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Country Profile: Bakery & Cereals sector in Saudi Arabia

Country Profile: Bakery & Cereals sector in Saudi Arabia

Summary

The Saudi Arabian Bakery & Cereals sector accounted for a volume share of 17.9% of the regional (Asia-Pacific) market in 2016. A large young population base coupled with increasing demand for convenient and healthy food options are driving the demand for bakery & cereals products in the country. The sector is led by Bread & Rolls market in both value and volume terms while Cereal Bars is expected to be the fastest growing category during the forecast period (2016-2021). Artisanal Producers accounted for leading share in the sector. Food & Drinks Specialists is the leading distribution channel for bakery & cereals products in the country. Flexible Packaging is the most commonly used packaging material in the sector.

GlobalData’s Country Profile report on the Bakery & Cereals sector in Saudi Arabia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2011-2021
  • Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Breads & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.
Scope
  • The Saudi Arabian Bakery & Cereals sector accounted for a volume share of 17.9% of the regional (Middle East & Africa) market, in 2016.
  • The sector is expected to grow at a CAGR of 6.5% during 2016-2021.
  • Bread & Rolls is the largest market; Cereal Bars is expected to be the fastest growing market.
  • Food & Drinks Specialists is the leading channel for distribution.
  • Flexible Packaging is the most commonly used packaging material in the Saudi Arabian Bakery & Cereals sector.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 3
3. Saudi Arabia in the global and regional context 5
3.1. Saudi Arabia’s share in the Global and Middle East & African Bakery & Cereals sector 5
3.2. Saudi Arabia compared to other leading countries in Middle East & Africa 6
4. Market size analysis - Bakery & Cereals sector 7
4.1. Value and volume analysis - Bakery & Cereals sector in Saudi Arabia 7
4.2. Per capita consumption - Saudi Arabia compared to Middle East & Africa and globally 8
4.3. Value and volume analysis of markets in the Bakery & Cereals sector 9
4.4. Growth analysis by markets 10
5. Market and category analysis 11
5.1. Per capita consumption analysis by markets 11
5.2. Market analysis: Baking Ingredients 12
5.3. Market analysis: Baking Mixes 15
5.4. Market analysis: Bread & Rolls 18
5.5. Market analysis: Breakfast Cereals 20
5.6. Market analysis: Cakes Pastries & Sweet Pies 22
5.7. Market analysis: Cereal Bars 24
5.8. Market analysis: Cookies (Sweet Biscuits) 26
5.9. Market analysis: Dough Products 29
5.10. Market analysis: Energy Bars 31
5.11. Market analysis: Morning Goods 32
5.12. Market analysis: Savory Biscuits 34
6. Distribution analysis 36
6.1. Distribution channel share analysis: Bakery & Cereals 36
6.2. Distribution channel share analysis: Baking Ingredients 37
6.3. Distribution channel share analysis: Baking Mixes 38
6.4. Distribution channel share analysis: Bread & Rolls 39
6.5. Distribution channel share analysis: Breakfast Cereals 40
6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 41
6.7. Distribution channel share analysis: Cereals Bars 42
6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 43
6.9. Distribution channel share analysis: Dough Products 44
6.10. Distribution channel share analysis: Energy Bars 45
6.11. Distribution channel share analysis: Morning Goods 46
6.12. Distribution channel share analysis: Savory Biscuits 47
7. Competitive landscape 48
7.1. Brand share analysis by sector 48
7.2. Brand share analysis by markets 52
7.3. Brand share analysis by category 64
7.3.1. Baking Ingredients 64
7.3.2. Baking Mixes 67
7.3.3. Breakfast Cereals 69
7.3.4. Cereal Bars 70
7.3.5. Savory Biscuits 71
7.4. Private label share analysis 73
8. Health & Wellness analysis 75
8.1. Market size analysis by Health & Wellness claims 75
8.2. Market share analysis - Health & Wellness product attributes 76
8.3. Market size analysis - Health & Wellness consumer benefits 78
8.4. Leading companies in Saudi Arabian Health & Wellness market 80
9. Packaging analysis 81
9.1. Packaging share and growth analysis by packaging material 81
9.2. Packaging share analysis by packaging material 82
9.3. Packaging share and growth analysis by container type 83
9.4. Packaging share analysis by container type 84
9.5. Packaging share and growth analysis by closure type 85
9.6. Packaging share analysis by closure type 86
9.7. Packaging share and growth analysis by outer type 87
9.8. Packaging share analysis by outer type 88
10. Macroeconomic analysis 89
10.1. GDP per Capita 92
10.2. Population and population growth 93
10.3. Consumer Price Index 94
10.4. Population breakdown by age 95
11. Consumergraphics 96
11.1. Consumption by Gender 96
11.2. Consumption by Age 97
11.3. Consumption by Education 98
11.4. Consumption by Urbanization 99
12. Methodology 100
13. Definitions 101
14. Appendix 115
15. About GlobalData 143
16. Disclaimer 144
17. Contact Us 145
List of Tables
Table 1: Volume share of Saudi Arabia in the global and Asia-Pacific Bakery & Cereals sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 10
Table 3: Value analysis of Baking Ingredients market by categories, 2011-2021 13
Table 4: Volume analysis of Baking Ingredients market by categories, 2011-2021 14
Table 5: Value analysis of Baking Mixes market by categories, 2011-2021 16
Table 6: Volume analysis of Baking Mixes market by categories, 2011-2021 17
Table 7: Value analysis by of Bread & Rolls market categories, 2011-2021 19
Table 8: Volume analysis of Bread & Rolls market by categories, 2011-2021 19
Table 9: Value analysis of Breakfast Cereals market by categories, 2011-2021 21
Table 10: Volume analysis of Breakfast Cereals market by categories, 2011-2021 21
Table 11: Value analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 23
Table 12: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 23
Table 13: Value analysis of Cereal Bars market by categories, 2011-2021 25
Table 14: Volume analysis of Cereal Bars market by categories, 2011-2021 25
Table 15: Value analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 27
Table 16: Volume analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 28
Table 17: Value analysis of Dough Products market by categories, 2011-2021 30
Table 18: Volume analysis of Dough Products market by categories, 2011-2021 30
Table 19: Value analysis of Morning Goods market by categories, 2011-2021 33
Table 20: Volume analysis of Morning Goods market by categories, 2011-2021 33
Table 21: Value analysis of Savory Biscuits market by categories, 2011-2021 35
Table 22: Volume analysis of Savory Biscuits market by categories, 2011-2021 35
Table 23: Brand Value and Volume - Bakery & Cereals sector 49
Table 24: Brand Value and Volume - Baking Ingredients market 52
Table 25: Brand Value and Volume - Baking Mixes market 53
Table 26: Brand Value and Volume - Bread & Rolls market 54
Table 27: Brand Value and Volume - Breakfast Cereals market 56
Table 28: Brand Value and Volume - Cakes, Pastries & Sweet Pies market 57
Table 29: Brand Value and Volume - Cereal Bars market 58
Table 30: Brand Value and Volume - Cookies (Sweet Biscuits) market 59
Table 31: Brand Value and Volume - Dough Products market 61
Table 32: Brand Value and Volume - Morning Goods market 62
Table 33: Brand Value and Volume - Savory Biscuits market 63
Table 34: Brand Value and Volume - Baking Chocolate Chips & Morsels category 64
Table 35: Brand Value and Volume - Baking Powder/Soda category 64
Table 36: Brand Value and Volume - Cake Decorations & Icing category 65
Table 37: Brand Value and Volume - Cocoa-Baking category 65
Table 38: Brand Value and Volume - Corn & Potato Starch category 65
Table 39: Brand Value and Volume - Desiccated Coconut category 65
Table 40: Brand Value and Volume - Dry Yeast category 66
Table 41: Brand Value and Volume - Fruit Pectins and Glazed Fruit category 66
Table 42: Brand Value and Volume - Non-Chocolate Baking Chips category 66
Table 43: Brand Value and Volume - Other Baking Ingredients category 66
Table 44: Brand Value and Volume - Bread Mixes category 67
Table 45: Brand Value and Volume - Brownie Mixes category 67
Table 46: Brand Value and Volume - Cake Mixes category 67
Table 47: Brand Value and Volume - Dessert Mixes category 67
Table 48: Brand Value and Volume - Muffin Mixes category 68
Table 49: Brand Value and Volume - Pancake Mixes category 68
Table 50: Brand Value and Volume - Rolls/Biscuit Mixes category 68
Table 51: Brand Value and Volume - Other Baking Mixes category 68
Table 52: Brand Value and Volume - Hot Cereals category 69
Table 53: Brand Value and Volume - Ready-to-Eat Cereals category 69
Table 54: Brand Value and Volume - Granola/Muesli/Yogurt Bars category 70
Table 55: Brand Value and Volume - Other Cereal Bars category 70
Table 56: Brand Value and Volume - Bread Substitutes category 71
Table 57: Brand Value and Volume - Cheese-Flavored Crackers category 71
Table 58: Brand Value and Volume - Plain Crackers category 71
Table 59: Brand Value and Volume - Other Crackers category 72
Table 60: Consumption of Bakery & Cereals by Gender and markets (Kg Million, 2016) 96
Table 61: Consumption of Bakery & Cereals by age and markets (Kg Million, 2016) 97
Table 62: Consumption of Bakery & Cereals by education and markets (Kg Million, 2016) 98
Table 63 Consumption of Bakery & Cereals by urbanization and markets (Kg Million, 2016) 99
Table 64: Market Definitions 101
Table 65: Category Definitions 102
Table 66: Category Definitions 103
Table 67: Category Definitions 104
Table 68: Category Definitions 105
Table 69: Channel Definitions 106
Table 70: Health & Wellness: Product Attributes-Food Minus 107
Table 71: Health & Wellness: Product Attributes - Free From 108
Table 72: Health & Wellness: Product Attributes - Functional & Fortified 109
Table 73: Health & Wellness: Product Attributes - Naturally Healthy 110
Table 74: Health & Wellness: Product Attributes - Food Intolerance 111
Table 75: Health & Wellness: Consumer Benefits - Health Management 112
Table 76: Health & Wellness: Analysis by Consumer Benefits 113
Table 77: Health & Wellness: Consumer Benefits - Performance 114
Table 78: Market Value for Baking Ingredients - by category (SR Million) 2011-2021 115
Table 79: Market Value for Baking Mixes - by category (SR Million) 2011-2021 116
Table 80: Market Value for Bread & Rolls - by category (SR Million) 2011-2021 116
Table 81: Market Value for Breakfast Cereals - by category (SR Million) 2011-2021 117
Table 82: Market Value for Cakes, Pastries & Sweet Pies - by category (SR Million) 2011-2021 117
Table 83: Market Value for Cereal Bars - by category (SR Million) 2011-2021 118
Table 84: Market Value for Cookies (Sweet Biscuits) - by category (SR Million) 2011-2021 119
Table 85: Market Value for Dough Products - by category (SR Million) 2011-2021 120
Table 86: Market Value for Energy Bars - by category (SR Million) 2011-2021 120
Table 87: Market Value for Morning Goods - by category (SR Million) 2011-2021 120
Table 88: Market Value for Savory Biscuits - by category (SR Million) 2011-2021 121
Table 89: Market Value for Baking Ingredients - by category (US$ Million) 2011-2021 122
Table 90: Market Value for Baking Mixes - by category (US$ Million) 2011-2021 123
Table 91: Market Value for Bread & Rolls - by category (US$ Million) 2011-2021 124
Table 92: Market Value for Breakfast Cereals - by category (US$ Million) 2011-2021 124
Table 93: Market Value for Cakes, Pastries & Sweet Pies - by category (US$ Million) 2011-2021 125
Table 94: Market Value for Cereal Bars - by category (US$ Million) 2011-2021 125
Table 95: Market Value for Cookies (Sweet Biscuits) - by category (US$ Million) 2011-2021 126
Table 96: Market Value for Dough Products - by category (US$ Million) 2011-2021 127
Table 97: Market Value for Energy Bars - by category (US$ Million) 2011-2021 127
Table 98: Market Value for Morning Goods - by category (US$ Million) 2011-2021 127
Table 99: Market Value for Savory Biscuits - by category (US$ Million) 2011-2021 128
Table 100: Market Volume for Baking Ingredients - by category (Kg Million) 2011-2021 129
Table 101: Market Volume for Baking Mixes - by category (Kg Million) 2011-2021 130
Table 102: Market Volume for Bread & Rolls - by category (Kg Million) 2011-2021 130
Table 103: Market Volume for Breakfast Cereals - by category (Kg Million) 2011-2021 131
Table 104: Market Volume for Cakes, Pastries & Sweet Pies - by category (Kg Million) 2011-2021 131
Table 105: Market Volume for Cereal Bars - by category (Kg Million) 2011-2021 132
Table 106: Market Volume for Cookies (Sweet Biscuits) - by category (Kg Million) 2011-2021 133
Table 107: Market Volume for Dough Products - by category (Kg Million) 2011-2021 133
Table 108: Market Volume for Energy Bars - by category (Kg Million) 2011-2021 134
Table 109: Market Volume for Morning Goods - by category (Kg Million) 2011-2021 134
Table 110: Market Volume for Savory Biscuits - by category (Kg Million) 2011-2021 135
Table 111: Bakery & Cereals Sales Distribution in Saudi Arabia- by Markets (SR Million), 2016 136
Table 112: Packaging Material (in Million pack units) 137
Table 113: Container Type (in Million pack units) 138
Table 114: Closure Type (in Million pack units) 139
Table 115: Outer Type (in Million pack units) 139
Table 116: Key Health & Wellness product attributes driving sales in Saudi Arabia (SR Million) 140
Table 117: Key Health & Wellness consumer benefits driving sales in Saudi Arabia (SR Million) 140
Table 118: Exchange Rates: (US$-SR), 2011-2021 141
Table 119: GDP Per Capita (SR) 141
Table 120: Population 142
Table 121: Consumer Price Index 142
Table 122: Age Profile (Millions of Persons) 142
List of Figuress
Figure 1: Saudi Arabia compared to other top four countries in Middle East & Africa - market size, growth, and competitive landscape 6
Figure 2: Market size analysis by value and volume, Bakery & Cereals sector, 2011-2021 7
Figure 3: Per capita consumption in Saudi Arabia compared to global and Middle East & Africa average, 2011-2021 8
Figure 4: Value and volume growth analysis by markets, 2016-2021 9
Figure 5: Per capita consumption (by markets) in Saudi Arabia compared to global and Middle East & African average, 2016 11
Figure 6: Value and volume growth analysis, Baking Ingredients market, 2011-2021 12
Figure 7: Value and volume growth analysis, Baking Mixes market, 2011-2021 15
Figure 8: Value and volume growth analysis, Bread & Rolls market, 2011-2021 18
Figure 9: Value and volume growth analysis, Breakfast Cereals market, 2011-2021 20
Figure 10: Value and volume growth analysis, Cakes, Pastries & Sweet Pies market, 2011-2021 22
Figure 11: Value and volume growth analysis, Cereal Bars market, 2011-2021 24
Figure 12: Value and volume growth analysis, Cookies (Sweet Biscuits) market, 2011-2021 26
Figure 13: Value and volume growth analysis, Dough Products market, 2011-2021 29
Figure 14: Value and volume growth analysis, Energy Bars market, 2011-2021 31
Figure 15: Value and volume growth analysis, Morning Goods market, 2011-2021 32
Figure 16: Value and volume growth analysis, Savory Biscuits market, 2011-2021 34
Figure 17: Distribution channel share, Bakery & Cereals, 2011-2016 36
Figure 18: Distribution channel share, Baking Ingredients market, 2011-2016 37
Figure 19: Distribution channel share, Baking Mixes market, 2011-2016 38
Figure 20: Distribution channel share, Bread & Rolls market, 2011-2016 39
Figure 21: Distribution channel share, Breakfast Cereals market, 2011-2016 40
Figure 22: Distribution channel share, Cakes, Pastries & Sweet Pies market, 2011-2016 41
Figure 23: Distribution channel share, Cereal Bars market, 2011-2016 42
Figure 24: Distribution channel share, Cookies (Sweet Biscuits) market, 2011-2016 43
Figure 25: Distribution channel share, Dough Products market, 2011-2016 44
Figure 26: Distribution channel share, Energy Bars market, 2011-2016 45
Figure 27: Distribution channel share, Morning Goods market, 2011-2016 46
Figure 28: Distribution channel share, Savory Biscuits market, 2011-2016 47
Figure 29: Leading brands in the Saudi Arabian Bakery & Cereals sector, value and volume share, 2016 48
Figure 30: Leading brands in the Baking Ingredients market, value and volume share, 2016 52
Figure 31: Leading brands in the Baking Mixes market, value and volume share, 2016 53
Figure 32: Leading brands in the Bread & Rolls market, value and volume share, 2016 54
Figure 33: Leading brands in the Breakfast Cereals market, value and volume share, 2016 56
Figure 34: Leading brands in the Cakes, Pastries & Sweet Pies market, value and volume share, 2016 57
Figure 35: Leading brands in the Cereal Bars market, value and volume share, 2016 58
Figure 36: Leading brands in the Cookies (Sweet Biscuits) market, value and volume share, 2016 59
Figure 37: Leading brands in the Dough Products market, value and volume share, 2016 61
Figure 38: Leading brands in the Morning Goods market, value and volume share, 2016 62
Figure 39: Leading brands in the Savory Biscuits market, value and volume share, 2016 63
Figure 40: Private label penetration by markets (value terms), 2016 73
Figure 41: Growth analysis, private label and brands, (2011-2016) 74
Figure 42: Value of Health & Wellness claims by market, US$ million, 2016-2021 75
Figure 43: Value analysis by Health & Wellness product attributes, 2016 76
Figure 44: Volume analysis by Health & Wellness product attributes, 2016 77
Figure 45: Value analysis by Health & Wellness consumer benefits, 2016 78
Figure 46: Volume analysis by Health & Wellness consumer benefits, 2016 79
Figure 47: Leading companies in the Health & Wellness market by value, 2016 - Breakfast Cereals 80
Figure 48: Packaging share and growth analysis by packaging material, 2011-2021 81
Figure 49: Use of packaging material by markets (in pack units), 2016 82
Figure 50: Packaging share and growth analysis by container type, 2011-2021 83
Figure 51: Use of container type by markets (in pack units), 2016 84
Figure 52: Packaging share and growth analysis by closure type, 2011-2021 85
Figure 53: Use of closure type by markets (in pack units), 2016 86
Figure 54: Packaging share and growth analysis by outer type, 2011-2021 87
Figure 55: Use of outer type by markets (in pack units), 2016 88
Figure 56: Relative comparison of countries based on PEST analysis 89
Figure 57: Saudi Arabia’s GDP per capita, 2011-2016 92
Figure 58: Population growth in Saudi Arabia, 2011-2016 93
Figure 59: Consumer Price Index, Saudi Arabia, 2010-2016 94
Figure 60: Age Profile, Saudi Arabia, 2016 95
Figure 61: Consumption of Bakery & Cereals by Gender, Saudi Arabia, 2016 96
Figure 62: Consumption of Bakery & Cereals by age, Saudi Arabia, 2016 97
Figure 63: Consumption of Bakery & Cereals by education, Saudi Arabia, 2016 98
Figure 64: Consumption of Bakery & Cereals by urbanization, Saudi Arabia, 2016 99
Figure 65: About GlobalData 143

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