Italian Confectionery sector accounted for a volume share of 2.5% of the global market and 9% of the regional (Western Europe) market, in 2016. The sector was valued at €4,806.9 Million (US$5,314.3 Million) in 2016 and is expected to grow at a CAGR of 1.9% during 2016-2021. The demand for Confectionery products in Italy is mainly driven the busy working class population who consider them as a way to treat themselves. Per capita consumption stood at 5.2kg when compared to the global and Western Europe levels of 2.5kg and 8.6kg, respectively, in 2016.
Chocolate was the largest with value sales of €2,770.9 Million (US$3,063.3 Million) in 2016. Furthermore, it is expected to grow the fastest at a CAGR of 2.1% compared to Sugar Confectionery (1.7%) and Gum (1.2%).
Hypermarkets & Supermarkets was the leading distribution channel in the Italian Confectionery sector, accounting for a total value share of 40% in 2016. It was followed by Convenience Stores, Food & Drinks Specialists and eRetailers with shares of 38.6%, 10.1% and 2.4%, respectively, in the same year. Flexible Packaging is the most commonly used package material in the Italian Confectionery sector. In 2016, it accounted for a volume share of 66.7%, followed by Paper & Board and Rigid Plastics with shares of 22% and 9.5%, respectively.
The top five brands in the Italian Confectionery sector accounted for 29.1% value share, in 2016. Private labels accounted for a 4.7% share by value in the same year. Health & Wellness attributes such as ‘Free From’ and consumer benefits such as ‘Health Management’ are the most sought after Health & Wellness claims in the Italian Confectionery sector.
The report Country Profile: Confectionery Sector in Italy provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Market data: Overall market value and volume data with growth analysis for 2011-2021.
Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: Ferrero, Perfetti Van Melle SpA, Mars, Incorporated, Chocoladefabriken Lindt & Sprüngli AG, Cloetta Ab, Nestle, Cloetta Ab, Ricola Ag, Elah Dufour SpA, Witor`s S.p.a, v, Gran Golia.
The Confectionery sector in Italy is forecast to grow at 1.9% CAGR in value terms during 2016-2021
Per capita consumption of Chocolate is noticeably high in Italy compared to other markets
Hypermarkets & Supermarkets is the largest distribution channel followed by Convenience Stores
Kinder accounts for the leading share in the Italian Confectionery sector
Flexible Packaging is the most commonly used package material in the Italian Confectionery sector
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.