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Country Profile: Bakery & Cereals sector in Bulgaria

Country Profile: Bakery & Cereals sector in Bulgaria

Summary

The Bulgarian Bakery and Cereals market is led by the Bread & Rolls category in value and volume terms while the Breakfast cereals market is forecast to register fastest growth during 2016-2021. Food & Drinks Specialists is the leading channel for the distribution of bakery and cereal products in the country. Flexible Packaging is the most commonly used packaging material in the sector. 7 Days and Bella are the leading brands in the country.

GlobalData’s Country Profile report on the Bakery & Cereals sector in Bulgaria provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2011-2021
  • Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.
Scope
  • The Bakery & Cereals sector in Bulgaria is forecast to grow at 3.5% CAGR in value terms during 2016-2021
  • Bread & Rolls is the largest market in value and volume terms in the Bulgaria Bakery & Cereals sector
  • The per capita consumption of Bakery & Cereals is higher in Bulgaria compared to the global and regional level
  • Food & Drinks Specialists is the largest distribution channel, followed by Convenience Stores
  • Private label penetration is highest in the Savory Biscuits market
  • The Breakfast Cereals market is forecast to register the fastest growth
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 3
3. Bulgaria in the global and regional context 5
3.1. Bulgaria’s share in the Global and Eastern European Bakery & Cereals sector 5
3.2. Bulgaria compared to other leading countries in Eastern Europe 6
4. Market size analysis - Bakery & Cereals sector 7
4.1. Value and volume analysis - Bakery & Cereals sector in Bulgaria 7
4.2. Per capita consumption - Bulgaria compared to Eastern Europe and globally 8
4.3. Value and volume analysis of markets in the Bakery & Cereals sector 9
4.4. Growth analysis by markets 10
5. Market and category analysis 11
5.1. Per capita consumption analysis by markets 11
5.2. Market analysis: Baking Ingredients 12
5.3. Market analysis: Baking Mixes 15
5.4. Market analysis: Bread & Rolls 18
5.5. Market analysis: Breakfast Cereals 20
5.6. Market analysis: Cakes Pastries & Sweet Pies 22
5.7. Market analysis: Cereal Bars 24
5.8. Market analysis: Cookies (Sweet Biscuits) 26
5.9. Market analysis: Dough Products 29
5.10. Market analysis: Energy Bars 31
5.11. Market analysis: Morning Goods 32
5.12. Market analysis: Savory Biscuits 34
6. Distribution analysis 36
6.1. Distribution channel share analysis: Bakery & Cereals 36
6.2. Distribution channel share analysis: Baking Ingredients 37
6.3. Distribution channel share analysis: Baking Mixes 38
6.4. Distribution channel share analysis: Bread & Rolls 39
6.5. Distribution channel share analysis: Breakfast Cereals 40
6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 41
6.7. Distribution channel share analysis: Cereals Bars 42
6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 43
6.9. Distribution channel share analysis: Dough Products 44
6.10. Distribution channel share analysis: Energy Bars 45
6.11. Distribution channel share analysis: Morning Goods 46
6.12. Distribution channel share analysis: Savory Biscuits 47
7. Competitive landscape 48
7.1. Brand share analysis by sector 48
7.2. Brand share analysis by markets 52
7.3. Brand share analysis by category 62
7.3.1. Breakfast Cereals 62
7.3.2. Cereal Bars 63
7.3.3. Savory Biscuits 64
7.4. Private label share analysis 66
8. Health & Wellness analysis 68
8.1. Market size analysis by Health & Wellness claims 68
8.2. Market share analysis - Health & Wellness product attributes 69
8.3. Market size analysis - Health & Wellness consumer benefits 71
8.4. Leading companies in Bulgarian Health & Wellness market 73
9. Packaging analysis 78
9.1. Packaging share and growth analysis by packaging material 78
9.2. Packaging share analysis by packaging material 79
9.3. Packaging share and growth analysis by container type 80
9.4. Packaging share analysis by container type 81
9.5. Packaging share and growth analysis by closure type 82
9.6. Packaging share analysis by closure type 83
9.7. Packaging share and growth analysis by outer type 84
9.8. Packaging share analysis by outer type 85
10. Macroeconomic analysis 86
10.1. GDP per Capita 89
10.2. Population and population growth 90
10.3. Consumer Price Index 91
10.4. Population breakdown by age 92
11. Consumergraphics 93
11.1. Consumption by Gender 93
11.2. Consumption by Age 95
11.3. Consumption by Education 96
11.4. Consumption by Urbanization 97
12. Methodology 98
13. Definitions 100
14. Appendix 114
15. About GlobalData 138
16. Disclaimer 139
17. Contact Us 140
List of Tables
Table 1: Volume share of Bulgaria in the global and Eastern Europe Bakery & Cereals sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 10
Table 3: Value analysis of Baking Ingredients market by categories, 2011-2021 13
Table 4: Volume analysis of Baking Ingredients market by categories, 2011-2021 14
Table 5: Value analysis of Baking Mixes market by categories, 2011-2021 16
Table 6: Volume analysis of Baking Mixes market by categories, 2011-2021 17
Table 7: Value analysis by of Bread & Rolls market categories, 2011-2021 19
Table 8: Volume analysis of Bread & Rolls market by categories, 2011-2021 19
Table 9: Value analysis of Breakfast Cereals market by categories, 2011-2021 21
Table 10: Volume analysis of Breakfast Cereals market by categories, 2011-2021 21
Table 11: Value analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 23
Table 12: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 23
Table 13: Value analysis of Cereal Bars market by categories, 2011-2021 25
Table 14: Volume analysis of Cereal Bars market by categories, 2011-2021 25
Table 15: Value analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 27
Table 16: Volume analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 28
Table 17: Value analysis of Dough Products market by categories, 2011-2021 30
Table 18: Volume analysis of Dough Products market by categories, 2011-2021 30
Table 19: Value analysis of Morning Goods market by categories, 2011-2021 33
Table 20: Volume analysis of Morning Goods market by categories, 2011-2021 33
Table 21: Value analysis of Savory Biscuits market by categories, 2011-2021 35
Table 22: Volume analysis of Savory Biscuits market by categories, 2011-2021 35
Table 23: Brand Value and Volume - Bakery & Cereals sector 49
Table 24: Brand Value and Volume - Bread & Rolls market 52
Table 25: Brand Value and Volume - Breakfast Cereals market 53
Table 26: Brand Value and Volume - Cakes, Pastries & Sweet Pies market 55
Table 27: Brand Value and Volume - Cereal Bars market 56
Table 28: Brand Value and Volume - Cookies (Sweet Biscuits) market 57
Table 29: Brand Value and Volume - Dough Products market 59
Table 30: Brand Value and Volume - Morning Goods market 60
Table 31: Brand Value and Volume - Savory Biscuits market 61
Table 32: Brand Value and Volume - Hot Cereals category 62
Table 33: Brand Value and Volume - Ready-to-Eat Cereals category 62
Table 34: Brand Value and Volume - Granola/Muesli/Yogurt Bars category 63
Table 35: Brand Value and Volume - Other Cereal Bars category 63
Table 36: Brand Value and Volume - Bread Substitutes category 64
Table 37: Brand Value and Volume - Cheese-Flavored Crackers category 64
Table 38: Brand Value and Volume - Plain Crackers category 64
Table 39: Brand Value and Volume - Other Crackers category 65
Table 40: Consumption of Bakery & Cereals by Gender and markets (Kg Million, 2016) 93
Table 41: Consumption of Bakery & Cereals by age and markets (Kg Million, 2016) 95
Table 42: Consumption of Bakery & Cereals by education and markets (Kg Million, 2016) 96
Table 43 Consumption of Bakery & Cereals by urbanization and markets (Kg Million, 2016) 97
Table 44: Market Definitions 100
Table 45: Category Definitions 101
Table 46: Category Definitions 102
Table 47: Category Definitions 103
Table 48: Category Definitions 104
Table 49: Channel Definitions 105
Table 50: Health & Wellness: Product Attributes-Food Minus 106
Table 51: Health & Wellness: Product Attributes - Free From 107
Table 52: Health & Wellness: Product Attributes - Functional & Fortified 108
Table 53: Health & Wellness: Product Attributes - Naturally Healthy 109
Table 54: Health & Wellness: Product Attributes - Food Intolerance 110
Table 55: Health & Wellness: Consumer Benefits - Health Management 111
Table 56: Health & Wellness: Analysis by Consumer Benefits 112
Table 57: Health & Wellness: Consumer Benefits - Performance 113
Table 58: Market Value for Baking Ingredients - by category (Lv Million) 2011-2021 114
Table 59: Market Value for Baking Mixes - by category (Lv Million) 2011-2021 115
Table 60: Market Value for Bread & Rolls - by category (Lv Million) 2011-2021 115
Table 61: Market Value for Breakfast Cereals - by category (Lv Million) 2011-2021 116
Table 62: Market Value for Cakes, Pastries & Sweet Pies - by category (Lv Million) 2011-2021 116
Table 63: Market Value for Cereal Bars - by category (Lv Million) 2011-2021 117
Table 64: Market Value for Cookies (Sweet Biscuits) - by category (Lv Million) 2011-2021 117
Table 65: Market Value for Dough Products - by category (Lv Million) 2011-2021 118
Table 66: Market Value for Energy Bars - by category (Lv Million) 2011-2021 118
Table 67: Market Value for Morning Goods - by category (Lv Million) 2011-2021 118
Table 68: Market Value for Savory Biscuits - by category (Lv Million) 2011-2021 119
Table 69: Market Value for Baking Ingredients - by category (US$ Million) 2011-2021 120
Table 70: Market Value for Baking Mixes - by category (US$ Million) 2011-2021 121
Table 71: Market Value for Bread & Rolls - by category (US$ Million) 2011-2021 121
Table 72: Market Value for Breakfast Cereals - by category (US$ Million) 2011-2021 122
Table 73: Market Value for Cakes, Pastries & Sweet Pies - by category (US$ Million) 2011-2021 122
Table 74: Market Value for Cereal Bars - by category (US$ Million) 2011-2021 123
Table 75: Market Value for Cookies (Sweet Biscuits) - by category (US$ Million) 2011-2021 123
Table 76: Market Value for Dough Products - by category (US$ Million) 2011-2021 124
Table 77: Market Value for Energy Bars - by category (US$ Million) 2011-2021 124
Table 78: Market Value for Morning Goods - by category (US$ Million) 2011-2021 124
Table 79: Market Value for Savory Biscuits - by category (US$ Million) 2011-2021 125
Table 80: Market Volume for Baking Ingredients - by category (Kg Million) 2011-2021 126
Table 81: Market Volume for Baking Mixes - by category (Kg Million) 2011-2021 127
Table 82: Market Volume for Bread & Rolls - by category (Kg Million) 2011-2021 127
Table 83: Market Volume for Breakfast Cereals - by category (Kg Million) 2011-2021 128
Table 84: Market Volume for Cakes, Pastries & Sweet Pies - by category (Kg Million) 2011-2021 128
Table 85: Market Volume for Cereal Bars - by category (Kg Million) 2011-2021 129
Table 86: Market Volume for Cookies (Sweet Biscuits) - by category (Kg Million) 2011-2021 129
Table 87: Market Volume for Dough Products - by category (Kg Million) 2011-2021 130
Table 88: Market Volume for Energy Bars - by category (Kg Million) 2011-2021 130
Table 89: Market Volume for Morning Goods - by category (Kg Million) 2011-2021 130
Table 90: Market Volume for Savory Biscuits - by category (Kg Million) 2011-2021 131
Table 91: Components of change- by Market 132
Table 92: Bakery & Cereals Sales Distribution in Bulgaria- by Markets (Lv Million), 2016 133
Table 93: Key Health & Wellness product attributes driving sales in Bulgaria (Lv Million) 133
Table 94: Key Health & Wellness consumer benefits driving sales in Bulgaria (Lv Million) 134
Table 95: Packaging Material (in Million pack units) 134
Table 96: Container Type (in Million pack units) 135
Table 97: Closure Type (in Million pack units) 135
Table 98: Outer Type (in Million pack units) 136
Table 99: Exchange Rates: (US$-Lv), 2011-2021 136
Table 100: GDP Per Capita (Lv) 136
Table 101: Population 137
Table 102: Consumer Price Index 137
Table 103: Age Profile (Millions of Persons) 137
List of Figuress
Figure 1: Bulgaria compared to other top four countries in Eastern Europe - market size, growth, and competitive landscape
Figure 2: Market size analysis by value and volume, Bakery & Cereals sector, 2011-2021
Figure 3: Per capita consumption in Bulgaria compared to global and Eastern European average, 2011-2021
Figure 4: Value and volume growth analysis by markets, 2016-2021
Figure 5: Per capita consumption (by markets) in Bulgaria compared to global and Eastern European average, 2016
Figure 6: Value and volume growth analysis, Baking Ingredients market, 2011-2021
Figure 7: Value and volume growth analysis, Baking Mixes market, 2011-2021
Figure 8: Value and volume growth analysis, Bread & Rolls market, 2011-2021
Figure 9: Value and volume growth analysis, Breakfast Cereals market, 2011-2021
Figure 10: Value and volume growth analysis, Cakes, Pastries & Sweet Pies market, 2011-2021
Figure 11: Value and volume growth analysis, Cereal Bars market, 2011-2021
Figure 12: Value and volume growth analysis, Cookies (Sweet Biscuits) market, 2011-2021
Figure 13: Value and volume growth analysis, Dough Products market, 2011-2021
Figure 14: Value and volume growth analysis, Energy Bars market, 2011-2021
Figure 15: Value and volume growth analysis, Morning Goods market, 2011-2021
Figure 16: Value and volume growth analysis, Savory Biscuits market, 2011-2021
Figure 17: Distribution channel share, Bakery & Cereals, 2011-2016
Figure 18: Distribution channel share, Baking Ingredients market, 2011-2016
Figure 19: Distribution channel share, Baking Mixes market, 2011-2016
Figure 20: Distribution channel share, Bread & Rolls market, 2011-2016
Figure 21: Distribution channel share, Breakfast Cereals market, 2011-2016
Figure 22: Distribution channel share, Cakes, Pastries & Sweet Pies market, 2011-2016
Figure 23: Distribution channel share, Cereal Bars market, 2011-2016
Figure 24: Distribution channel share, Cookies (Sweet Biscuits) market, 2011-2016
Figure 25: Distribution channel share, Dough Products market, 2011-2016
Figure 26: Distribution channel share, Energy Bars market, 2011-2016
Figure 27: Distribution channel share, Morning Goods market, 2011-2016
Figure 28: Distribution channel share, Savory Biscuits market, 2011-2016
Figure 29: Leading brands in the Bulgarian Bakery & Cereals sector, value and volume share, 2016
Figure 30: Leading brands in the Bread & Rolls market, value and volume share, 2016
Figure 31: Leading brands in the Breakfast Cereals market, value and volume share, 2016
Figure 32: Leading brands in the Cakes, Pastries & Sweet Pies market, value and volume share, 2016
Figure 33: Leading brands in the Cereal Bars market, value and volume share, 2016
Figure 34: Leading brands in the Cookies (Sweet Biscuits) market, value and volume share, 2016
Figure 35: Leading brands in the Dough Products market, value and volume share, 2016
Figure 36: Leading brands in the Morning Goods market, value and volume share, 2016
Figure 37: Leading brands in the Savory Biscuits market, value and volume share, 2016
Figure 38: Private label penetration by markets (value terms), 2016
Figure 39: Growth analysis, private label and brands, (2011-2016)
Figure 40: Value of Health & Wellness claims by market, US$ million, 2016-2021
Figure 41: Value analysis by Health & Wellness product attributes, 2016
Figure 42: Volume analysis by Health & Wellness product attributes, 2016
Figure 43: Value analysis by Health & Wellness consumer benefits, 2016
Figure 44: Volume analysis by Health & Wellness consumer benefits, 2016
Figure 45: Leading companies in the Health & Wellness market by value, 2016 - Bread & Rolls
Figure 46: Leading companies in the Health & Wellness market by value, 2016 - Bread & Rolls
Figure 47: Leading companies in the Health & Wellness market by value, 2016 - Breakfast Cereals
Figure 48: Leading companies in the Health & Wellness market by value, 2016 - Cakes, Pastries & Sweet Pies
Figure 49: Leading companies in the Health & Wellness market by value, 2016 - Cereal Bars
Figure 50: Leading companies in the Health & Wellness market by value, 2016 - Savory Biscuits
Figure 51: Leading companies in the Health & Wellness market by value, 2016 - Cookies (Sweet Biscuits)
Figure 52: Leading companies in the Health & Wellness market by value, 2016 - Cookies (Sweet Biscuits)
Figure 53: Packaging share and growth analysis by packaging material, 2011-2021
Figure 54: Use of packaging material by markets (in pack units), 2016
Figure 55: Packaging share and growth analysis by container type, 2011-2021
Figure 56: Use of container type by markets (in pack units), 2016
Figure 57: Packaging share and growth analysis by closure type, 2011-2021
Figure 58: Use of closure type by markets (in pack units), 2016
Figure 59: Packaging share and growth analysis by outer type, 2011-2021
Figure 60: Use of outer type by markets (in pack units), 2016
Figure 61: Relative comparison of countries based on PEST analysis
Figure 62: Bulgaria’s GDP per capita, 2011-2016
Figure 63: Population growth in Bulgaria, 2011-2016
Figure 64: Consumer Price Index, Bulgaria, 2010-2016
Figure 65: Age Profile, Bulgaria, 2016
Figure 66: Consumption of Bakery & Cereals by Gender, Bulgaria, 2016
Figure 67: Consumption of Bakery & Cereals by age, Bulgaria, 2016
Figure 68: Consumption of Bakery & Cereals by education, Bulgaria, 2016
Figure 69: Consumption of Bakery & Cereals by urbanization, Bulgaria, 2016
Figure 70: About GlobalData

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