Country Profile: Confectionery Sector in Belgium
Summary
The Belgian Confectionery sector is led by the Chocolate market, while the Gum market is expected to register the fastest growth during 2016-2021, in value terms. Growing disposable income of Belgians and availability of high quality products at lower prices are the major factors driving growth in the sector. Hypermarkets & Supermarkets is the leading distribution channel of Confectionery products in the country. Flexible Packaging is the most commonly used package material, while Paper & Board is expected to register the fastest growth during 2016-2021. ‘Mondelez International, Inc’ and Ferrero are the leading market players in the sector.
GlobalData’s Country Profile report on the Confectionery sector in Belgium provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands , including growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
- Per capita consumption of Confectionery in Belgium is higher compared to the global and regional levels in 2016.
- Of the three markets, Chocolate was the largest in the Belgian Confectionery sector.
- Hypermarkets & Supermarkets was the leading distribution channel in the Belgian Confectionery sector, followed by Convenience Stores and Food & Drinks Specialists.
- Côte D`Or was the leading brand in the Belgian Confectionery sector.
- Flexible Packaging was the most commonly used package material in the Belgian Confectionery sector.
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
- 1. Report Scope 1
- 2. Executive summary 3
- 3. Belgium in the global and regional context 5
- 3.1. Belgium’s share in the Global and Western EuropeanConfectionery sector 5
- 3.2. Belgium compared to other leadingcountries in Western Europe 6
- 4. Market size analysis - Confectionery sector 7
- 4.1. Value and volume analysis - Confectionery sector in Belgium 7
- 4.2. Per capita consumption -Belgium compared to Western Europe and globally 8
- 4.3. Extent to which consumers are trading up/down 9
- 4.4. Value and volume analysisof markets in the Confectionery sector 10
- 4.5. Growth analysis by markets 11
- 5. Market and category analysis 12
- 5.1. Per capita consumption analysis by markets 12
- 5.2. Market analysis: Chocolate 13
- 5.3. Market analysis: Gum 16
- 5.4. Market analysis: Sugar Confectionery 18
- 6. Distribution analysis 21
- 6.1. Distribution channel share analysis: Confectionery 21
- 6.2. Distribution channel share analysis: Chocolate 22
- 6.3. Distribution channel share analysis: Gum 23
- 6.4. Distribution channel share analysis: Sugar Confectionery 24
- 7. Competitive landscape 25
- 7.1. Brand share analysis by sector 25
- 7.2. Brand share analysis by markets 30
- 7.3. Brand share analysis by category 37
- 7.3.1. Chocolate 37
- 7.3.2. Gum 41
- 7.4. Private label share analysis 42
- 8. Health& Wellness analysis 44
- 8.1. Market size analysis by Health & Wellness claims 44
- 8.2. Market shareanalysis - Health & Wellness product attributes 45
- 8.3. Market size analysis - Health & Wellness consumer benefits 47
- 8.4. Leading companies in Belgians Health & Wellness market 49
- 9. Packaging analysis 52
- 9.1. Packaging share and growth analysis by package material 52
- 9.2. Packaging share analysis by package material 53
- 9.3. Packaging share and growth analysis by pack type 54
- 9.4. Packaging share analysis by pack type 55
- 9.5. Packaging share and growth analysis by closure type 56
- 9.6. Packaging share analysis by closure type 57
- 9.7. Packaging share and growth analysis by primary outer type 58
- 9.8. Packaging share analysis by primary outer type 59
- 10. Macroeconomic analysis 60
- 10.1. GDP per Capita 63
- 10.2. Population and population growth 64
- 10.3. Consumer Price Index 65
- 10.4. Population breakdown by age 66
- 11. Consumergraphics 67
- 11.1. Consumption by Gender 67
- 11.2. Consumption by Age 68
- 11.3. Consumption by Education 69
- 11.4. Consumption by Urbanization 70
- 12. Methodology 71
- 13. Definitions 72
- 14. Appendix 83
- 15. About GlobalData 96
- 16. Disclaimer 97
- 17. Contact Us 98
- List of Tables
- Table 1: Volume share of Belgium in the global and Western Europe Confectionery sector, 2011-2021 5
- Table 2: Growth analysis by markets, 2016-2021 11
- Table 3: Value analysis of Chocolate market categories, 2011-2021 14
- Table 4: Volume analysis of Chocolate market by categories, 2011-2021 15
- Table 5: Value analysis of Gum market by categories, 2011-2021 17
- Table 6: Volume analysis of Gum market by categories, 2011-2021 17
- Table 7: Value analysis of Sugar Confectionery market by categories, 2011-2021 19
- Table 8: Volume analysis of Sugar Confectionery market by categories, 2011-2021 20
- Table 9: Brand Value and Volume - Confectionery sector, 2016 26
- Table 10: Brand Value and Volume - Chocolate market, 2016 31
- Table 11: Brand Value and Volume - Gum market, 2016 34
- Table 12: Brand Value and Volume - Sugar Confectionery market, 2016 35
- Table 13: Brand Value and Volume - Boxed Chocolate category 37
- Table 14: Brand Value and Volume - Chocolate Countlines category 38
- Table 15: Brand Value and Volume - Chocolate Straightlines category 38
- Table 16: Brand Value and Volume - Molded Bars category, 2016 39
- Table 17: Brand Value and Volume - Novelties category, 2016 40
- Table 18: Brand Value and Volume - Other Chocolate category, 2016 40
- Table 19: Brand Value and Volume - Bubble Gum category, 2016 41
- Table 20: Brand Value and Volume - Chewing Gum category, 2016 41
- Table 21: Consumption of Confectionery by gender and markets (Million Kg, 2016) 67
- Table 22: Consumption of Confectionery by age and markets (Million Kg, 2016) 68
- Table 23: Consumption of Confectionery by education and markets (Million Kg, 2016) 69
- Table 24: Consumption of Confectionery by degree ofurbanization and markets (Million Kg, 2016) 70
- Table 25: Market Definitions 72
- Table 26: Category Definitions 73
- Table 27: Channel Definitions 74
- Table 28: Health & Wellness: Product Attributes-Food Minus 75
- Table 29: Health & Wellness: Product Attributes - Free From 76
- Table 30: Health & Wellness: Product Attributes - Functional & Fortified 77
- Table 31: Health & Wellness: Product Attributes - Naturally Healthy 78
- Table 32: Health & Wellness: Product Attributes - Food Intolerance 79
- Table 33: Health & Wellness: Consumer Benefits - Health Management 80
- Table 34: Health & Wellness: Analysis by Consumer Benefits 81
- Table 35: Health & Wellness: Consumer Benefits - Performance 82
- Table 36: Market Value for Chocolate - by category (€ Million), 2011-2021 83
- Table 37: Market Value for Chocolate - by category (US$ Million), 2011-2021 84
- Table 38: Market Volume for Chocolate - by category (Million Kg), 2011-2021 85
- Table 39: Market Value for Gum - by category (€ Million), 2011-2021 85
- Table 40: Market Value for Gum - by category (US$ Million), 2011-2021 86
- Table 41: Market Volume for Gum - by category (Million Kg), 2011-2021 86
- Table 42: Market Value for Sugar Confectionery - by category (€ Million), 2011-2021 87
- Table 43: Market Value for Sugar Confectionery - by category (US$ Million) 2011-2021 88
- Table 44: Market Volume for Sugar Confectionery - by category (Million Kg) 2011-2021 89
- Table 45: Components of change - by Market, 2015-2016 90
- Table 46: Confectionery Sales Distribution in Belgium - by Markets (€ Million), 2016 90
- Table 47: Key Health & Wellness product attributes driving sales in Belgium(€Million) 91
- Table 48: Key Health & Wellness consumer benefits driving sales in Belgium(€Million) 91
- Table 49: Package Material (in Million pack units) 92
- Table 50: Pack Type (in Million pack units) 92
- Table 51: Closure Type (in Million pack units) 93
- Table 52: Primary Outer Type (in Million pack units) 93
- Table 53: Exchange Rates: (US$-€), 2011-2021 94
- Table 54: GDP Per Capita (€), 2011-2016 94
- Table 55: Population, 2011-2016 94
- Table 56: Consumer Price Index, 2011-2016 94
- Table 57: Age Profile (in Millions), 2016 95
- List of Figures
- Figure 1: Belgium compared to other top four countries in Western Europe - market size, growth, and competitive landscape 6
- Figure 2: Market size analysis by value and volume, Confectionery sector, 2011-2021 7
- Figure 3: Per capita consumption in Belgium compared to global and Western European average, 2011-2021 8
- Figure 4: Degree of trading up/down in the BelgianConfectionery sector, 2015-2016 9
- Figure 5: Value and volume growth analysis by markets, 2016-2021 10
- Figure 6: Per capita consumption (by markets) in Belgium compared to global and Western Europeanaverage, 2016 12
- Figure 7: Value and volume growth analysis, Chocolate market, 2011-2021 13
- Figure 8: Value and volume growth analysis, Gum market, 2011-2021 16
- Figure 9: Value and volume growth analysis, Sugar Confectionerymarket, 2011-2021 18
- Figure 10: Distribution channel share, Confectionery, 2011-2016 21
- Figure 11: Distribution channel share, Chocolate market, 2011-2016 22
- Figure 12: Distribution channel share, Gum market, 2011-2016 23
- Figure 13: Distribution channel share, Sugar Confectionery market, 2011-2016 24
- Figure 14: Leading brands in the BelgianConfectionery sector, value and volume share, 2016 25
- Figure 15: Leading brands in the Chocolate market, value and volume share, 2016 30
- Figure 16: Leading brands in the Gum market, value and volume share, 2016 33
- Figure 17: Leading brands in the Sugar Confectionery market, value and volume share, 2016 35
- Figure 18: Private label penetration by markets (value terms), 2016 42
- Figure 19: Growth analysis, private label and brands, (2011-2016) 43
- Figure 20: Value of Health & Wellness claims by market, US$ million, 2016-2021 44
- Figure 21: Value analysis by Health & Wellness product attributes, 2016 45
- Figure 22: Volume analysis by Health & Wellness product attributes, 2016 46
- Figure 23: Value analysis by Health & Wellness consumer benefits, 2016 47
- Figure 24: Volume analysis by Health & Wellness consumer benefits, 2016 48
- Figure 25: Leading companies in the Health & Wellness market by value, 2016 - Chocolate 49
- Figure 26: Leading companies in the Health & Wellness market by value, 2016 -Gum 50
- Figure 27: Leading companies in the Health & Wellness market by value, 2016 -Sugar Confectionery 51
- Figure 28: Packaging share and growth analysis by package material, 2011-2021 52
- Figure 29: Use of package material by markets (in pack units), 2016 53
- Figure 30: Packaging share and growth analysis by pack type, 2011-2021 54
- Figure 31: Use of pack type by markets (in pack units), 2016 55
- Figure 32: Packaging share and growth analysis by closure type, 2011-2021 56
- Figure 33: Use of closure type by markets (in pack units), 2016 57
- Figure 34: Packaging share and growth analysis by primary outer type, 2011-2021 58
- Figure 35: Use of primary outer type by markets (in pack units), 2016 59
- Figure 36: Relative comparison of countries based on PEST analysis 60
- Figure 37: Belgium’s GDP per capita, 2011-2016 63
- Figure 38: Population growth in Belgium, 2011-2016 64
- Figure 39: Consumer Price Index, Belgium, 2010-2016 65
- Figure 40: Age Profile, Belgium, 2016 66
- Figure 41:Consumption of Confectionery by Gender, Belgium, 2016 67
- Figure 42:Consumption of Confectionery by age, Belgium, 2016 68
- Figure 43:Consumption of Confectionery by education, Belgium, 2016 69
- Figure 44: Consumption of Confectionery by urbanization, Belgium, 2016 70
- Figure 45: About GlobalData 96
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