The Romanian Confectionery sector accounted for a volume share of 2.05% of the regional (Eastern Europe) market in 2016. Of the three markets, Chocolate was the largest market in both value and volume terms, in 2016, while Gum is forecast to be the fastest growing category in value terms during 2016-2021. Hypermarkets & Supermarkets accounts for the leading value share in the distribution of Confectionery in Romania. Flexible Packaging is the most commonly used package material in the Romanian Confectionery sector. Mondelez International, Inc, KEX Confectionery SA and Mars, Incorporated are the leading players in the sector.
GlobalData’s Country Profile report on the Confectionery sector in the Romania provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2011-2021.
Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
The Romanian Confectionery sector accounted for a volume share of 2.05% of the regional (Eastern Europe) market, in 2016.
Of the three markets, chocolate was the largest market in value terms, while Gum is expected to be the fastest growing category.
Hypermarkets & Supermarkets was the leading distribution channel in the Romanian Confectionery sector.
The top five brands in the Romanian Confectionery sector accounted for value share of 34.6%, in 2016.
Flexible Packaging is the most commonly used package material.
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion