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Country Profile: Bakery & Cereals sector in Portugal

Country Profile: Bakery & Cereals sector in Portugal

Summary

The Bakery & Cereals sector in Portugal is driven by rising disposable income of consumers and increasing demand for convenience food options in the country. Of the eleven markets, Bread & Rolls is the largest in both value and volume terms and is also forecast to register the fastest growth during 2016-2021. Food & Drinks Specialists is the leading channel for the distribution of bakery and cereals in the country. Flexible Packaging is the most commonly used packaging material in the sector. Dan Cake, Mondelez International, and Bahlsen are the leading market players in the Portuguese Bakery & Cereals sector.

GlobalData’s Country Profile report on the Bakery & Cereals sector in Portugal provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2011-2021
  • Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.
Scope
  • The Bakery & Cereals sector in Portugal is forecast to grow at 3.1% CAGR in value terms during 2016-2021
  • The Bread & Rolls market is forecast to register the fastest growth during 2016-2021
  • Food & Drinks Specialists is the largest distribution channel, followed by Hypermarkets & Supermarkets and Convenience Stores
  • Maizena is the leading brand in the Portuguese Baking Ingredients market
  • Flexible Packaging is the most commonly used packaging material in the Portuguese Bakery & Cereals sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 3
3. Portugal in the global and regional context 5
3.1. Portugal’s share in the Global and Western European Bakery & Cereals sector 5
3.2. Portugal compared to other leading countries in Western Europe 6
4. Market size analysis - Bakery & Cereals sector 7
4.1. Value and volume analysis - Bakery & Cereals sector in Portugal 7
4.2. Per capita consumption - Portugal compared to Western Europe and globally 8
4.3. Value and volume analysis of markets in the Bakery & Cereals sector 9
4.4. Growth analysis by markets 10
5. Market and category analysis 11
5.1. Per capita consumption analysis by markets 11
5.2. Market analysis: Baking Ingredients 12
5.3. Market analysis: Baking Mixes 15
5.4. Market analysis: Bread & Rolls 18
5.5. Market analysis: Breakfast Cereals 20
5.6. Market analysis: Cakes Pastries & Sweet Pies 22
5.7. Market analysis: Cereal Bars 24
5.8. Market analysis: Cookies (Sweet Biscuits) 26
5.9. Market analysis: Dough Products 29
5.10. Market analysis: Energy Bars 31
5.11. Market analysis: Morning Goods 32
5.12. Market analysis: Savory Biscuits 34
6. Distribution analysis 36
6.1. Distribution channel share analysis: Bakery & Cereals 36
6.2. Distribution channel share analysis: Baking Ingredients 37
6.3. Distribution channel share analysis: Baking Mixes 38
6.4. Distribution channel share analysis: Bread & Rolls 39
6.5. Distribution channel share analysis: Breakfast Cereals 40
6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 41
6.7. Distribution channel share analysis: Cereals Bars 42
6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 43
6.9. Distribution channel share analysis: Dough Products 44
6.10. Distribution channel share analysis: Energy Bars 45
6.11. Distribution channel share analysis: Morning Goods 46
6.12. Distribution channel share analysis: Savory Biscuits 47
7. Competitive landscape 48
7.1. Brand share analysis by sector 48
7.2. Brand share analysis by markets 52
7.3. Brand share analysis by category 66
7.3.1. Baking Ingredients 66
7.3.2. Baking Mixes 69
7.3.3. Breakfast Cereals 71
7.3.4. Cereal Bars 73
7.3.5. Savory Biscuits 74
7.4. Private label share analysis 76
8. Health & Wellness analysis 78
8.1. Market size analysis by Health & Wellness claims 78
8.2. Market share analysis - Health & Wellness product attributes 79
8.3. Market size analysis - Health & Wellness consumer benefits 81
8.4. Leading companies in Portuguese Health & Wellness market 83
9. Packaging analysis 85
9.1. Packaging share and growth analysis by packaging material 85
9.2. Packaging share analysis by packaging material 86
9.3. Packaging share and growth analysis by container type 87
9.4. Packaging share analysis by container type 88
9.5. Packaging share and growth analysis by closure type 89
9.6. Packaging share analysis by closure type 90
9.7. Packaging share and growth analysis by outer type 91
9.8. Packaging share analysis by outer type 92
10. Macroeconomic analysis 93
10.1. GDP per Capita 96
10.2. Population and population growth 97
10.3. Consumer Price Index 98
10.4. Population breakdown by age 99
11. Consumergraphics 100
11.1. Consumption by Gender 100
11.2. Consumption by Age 102
11.3. Consumption by Education 103
11.4. Consumption by Urbanization 104
12. Methodology 105
13. Definitions 106
14. Appendix 120
15. About GlobalData 144
16. Disclaimer 145
17. Contact Us 146
List of Tables
Table 1: Volume share of Portugal in the global and Western Europe Bakery & Cereals sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 10
Table 3: Value analysis of Baking Ingredients market by categories, 2011-2021 13
Table 4: Volume analysis of Baking Ingredients market by categories, 2011-2021 14
Table 5: Value analysis of Baking Mixes market by categories, 2011-2021 16
Table 6: Volume analysis of Baking Mixes market by categories, 2011-2021 17
Table 7: Value analysis by of Bread & Rolls market categories, 2011-2021 19
Table 8: Volume analysis of Bread & Rolls market by categories, 2011-2021 19
Table 9: Value analysis of Breakfast Cereals market by categories, 2011-2021 21
Table 10: Volume analysis of Breakfast Cereals market by categories, 2011-2021 21
Table 11: Value analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 23
Table 12: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 23
Table 13: Value analysis of Cereal Bars market by categories, 2011-2021 25
Table 14: Volume analysis of Cereal Bars market by categories, 2011-2021 25
Table 15: Value analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 27
Table 16: Volume analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 28
Table 17: Value analysis of Dough Products market by categories, 2011-2021 30
Table 18: Volume analysis of Dough Products market by categories, 2011-2021 30
Table 19: Value analysis of Morning Goods market by categories, 2011-2021 33
Table 20: Volume analysis of Morning Goods market by categories, 2011-2021 33
Table 21: Value analysis of Savory Biscuits market by categories, 2011-2021 35
Table 22: Volume analysis of Savory Biscuits market by categories, 2011-2021 35
Table 23: Brand Value and Volume - Bakery & Cereals sector 49
Table 24: Brand Value and Volume - Baking Ingredients market 52
Table 25: Brand Value and Volume - Baking Mixes market 53
Table 26: Brand Value and Volume - Bread & Rolls market 54
Table 27: Brand Value and Volume - Breakfast Cereals market 55
Table 28: Brand Value and Volume - Cakes, Pastries & Sweet Pies market 57
Table 29: Brand Value and Volume - Cereal Bars market 58
Table 30: Brand Value and Volume - Cookies (Sweet Biscuits) market 59
Table 31: Brand Value and Volume - Dough Products market 61
Table 32: Brand Value and Volume - Energy Bars market 62
Table 33: Brand Value and Volume - Morning Goods market 63
Table 34: Brand Value and Volume - Savory Biscuits market 64
Table 35: Brand Value and Volume - Baking Chocolate Chips & Morsels category 66
Table 36: Brand Value and Volume - Baking Powder/Soda category 66
Table 37: Brand Value and Volume - Cake Decorations & Icing category 66
Table 38: Brand Value and Volume - Cocoa-Baking category 67
Table 39: Brand Value and Volume - Corn & Potato Starch category 67
Table 40: Brand Value and Volume - Desiccated Coconut category 67
Table 41: Brand Value and Volume - Dry Yeast category 67
Table 42: Brand Value and Volume - Fruit Pectins and Glazed Fruit category 68
Table 43: Brand Value and Volume - Non-Chocolate Baking Chips category 68
Table 44: Brand Value and Volume - Other Baking Ingredients category 68
Table 45: Brand Value and Volume - Bread Mixes category 69
Table 46: Brand Value and Volume - Brownie Mixes category 69
Table 47: Brand Value and Volume - Cake Mixes category 69
Table 48: Brand Value and Volume - Dessert Mixes category 69
Table 49: Brand Value and Volume - Muffin Mixes category 70
Table 50: Brand Value and Volume - Pancake Mixes category 70
Table 51: Brand Value and Volume - Rolls/Biscuit Mixes category 70
Table 52: Brand Value and Volume - Other Baking Mixes category 70
Table 53: Brand Value and Volume - Hot Cereals category 71
Table 54: Brand Value and Volume - Ready-to-Eat Cereals category 71
Table 55: Brand Value and Volume - Granola/Muesli/Yogurt Bars category 73
Table 56: Brand Value and Volume - Other Cereal Bars category 73
Table 57: Brand Value and Volume - Bread Substitutes category 74
Table 58: Brand Value and Volume - Cheese-Flavored Crackers category 74
Table 59: Brand Value and Volume - Plain Crackers category 74
Table 60: Brand Value and Volume - Other Crackers category 75
Table 61: Consumption of Bakery & Cereals by Gender and markets (Kg Million, 2016) 100
Table 62: Consumption of Bakery & Cereals by age and markets (Kg Million, 2016) 102
Table 63: Consumption of Bakery & Cereals by education and markets (Kg Million, 2016) 103
Table 64 Consumption of Bakery & Cereals by urbanization and markets (Kg Million, 2016) 104
Table 65: Market Definitions 106
Table 66: Category Definitions 107
Table 67: Category Definitions 108
Table 68: Category Definitions 109
Table 69: Category Definitions 110
Table 70: Channel Definitions 111
Table 71: Health & Wellness: Product Attributes-Food Minus 112
Table 72: Health & Wellness: Product Attributes - Free From 113
Table 73: Health & Wellness: Product Attributes - Functional & Fortified 114
Table 74: Health & Wellness: Product Attributes - Naturally Healthy 115
Table 75: Health & Wellness: Product Attributes - Food Intolerance 116
Table 76: Health & Wellness: Consumer Benefits - Health Management 117
Table 77: Health & Wellness: Analysis by Consumer Benefits 118
Table 78: Health & Wellness: Consumer Benefits - Performance 119
Table 79: Market Value for Baking Ingredients - by category (€ Million) 2011-2021 120
Table 80: Market Value for Baking Mixes - by category (€ Million) 2011-2021 121
Table 81: Market Value for Bread & Rolls - by category (€ Million) 2011-2021 121
Table 82: Market Value for Breakfast Cereals - by category (€ Million) 2011-2021 122
Table 83: Market Value for Cakes, Pastries & Sweet Pies - by category (€ Million) 2011-2021 122
Table 84: Market Value for Cereal Bars - by category (€ Million) 2011-2021 123
Table 85: Market Value for Cookies (Sweet Biscuits) - by category (€ Million) 2011-2021 123
Table 86: Market Value for Dough Products - by category (€ Million) 2011-2021 124
Table 87: Market Value for Energy Bars - by category (€ Million) 2011-2021 124
Table 88: Market Value for Savory Biscuits - by category (€ Million) 2011-2021 125
Table 89: Market Value for Baking Ingredients - by category (US$ Million) 2011-2021 125
Table 90: Market Value for Baking Mixes - by category (US$ Million) 2011-2021 126
Table 91: Market Value for Bread & Rolls - by category (US$ Million) 2011-2021 127
Table 92: Market Value for Breakfast Cereals - by category (US$ Million) 2011-2021 128
Table 93: Market Value for Cakes, Pastries & Sweet Pies - by category (US$ Million) 2011-2021 128
Table 94: Market Value for Cereal Bars - by category (US$ Million) 2011-2021 129
Table 95: Market Value for Cookies (Sweet Biscuits) - by category (US$ Million) 2011-2021 129
Table 96: Market Value for Dough Products - by category (US$ Million) 2011-2021 130
Table 97: Market Value for Energy Bars - by category (US$ Million) 2011-2021 130
Table 98: Market Value for Morning Goods - by category (US$ Million) 2011-2021 130
Table 99: Market Value for Savory Biscuits - by category (US$ Million) 2011-2021 131
Table 100: Market Volume for Baking Ingredients - by category (Kg Million) 2011-2021 131
Table 101: Market Volume for Baking Mixes - by category (Kg Million) 2011-2021 132
Table 102: Market Volume for Bread & Rolls - by category (Kg Million) 2011-2021 132
Table 103: Market Volume for Breakfast Cereals - by category (Kg Million) 2011-2021 133
Table 104: Market Volume for Cakes, Pastries & Sweet Pies - by category (Kg Million) 2011-2021 134
Table 105: Market Volume for Cereal Bars - by category (Kg Million) 2011-2021 134
Table 106: Market Volume for Cookies (Sweet Biscuits) - by category (Kg Million) 2011-2021 135
Table 107: Market Volume for Dough Products - by category (Kg Million) 2011-2021 135
Table 108: Market Volume for Energy Bars - by category (Kg Million) 2011-2021 136
Table 109: Market Volume for Morning Goods - by category (Kg Million) 2011-2021 136
Table 110: Market Volume for Savory Biscuits - by category (Kg Million) 2011-2021 136
Table 111: Components of change- by Market 137
Table 112: Bakery & Cereals Sales Distribution in Portugal- by Markets (€ Million), 2016 138
Table 113: Packaging Material (in Million pack units) 139
Table 114: Container Type (in Million pack units) 139
Table 115: Closure Type (in Million pack units) 140
Table 116: Outer Type (in Million pack units) 140
Table 117: Key Health & Wellness product attributes driving sales in Portugal (€ Million) 141
Table 118: Key Health & Wellness consumer benefits driving sales in Portugal (€ Million) 141
Table 119: Exchange Rates: (US$-€), 2011-2021 142
Table 120: GDP Per Capita (€) 142
Table 121: Population 142
Table 122: Consumer Price Index 142
Table 123: Age Profile (Millions of Persons) 143
List of Figuress
Figure 1: Portugal compared to other top four countries in Western Europe - market size, growth, and competitive landscape 6
Figure 2: Market size analysis by value and volume, Bakery & Cereals sector, 2011-2021 7
Figure 3: Per capita consumption in Portugal compared to global and Western European average, 2011-2021 8
Figure 4: Value and volume growth analysis by markets, 2016-2021 9
Figure 5: Per capita consumption (by markets) in Portugal compared to global and Western European average, 2016 11
Figure 6: Value and volume growth analysis, Baking Ingredients market, 2011-2021 12
Figure 7: Value and volume growth analysis, Baking Mixes market, 2011-2021 15
Figure 8: Value and volume growth analysis, Bread & Rolls market, 2011-2021 18
Figure 9: Value and volume growth analysis, Breakfast Cereals market, 2011-2021 20
Figure 10: Value and volume growth analysis, Cakes, Pastries & Sweet Pies market, 2011-2021 22
Figure 11: Value and volume growth analysis, Cereal Bars market, 2011-2021 24
Figure 12: Value and volume growth analysis, Cookies (Sweet Biscuits) market, 2011-2021 26
Figure 13: Value and volume growth analysis, Dough Products market, 2011-2021 29
Figure 14: Value and volume growth analysis, Energy Bars market, 2011-2021 31
Figure 15: Value and volume growth analysis, Morning Goods market, 2011-2021 32
Figure 16: Value and volume growth analysis, Savory Biscuits market, 2011-2021 34
Figure 17: Distribution channel share, Bakery & Cereals, 2011-2016 36
Figure 18: Distribution channel share, Baking Ingredients market, 2011-2016 37
Figure 19: Distribution channel share, Baking Mixes market, 2011-2016 38
Figure 20: Distribution channel share, Bread & Rolls market, 2011-2016 39
Figure 21: Distribution channel share, Breakfast Cereals market, 2011-2016 40
Figure 22: Distribution channel share, Cakes, Pastries & Sweet Pies market, 2011-2016 41
Figure 23: Distribution channel share, Cereal Bars market, 2011-2016 42
Figure 24: Distribution channel share, Cookies (Sweet Biscuits) market, 2011-2016 43
Figure 25: Distribution channel share, Dough Products market, 2011-2016 44
Figure 26: Distribution channel share, Energy Bars market, 2011-2016 45
Figure 27: Distribution channel share, Morning Goods market, 2011-2016 46
Figure 28: Distribution channel share, Savory Biscuits market, 2011-2016 47
Figure 29: Leading brands in the Portuguese Bakery & Cereals sector, value and volume share, 2016 48
Figure 30: Leading brands in the Baking Ingredients market, value and volume share, 2016 52
Figure 31: Leading brands in the Baking Mixes market, value and volume share, 2016 53
Figure 32: Leading brands in the Bread & Rolls market, value and volume share, 2016 54
Figure 33: Leading brands in the Breakfast Cereals market, value and volume share, 2016 55
Figure 34: Leading brands in the Cakes, Pastries & Sweet Pies market, value and volume share, 2016 57
Figure 35: Leading brands in the Cereal Bars market, value and volume share, 2016 58
Figure 36: Leading brands in the Cookies (Sweet Biscuits) market, value and volume share, 2016 59
Figure 37: Leading brands in the Dough Products market, value and volume share, 2016 61
Figure 38: Leading brands in the Energy Bars market, value and volume share, 2016 62
Figure 39: Leading brands in the Morning Goods market, value and volume share, 2016 63
Figure 40: Leading brands in the Savory Biscuits market, value and volume share, 2016 64
Figure 41: Private label penetration by markets (value terms), 2016 76
Figure 42: Growth analysis, private label and brands, (2011-2016) 77
Figure 43: Value of Health & Wellness claims by market, US$ million, 2016-2021 78
Figure 44: Value analysis by Health & Wellness product attributes, 2016 79
Figure 45: Volume analysis by Health & Wellness product attributes, 2016 80
Figure 46: Value analysis by Health & Wellness consumer benefits, 2016 81
Figure 47: Volume analysis by Health & Wellness consumer benefits, 2016 82
Figure 48: Leading companies in the Health & Wellness market by value, 2016 - Cereal Bars 83
Figure 49: Leading companies in the Health & Wellness market by value, 2016 - Cookies (Sweet Biscuits) 84
Figure 50: Packaging share and growth analysis by packaging material, 2011-2021 85
Figure 51: Use of packaging material by markets (in pack units), 2016 86
Figure 52: Packaging share and growth analysis by container type, 2011-2021 87
Figure 53: Use of container type by markets (in pack units), 2016 88
Figure 54: Packaging share and growth analysis by closure type, 2011-2021 89
Figure 55: Use of closure type by markets (in pack units), 2016 90
Figure 56: Packaging share and growth analysis by outer type, 2011-2021 91
Figure 57: Use of outer type by markets (in pack units), 2016 92
Figure 58.1: Relative comparison of countries based on PEST analysis 93
Figure 58.2: Relative comparison of countries based on PEST analysis 94
Figure 58.3: Relative comparison of countries based on PEST analysis 95
Figure 59: Portugal’s GDP per capita, 2011-2016 96
Figure 60: Population growth in Portugal, 2011-2016 97
Figure 61: Consumer Price Index, Portugal, 2010-2016 98
Figure 62: Age Profile, Portugal, 2016 99
Figure 63: Consumption of Bakery & Cereals by Gender, Portugal, 2016 100
Figure 64: Consumption of Bakery & Cereals by age, Portugal, 2016 102
Figure 65: Consumption of Bakery & Cereals by education, Portugal, 2016 103
Figure 66: Consumption of Bakery & Cereals by urbanization, Portugal, 2016 104
Figure 67: About GlobalData 144

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