016
Table 10: Brand Value and Volume - Chocolate market, 2016
Table 11: Brand Value and Volume - Gum market, 2016
Table 12: Brand Value and Volume - Sugar Confectionery market, 2016
Table 13: Brand Value and Volume - Boxed Chocolate category
Table 14: Brand Value and Volume - Chocolate Countlines category
Table 15: Brand Value and Volume - Chocolate Straightlines category
Table 16: Brand Value and Volume - Molded Bars category, 2016
Table 18: Brand Value and Volume - Other Chocolate category, 2016
Table 19: Brand Value and Volume - Bubble Gum category, 2016
Table 20: Brand Value and Volume - Chewing Gum category, 2016
Table 21: Consumption of Confectionery by Gender and markets (Kg Million,2016)
Table 22: Consumption of Confectionery by age and markets (Kg Million, 2016)
Table 23: Consumption of Confectionery by education and markets (Kg Million, 2016)
Table 24: Consumption of Confectionery by urbanization and markets (Kg Million, 2016)
Table 25: Market Definitions
Table 26: Category Definitions
Table 27: Channel Definitions
Table 28: Health & Wellness: Product Attributes-Food Minus
Table 29: Health & Wellness: Product Attributes-Free From
Table 30: Health & Wellness: Product Attributes-Functional & Fortified
Table 31: Health & Wellness: Product Attributes-Naturally Healthy
Table 32: Health & Wellness: Product Attributes-Food Intolerance
Table 33: Health & Wellness: Consumer Benefits-Health Management
Table 34: Health & Wellness: Analysis by Consumer Benefits
Table 35: Health & Wellness: Consumer Benefits-Performance
Table 36: Market Value for Chocolate - by category (TL Million) 2011-2021
Table 37: Market Value for Chocolate - by category (US$ Million) 2011-2021
Table 38: Market Volume for Chocolate - by category (Kg Million) 2011-2021
Table 39: Market Value for Gum - by category (TL Million) 2011-2021
Table 40: Market Value for Gum - by category (US$ Million) 2011-2021
Table 41: Market Volume for Gum - by category (Kg Million) 2011-2021
Table 42: Market Value for Sugar Confectionery - by category (TL Million) 2011-2021
Table 43: Market Value for Sugar Confectionery - by category (US$ Million) 2011-2021
Table 44: Market Volume for Sugar Confectionery - by category (Kg Million) 2011-2021
Table 45: Components of change - by Market
Table 46: Confectionery Sales Distribution in Turkey - by Markets (TL Million), 2016
Table 47:Key Health & Wellness product attributes driving sales in Turkey (TL Million)
Table 48: Key Health & Wellness consumer benefits driving sales in Turkey (TLMillion)
Table 49: Package Material (in Million pack units)
Table 50: Pack Type (in Million pack units)
Table 51: Closure Type (in Million pack units)
Table 52: Primary Outer Type (in Million pack units)
Table 53: Exchange Rates: (US$-TL), 2011-2021
Table 54: GDP Per Capita (TL)
Table 55: Population
Table 56: Consumer Price Index
Table 57: Age Profile (Millions of Persons)
List of Figures
Figure 1: Turkey compared to other top four countries in Eastern Europe - market size, growth, and competitive landscape
Figure 2: Market size analysis by value and volume, Confectionery sector, 2011-2021
Figure 3: Per capita consumption in Turkey compared to global and Eastern European average, 2011-2021
Figure 4: Degree of trading up/down in the TurkishConfectionery sector, 2015-2016
Figure 5: Value and volume growth analysis by markets, 2016-2021
Figure 6: Per capita consumption (by markets) in Turkey compared to global and Eastern Europeanaverage, 2016
Figure 7: Value and volume growth analysis, Chocolate market, 2011-2021
Figure 8: Value and volume growth analysis, Gum market, 2011-2021
Figure 9: Value and volume growth analysis, Sugar Confectionerymarket, 2011-2021
Figure 10: Distribution channel share, Confectionery, 2011-2016
Figure 11: Distribution channel share, Chocolate market, 2011-2016
Figure 12: Distribution channel share, Gum market, 2011-2016
Figure 13: Distribution channel share, Sugar Confectionery market, 2011-2016
Figure 14: Leading brands in the TurkishConfectionery sector, value and volume share, 2016
Figure 15: Leading brands in the Chocolate market, value and volume share, 2016
Figure 16: Leading brands in the Gum market, value and volume share, 2016
Figure 17: Leading brands in the Sugar Confectionery market, value and volume share, 2016
Figure 18: Value of Health & Wellness claims by market, US$ million, 2016-2021
Figure 19: Value analysis by Health & Wellness product attributes, 2016
Figure 20: Value analysis by Health & Wellness consumer benefits, 2016
Figure 21: Volume analysis by Health & Wellness consumer benefits, 2016
Figure 22: Leading companies in the Health & Wellness market by value, 2016 - Gum
Figure 23: Packaging share and growth analysis by package material, 2011-2021
Figure 24: Use of package material by markets (in pack units), 2016
Figure 25: Packaging share and growth analysis by pack type, 2011-2021
Figure 26: Use of pack type by markets (in pack units), 2016
Figure 27: Packaging share and growth analysis by closure type, 2011-2021
Figure 28: Use of closure type by markets (in pack units), 2016
Figure 29: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 30: Use of primary outer type by markets (in pack units), 2016
Figure 31: Relative comparison of countries based on PEST analysis
Figure 32: Turkey’s GDP per capita, 2011-2016
Figure 33: Population growth in Turkey, 2011-2016
Figure 34: Consumer Price Index, Turkey, 2010-2016
Figure 35: Age Profile, Turkey, 2016
Figure 36: Consumption of Confectionery by Gender, Turkey, 2016
Figure 37: Consumption of Confectionery by age, Turkey, 2016
Figure 38: Consumption of Confectionery by education, Turkey, 2016
Figure 39: Consumption of Confectionery by urbanization, Turkey, 2016
Figure 40: About GlobalData

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