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Country Profile: Bakery & Cereals sector in Russia

Country Profile: Bakery & Cereals sector in Russia

Summary

Changing consumption patterns towards convenient products and busy lifestyles of consumers are aiding the growth of the Bakery & Cereals sector in Russia. Of the eleven markets, Bread & Rolls is the largest, while the ‘Cakes, Pastries & Sweet Pies’ market is forecast to register the fastest growth during forecast period (2016-2021). The Bakery & Cereals sector in the country is highly fragmented, with top five brands accounting for nearly one-tenth of the overall sales as on 2016, making it easier for new players to enter the sector. Food & Drinks Specialists is the leading channel for distribution of Bakery & Cereals products in the country.

GlobalData’s Country Profile report on the Bakery & Cereals sector in Russia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2011-2021
  • Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.
Scope
  • The Bakery & Cereals sector in Russia is forecast to grow at 4.8% CAGR in value terms during 2016-2021
  • Bread & Rolls is the largest market in value and volume terms in the New Zealand's Bakery & Cereals sector
  • Food & Drinks Specialists is the largest distribution channel, followed by Hypermarkets & Supermarkets and Convenience Stores
  • Private label penetration is highest in the Bread & Rolls market
  • Flexible Pacakging is the most commonly used packaging material in the Russian Bakery & Cereals sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 3
3. Russia in the global and regional context 5
3.1. Russia’s share in the Global and Eastern European Bakery & Cereals sector 5
3.2. Russia compared to other leading countries in Eastern Europe 6
4. Market size analysis - Bakery & Cereals sector 7
4.1. Value and volume analysis - Bakery & Cereals sector in Russia 7
4.2. Per capita consumption - Russia compared to Eastern Europe and globally 8
4.3. Value and volume analysis of markets in the Bakery & Cereals sector 9
4.4. Growth analysis by markets 10
5. Market and category analysis 11
5.1. Per capita consumption analysis by markets 11
5.2. Market analysis: Baking Ingredients 12
5.3. Market analysis: Baking Mixes 15
5.4. Market analysis: Bread & Rolls 18
5.5. Market analysis: Breakfast Cereals 20
5.6. Market analysis: Cakes Pastries & Sweet Pies 22
5.7. Market analysis: Cereal Bars 24
5.8. Market analysis: Cookies (Sweet Biscuits) 26
5.9. Market analysis: Dough Products 29
5.10. Market analysis: Energy Bars 31
5.11. Market analysis: Morning Goods 32
5.12. Market analysis: Savory Biscuits 34
6. Distribution analysis 36
6.1. Distribution channel share analysis: Bakery & Cereals 36
6.2. Distribution channel share analysis: Baking Ingredients 37
6.3. Distribution channel share analysis: Baking Mixes 38
6.4. Distribution channel share analysis: Bread & Rolls 39
6.5. Distribution channel share analysis: Breakfast Cereals 40
6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 41
6.7. Distribution channel share analysis: Cereals Bars 42
6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 43
6.9. Distribution channel share analysis: Dough Products 44
6.10. Distribution channel share analysis: Energy Bars 45
6.11. Distribution channel share analysis: Morning Goods 46
6.12. Distribution channel share analysis: Savory Biscuits 47
7. Competitive landscape 48
7.1. Brand share analysis by sector 48
7.2. Brand share analysis by markets 53
7.3. Brand share analysis by category 68
7.3.1. Baking Ingredients 68
7.3.2. Baking Mixes 70
7.3.3. Breakfast Cereals 73
7.3.4. Cereal Bars 75
7.3.5. Savory Biscuits 77
7.4. Private label share analysis 79
8. Health & Wellness analysis 81
8.1. Market size analysis by Health & Wellness claims 81
8.2. Market share analysis - Health & Wellness product attributes 82
8.3. Market size analysis - Health & Wellness consumer benefits 84
8.4. Leading companies in Russian Health & Wellness market 86
9. Packaging analysis 89
9.1. Packaging share and growth analysis by packaging material 89
9.2. Packaging share analysis by packaging material 90
9.3. Packaging share and growth analysis by container type 91
9.4. Packaging share analysis by container type 92
9.5. Packaging share and growth analysis by closure type 93
9.6. Packaging share analysis by closure type 94
9.7. Packaging share and growth analysis by outer type 95
9.8. Packaging share analysis by outer type 96
10. Macroeconomic analysis 97
10.1. GDP per Capita 100
10.2. Population and population growth 101
10.3. Consumer Price Index 102
10.4. Population breakdown by age 103
11. Consumergraphics 104
11.1. Consumption by Gender 104
11.2. Consumption by Age 105
11.3. Consumption by Education 106
11.4. Consumption by Urbanization 107
12. Methodology 108
13. Definitions 109
14. Appendix 123
15. About GlobalData 147
16. Disclaimer 148
17. Contact Us 149
List of Tables
Table 1: Growth analysis by markets, 2016-2021 10
Table 2: Value analysis of Baking Ingredients market by categories, 2011-2021 13
Table 3: Volume analysis of Baking Ingredients market by categories, 2011-2021 14
Table 4: Value analysis of Baking Mixes market by categories, 2011-2021 16
Table 5: Volume analysis of Baking Mixes market by categories, 2011-2021 17
Table 6: Value analysis by of Bread & Rolls market categories, 2011-2021 19
Table 7: Volume analysis of Bread & Rolls market by categories, 2011-2021 19
Table 8: Value analysis of Breakfast Cereals market by categories, 2011-2021 21
Table 9: Volume analysis of Breakfast Cereals market by categories, 2011-2021 21
Table 10: Value analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 23
Table 11: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 23
Table 12: Value analysis of Cereal Bars market by categories, 2011-2021 25
Table 13: Volume analysis of Cereal Bars market by categories, 2011-2021 25
Table 14: Value analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 27
Table 15: Volume analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 28
Table 16: Value analysis of Dough Products market by categories, 2011-2021 30
Table 17: Volume analysis of Dough Products market by categories, 2011-2021 30
Table 18: Value analysis of Morning Goods market by categories, 2011-2021 33
Table 19: Volume analysis of Morning Goods market by categories, 2011-2021 33
Table 20: Value analysis of Savory Biscuits market by categories, 2011-2021 35
Table 21: Volume analysis of Savory Biscuits market by categories, 2011-2021 35
Table 22: Brand Value and Volume - Bakery & Cereals sector 49
Table 23: Brand Value and Volume - Baking Ingredients market 53
Table 24: Brand Value and Volume - Baking Mixes market 54
Table 25: Brand Value and Volume - Bread & Rolls market 55
Table 26: Brand Value and Volume - Breakfast Cereals market 57
Table 27: Brand Value and Volume - Cakes, Pastries & Sweet Pies market 59
Table 28: Brand Value and Volume - Cereal Bars market 61
Table 29: Brand Value and Volume - Cookies (Sweet Biscuits) market 62
Table 30: Brand Value and Volume - Dough Products market 64
Table 31: Brand Value and Volume - Energy Bars market 65
Table 32: Brand Value and Volume - Morning Goods market 66
Table 33: Brand Value and Volume - Savory Biscuits market 67
Table 34: Brand Value and Volume - Baking Chocolate Chips & Morsels category 68
Table 35: Brand Value and Volume - Baking Powder/Soda category 68
Table 36: Brand Value and Volume - Cake Decorations & Icing category 68
Table 37: Brand Value and Volume - Cocoa-Baking category 69
Table 38: Brand Value and Volume - Corn & Potato Starch category 69
Table 39: Brand Value and Volume - Desiccated Coconut category 69
Table 40: Brand Value and Volume - Dry Yeast category 69
Table 41: Brand Value and Volume - Fruit Pectins and Glazed Fruit category 70
Table 42: Brand Value and Volume - Other Baking Ingredients category 70
Table 43: Brand Value and Volume - Bread Mixes category 70
Table 44: Brand Value and Volume - Brownie Mixes category 71
Table 45: Brand Value and Volume - Cake Mixes category 71
Table 46: Brand Value and Volume - Dessert Mixes category 71
Table 47: Brand Value and Volume - Muffin Mixes category 71
Table 48: Brand Value and Volume - Pancake Mixes category 72
Table 49: Brand Value and Volume - Rolls/Biscuit Mixes category 72
Table 50: Brand Value and Volume - Other Baking Mixes category 72
Table 51: Brand Value and Volume - Hot Cereals category 73
Table 52: Brand Value and Volume - Ready-to-Eat Cereals category 74
Table 53: Brand Value and Volume - Granola/Muesli/Yogurt Bars category 75
Table 54: Brand Value and Volume - Other Cereal Bars category 76
Table 55: Brand Value and Volume - Bread Substitutes category 77
Table 56: Brand Value and Volume - Cheese-Flavored Crackers category 77
Table 57: Brand Value and Volume - Plain Crackers category 77
Table 58: Brand Value and Volume - Other Crackers category 78
Table 59: Consumption of Bakery & Cereals by Gender and markets (Kg Million, 2016) 104
Table 60: Consumption of Bakery & Cereals by age and markets (Kg Million, 2016) 105
Table 61: Consumption of Bakery & Cereals by education and markets (Kg Million, 2016) 106
Table 62: Consumption of Bakery & Cereals by urbanization and markets (Kg Million, 2016) 107
Table 63: Market Definitions 109
Table 64: Category Definitions 110
Table 65: Category Definitions 111
Table 66: Category Definitions 112
Table 67: Category Definitions 113
Table 68: Channel Definitions 114
Table 69: Health & Wellness: Product Attributes-Food Minus 115
Table 70: Health & Wellness: Product Attributes - Free From 116
Table 71: Health & Wellness: Product Attributes - Functional & Fortified 117
Table 72: Health & Wellness: Product Attributes - Naturally Healthy 118
Table 73: Health & Wellness: Product Attributes - Food Intolerance 119
Table 74: Health & Wellness: Consumer Benefits - Health Management 120
Table 75: Health & Wellness: Analysis by Consumer Benefits 121
Table 76: Health & Wellness: Consumer Benefits - Performance 122
Table 77: Market Value for Baking Ingredients - by category (RUB Million) 2011-2021 123
Table 78: Market Value for Baking Mixes - by category (RUB Million) 2011-2021 124
Table 79: Market Value for Bread & Rolls - by category (RUB Million) 2011-2021 124
Table 80: Market Value for Breakfast Cereals - by category (RUB Million) 2011-2021 125
Table 81: Market Value for Cakes, Pastries & Sweet Pies - by category (RUB Million) 2011-2021 125
Table 82: Market Value for Cereal Bars - by category (RUB Million) 2011-2021 126
Table 83: Market Value for Cookies (Sweet Biscuits) - by category (RUB Million) 2011-2021 126
Table 84: Market Value for Dough Products - by category (RUB Million) 2011-2021 127
Table 85: Market Value for Energy Bars - by category (RUB Million) 2011-2021 127
Table 86: Market Value for Morning Goods - by category (RUB Million) 2011-2021 128
Table 87: Market Value for Savory Biscuits - by category (RUB Million) 2011-2021 128
Table 88: Market Value for Baking Ingredients - by category (US$ Million) 2011-2021 129
Table 89: Market Value for Baking Mixes - by category (US$ Million) 2011-2021 130
Table 90: Market Value for Bread & Rolls - by category (US$ Million) 2011-2021 130
Table 91: Market Value for Breakfast Cereals - by category (US$ Million) 2011-2021 131
Table 92: Market Value for Cakes, Pastries & Sweet Pies - by category (US$ Million) 2011-2021 131
Table 93: Market Value for Cereal Bars - by category (US$ Million) 2011-2021 132
Table 94: Market Value for Cookies (Sweet Biscuits) - by category (US$ Million) 2011-2021 132
Table 95: Market Value for Dough Products - by category (US$ Million) 2011-2021 133
Table 96: Market Value for Energy Bars - by category (US$ Million) 2011-2021 133
Table 97: Market Value for Morning Goods - by category (US$ Million) 2011-2021 133
Table 98: Market Value for Savory Biscuits - by category (US$ Million) 2011-2021 134
Table 99: Market Volume for Baking Ingredients - by category (Kg Million) 2011-2021 134
Table 100: Market Volume for Baking Mixes - by category (Kg Million) 2011-2021 135
Table 101: Market Volume for Bread & Rolls - by category (Kg Million) 2011-2021 136
Table 102: Market Volume for Breakfast Cereals - by category (Kg Million) 2011-2021 136
Table 103: Market Volume for Cakes, Pastries & Sweet Pies - by category (Kg Million) 2011-2021 137
Table 104: Market Volume for Cereal Bars - by category (Kg Million) 2011-2021 137
Table 105: Market Volume for Cookies (Sweet Biscuits) - by category (Kg Million) 2011-2021 138
Table 106: Market Volume for Dough Products - by category (Kg Million) 2011-2021 138
Table 107: Market Volume for Energy Bars - by category (Kg Million) 2011-2021 139
Table 108: Market Volume for Morning Goods - by category (Kg Million) 2011-2021 139
Table 109: Market Volume for Savory Biscuits - by category (Kg Million) 2011-2021 140
Table 110: Bakery & Cereals Sales Distribution in Russia- by Markets (RUB Million), 2016 140
Table 111: Key Health & Wellness product attributes driving sales in Russia (RUB Million) 142
Table 112: Key Health & Wellness consumer benefits driving sales in Russia (RUB Million) 142
Table 113: Packaging Material (in Million pack units) 143
Table 114: Container Type (in Million pack units) 143
Table 115: Closure Type (in Million pack units) 144
Table 116: Outer Type (in Million pack units) 144
Table 117: Exchange Rates: (US$-RUB), 2011-2021 145
Table 118: GDP Per Capita (RUB) 145
Table 119: Population 146
Table 120: Consumer Price Index 146
Table 121: Age Profile (Millions of Persons) 146
List of Figuress
Figure 1: Volume share of Russia in the global and Eastern European Bakery & Cereals sector, 2011-2021 5
Figure 2: Russia compared to other top four countries in Eastern Europe - market size, growth, and competitive landscape 6
Figure 3: Market size analysis by value and volume, Bakery & Cereals sector, 2011-2021 7
Figure 4: Per capita consumption in Russia compared to global and Eastern European average, 2011-2021 8
Figure 5: Value and volume growth analysis by markets, 2016-2021 9
Figure 6: Per capita consumption (by markets) in Russia compared to global and Eastern European average, 2016 11
Figure 7: Value and volume growth analysis, Baking Ingredients market, 2011-2021 12
Figure 8: Value and volume growth analysis, Baking Mixes market, 2011-2021 15
Figure 9: Value and volume growth analysis, Bread & Rolls market, 2011-2021 18
Figure 10: Value and volume growth analysis, Breakfast Cereals market, 2011-2021 20
Figure 11: Value and volume growth analysis, Cakes, Pastries & Sweet Pies market, 2011-2021 22
Figure 12: Value and volume growth analysis, Cereal Bars market, 2011-2021 24
Figure 13: Value and volume growth analysis, Cookies (Sweet Biscuits) market, 2011-2021 26
Figure 14: Value and volume growth analysis, Dough Products market, 2011-2021 29
Figure 15: Value and volume growth analysis, Energy Bars market, 2011-2021 31
Figure 16: Value and volume growth analysis, Morning Goods market, 2011-2021 32
Figure 17: Value and volume growth analysis, Savory Biscuits market, 2011-2021 34
Figure 18: Distribution channel share, Bakery & Cereals, 2011-2016 36
Figure 19: Distribution channel share, Baking Ingredients market, 2011-2016 37
Figure 20: Distribution channel share, Baking Mixes market, 2011-2016 38
Figure 21: Distribution channel share, Bread & Rolls market, 2011-2016 39
Figure 22: Distribution channel share, Breakfast Cereals market, 2011-2016 40
Figure 23: Distribution channel share, Cakes, Pastries & Sweet Pies market, 2011-2016 41
Figure 24: Distribution channel share, Cereal Bars market, 2011-2016 42
Figure 25: Distribution channel share, Cookies (Sweet Biscuits) market, 2011-2016 43
Figure 26: Distribution channel share, Dough Products market, 2011-2016 44
Figure 27: Distribution channel share, Energy Bars market, 2011-2016 45
Figure 28: Distribution channel share, Morning Goods market, 2011-2016 46
Figure 29: Distribution channel share, Savory Biscuits market, 2011-2016 47
Figure 30: Leading brands in the Russian Bakery & Cereals sector, value and volume share, 2016 48
Figure 31: Leading brands in the Baking Ingredients market, value and volume share, 2016 53
Figure 32: Leading brands in the Baking Mixes market, value and volume share, 2016 54
Figure 33: Leading brands in the Bread & Rolls market, value and volume share, 2016 55
Figure 34: Leading brands in the Breakfast Cereals market, value and volume share, 2016 57
Figure 35: Leading brands in the Cakes, Pastries & Sweet Pies market, value and volume share, 2016 59
Figure 36: Leading brands in the Cereal Bars market, value and volume share, 2016 61
Figure 37: Leading brands in the Cookies (Sweet Biscuits) market, value and volume share, 2016 62
Figure 38: Leading brands in the Dough Products market, value and volume share, 2016 64
Figure 39: Leading brands in the Energy Bars market, value and volume share, 2016 65
Figure 40: Leading brands in the Morning Goods market, value and volume share, 2016 66
Figure 41: Leading brands in the Savory Biscuits market, value and volume share, 2016 67
Figure 42: Private label penetration by markets (value terms), 2016 79
Figure 43: Growth analysis, private label and brands, (2011-2016) 80
Figure 44: Value of Health & Wellness claims by market, US$ million, 2016-2021 81
Figure 45: Value analysis by Health & Wellness product attributes, 2016 82
Figure 46: Value analysis by Health & Wellness product attributes, 2016 83
Figure 47: Value analysis by Health & Wellness consumer benefits, 2016 84
Figure 48: Volume analysis by Health & Wellness consumer benefits, 2016 85
Figure 49: Leading companies in the Health & Wellness market by value, 2016 - Breakfast Cereals 86
Figure 50: Leading companies in the Health & Wellness market by value, 2016 - Breakfast Cereals 86
Figure 51: Leading companies in the Health & Wellness market by value, 2016 -Cereals Bars 87
Figure 52: Leading companies in the Health & Wellness market by value, 2016 - Cereal Bars 87
Figure 53: Leading companies in the Health & Wellness market by value, 2016 - Energy Bars 88
Figure 54: Leading companies in the Health & Wellness market by value, 2016 - Savory Biscuits 88
Figure 55: Packaging share and growth analysis by packaging material, 2011-2021 89
Figure 56: Use of packaging material by markets (in pack units), 2016 90
Figure 57: Packaging share and growth analysis by container type, 2011-2021 91
Figure 58: Use of container type by markets (in pack units), 2016 92
Figure 59: Packaging share and growth analysis by closure type, 2011-2021 93
Figure 60: Use of closure type by markets (in pack units), 2016 94
Figure 61: Packaging share and growth analysis by outer type, 2011-2021 95
Figure 62: Use of outer type by markets (in pack units), 2016 96
Figure 63.1: Relative comparison of countries based on PEST analysis 97
Figure 63.2: Relative comparison of countries based on PEST analysis 98
Figure 63.3: Relative comparison of countries based on PEST analysis 99
Figure 64: Russia’s GDP per capita, 2011-2016 100
Figure 65: Population growth in Russia, 2011-2016 101
Figure 66: Consumer Price Index, Russia, 2010-2016 102
Figure 67: Age Profile, Russia, 2016 103
Figure 68: Consumption of Bakery & Cereals by Gender, Russia, 2016 104
Figure 69: Consumption of Bakery & Cereals by age, Russia, 2016 105
Figure 70: Consumption of Bakery & Cereals by education, Russia, 2016 106
Figure 71: Consumption of Bakery & Cereals by urbanization, Russia, 2016 107
Figure 72: About GlobalData 147

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