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Country Profile: Confectionery Sector in Colombia

Country Profile: Confectionery Sector in Colombia

Summary

Colombian Confectionery sector accounted for a volume share of 0.49% of the global market and 4.89% of the regional (Latin America) market, in 2016. The sector is expected to grow at a CAGR of 3.5% during 2016-2021. Growing disposable incomes and a large base of young population is driving the consumption of Confectionery products in the country. Per capita consumption stood at 1.29kg when compared to the global and Latin America levels of 2.46kg and 2.56kg, respectively, in 2016.

Sugar Confectionery market was the largest by value sales in 2016. However, Chocolate is expected to grow the fastest at a CAGR of 4.2% compared to Sugar Confectionery and Gum (2%).Health & Wellness attributes such as ‘Free From’ and ‘Functional & Fortified’ and consumer benefits such as ‘Health Management’ and ‘General Wellbeing’ is the most sought after Health & Wellness claims in the Colombian Confectionery sector.

Hypermarkets & Supermarkets was the leading distribution channel in the Colombian Confectionery sector, accounting for a total value share of 40% in 2016. It was followed by Convenience Stores and Food & Drinks Specialists. Flexible Packaging is the most commonly used package material; in 2016, it accounted for a share of 72.6%, followed by Rigid Plastics and Paper & Board.

The report Country Profile: Confectionery Sector in Colombia, provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands , including growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: GrupoNutresa, Colombina S.A., Confitecol Sa, Mondelez International, Inc, Fábrica de Chocolates Triunfo S.A., Super de Alimentos SA, Aldor S.A, Nestle, Ferrero, Super de Alimentos SA, FlorestalAlimentos SA, Mars Incorporated

Scope
  • The per capita consumption of Confectionery is lower in Colombia compared to the global and regional level
  • Sugar Confectionery is the largest market in both value and volume terms in the Colombian Confectionery sector
  • Hypermarkets & Supermarkets is the largest distribution channel followed by Convenience Stores
  • The Sugar Confectionery market leads the Colombian Confectionery sector with Health & Wellness claims
  • Flexible Packaging is the most commonly used package material in the Colombian Confectionery sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 3
3. Colombia in the global and regional context 5
3.1. Colombia’s share in the Global and Latin American Confectionery sector 5
3.2. Colombia compared to other leading countries in Latin America 6
4. Market size analysis - Confectionery sector 7
4.1. Value and volume analysis - Confectionery sector in Colombia 7
4.2. Per capita consumption - Colombia compared to Latin America and globally 8
4.3. Extent to which consumers are trading up/down 9
4.4. Value and volume analysis of markets in the Confectionery sector 10
4.5. Growth analysis by markets 11
5. Market and category analysis 12
5.1. Per capita consumption analysis by markets 12
5.2. Market analysis: Chocolate 13
5.3. Market analysis: Gum 15
5.4. Market analysis: Sugar Confectionery 17
6. Distribution analysis 20
6.1. Distribution channel share analysis: Confectionery 20
6.2. Distribution channel share analysis: Chocolate 21
6.3. Distribution channel share analysis: Gum 22
6.4. Distribution channel share analysis: Sugar Confectionery 23
7. Competitive landscape 24
7.1. Brand share analysis by sector 24
7.2. Brand share analysis by markets 28
7.3. Brand share analysis by category 33
7.3.1. Chocolate 33
7.3.2. Gum 36
8. Health & Wellness analysis 37
8.1. Market size analysis by Health & Wellness claims 37
8.2. Market share analysis - Health & Wellness product attributes 38
8.3. Market size analysis - Health & Wellness consumer benefits 40
8.4. Leading companies in Colombian Health & Wellness market 42
9. Packaging analysis 44
9.1. Packaging share and growth analysis by package material 44
9.2. Packaging share analysis by package material 45
9.3. Packaging share and growth analysis by pack type 46
9.4. Packaging share analysis by pack type 47
9.5. Packaging share and growth analysis by closure type 48
9.6. Packaging share analysis by closure type 49
9.7. Packaging share and growth analysis by primary outer type 50
9.8. Packaging share analysis by primary outer type 51
10. Macroeconomic analysis 52
10.1. GDP per Capita 55
10.2. Population and population growth 56
10.3. Consumer Price Index 57
10.4. Population breakdown by age 58
11. Consumergraphics 59
11.1. Consumption by Gender 59
11.2. Consumption by Age 60
11.3. Consumption by Education 61
11.4. Consumption by Degree of Urbanization 62
12. Methodology 63
13. Definitions 64
14. Appendix 75
15. About GlobalData 87
16. Disclaimer 88
17. Contact Us 89
List of Tables
Table 1: Volume share of Colombia in the global and Latin America Confectionery sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 11
Table 3: Value analysis of Chocolate market categories, 2011-2021 14
Table 4: Volume analysis of Chocolate market by categories, 2011-2021 14
Table 5: Value analysis of Gum market by categories, 2011-2021 16
Table 6: Volume analysis of Gum market by categories, 2011-2021 16
Table 7: Value analysis of Sugar Confectionery market by categories, 2011-2021 18
Table 8: Volume analysis of Sugar Confectionery market by categories, 2011-2021 19
Table 9: Brand Value and Volume - Confectionery sector, 2016 25
Table 10: Brand Value and Volume - Chocolate market, 2016 28
Table 11: Brand Value and Volume - Gum market, 2016 30
Table 12: Brand Value and Volume - Sugar Confectionery market, 2016 31
Table 13: Brand Value and Volume - Boxed Chocolate category 33
Table 14: Brand Value and Volume - Chocolate Countlines category 33
Table 15: Brand Value and Volume - Chocolate Straightlines category 34
Table 16: Brand Value and Volume - Molded Bars category, 2016 34
Table 17: Brand Value and Volume - Novelties category, 2016 35
Table 18: Brand Value and Volume - Other Chocolate category, 2016 35
Table 19: Brand Value and Volume - Bubble Gum category, 2016 36
Table 20: Brand Value and Volume - Chewing Gum category, 2016 36
Table 21: Consumption of Confectionery by gender and markets (Million Kg, 2016) 59
Table 22: Consumption of Confectionery by age and markets (Million Kg, 2016) 60
Table 23: Consumption of Confectionery by education and markets (Million Kg, 2016) 61
Table 24: Consumption of Confectionery by degree ofurbanization and markets (Million Kg, 2016) 62
Table 25: Market Definitions 64
Table 26: Category Definitions 65
Table 27: Channel Definitions 66
Table 28: Health & Wellness: Product Attributes-Food Minus 67
Table 29: Health & Wellness: Product Attributes - Free From 68
Table 30: Health & Wellness: Product Attributes - Functional & Fortified 69
Table 31: Health & Wellness: Product Attributes - Naturally Healthy 70
Table 32: Health & Wellness: Product Attributes - Food Intolerance 71
Table 33: Health & Wellness: Consumer Benefits - Health Management 72
Table 34: Health & Wellness: Analysis by Consumer Benefits 73
Table 35: Health & Wellness: Consumer Benefits - Performance 74
Table 36: Market Value for Chocolate - by category (COL$ Million) 2011-2021 75
Table 37: Market Value for Chocolate - by category (US$ Million) 2011-2021 76
Table 38: Market Volume for Chocolate - by category (Million Kg) 2011-2021 76
Table 39: Market Value for Gum - by category (COL$ Million) 2011-2021 77
Table 40: Market Value for Gum - by category (US$ Million) 2011-2021 77
Table 41: Market Volume for Gum - by category (Million Kg) 2011-2021 77
Table 42: Market Value for Sugar Confectionery - by category (COL$ Million) 2011-2021 78
Table 43: Market Value for Sugar Confectionery - by category (US$ Million) 2011-2021 79
Table 44: Market Volume for Sugar Confectionery - by category (Million Kg) 2011-2021 80
Table 45: Components of change - by Market, 2015-2016 80
Table 46: Confectionery Sales Distribution in Colombia - by Markets (COL$ Million), 2016 81
Table 47: Key Health & Wellness product attributes driving sales in Colombia (COL$ Million) 82
Table 48: Key Health & Wellness consumer benefits driving sales in Colombia (COL$ Million) 82
Table 49: Package Material (in Million pack units) 83
Table 50: Pack Type (in Million pack units) 83
Table 51: Closure Type (in Million pack units) 84
Table 52: Primary Outer Type (in Million pack units) 84
Table 53: Exchange Rates: (US$-COL$), 2011-2021 85
Table 54: GDP Per Capita (COL$), 2011-2016 85
Table 55: Population, 2011-2016 85
Table 56: Consumer Price Index, 2011-2016 85
Table 57: Age Profile (in Millions), 2016 86
List of Figures
Figure 1: Colombia compared to other top four countries in Latin America - market size, growth, and competitive landscape 6
Figure 2: Market size analysis by value and volume, Confectionery sector, 2011-2021 7
Figure 3: Per capita consumption in Colombia compared to global and Latin American average, 2011-2021 8
Figure 4: Degree of trading up/down in the Colombian Confectionery sector, 2015-2016 9
Figure 5: Value and volume growth analysis by markets, 2016-2021 10
Figure 6: Per capita consumption (by markets) in Colombia compared to global and Latin American average, 2016 12
Figure 7: Value and volume growth analysis, Chocolate market, 2011-2021 13
Figure 8: Value and volume growth analysis, Gum market, 2011-2021 15
Figure 9: Value and volume growth analysis, Sugar Confectionery market, 2011-2021 17
Figure 10: Distribution channel share, Confectionery, 2011-2016 20
Figure 11: Distribution channel share, Chocolate market, 2011-2016 21
Figure 12: Distribution channel share, Gum market, 2011-2016 22
Figure 13: Distribution channel share, Sugar Confectionery market, 2011-2016 23
Figure 14: Leading brands in the Colombian Confectionery sector, value and volume share, 2016 24
Figure 15: Leading brands in the Chocolate market, value and volume share, 2016 28
Figure 16: Leading brands in the Gum market, value and volume share, 2016 30
Figure 17: Leading brands in the Sugar Confectionery market, value and volume share, 2016 31
Figure 18: Value of Health & Wellness claims by market, US$ million, 2016-2021 37
Figure 19: Value analysis by Health & Wellness product attributes, 2016 38
Figure 20: Volume analysis by Health & Wellness product attributes, 2016 39
Figure 21: Value analysis by Health & Wellness consumer benefits, 2016 40
Figure 22: Volume analysis by Health & Wellness consumer benefits, 2016 41
Figure 23: Leading companies in the Health & Wellness market by value, 2016 - Chocolate 42
Figure 24: Leading companies in the Health & Wellness market by value, 2016 - Gum 43
Figure 25: Leading companies in the Health & Wellness market by value, 2016 - Sugar Confectionery 43
Figure 26: Packaging share and growth analysis by package material, 2011-2021 44
Figure 27: Use of package material by markets (in pack units), 2016 45
Figure 28: Packaging share and growth analysis by pack type, 2011-2021 46
Figure 29: Use of pack type by markets (in pack units), 2016 47
Figure 30: Packaging share and growth analysis by closure type, 2011-2021 48
Figure 31: Use of closure type by markets (in pack units), 2016 49
Figure 32: Packaging share and growth analysis by primary outer type, 2011-2021 50
Figure 33: Use of primary outer type by markets (in pack units), 2016 51
Figure 34: Relative comparison of countries based on PEST analysis 52
Figure 35: Colombia’s GDP per capita, 2011-2016 55
Figure 36: Population growth in Colombia, 2011-2016 56
Figure 37: Consumer Price Index, Colombia, 2010-2016 57
Figure 38: Age Profile, Colombia, 2016 58
Figure 39: Consumption of Confectionery by gender, Colombia, 2016 59
Figure 40: Consumption of Confectionery by age, Colombia, 2016 60
Figure 41: Consumption of Confectionery by education, Colombia, 2016 61
Figure 42: Consumption of Confectionery by degree of urbanization, Colombia, 2016 62
Figure 43: About GlobalData 87

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