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Country Profile: Confectionery Sector in Norway

Country Profile: Confectionery Sector in Norway

Summary

The Norwegian Confectionery sector is led by the Chocolate market, in both value and volume terms, while the Gum market is expected to register the fastest growth during 2016-2021, in value terms. The sector is driven by rising disposable income of Norwegians, which is enabling consumers to spend more on indulgent treats more frequently. Flexible Packaging is the most commonly used package material in the sector. It is also forecast to register the fastest growth during 2016-2021. Mondelez International, Inc, Mars, Incorporated and Orkla Group are the leading market players in the Norwegian Confectionery sector.

GlobalData’s Country Profile report on the Confectionery sector in Norway provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Scope
  • The per capita consumption of Confectionery is higher in Norway compared to the globa and regional levels.
  • Chocolate is the largest market in value and volume terms in the Norwegian Confectionery sector.
  • Hypermarkets & Supermarkets was the leading distribution channel in the Norway Confectionery sector.
  • 'Freia' is the leading value brand in the Norway Confectionery sector.
  • Flexible Packaging is the most commonly used package material in the Norway Confectionery sector.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 3
3. Norway in the global and regional context 5
3.1. Norway’s share in the Global and Western European Confectionery sector 5
3.2. Norway compared to other leading countries in Western Europe 6
4. Market size analysis - Confectionery sector 7
4.1. Value and volume analysis - Confectionery sector in Norway 7
4.2. Per capita consumption -Norway compared to Western Europe and globally 8
4.3. Extent to which consumers are trading up/down 9
4.4. Value and volume analysis of markets in the Confectionery sector 10
4.5. Growth analysis by markets 11
5. Market and category analysis 12
5.1. Per capita consumption analysis by markets 12
5.2. Market analysis: Chocolate 13
5.3. Market analysis: Gum 16
5.4. Market analysis: Sugar Confectionery 18
6. Distribution analysis 21
6.1. Distribution channel share analysis: Confectionery 21
6.2. Distribution channel share analysis: Chocolate 22
6.3. Distribution channel share analysis: Gum 23
6.4. Distribution channel share analysis: Sugar Confectionery 24
7. Competitive landscape 25
7.1. Brand share analysis by sector 25
7.2. Brand share analysis by markets 30
7.3. Brand share analysis by category 37
7.3.1. Chocolate 37
7.3.2. Gum 41
8. Health & Wellness analysis 42
8.1. Market size analysis by Health & Wellness claims 42
8.2. Market size analysis - Health & Wellness product attributes 43
8.3. Market size analysis - Health & Wellness consumer benefits 45
8.4. Leading companies in Norwegian Health & Wellness market 47
9. Packaging analysis 49
9.1. Packaging share and growth analysis by package material 49
9.2. Packaging share analysis by package material 50
9.3. Packaging share and growth analysis by pack type 51
9.4. Packaging share analysis by pack type 52
9.5. Packaging share and growth analysis by closure type 53
9.6. Packaging share analysis by closure type 54
9.7. Packaging share and growth analysis by primary outer type 55
9.8. Packaging share analysis by primary outer type 56
10. Macroeconomic analysis 57
10.1. GDP per Capita 60
10.2. Population and population growth 61
10.3. Consumer Price Index 62
10.4. Population breakdown by age 63
11. Consumergraphics 64
11.1. Consumption by Gender 64
11.2. Consumption by Age 65
11.3. Consumption by Education 66
11.4. Consumption by Degree of Urbanization 67
12. Methodology 68
13. Definitions 69
14. Appendix 80
15. About GlobalData 91
16. Disclaimer 92
17. Contact Us 93
List of Tables
Table 1: Volume share of Norway in the global and Western Europe Confectionery sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 11
Table 3: Value analysis of Chocolate market categories, 2011-2021 14
Table 4: Volume analysis of Chocolate market by categories, 2011-2021 15
Table 5: Value analysis of Gum market by categories, 2011-2021 17
Table 6: Volume analysis of Gum market by categories, 2011-2021 17
Table 7: Value analysis of Sugar Confectionery market by categories, 2011-2021 19
Table 8: Volume analysis of Sugar Confectionery market by categories, 2011-2021 20
Table 9: Brand Value and Volume - Confectionery sector, 2016 26
Table 10: Brand Value and Volume - Chocolate market, 2016 30
Table 11: Brand Value and Volume - Gum market, 2016 33
Table 12: Brand Value and Volume - Sugar Confectionery market, 2016 34
Table 13: Brand Value and Volume - Boxed Chocolate category 37
Table 14: Brand Value and Volume - Chocolate Countlines category 38
Table 15: Brand Value and Volume - Chocolate Straightlines category 38
Table 16: Brand Value and Volume - Molded Bars category, 2016 39
Table 17: Brand Value and Volume - Novelties category, 2016 39
Table 18: Brand Value and Volume - Other Chocolate category, 2016 40
Table 19: Brand Value and Volume - Bubble Gum category, 2016 41
Table 20: Brand Value and Volume - Chewing Gum category, 2016 41
Table 21: Consumption of Confectionery by gender and markets (Kg Million, 2016) 64
Table 22: Consumption of Confectionery by age and markets (Kg Million, 2016) 65
Table 23: Consumption of Confectionery by education and markets (Kg Million, 2016) 66
Table 24: Consumption of Confectionery by degree ofurbanization and markets (Kg Million, 2016) 67
Table 25: Market Definitions 69
Table 26: Category Definitions 70
Table 27: Channel Definitions 71
Table 28: Health & Wellness: Product Attributes-Food Minus 72
Table 29: Health & Wellness: Product Attributes - Free From 73
Table 30: Health & Wellness: Product Attributes - Functional & Fortified 74
Table 31: Health & Wellness: Product Attributes - Naturally Healthy 75
Table 32: Health & Wellness: Product Attributes - Food Intolerance 76
Table 33: Health & Wellness: Consumer Benefits - Health Management 77
Table 34: Health & Wellness: Analysis by Consumer Benefits 78
Table 35: Health & Wellness: Consumer Benefits - Performance 79
Table 36: Market Value for Chocolate - by category (Nkr Million) 2011-2021 80
Table 37: Market Value for Chocolate - by category (US$ Million) 2011-2021 81
Table 38: Market Volume for Chocolate - by category (Million Kg) 2011-2021 81
Table 39: Market Value for Gum - by category (Nkr Million) 2011-2021 82
Table 40: Market Value for Gum - by category (US$ Million) 2011-2021 82
Table 41: Market Volume for Gum - by category (Million Kg) 2011-2021 83
Table 42: Market Value for Sugar Confectionery - by category (Nkr Million) 2011-2021 83
Table 43: Market Value for Sugar Confectionery - by category (US$ Million) 2011-2021 84
Table 44: Market Volume for Sugar Confectionery - by category (Million Kg) 2011-2021 85
Table 45: Components of change - by Market,2015-2016 86
Table 46: Confectionery Sales Distribution in Norway - by Markets (Nkr Million), 2016 86
Table 47: Package Material (in Million pack units),2016 87
Table 48: Pack Type (in Million pack units), 2011-2021 87
Table 49: Closure Type (in Million pack units),2011-2021 88
Table 50: Primary Outer Type (in Million pack units), 2011-2021 88
Table 51: Exchange Rates: (US$-Nkr), 2011-2021 89
Table 52: GDP Per Capita (Nkr), 2011-2016 89
Table 53: Population, 2011-2016 89
Table 54: Consumer Price Index, 2011-2016 89
Table 55: Age Profile (in Millions), 2016 90
List of Figures
Figure 1: Norway compared to other top four countries in Western Europe - market size, growth, and competitive landscape 6
Figure 2: Market size analysis by value and volume, Confectionery sector, 2011-2021 7
Figure 3: Per capita consumption in Norway compared to global and Western European average, 2011-2021 8
Figure 4: Degree of trading down in the Norwegian Confectionery sector, 2015-2016 9
Figure 5: Value and volume growth analysis by markets, 2016-2021 10
Figure 6: Per capita consumption (by markets) in Norway compared to global and Western European average, 2016 12
Figure 7: Value and volume growth analysis, Chocolate market, 2011-2021 13
Figure 8: Value and volume growth analysis, Gum market, 2011-2021 16
Figure 9: Value and volume growth analysis, Sugar Confectionerymarket, 2011-2021 18
Figure 10: Distribution channel share, Confectionery, 2011-2016 21
Figure 11: Distribution channel share, Chocolate market, 2011-2016 22
Figure 12: Distribution channel share, Gum market, 2011-2016 23
Figure 13: Distribution channel share, Sugar Confectionery market, 2011-2016 24
Figure 14: Leading brands in the NorwegianConfectionery sector, value and volume share, 2016 25
Figure 15: Leading brands in the Chocolate market, value and volume share, 2016 30
Figure 16: Leading brands in the Gum market, value and volume share, 2016 33
Figure 17: Leading brands in the Sugar Confectionery market, value and volume share, 2016 34
Figure 18: Value of Health & Wellness claims by market, US$ million, 2016-2021 42
Figure 19: Value analysis by Health & Wellness product attributes, 2016 43
Figure 20: Volume analysis by Health & Wellness product attributes, 2016 44
Figure 21: Value analysis by Health & Wellness consumer benefits, 2016 45
Figure 22: Volume analysis by Health & Wellness consumer benefits, 2016 46
Figure 23: Leading companies in the Health & Wellness market by value, 2016 -Gum 47
Figure 24: Leading companies in the Health & Wellness market by value, 2016 -Sugar Confectionery 48
Figure 25: Packaging share and growth analysis by package material, 2011-2021 49
Figure 26: Use of package material by markets (in pack units), 2016 50
Figure 27: Packaging share and growth analysis by pack type, 2011-2021 51
Figure 28: Use of pack type by markets (in pack units), 2016 52
Figure 29: Packaging share and growth analysis by closure type, 2011-2021 53
Figure 30: Use of closure type by markets (in pack units), 2016 54
Figure 31: Packaging share and growth analysis by primary outer type, 2011-2021 55
Figure 32: Use of primary outer type by markets (in pack units), 2016 56
Figure 33: Relative comparison of countries based on PEST analysis 57
Figure 34: Norway’s GDP per capita, 2011-2016 60
Figure 35: Population growth in Norway, 2011-2016 61
Figure 36: Consumer Price Index, Norway, 2010-2016 62
Figure 37: Age Profile, Norway, 2016 63
Figure 38: Consumption of Confectionery by gender, Norway,2016 64
Figure 39: Consumption of Confectionery by age, Norway, 2016 65
Figure 40: Consumption of Confectionery by education, Norway, 2016 66
Figure 41: Consumption of Confectionery by degree of urbanization, Norway, 2016 67
Figure 42: About GlobalData 91

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